How to Update and Refresh Your Website
- Digital Marketing
- 04 March 2021
Technology and information are being transmitted at such high speeds nowadays due to how accessible the internet is. Consumers are all flocking to the online sphere to learn the latest updates and news on their interest topics. What you know today may be outdated tomorrow.
This is why it is important to update your website with the latest technology and information continuously. As online presence is becoming a necessity for most brands, businesses need to change their market.
Consumers turn to the internet, social media, and search engines to search for things they need. As a business, developing your website is a significant part of reaching out to these consumers. It makes your business look more professional and reliable to consumers and helps to create more brand awareness.
So how can you effectively create a useful website that’s both informative and credible? Here are some tips you can follow to refresh your website — something you should do at least once every year.
Develop and review your content
Of any brand, website, or industry, the most important (and necessary) thing is content. Without content, your brand is essentially just a blank sheet of paper.
While content is necessary for all websites, it doesn’t mean that any random piece of content will get you what you want. High-quality content is what will distinguish you from the rest. Remember, in this day and age, information is continuously changing and evolving. To keep your content useful and engaging, you need to stay on top of the times.
Anyone can put content out there, but your content must be valuable for your brand to stand out. One way to add value to your audience is not only to update it regularly but also to optimise your SEO. Better yet, you can add a content management system to help you keep track of all your content.
Google’s search engine will only detect and put forth the websites with the most relevant information to its users. This is a surefire way to increase consumer engagement, increase your rankings on a search engine, and boost your website’s traffic. Without fresh and informative content, your website will likely fall behind your competitors and be forgotten.
Optimise your website for mobile devices
While we’re on the topic of creating content for your website, don’t forget that an increasing number of people are surfing the net from their mobile devices. Therefore, it’s crucial to optimise your content for mobile devices as well.
Google has also updated its search engine to focus on websites that have also developed a mobile-friendly version. Make sure to check how your website looks on different browsers and different devices to ensure the best functioning version.
Improve user experience
User experience is one very huge factor in how your website does. A user-friendly website will keep its homepage tidy and its menu organised for easy navigation. With a clean webpage, visitors are more likely to stay on your site longer to browse.
You also want to adapt to the times and avoid chasing visitors away. Just as technology and information are changing rapidly, so are we. Such fast-paced lifestyles have become the norm for us city folks where efficiency is everything. Enhancing load time is one of the best ways you can ensure that visitors would want to browse your website again.
As unique as your website is, if the load time is slow, most people probably will not bother to wait around to find out just what you have to offer — even if your content is excellent. Avoid losing potential customers by testing the load time on your website and improving your interface!
There are plenty of companies that can provide you with services to update and improve your website. What you want to do is find one that understands your needs the most — as a brand and in your industry.
MIU, of course, offers this service as well, but don’t just take our word for it! Check out IT’s blog post on 11 of the best design agencies to help you figure out your webpage needs, and see the numerous projects we’ve worked on for our clients to get a sense of our style.