Coca Cola’s Emotional Ad Warms the Hearts of Many this Christmas | MIU A Creative Digital Agency
Skip to content
MIU A Creative Digital Agency
  • Home
  • Work
  • Services
    • Branding
    • Digital Strategy
    • PR & Communications
  • Solutions
  • News
  • About
    • FAQ
  • Contact

Coca Cola’s Emotional Ad Warms the Hearts of Many this Christmas

  • Ad Reviews
  • 11 December 2020

One of the most challenging things we’ve had to face this year was the pandemic.  With Covid-19 in mind, Coca Cola has thus decided to cancel its annual Truck Tour. In its place, they released an emotional commercial for this yea that warmed the hearts of many even in the absence of their truck.

The ad’s message is simple: make time for the people you love at Christmas, and give something that “only you can give”. Go on a journey with Coca Cola even as they will not be holding their Truck Tour this year.

Directed by Oscar-winning filmmaker Taika Waititi, who has also directed the likes of Star Wars and Thor, it is no wonder this advert touches our hearts so. Ranked the most powerful ad of the season by Kantar, Coca Cola’s ad beat the likes of many others’, including Disney’s and Tesco’s.

Over 3000 UK consumers were paired with LinkNow AI facial coding technology, which revealed that Coca Cola’s Christmas ad elicited the greatest response from audiences. Indeed, they deserve the title of the most powerful ad this festive holiday!

Not only that, but it was the top-performing in seven out of ten key measures, scoring 96 out of 100 in terms of long-term return potential as well as creating brand memories. It also gained a full score in terms of remembering the brand. Talk about effective!

With Covid-19 interrupting many Christmas plans this season, Coca Cola’s ad helped viewers to feel more positive about Christmas – the only ad to score in the top percentile (74 to be exact) for this metric. Beyond that, it also scored 88 for creating warmth and love for the brand and 93 for feeling different.

recommended

KFC’s Cheese Makes Everything Taste Better

  • Ad Reviews
  • 27 November 2020

SingTel’s Latest Deepavali Ad Reminds Us That There is Light at the End of the Tunnel

  • Ad Reviews
  • 13 November 2020

McDonald’s Burgers Are So Irresistable Billboards Are Being Eaten

  • Ad Reviews
  • 30 October 2020

Amazon Japan Enlists Pikotaro to Ring in Prime Day 2020

  • Ad Reviews
  • 16 October 2020
x

I am interested in

Contact

Get In Touch
WhatsApp Email
477A Changi Road Suite #7 MIU HQ Singapore 419893
Best In Singapore

looking for a creative partner?

Let's Talk

Need a quote? A second opinion? or Have some requirements? Hit us up!

  • Terms and Condition
  • Privacy Policy
  • FAQ
Proudly powered by WordPress
  • Home
  • Work
  • Services
    ▼
    • Branding
    • Digital Strategy
    • PR & Communications
  • Solutions
  • News
  • About
    ▼
    • FAQ
  • Contact