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Digital strategy is a plan we put in place that focuses on leveraging technology to improve business processes and outcomes. This includes building a digital presence for your brand, optimizing your websites and ecommerce stores, improving traction, and other effective services that give your brand a competitive edge.
As the world advances into the digital age, digital strategy is no longer a luxury, but a serious necessity. Having a comprehensive digital strategy and implementing it allows you to target your audience more effectively and optimize your business goals.
NOW. Especially in the current circumstances of COVID-19, all businesses, including the traditional ones, are rushing to create a digital presence. The importance of digital strategy has never been more prevalent than it is today, which is why all brands require a digital strategy now.
Digital strategy is about leveraging technology to improve business processes and meet its objectives. On the other hand, digital marketing involves tactics to attract, engage and increase conversions of customers on the digital platform. This is done via content marketing, social media marketing, etc.
We implement digital strategy through a 5 stage process: Exploration, Customer Journey, Development and Testing, Launch and continuous support. Find out more about our process!
In a nutshell, public relations involves building mutually beneficial relationships between businesses and their audience. Not only do we create a beautiful story for your brand online, but we also do damage-control when there’s a stain on the brand’s reputation.
Public relations is extremely crucial for the consistent growth and maturation of any business. This is done by creating a positive image of the brand and establishing a strong relationship between its audience and the media.
Anyone and everyone. Public relations plays a vital role in changing the public’s perceptions about your brand, gain exposure, and attract new customers. Ultimately, if you’re looking to build a great name and a band of loyal followers for your brand, then public relations is for you.
As the saying goes, “Advertising is what you pay for, publicity is what you pray for.” Advertising is when you pay a huge sum for a space to showcase your brand and gain exposure, often targeting skeptical audiences. Public relations involves building and earning your audience’s trust for the long-term, using language.
It depends. It can range from less than $1000 to more than $10,000. However, public relations is definitely more cost effective than most other paid communications. Here at MIU, we offer the best PR services at extremely competitive prices!