OREO YouTube Ad: “Fiercely Together”

The OREO “Fiercely Together” advertisement, with the 2021 Olympics theme, may only be 30 seconds long. Still, it packs a punch in each of those 30 seconds. But at the end of the video, you’ll feel like you have run a marathon yourself. The advertisement has a fast and furious pace. Keep up with it if you can!

Back to school

It begins with the words, “The more we play together”. 

It seems like the very feel of the words, the echo and the atmosphere, will take you back to your school days when you loved to share with your friends and play with them. So music-wise, there is no music. However, there is this pure, evergreen, sing-song choir tune. The viewer will be transported back to their school days, of innocent playfulness and sharing of the best things in life.

The tension

Now, at the beginning of this ad, this line is often repeated ““The more we get together, together, together…”. At precisely 0.08 seconds of the advertisement, the viewer sees two girls on the playing field, looking or glaring at each other, perhaps with hostility. Their parents and the audience in the gallery watch with anticipation. Will the two girls be friends? Will they learn to share? 

“…the happier we’ll be!”

That’s when the two girls are shown sharing Oreo cookies. It is indeed a sweet and kind gesture between them, the feeling of which is enhanced since they are not fighting!

“Your friends are my friends, and my friends are your friends.”

The overall feeling from the ad

As the ad progresses, it shows sportsmen from various sports like rowing, wheelchair basketball and more. In a gist, the choir, the actions on screen, and the fast-paced movement leave a pleasant feeling, a sense of belonging and togetherness. 

Viewers may not mind watching the ad repeatedly since it brings a joyful feeling while showing the role of Oreo in all the joy. And with the theme of the 2021 Olympics, the ad is certainly timely and brilliant in execution.