What is content intelligence?
Content intelligence is something that has only surfaced in recent years due to the demand for marketing, particularly digital marketing.
For as long as marketing has been around, humans have been the one churning out content for companies and businesses alike. But with technology advancing at such a rapid pace, artificial intelligence (AI) has begun taking over the positions that were once underfilled. Now, they have evolved to perform even better than their human counterparts.
As such, it’s increasingly become the norm for AI to take over all sorts of positions, even the ones that do not have manpower shortage. So long as AI can do your job better than you, you might just as well be obsolete.
In the marketing field, content intelligence is literally the use of existing technology to assist in content marketing. With better data analysing skills and more reliable judgements, AI has become a staple in content marketing. In fact, they are most commonly used in content management systems (CMS)!
CMSs offer plenty of benefits that address most of the pain points marketing teams face today. With software that transforms data into actionable insights, these systems advise you on what is the best strategy and tactic to adopt. Here are just some ways that CMSs can help you:
- Predicting consumer behaviour
- Publishing content on social media
- Maximising conversions
- Website designs
How does content intelligence change the way you market?
With machine learning, content intelligence is able to help improve your content marketing effectiveness. Following the Pareto principle, which states that 80% of all consequences come from 20% of the causes, so does 80% of conversions come from only 20% of your content.
Content intelligence is able to quickly identify the best-performing aspect of your content to provide a content recipe that you could follow for future content planning. This way, you can maximise results to get the best possible ROI.
Besides that, CMSs are able to predict the best timings and platforms to promote your content on. Distribution and promotion are just as important parts of the process as content creation itself and CMSs can help you to optimise such areas.
By analysing existing data and trends, content intelligence is also able to help you predict future trends and customer needs. A good CMS should be able to recognise relevant topics and help you decide what to touch on for your content.
Overall to conclude, content intelligence can help you in multiple ways, including:
- Identifying the most effective content
- Suggest optimal platforms and timings for distribution
- Predict future trends and customer needs
Indeed, content intelligence is the future of effective marketing. Many companies are employing the use of AI in their marketing efforts, including chatbots, customer relationship management systems (CRM), and more. Start your journey with content intelligence and feel the changes it brings about with it today.