How To Leverage Your Content Marketing Strategy In Instagram Reels And Tiktok
- Digital Marketing
- 27 February 2023
Does your company understand the difference between Instagram Reels and TikTok videos?
If it does, good for you! Suppose it cannot, then it can limit the effectiveness of social media marketing campaigns.
IG Reels and TikTok videos have different purposes, and their viewers aren’t the same. If you focus on one, it’d be a waste of a good opportunity.
TikTok continues to wear the crown of the fastest-growing social media platform. It’s popular among the millennials and Gen-Z, whose hunger for tiny informative content in bulk is quite widespread.
41% of TikTok users belong to the age group between 16-24years. For brands who wish to target this demographic segment, TikTok is a no-brainer.
Instagram or IG isn’t far behind TikTok. It can be worth your time, money and effort to invest in social media marketing, specifically on Instagram. When you use Instagram Reels, which are 30-second video bytes, you also reach IG’s 1.5 billion users! We’ll tell you how it works later.
According to this report, IG’s user demographics are as under:
As you can see, IG’s user demographics are nearly the same as TikTok, so your company should also market on this platform. (Read this for more information on the state of Social Media for marketing in 2022!)
But how to promote on these platforms?! Can short-form videos help you to leverage these social media platforms?
TikTok has the answer: “Don’t make ads, make TikToks!”
Short-format videos with catchy music have proved to be highly effective in drawing attention, influencing the audience and creating desired effect. It’s one of the dominating reasons behind TikTok’s overnight success. However, they are not the same as Instagram reels. Both platforms cater to different audiences, which calls for creating separate content for them.
Why should you create content for both platforms?
Instagram and TikTok videos may have common features. However, these platforms are viewed by a wide variety of audiences. To boost the effectiveness of your digital marketing efforts, create video content for both.
Why should you be doing that?
Here are four reasons!
Reach out to more people
A handsome chunk of your target audience may use TikTok, while others may use Instagram. So, it makes good sense to focus on both platforms.
To augment your engagement rate, create separate content for these platforms and this will also benefit your brand visibility.
Impress your audience with creativity
Instagram and TikTok both offer you a range of editing features. You can create appealing videos if you have a strong content strategy and ideas.
Once you publish a video, the social media platforms place a watermark on it. And that means if you import or share videos from Instagram on TikTok, IG’s watermark will be shown on them.
It’ll look unprofessional to your prospective customers! Instagram users may not like it if you import TikTok videos on IG.
So, it is better to develop diverse video clips for these platforms.
Do you want to keep your viewers engaged, and asking for more?
Then on to the diversity of the content! Produce content on topics that appeals to them. Focus on trending topics and on those that matter to your viewers. You can use them to inform, entertain and encourage interactions over the two platforms driving traffic and attracting followers.
Create videos that go viral
If you can identify trending content on both IG and TikTok, you can leverage them to create videos that can become viral. As mentioned before, both platforms have different audiences; you must brainstorm for content that will appeal to them respectively. So, identify and create accordingly to strike the right cord with your audience. That’s it!
We have elaborated why you must have separate videos for both of these platforms, now we’ll talk about ways to create them.
Three ways to develop drool-worthy content for Instagram and TikTok
Here are three ways to get the most bang for your bucks on IG and TikTok.
Seek out hot trends and hashtags
You already know the benefit of using trending hashtags and hot trends. With relevant hashtags, you reap the following benefits:
- Amplify your content’s reach
- Increase your followers
- Learn about your competitors
- Promote your brand to the public
- Those searching by such hashtags will find your content.
There are two ways to find such hashtags. Firstly, by using the manual way, you spend time researching current trends and the latest developments. You also focus on what your audience is talking about. These will also take you to the relevant hashtags; don’t forget to note them.
Secondly, tools like All Hashtag, IG’s Explore feature, and TikTok’s Discover feature can help you find relevant hashtags.
Use influencer marketing to create your content
The best way to use platforms like TikTok and IG is to generate user-generated content.
On both of these platforms, you’ll aim to reach Gen Z.
They prefer to create content and participate in online conversations on burning topics. They are urged to get and feel involved, belong, and participate in trending discussions.
Influencer marketing can be an effective tool to reach this group audience. Doing so will:
- Help you to gain their trust
- Encourage existing customers to talk about their recent purchases
- Ensure that your product has maximum views on social media.
Use the skills of Tiktok influencers and collaborate with them for effective branding. You won’t be disappointed.
Show that you care for your fellow IG and TikTok creators
Social networks love those who generate regular content. It rewards those who engage viewers in conversations. For companies and marketers, one way to do this is by engaging viewers in comments.
TikTok users love talking about posts that interest them and they don’t shy away from commenting and engaging in conversations with other brands. Comments are ranked on TikTok by the number of likes. Make your comments meaningful and relevant, and more importantly, ensure that they connect your readers with your brand.
The same rules apply to IG Reels. You have to engage with the viewers, comment and like their comments. With time, you’ll build up a strong online brand presence and your audience will see you as an influencer!
Remember, that videos are the heart and soul of platforms like TikTok and Instagram Reels.
Social media marketing isn’t rocket science once you understand the platform’s demographics. If you can cross that boundary, you can use your content marketing strategy in Instagram reels and TikTok and transform your brand like a pro.
To sum up:
- Study and analyze thoroughly
- Consistently generate content
- Engage with thought leaders and influencers,
- Hold conversations interesting conversations
- Use hashtag strategy and influencer partnerships.
Leverage your content marketing strategy in Instagram reels and TikTok with these tips and techniques. Write to us for personalized solutions and more.
- 19 September 2023