Content Writing Mistakes You Need to Avoid
- MIU Blog
- 19 May 2023
Content writing mistakes you need to avoid. A good writer will shell out quality content businesses and they have the ultimate skill to build your brand by creating an intended impression on your target audience. However, what if you are starting with content writing or want to hone your skills? We can help you there.
Content Writing Mistakes to Avoid Today And Forever!
Often, we mistake content writing for being everyone’s job, and any written piece can be content and that’s a horrible misconception that can land one in trouble. So let’s not let that happen, and to ensure you don’t here, are some pointers compiled, particularly on content writing mistakes that you can avoid.
Inadequate understanding of your audience
Let’s be honest. It’s impossible to know everything under the sun and moon, but for a good blog post, you have to know almost everything. A good piece of content will start with the writer having a concrete, if not a thorough, understanding of the audience. You must understand your audience well enough. To begin with, you must have a clear idea about your business, its goals, the industry to which it belongs, targeted audience, potential risks and strengths. Research well regarding how you want your brand image to be like, build your confidence and start creating content. This way, you can avoid errors of judgement, leading to more nods of approval amongst your readers.
Vague Intention of Your Writing
Every occasion has a dress code; likewise, each content has one or more objective(s). Clarifying your content’s purpose will trim down unnecessary details, presenting the reader with the content of high value for your targeted audience. Not only will this pivotal step avoid losing the reader’s interest, but they will also feel satisfied having spent their time reading your content. And that also is a perfect response to the purpose of the query. Benchmark the intention of your writing with a value, that is, does the content solve a problem, inform or educate your audience?
Too Much Jargon
Avoid using ‘flowery’ words or too much jargon, which might oversalt your content. Of course, you don’t want your potential readers to sit with a dictionary! Therefore, using simpler terms and language; it will allow the readers to grasp the information much faster. Also, they won’t have to put in much effort to comprehend the content. Be mindful that the tone of the content should exude a semi-formal vibe and yet, be error-free. Ensure that you don’t overdo the casual vibe! [Insert image of someone reading with a puzzled look]
Presenting your content in structured and cohesive bullet points is preferable. Ideally, this is more inviting for readers, because headings and subheadings visually seem more organized. Each topic has to be in individual paragraphs. Besides this, be mindful to start with a catchy introduction and conclusion can be interrogative, simultaneously summarizing the value of the content.
Ever wondered why certain content always gets the most audience? Notably, it is because the right keywords, including relevant Meta descriptions, which subsequently let search engines find them more easily. Such content work gets more audience coverage, and this is one aspect you wouldn’t want to overlook. So, when you start writing, keep this in mind or allow a sticky note to remind you about it!
Omitting a Call To Action
Now that you have written your content according to the above points, the next step is to include a call to action. Because now that your reader has read your content & received the intended value, the next obvious step would be to engage them—especially readers who are reading your content for information regarding a particular product or service. A CTA would egg the reader to purchase the product or service. However, ensure that the CTA doesn’t sound like a sales pitch; otherwise, it would be a put-off factor for your readers.
Don’t Forget To Promote
Now that you have completed your content and made it SEO-friendly, it’s time to put it across all social media platforms and your mailing list as well. You may find this unnecessary, but it is from where your content piece would grab eyeballs, especially from your existing mailing list. It can even go viral if your content strikes a chord with your readers; otherwise, it would be like throwing a message bottle into the sea, hoping that someone would read it. Why wait for the Sindabad when you can land them on your targets?
Remember to Proof-read
Since you spend a reasonable amount of time creating good content, you may overlook some inevitable mistakes. Therefore, it is advisable to get someone to review your content. Proofreading is mandatory before your content is published. So make sure you are publishing proofread content; that’s being more professional for your business.[Insert image of one person seated and another hunched over and both reading/looking at desktop/laptop]
Rome wasn’t built in a day; therefore, no one becomes a content writer in a short period. Constant practice will sharpen your skills. The content writing mistakes aren’t just for SEO content but for social media platforms as well. So how about using the above pointers to avoid pitfalls that could ruin a brilliant content piece?