How Long Should Your Video Content Be?

How Long Should Your Video Content Be?

Video length on different platforms

Videos are increasingly becoming the more popular choice when it comes to digital marketing. After all, videos perform better than images on almost every social media platform.

Consumers generally remember the content in videos better than in images. This is as videos are a lot more dynamic, and engage both our sight and hearing. Images, on the other hand, are static and only engage one sense: sight.

Many marketers believe in the myth that videos are expensive and time-consuming, and not at all worth the slight advantage they hold over images. Furthermore, plenty of consumers may leave a video halfway, which would reduce the effectiveness of using such a medium.

However, video marketing isn’t as disposable as you might think it is. 81% of businesses that use videos in their marketing strategy agree that it helps to engage your audience, deliver clear messages, and promote your brand, amongst other benefits. 95% of video marketers also noted that videos have helped increase understanding of their product or service.

First off, videos definitely provide a significant advantage over images. Imagine if you were to convey a large amount of information via images. Your audience will most likely lose interest upon seeing such a lengthy wall of text.

Meanwhile, videos are able to keep things concise while still answering the basic questions to help consumers make an informed choice. 64% of consumers tend to reach a purchasing decision only after watching a branded video.

Not only that, but videos are far more engaging as well. Videos attract three times more engagement on Instagram than sponsored ads. They help to create a space for you to build connections with your audience, making your brand more personalised for them.

So how long should your videos be?

Be it Facebook, Instagram, Twitter, LinkedIn, YouTube, every platform has its knicks and knacks. In order to make sure your video does the best it possibly can, you need to understand not only the features each platform offers but the type of audience they cater to.

Take for example the users on TikTok or Snapchat. They are often used to watching short clips on these platforms and would probably not appreciate it if they were suddenly forced to watch a long video. On the other hand, YouTube users are more accustomed to watching lengthier videos and therefore it is more acceptable to show them longer content. Different platforms are able to hold attention for different amounts of time, so keep that in mind.

  • Facebook

Facebook insights have discovered that videos “get shown organically to more people when they’re at least 3 minutes long.” Keep in mind that an organic Facebook video is one that is posted and gains exposure without any advertising spend.

At the same time, Facebook’s algorithm rewards engagement over duration, so it is not guaranteed that your video will get more exposure just because it is 3 minutes long. Therefore, make sure to focus not just on your video length, but your video message as well. By encouraging engagement such as likes, shares, and comments, your video is more likely to get a boost in their algorithm.

The same can not be said for Facebook Video Ads.

Marketers can also fork out a sum of money in order to get more views for their videos. For every person that watches your video for longer than 3 seconds, Facebook will charge you for a view.

Therefore, if you’re paying to promote a video ad, you need to get your main point across as quickly as possible. The viewers that Facebook push out your ad to might not necessarily be familiar with your brand or your content, so they might lose interest easily. If that’s the case, retention is the most important target — so cut to the chase and keep it short.

One additional tip that we recommend marketers to keep in mind is to optimise their videos to still be understandable even with the sound off. 85% of users on Facebook actually watch plenty of videos without the sound — perhaps they are in a public place — therefore, in order not to ostracise this crowd, the message of your video should be clear even while its muted.

  • Instagram

On Instagram, there are two types of videos you can post: IGTV as well as Stories and Reels.

The latter has restrictions on the length of your video which means that your videos generally cannot be longer than a minute. If you wish to post a video longer than 60 seconds, you would need to post it as an IGTV.

However, HubSpot has found that videos that receive the most comments on Instagram are on average 26 seconds long. It would be best to keep videos on Instagram shorter than a minute.

This is because people are often used to scrolling quickly through their feed on Instagram, and pausing to watch a long video actually goes against their muscle memory. As such, their attention span for videos on Instagram generally does not last as long.

Furthermore, it is not possible to rewind these short videos on Instagram, which means that people would most likely skip or move on if they miss a part of the video and are unable to understand the point of it.

  • Twitter

Twitter’s previous video duration limit was only a mere 30 seconds. Now, they have started allowing users to upload videos up to 2 minutes and 20 seconds long on their app, matching the character limit that they set for their tweets. However, this does not necessarily mean that you should post videos of that length.

In fact, Twitter users are also often scrolling through their feed quickly on that very same app, which means that they would be more accustomed to shorter content. Therefore, it is still recommended to keep video content under 30 seconds long.

If you want to get people to watch your long-form content on Twitter, you can create short teaser videos and link people out from there — be it to another social media platform such as Facebook or YouTube.

  • YouTube

The main difference between YouTube and other social media platforms is that on YouTube, users are actively seeking out videos to watch. Instead of having a curated feed for them to scroll through, users are browsing through video content with the mental preparation to watch them.

It is also significant to note that unlike Facebook’s algorithm, YouTube’s algorithm actually rewards videos that have more watch time by pushing them up in search results as well as users’ recommendations.

Therefore, longer videos do have the potential to do better on YouTube — as long as viewers are engaged and actually stick around to watch your lengthy video content. YouTubers are, in fact, recording longer videos, which has been observed to rank higher in search results.

Planning out a video marketing strategy may sound complicated, but break it down and you will see that it is easier than you think. Why not ask MIU if you have any further questions on video marketing? It is, after all, the marketing tool to look out for in 2021.

Build your Business with a Long-Term Brand Strategy

Building Brand Awareness With A Branding Consultant For Your

Introduction

An arrow drawn on paper pointing towards the words target audience. A bullseye lies beside it, symbolising striking the target audience with a possible business strategy.
Hitting the mark for any business strategy means nailing target audience impressions.

Have you ever realised how some brand names are synonymous with their functions?

When you search for something, people say, “Google it”. Sounds natural, right? But you never hear of a “Bing it” or “Yahoo it”.

That’s what fantastic branding does for a company. You become sacrosanct to the industry. Robust brand awareness breeds brand loyalists, and once consumers have your name in their mouths, you’ll have solidified a foothold within the industry.

In other words, you’ve made it.

Read on to understand the importance of branding in this digital age.

 

Why is Partnering with a Brand Building Agency so Important?


Today’s market is so saturated that it seems increasingly impossible to stand out. Every idea feels reused, and for good reason.

As studied by Lippincott in 2024, consumers feel that only 5% of all brands are unique.

It makes sense: we’re only inspired by what we can see, and what we can see is often limited. 

With only a singular perspective on branding matters, we know building strategies can feel stifling. How do you break out and make something noteworthy nowadays?

A tried-and-true tactic is marketing your brand as ‘the product’.

iPhones are beloved worldwide, yes, but there’s an exclusivity there. The Apple community – a sense of belonging and being in the know.

Forget owning an iPhone. Now, it’s all about owning the latest iPhone.

Apple’s brand value goes beyond its products. It’s ingrained into their name. That is true longevity. That’s where long-term brand strategies come into play. They’re more than just logos and catchy taglines.

These are full-service roadmaps for how your brand can evolve, communicate, and maintain longevity in today’s full-throttle zeitgeist.

“BRAND” big idea with branches extending, indicating 6 key components: Strategy, Marketing, Logo, Design, Advertising, and Identity.
Having a robust brand identity requires fine-tuning your strategies for maximum benefit.

 

What are Long-Term Brand Strategies?


Long-term brand strategies are forward-looking plans that align a company’s identity, messaging, and values with its business goals. Easy enough!

Consistency breeds loyalty. It ensures your target audience can always look to you to satisfy their needs, especially important now with innovation reaching a head across industries.

Capture satisfaction. Show consumers something that strikes a chord, whether that’s inspiring aspiration, tugging the heartstrings, or striking good old-fashioned intrigue. To make an impression is to build rapport.

Enable deeper connections that pave the path for trust, creating a loyalist base for your company. Long-term content creation gives you a succinct way to capture consistent branding and consumer impressions at large.

Strong brands require strong forces backing them. Enlisting a brand building agency aids in actualising your growth vision.

 

Where can Full-Service Branding Agencies take you?


Two words: market dominance.

The impact of robust branding doesn’t happen overnight. But when it does materialise, it can be profoundly transformative. A steadfast brand vision breeds trust among your target audience and lights the way for all future works.

Eliminate choice paralysis from your drawing boards and heighten your success by creating content that speaks to your audience.

Long-term branding isn’t just about company colours and flashy logos. It’s about building a culture of trust, relevance, and connection with your audience.

Integrating these into your core business pillar stabilises your brand amidst shifting trends and market disruptions.

To remain a thought leader in your field, foster emotional connections through genuine marketing messages and innovative design, ensuring your services cater to emerging industry demands.

It keeps you credible even when breaking into new industries and while mitigating market uncertainty.

Bespoke branding builds the potential to make industry trends, not just follow them. Today’s consumers appreciate originality – the marketing world severely lacks it.

 

So, How do you Choose a Digital Branding Agency?


Well, it all depends on how well an
agency communicates your message. An arsenal of services is only as good as their proficiency in actualising your marketing goals, acutely.

Highlight your brand’s mission and values. What image do you aim to convey through your marketing?

A creative agency that has processes in place to understand exactly what your brand stands for and where it wants to go takes your goals from just a vision to being tangible.

Full-service branding agencies identify your brand’s true purpose. From there, you can diversify your social media content to keep your platforms dynamic.

These agencies cover everything, from graphic design to the written word, with robust business development to boot!

Make your brand a go-to in the industry for consistent consumer satisfaction spanning every media.

 

Sure, But What are the Results?


Hiring a branding agency gives you:

1. Increased brand visibility

Good brand visibility expands beyond local spheres. Nike’s signature stripe stands out internationally. It’s the logo that attracts customers without a verbal effort and drives conversions just from its associated credibility.

Branding agencies take evolving industry trends and make them consistent with you.

This cohesion is coupled with engaging your target audience’s needs, desires, and pain points to kickstart the sales process starting just from a single look.

2. Improved consumer retention

Effective marketing doesn’t tell you how good it is. It shows you. Invoke positive attachments from your target demographic by fulfilling a gratifying consumer experience across mediums.

Whether it’s product packaging, effective website navigation, or a compelling social media identity, consumers look to your assets as a whole to know just how much they can identify with you.

Branding agencies provide the framework to allow this feedback to ease through. Strategic branding allows for targeted insights that show you how close you are to your marketing goals.

Build this trust and elevated customer retention is soon to follow.

3. Industry credibility

Branding agencies hone your professional credibility.

Through polished visuals, fonts, tones, and messaging, you can signal your trustworthiness in B2B and B2C interactions with just a glance.

Branding agencies propel you towards market dominance by providing optimised media through blog posts, managing social media, and marketing collateral.

Have a library of authority showing brands your industry finesse.

4. Distinct marketing from competitors

Branding agencies keep your Unique Selling Point (USP) crystal-clear.

They conduct research on your brand and industry for bespoke branding and market domination.

Leveraging these in-depth statistics clears room for creative campaigns and a framework that allows innovative play with your marketing strategies.

Overall, very good stuff! Take marketing trends and convert them into actionable insights for you and yours.

Whether you’re looking for a brand launch strategy or aiming to refine existing tactics, partnering with a branding agency covers all your bases for you.

A well-crafted branding strategy is essential to achieving business goals in this digital market.

 

Conclusion


In today’s vast digital landscape, having a robust branding strategy separates the good ideas from the great ones. Consumers know when a message is tailored for them, and turn their heads away from everything else.

Original branding strategies provide sustained market longevity. This comprehensive company branding makes detailed analyses of your brand and competitors that much easier – centering precision as an ethos.

Go the distance with a branding agency in Singapore, and let your audience see your visions come to life in no time.

At MIU, your online presence takes centre stage. 

Our suite of services is designed for your success, and innovation powers all that we do.

Don’t worry. MIU has you covered.