Email Marketing


Strategic Brand and Marketing Development

Today and into the future, companies that thrive are the ones that have strong business foundations and strategies, adopt technology and innovative processes, and grow their overseas presence. The Enterprise Development Grant (EDG) helps Singapore companies grow and transform. This grant supports projects that help you upgrade and innovate your business.


The grant funds qualifying project costs namely third party consultancy fees, software and equipment, and internal manpower cost. As announced at Supplementary Budget 2020, the maximum support level will be raised to 80% from 1 April 2020 to 31 December 2020. For enterprises that are most severely impacted by COVID-19, the maximum support level may be raised to 90% on a case-by-case basis.


Projects under Core Capabilities, Strategic Brand and Marketing Development, help businesses prepare for growth and transformation by strengthening their business foundations. To help your company better capture target audiences and markets by differentiating your brand, and your products and services.


  • Consultation of business, brand and marketing direction

  • Diagnosis and gap analysis of your company

  • Assessment of internal and external factors, such as strengths and weaknesses, and competition

  • Primary or secondary research

  • Recommendations and plans for implementation

  • Training & Workshops will be provided

Project Areas

  • Development of effective brand strategy that appeals to targeted consumers and offers differentiated proposition from the competition

  • Assessment of a brand’s financial value and identification of brand levers

  • Development of a strategic plan to optimise marketing resources and improve customer communications

To Qualify

  • Be registered and operating in Singapore

  • Have a minimum of 30% local shareholding

  • Be in a financially viable position to start and complete the project