9 Tips to Drive More Web Traffic From Social Media
- Digital Marketing
- 24 September 2021
Here are nine ways to help you reap web traffic and several other benefits as follows:
When people try to sort out any specific brand or service, they sort names and links. So, with the help of SEO experts, try to optimize your profile page.
When the web traffic is trying to understand your brand, they generally turn to your profile. It should quickly communicate your brand value proposition while establishing your style and tone. Personal business websites are online bio-data related to your business profile. Do not go for writing full business details there. Just a couple of lines is enough. Next, connect the bio to your site with a call to action for your homepage.
Gain social creditability in social media:
There are three significant ways to gain creditability in social media. First, it is one of the most successful social media tactics to drive traffic to your website.
- Personable Interaction is the most important category to consider in social media to build creditability.
- To make your credibility in social media, expertise is an important aspect.
- Trustworthiness is the essential aspect here.
Use social proof to attract online traffic:
To drive website traffic through social media, you need to enhance the value of your site. Use social creditability here. Clients’ reviews are critical to strengthening social creditability because, just like any check or testimonial, social proof helps build human trust in your product brand name.
Incorporate reviews, social comments, feedback etc., into your media content and website, and your about-us page works well for this purpose. Whenever online shoppers want to purchase something from a specific concern, they want to go for recommendations.
If you wish to fast-track your website traffic and social media focus, Pinterest and Reddit are two actively growing social media platforms. These will help generate an online audience for your business growth.
Promote your blog content:
One may put tons of effort into writing content for your blog to be displayed online. However, it may take months for a handful of people to feast their eyes on it.
Unless and until not much response from online viewers, there is no point in displaying your blog content online. You may fix it by promoting your post on social media.
Start creating a social media schedule to promote your old content. You can use tools like Buffer, Social Jukebox and Hootsuite.
You may repurpose your blog posts by using options such as:
- Quoting with different snippets of your article
- Online survey type form fill-up including questionnaire from the target audience
- Asking your target audience questions
- Changing the headline of your article after every 2-3 months
- Varying your choice of images
Promoting your blog content with various messages keeps your blog fresh and attracts your target audience.
Nine tips for driving more web traffic from social media in 2021:
In the 21st Century era, modern methods for deriving more website traffic is easier with several modern online tools. We are going to clarify it slowly and gradually below.
Focus on the keywords representing your niche to specify your blog content and store pages in your ready website. Focus on using not more than one or two main keywords per webpage. Apart from that, take the help of SEO tools like Semrush or Keywords Everywhere.
For new website builders, it is advisable to start with keywords having a search volume of fewer than ten thousand searches in a month. However, after few months of creating blog content and optimizing a web page, you may focus on going after higher volume keywords.
Content freshness is an SEO hack people generally do to drive traffic to the respective website. It is a quick touch-up on old webpage content. You must require to remove all the outdated content from the webpage.
How is content freshness measured?
An excellent way to determine this is to Google your search term and gauge the average inception age of the pages returned in the results. If they all appear more than a few years old, it is evident that a brand-new new page. Such pages may have a hard time competing.
One of the most straightforward ways to determine content freshness for product pages is to have a product review app. This can be like Stamped.io’s Product Review Add ons. It facilitates customers to add their reviews on your product pages. This automatically indicates Google about regular activity on the page. It also tells Google about the presentation of new content matters.
Requesting customer feedback and giving ideal descriptions assists you keep the product pages fresh.
Submit your website to Search Engines. Request for crawling and indexing, which makes the website SEO friendly.
Following are the ways you may submit to Google :
- Google webmaster tools
- By using links
- Auto crawling by Google (webserver)
Indexing is the process of submitting your website pages in Google’s database, so the websites are readily available in Search Engine Result Pages (SERPs).
SEO friendly content writing:
Try to write SEO friendly content matters. A limited number of primary keywords and secondary keywords are to be given.
Taking help of Content Management Systems (CMS) like :
- WordPress (26 per cent of WordPress are used for website building).
- Magento etc
All these are online platforms user friendly and easy to use by individuals to build up websites without any help from professionals.
For digital marketing of page input of various types of keywords plays an important role. These are the types of keywords:-
Primary keywords (e.g.) for making a website for a training academy Professional Course Trainings form the primary keyword.
Secondary Keywords: Linking the content matter with the above mentioned primary keyword here Training on Web Development, Digital Marketing, Advance-Excel and MIS applications, Tally with GST plays the role of the secondary keywords.
Highly searched keywords-Say for sale of buyers website (product and its brand name and its full details including photos, the price range of the products gets displayed online).
Season or seasonal: For special festival seasons, specific keywords here are provided, say- Valentine Day gift for your lover or Great Discount offer during Christmas.
High competitive Keywords: Depends on its market value, quality, and quantity of the offered products say-Auto Insurance, De Beers diamonds are worldwide etc.
Long Tail Keywords: According to its graphical presentation, it is a concept based on search volume and competition (according to its visual representation).
Make your content matter easy to share with others:
Allow and encourage the existing visitors to share the content hosted on your blog, articles by embedding a social sharing tool.
Some of them will even display several shares earned by each post, say-if you include the option like Click to Twitter buttons so that the readers can quickly share exciting facts or snippets with their friends, colleagues, acquaintance etc. Thus, it indirectly helps in promoting blog content matters, whether business-related or others.
Social Media Platforms: Facebook, Twitter, Instagram, Pinterest, Linked In, Tumbler etc., are networking sites to build up free pages related to your business concepts, and it is easier to reach online viewers rather than professional business websites.
It is notable that websites once build are generally static (not updated regularly). However, blogs made in the domains mentioned above, say Twitter, Facebook, Instagram etc., usually gets updated.
Researching how the competitors are displaying their products and services online. This concept is called online spying (not any illegal one, though). Surveying the competitors online helps you gain information to generate online traffic. When it comes to competitor analysis enables you to understand the marketing channels you should focus upon.
Guest Posting, also termed guest blogging is basically when the guest bloggers write similar types of blogs for their own business for attracting traffic back to their websites.
Getting traffic online can be a struggle. But if you use time-tested tactics, your path can be smooth. So go ahead and use these strategies we’ve talked about here. We promise these will be effective for you!
Contact MIU for digital advertising that brings results.
- 28 September 2021