7 Tips to Boost Your Social Media Shares

7 Tips to Boost Your Social Media Shares

Having a social media strategy is a must when it comes to digital marketing. Just take a look at how much social media has influenced the way we market and communicate!

However, we can all agree that the right social media strategy will bring you the best returns. Not all methods built equally, which is the difference between a good strategy and a bad strategy.

One area to focus on in your social media strategy is the number of shares you accumulate. After all, part of what makes social platforms so powerful is the ability to expand your reach and gain enormous amounts of exposure — only by word-of-mouth. Going “viral” is a thing — and it’s not always bad.

Social shares do precisely that. However, to get the maximum amount of social media shares, there are steps to follow. Results don’t come by easy — they need the effort to achieve it. Here’s what we think can help you get the shares you need.

 

1. Prioritise the most shareable content format

 

This might go without saying, but a lot of times, marketers make the mistake of sharing all forms of content without considering what sort of content they are.

Research has shown that visual content is the most shared on social media, as they are quick to read and easy to digest. TikTok is one such proof that visual content is all the rage right now — look at how rapidly it has grown within the past few years. Sprout Social Index found that of all content that has been shared on social media, 68% of them are images, and 50% are videos.

Use the functions that are already available in these social media platforms to your advantage. For instance, Twitter allowed you to pin one tweet that your followers would see above all else, and Instagram has the Highlights section where your audience can click in to discover more about your brand. So prioritise putting videos and images in these areas for maximum shares.

 

2. Use in-built features to generate responses & increase engagement

 

When we talk about the function, social media platforms are now rolling out many features to cater to the increasing number of brands that use their site. Twitter has an in-built poll feature, as does Instagram. Besides that, Instagram also has a question-and-answer feature for their Stories. Get your audience responding and boost your brand awareness with such features!

LinkedIn also just released a new update where users can add links to their stories as well, to redirect viewers to their site. There are plenty of inbuilt features that you can play around to increase engagement on your social media platforms, so don’t hesitate to try it out!

 

3. Ride the wave on trending topics

 

This is the formula for getting viral — which, as mentioned, is not always bad. Want to score more shares? Find out what are the hot topics and capitalise on that. Better yet, use a popular meme to capture your audience’s attention. Not only does this personalise and humanise your brand, but your audience is also more likely to want to share it around. When you project your brand to be more than just a business-oriented figure, your consumers would be able to relate with you more.

 

4. Craft engaging captions

 

Captions are another essential part of what gets your post noticed. Without a good caption, you would probably lose half your audience. Depending on the platform, you need to adjust your captions accordingly — for example, people go onto Instagram for the pictures, and hence they are more unlikely to want to read a lengthy caption. However, those scrolling on Facebook and LinkedIn would be more open to reading and taking in an enormous amount of text and information.

Whether your caption is long or short, make sure that it includes the keywords that you want to highlight about the post. Furthermore, always remember to put a call-to-action (CTA) at the end of every post to make it more engaging. Whether it is to ask your audience to follow your brand, purchase something, or click a link, we cannot stress enough the importance of having a CTA. Just remember not to overdo it and stick to only one CTA instead of having multiple — that will confuse your audience and result in them not wanting to take any action at all.

 

5. Come up with a strong hashtag strategy

 

Captions aren’t the only things that can help boost your post. Hashtags are just as important when it comes to building up your social media strategy. Using the right hashtags would bring your brand not just more exposure, but the right kind of exposure. An excellent first step is to use your own branded hashtag so that new followers can find your content easily.

Additionally, you can engage in tools to help you find the best hashtags. Our previous blog post talks about some of the best free SEO tools beginners can use so that you can start there. Some helpful tools include All Hashtag’s free hashtag generator and Influencer Marketing Hub’s hashtag generator tool. Others like Sistrix, Kicksta, and HashtagsForLikes are all free as well.

Since Instagram only allows a maximum of 30 hashtags, All Hashtag will give you up to 30 relevant hashtags based on one single keyword. The site also has an analytical tool to help you get useful information about your hashtags for your marketing strategy. And if you’re not sure where to start, they can offer you insights into the top trending hashtags on Instagram. So start exploring and experimenting with some of the incredible free tools out there!

 

6. Make your posts mobile-friendly

 

Let’s face it — most consumers nowadays are scrolling through social media on their phones. More than 80% of shares from social media visits come from mobile devices. To reach them properly, it is exceptionally vital to make sure your social media posts are crafted not just for the desktop version but also for mobile versions.

Take into consideration each platform’s image previews so that the main point comes across in a single glance. Check those graphics are legible (even on a small screen) and zoomable so that your message is readable by your audience — otherwise your words will be for nought.

 

7. Find out when the best times to post are

 

Although this sounds like common sense, you may be surprised to find out how many marketers don’t consider this when planning their marketing strategy. Knowing which days and times your audience are the most active on social media is a crucial step to getting your post noticed.

Sprout Social has an in-depth guide to helping you find out which are the best times to post, depending on the platform you’re using. Of course, this differs based on the industry you’re in and from company to company, so it is best to track your analytics to decide what works for you.

Do also keep in mind that Covid-19 has changed the way consumers use social media and how they engage with brands. For your marketing strategy to work effectively, it is best to adjust your brand behaviour to adapt to such changes. Why not check in with MIU to find out how you can further optimise your marketing strategy? We offer free consultation services for anyone who’s looking to up their marketing game!

Top 3 Tips for an Effective Landing Page

Top 3 Tips for an Effective Landing Page

A good company will invest in their website design, but a smart company knows to invest in their landing page.

Sure, a great website design will make visitors more likely to remember your brand, but landing pages are equally if not more important, as these are the pages in which marketing campaigns will drive traffic to. Rather than visits on your homepage, conversions on your landing pages are the core marker of what makes your marketing campaign successful.

So how does one design a good landing page?

For a landing page to be persuasive and successfully convert visitors into consumers, they should check the following points. Read on for our tips on how to design a compelling landing page.

1. Come up with a strong headline

Naim Headline | Headphone Amplifier

The first thing that visitors will see when they access your landing page is your headline itself. Due to the research done on visual hierarchy, experts have found that users often scan information on a page in either a F-pattern or a Z-pattern. That means, the most crucial information should be placed right at the top.

This may explain why headlines are often big and bold, and occasionally come paired with a banner. But it isn’t enough for headlines to just be big — they have to stand out in terms of their content itself. Having a headline with a high emotional marketing value is guaranteed to capture your visitor’s attention. Be sure to use emotive words, adjectives and verbs. These are more likely to speak to the pain points of your specific audience.

2. Use a clean and minimalistic design

15 great website homepage design examples | Oxford Digital. WordPress Specialists.

Remember the F- and Z-pattern. The truth is, no visitors would want to click into your landing page just to see a bunch of text and images trying to sell you their product. In fact, they are most likely to briefly scan the information on the page before clicking away. Hence, you only have a few seconds to truly grab their attention and turn it into a conversion.

Content on your landing page should be bite-sized and straightforward, so that it doesn’t waste your visitors’ time. When you are succinct, visitors are more likely to understand how your product or service will be able to help them.

In order to do so, you want to engage people without being overly pushy. If you come across as too “salesy”, it might end up as a turn-off for your visitors and would not get you the clicks you need. Make sure your landing page is organised and simple, with just the necessary information conveyed. Other tiny details can be communicated across later on.

3. Have a clear CTA

Call-to-Action Buttons Which Convert - Icons8 Blog

A landing page will not be complete without a proper call-to-action button. Make sure the CTA button is obvious and eye-catching — it quite literally is the whole point of a landing page. The wording in the button should be concise and appealing as well. This will help you get plenty of leads.

All in all, the main point of a landing page is to educate your visitors about your product or service without being overly draggy. By the time your visitors are done glimpsing at your page, they should be able to understand what it is you are offering and how it is able to help them. That way, they will be more inclined to click through.

If you’re still unsure about the best way to go about designing a landing page, why not engage in MIU’s services? From design to content creation, we would be able to go through every process step-by-step until you are satisfied with the end results. For more information, you can look at our portfolio of previous work we have done as well as contact us for a free consultation.