Building Brand Awareness With A Branding Consultant For Your Business

When you buy a particular item or use a particular service, have you ever realized that sometimes you mention the brand name instead of the name of the product or service? For instance, when people tell others to search for something on the internet, most likely people will say “Google it” instead of “use the search engine”. That is the result of brand awareness. The repeated consumption from customers caused them to become a brand loyalist and unconsciously, they start mentioning the brand name instead of the item name.

Brand awareness is a concept that represents a familiar feeling for a particular brand that the audience or consumers have, and how they will recognize the brand. The more popular a brand, the higher the brand awareness will be. For example, we are popular “Apple People” or “Apple Community”. It is not a group of people who likes to eat apples but rather, brand loyalists of the telecommunications company, Apple.

Sometimes, the familiar feeling can include all things related to the brand, and not just the brand name or brand logo. Even while the concept may be quite abstract, brand awareness is one of the essential elements for your business, especially when you work on the branding process. Brand awareness can create trust in consumers, and it can be obtained when these consumers have already bonded with your particular product.

Let me Google that for you

Brand awareness also creates an association when people talk about specific actions. Like the example given, people mostly mention Google when asked to find something on the internet. On the other hand, brand awareness also grows a brand’s value, which is usually determined by the experience of your customers when using your product.

Brand awareness is the result of the brand recognition process. Although these two terms are often confused, they are not the same. While brand awareness is associated with the consumers’ feeling about the brand, brand recognition involves human five senses: sight, hearing, smell, taste, and touch.

To get awareness from the customers, brands need to get recognized first by the public and more specifically, by the target audience. The audience will then start to recognize a brand or product when those brands are doing something that attracts attention from the public, which is part of the branding and marketing process. At the end of the process, brand awareness amongst customers will grow.

Even if your business is already running and recognized by people, brand awareness is something that you need to build and maintain to keep your business going. And to maintain it, it requires a perfect branding strategy.

You can hire someone to work on your branding process and strategy, but when you start your business, it is hard to find an expert who understands what your business needs for the branding process and procedure.

A branding consultant might be a concrete solution to the problem. Branding consultants can help businesses not only successfully sell their product, but on grooming audiences to become brand loyalists through specific strategies. Branding consultants assist in developing and implementing procedures, not only in the marketing phase but can also be involved in the product design process and public relations messages.

With brand consultancy as one of the services, we at MIU are more than ready to help your business get recognized and cultivate brand awareness amongst your customers. As a branding agency in Singapore, we believe every brand has a story to tell, and we help brands showcase their stories and win their customers’ hearts with it. With soulful content and creativity, we bring brands to life.