Why should brands consider short videos as part of their content strategy?
- 10 June 2022
What is video marketing?
Using videos to promote and market whatever you are offering is video marketing. As with all other marketing facets, video marketing also boosts customer engagement, enhances customer retention, and informs the targeted groups about the latest launch, upgrades, offers, and more, besides increasing sales.
The growth of video marketing
Video is excellent at influencing consumer choices, immensely effective at engaging audiences and thus a powerful tool for brands to garner more business volume. Create a piece of content, one in text form and one in video form. If the latter is engaging, informative and helpful, you can bet it will triumph.
Today, more than 80% of the companies worldwide are using video marketing to give their brands a voice, gain trust and enhance their authentic appeal. Since videos are visually appealing, you can play them in a loop, save and refer to them anytime; they are an excellent asset for your marketing efforts.
Want to start video marketing this year? Here are 135 Video Marketing Statistics You Can’t Ignore in 2022!
Here are some other interesting stats about video marketing:
Quite an eye-opener, right?
Next, let’s find out which types of videos you can use.
Which are the different types of promotional videos you can use?
While there are several types of videos you can use, the most common types are explainer and corporate videos.
Other types you can use are:
- Video ads
- Tutorial videos
- Video interviews
- Animated videos
- Vlogs (video blogs)
- Video testimonials
- Presentation videos
- Product demos and reviews
By now, you have seen what video marketing is and what are the different types of videos you can use. But still, why should you use them in your content marketing strategy?
That’s up next!
Why should you include video marketing in your content marketing strategy?
If you have seen the stats we have included above, it is evident that using videos for content marketing is essential. Down the line, it will become even more so.
But what is it that makes videos important for your content marketing?
Here are the 8 most important reasons that will explain to you its importance!
What is a short-form video?
Short-form videos are those that are between 1 to 10 minutes long. While customers of all ages respond positively to short videos, it is significantly more appealing to people between 25 and 34. Interestingly, for consumers below 24 years, short videos are their primary source of information.
How short should videos be?
The more you look for a piece of advice on this, the more differing views you will get. The result? You won’t know how long your videos should be! That’s why we won’t give you any definite length, but we can suggest you make your videos “snack size.” Make it long enough to explain a straightforward concept without boring your viewers.
Then the attention span of your customers is getting shorter, so take that into account as well. Blame the constant barrage of AV content all around us. But how long should your videos be? It can be between 10 seconds to 10 minutes. Generally, the smaller it is, the better, is the case. You still need to provide information and have an effective, compelling Call to Action.
What type of content can you include in these videos?
You can mix, match and create any short video. Either way, you have to be creative to stand out. Here are some ideas!
- Explainer videos
- Behind-the-scenes clips
- Customer testimonials and interviews
- Subject matter expert interviews
- Teasers of upcoming products, services and new centres
- Live-streams of events
They are great, but the point is, what will you get by using short-form videos?
We’ll look at that next.
Benefits of short-form videos
Short videos can work wonders for you.
- Having YouTube videos can land you in higher ranks on Google results
- Google looks kindly and can reward websites with videos with higher ranking
- Adding videos to your marketing email and adding “video” in your subject line increases opening rates
- Videos are great at engaging customers and creating and enhancing brand identity. It engages audiences with your products, services and marketing campaign, increasing your conversion rates.
Short-form video marketing can indeed be powerful. It is flexible in terms of time and monetary investment, and you can personalize videos according to your needs. Before creating videos, get clarity about your goals, target audience, and what you want them to do after watching the videos.