10 Content Writing Examples to Help You Reach Your Audience

10 Content Writing Examples to Help You Reach Your Audience

How do you write content?
What are examples of content marketing?
What does a content writer do?

If you ask yourself all of that, you wish to learn more about content writing and content marketing.

Online content nowadays is not just in written form. Video content is a big field right now. Video has started selling more in some cases since it is entertaining, interactive, and is easy to digest. Image-based content is quite popular as well.

However, none of these developments has come even close to surpassing the written word. Content writing, therefore, is only one cog in the whole machinery of content marketing. It remains the foundation of any brand’s marketing strategy.

Of content writing, there are many varieties—these range from social posts to standard blogs and everything else in between.

In this article, we are going to look at ten examples of content writing. We hope these will inspire you in your journey to make suitable content for your organization.

10 examples of content writing

Blog posts

Have you ever wondered why companies and social influencers alike have their blog?

This is because blogs offer a wide range of benefits, especially for a business. Blogs help you rank high on Google’s search engine with SEO, even rank on its first page!

Brainstorming topics

But what if you are starting and do not know what to write about? The first place to get help from is your team. Brainstorm topics for content. You’ll be surprised how many relevant blog topics you will come across!

Another way to find ideas is to find out what your competitors, people in your industry, and social influencers are blogging about. If these topics are in your industry and are relevant to your company, it can be a good idea to use their ideas.

What to do after setting up your blog?

Regardless of how you get the idea, the important thing is to keep going once the blog is set up. And that means posting new blogs regularly. Also, give quality content. Just don’t do a rehash of things that are already out there on the internet. Your audience has probably seen them. Instead, take inspiration from other sources but give your spin. Please talk about your experiences, or that of your company or brand, its products and services.

Social media posts

If you want to hone your skills in content writing, there’s nothing better than creating social media posts. These posts are not just short but also attractive and are quick to read. Thus, you learn copywriting too. Copywriting is a valuable skill that teaches you how to grab attention and make someone buy something.

Writing social media posts enables you to try various writing styles to find out which one suits you. You’ll learn how to do A/B Testing for social media ads, creating two versions of the same post to see which one gets a better reaction.

Website content

You can create all manners of content and give advertisements all over the internet. Still, if your website does not convey information completely or adequately, then your promotional efforts may result in nothing.

That’s why you should have relevant and adequate content on your website. In addition, these must be easy to find. One essential content page you must create is the FAQ (Frequently Asked Questions.) This is the first point of contact between you and your customers. There should be an About Us page, Our Services page, Contact Us page, and so on.

Newsletters and emails

What sets emails and newsletters apart from other forms of content writing is that these are for customers who have already opted to receive them. Since they have already subscribed to your newsletters/emails, such customers have varying degrees of brand loyalty. When creating newsletter content, the goal is to keep them engaged and interested in your brand, products, services, and recent developments. Offering unique content will certainly keep them engaged.


Like it or not, infographics are here to stay.

It is not just informative. Even a para of text can be instructive. But an infographic conveys a lot of information at a glance. These combine written and visual senses and therefore score over written content.

Infographics are great for showing statistics, lots of information at a glance, or even information about your company’s products, services and brands.
These don’t have to be complicated. Comparison sheets and charts are good examples of simple infographics.

Infographics are ideal for informing your customers while promoting your products and services.


If your customers desire in-depth knowledge of what you are offering, an e-book can be the perfect publication choice. E-books are exception tools for educating or informing your customers about your products. But these can be promotional materials as well! You can use e-books to convert readers into loyal, paying customers! Writing these may be a bit technical since you want to give readers comprehensive knowledge, but you still need to keep industrial jargon to a minimum, if you can. If that’s not possible, make sure you explain the terms.

White papers

People who write white papers are typically subject matter experts. In other words, they are authorities in their field. White papers tend to be longer than e-books and give more in-depth information and research on a subject.
Writing and publishing these will establish your company as an industry expert, which boosts your value in your customer’s eyes. White papers can work in conjunction with your blog topics. A white paper can be a follow-up piece on a topic you have already written an article about.

User Guides and How-To Manuals

If you already have loyal customers or have people who are very close to making a purchase decision, you need a different type of content material.
Enter user guides and how-to manuals. These inform the reader how to use a product. These are technical material and are not promotional. However, their utilitarian value is exceptional.

Case studies

Over the years, you surely have had many happy customers. You can use their experiences and testimonials to create promotional material. You can do this by making a case study.

A case study can be short or in-depth material, but it is the former in most cases. It showcases the problem faced, followed by the solution provided, and the results enjoyed afterwards. Case studies are invaluable for showing your services, products, sales history, and much more.

Video content

Video content is gaining ground.
But how to best use it? Start by penning down conversation points or writing the script before shooting. This ensures you stay on topic.

To sum up

In this article, you have read about 10 examples of content writing. Depending on your company’s needs, you can use these individually or in tandem.

7 Content Writing Tips for Your Marketing Strategy

7 Content Writing Tips for Your Marketing Strategy

A huge part of any digital marketing strategy is to first create content for it. However, to create good content that will do well, especially in the online sphere, isn’t easy. There’s already a sea of content out there — so how do you make yours stand out?

To start off with, there are in fact plenty of things you can do to boost your content. In all content marketing strategy, these are necessary steps to take if you want your content to perform well. There is no doubt that your competitors are already engaging these in their strategy — so make sure you don’t fall behind!

1. Do keyword research

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Keyword research is an important step in creating all content. In fact, it’s the first step you should take. Before you even begin writing a single word, start checking what are the hot and trending topics on Google.

By doing a quick search, you will be able to know what are the most relevant keywords you should adopt in your content. Not only that, but you will be able to tell what keywords perform the best on different search engines — which is the key to getting your content out there.

However, keep in mind not to overuse your keywords as this will actually affect your page ranking. Google’s algorithm is smart enough to recognise that a webpage with too many of the same words may mean a potential spam website — and therefore it would not place it at the top rankings or recommend it to its visitors.

Similarly, visitors to your webpage would not like the excessive and unnatural use of too many a specific keyword and will bounce quickly. Over time, this will translate and search engines will mark down your domain.

2. Incorporate a powerful CTA

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When creating your content, keep in mind the call-to-action (CTA) you want your readers to take at the end of it. Think about how you can get your readers to take that action. Want your readers to purchase something? Sign up for your newsletter? Or just to share your content on their social media? Either way, give them a reason to take these actions.

Perhaps you could offer something of value to them. Give them a 20% discount off your product with a unique link, if your goal is to get them to buy your product. Offer information and resources to get them to subscribe to your newsletter. Or even provide a free e-book for sharing around your content and getting others to click on it!

A CTA is one of the most vital aspects of any content marketing strategy. It is how you link content writing to marketing goals, ROIs, and KPIs.

3. Engage your readers with your choice of words

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One great way to make your content interesting and engaging is to use the active voice instead of the passive voice. Generally, the subject is the one performing the action when you use the active voice. In the passive voice, the subject becomes the one the action is being performed on.

For instance, compare “The brave knight rescued the princess from the dragon.” with “The princess was rescued from the dragon by the brave knight.” The first sentence sounds a lot more exciting as it emphasises the action that is happening.

Similarly, you can also make your content sound more interesting with your choice of diction. Instead of “sales increased”, you can use “sales rocketed”. See the difference? By adopting more interesting verbs, you can highlight important actions while still making it engaging for the reader.

4. Keep sentences short and paragraphs brief

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Keep in mind that attention spans online are a lot shorter. Not only that, but minimising your paragraphs helps you to optimise your content for mobile. With more readers consuming content from their mobile devices these days, it is ever so important to take this aspect into consideration as well.

Your sentences and paragraphs need to be optimised for both mobile devices and the short attention spans that people have online. So, keep their attention locked onto you by making bite-sized content and paragraphs!

5. Always hyperlink

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Hyperlinks sound counterintuitive since you’re potentially sending your visitors to another website, but they can actually help you get backlinks! More often than not, the sites that you reference will reciprocate with a nod to you via a mention or a link. Win-win!

If you’re still concerned about sending your web traffic to another site, you can always set your page up to open links in a new tab or a new window. This will effectively keep your traffic on your page while still allowing you to practise good internet etiquette by hyperlinking your sources.

Linking to other pages also helps to boost SEO on your site and increase page view over time. It also makes your content more credible and gives your readers useful information.

6. Provide added value

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One of the best ways to keep your readers coming back is to leave them with a parting gift. It can be a free digital guidebook, a link to a webinar, or some collated statistics in a Google sheet. Either way, it doesn’t have to cost a thing.

Not only will your readers appreciate this, but they might recommend it to their contacts too! This word-of-mouth marketing will lead to higher search engine rankings as well as some repeat traffic. Now you’ll be sure your content marketing will see a huge leap in improvement!

7. Keep your old posts updated

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The last step of any content marketing strategy is to keep your content updated. As time passes and events unfold, content — no matter what it’s about — ages. Information goes out of date as the market changes.

A good strategy is to keep your content constantly updated and relevant. By doing so, your content will gain value over time. This means that even an old post could very well keep traffic coming in, as pages continue to link to your content and social media accounts continue sharing it.

Speaking of, it is a good idea to also update your old content with new and fresh links. For example, if your post is talking about a good digital marketing strategy for 2020, you can update it for 2021 — and improve on it by giving recent statistics! This not only boosts your search results but keeps your content useful and relevant to any visitors passing by.

Remember, a great marketing strategy will know how to maximise the most value out of its content possible. Be it using relevant keywords, links, or CTA, all these tiny steps go a long way in boosting your content. So start optimising your content by implementing these tips into your marketing strategy today!