“The corporate event last night was fantastic, wasn’t it? At least I feel so.”
“So do I! They truly came up with innovative ideas for branding their event.”
“Oh yes. And by the way, as I was checking their event page on social media, I noticed that their customers and clients were interacting heavily in the comment section. It looks like they are impressed as well!”

“Yup. Talk about outdoing yourself! Their company sure did raise the bar for event branding!”
This could be people talking about your company!
The above is no pipe dream, and this can be your reality if you know what to do and how to do it. Whether you’re planning to organize your first promotional event or your 100th one, you must know what works and what doesn’t.
Look at it this way:
Event branding budgets are typically between $1000 and $20000. Depending on your company’s success criteria, it can even be more. You don’t want such hefty amounts to be a waste because of ineffective strategies.
That’s where this article comes in. You’ll learn:
- What are branding events?
- How do you brand a business event?
- What makes a branding event successful?
- Why is event branding important?
- Top corporate event branding ideas
- Best event branding examples
But why should you believe us?
MIU is a revered digital enabler based out of Singapore. We assist brands in enhancing their reach and influence over respective industries with immersive experiences at corporate events. We ensure happening audience interaction using the dynamism and superiority of augmented reality and audio-visual experience.
This article is about your venture and how you can get better at event branding.
Before we come to the exclusive tips, let’s cover the basics.
Frequently Asked Questions

What are branding events?
Event branding is all about showing the essence of your company’s brand through proper event marketing endeavors. Event branding can be:
- digital
- on-site, or
- hybrid
How to do event branding for your business?
We’ll go through this in detail later, but for now, here are some tips to stimulate your mind.
- Determine your brand identity
- Keep your message consistent throughout the campaign
- Create an affirmative presence on social media
- Develop an inbound marketing campaign ahead of the event
- Use the power of print media to create attractive flyers and posters
- Give a unique name and tagline to your event.
What makes a branding event successful?
At the very least, you have to stand out from your competition when you host an event. All of your marketing elements should harmoniously stand together. Beyond that, you should leave a long-lasting impression on the audience, leaving them waiting for the next one.
Why is event branding important?
If you want to build brand loyalty, events are one of the most potent ways to keep generating that for a long time on auto-pilot. They give you ample scope for interaction with the audiences and thus enhances brand engagement.
One of the essential advantages of branding an event is that you have audiences’ complete attention, have a reasonable amount of time to work on the details and thus plan a more effective event. You must seize the opportunity to emphasize its position and enhance its impression on the customers.
Since the basics are covered, we can finally get to the meat of the matter- some of the top (and pretty unique!) corporate event branding strategies.
Corporate event branding ideas

Here are some unique corporate event branding ideas to get you thinking. These will work regardless of whether you’re hosting an event or have a display stand at someone else’s event.
Make these a part of your event branding arsenal to make memorable, positive impressions on your audience.
Here’s how to do it!
How about an immersive brand strategy?
Also known as live marketing, engagement marketing, and participation marketing, experiential marketing is sometimes lumped together with event marketing. However, it is much more than traditional conferences.
Experiential marketing focuses on creating unique and memorable customer engagement, direct in nature, and on promoting brand affinity and awareness.

Experiential marketing strategies can take several forms. They can be:
- A series of live events
- One-off events extending over a couple of hours
- Hosting corporate retreat events
- Creating experiences that reflect your brand
- Offering demos and samples
- Holding activities at trade shows.
Regardless of the formal approach, experiential marketing boosts an event’s ROI.
While traditionally, experiential marketing works in a physical event, nothing stops you from using this strategy to create online events.
There are several benefits of experiential marketing, such as
- Builds brand loyalty
- Expands brand affinity
- Generate leads
- Creates brand awareness
- Promotes cross-channel marketing efforts
- Giving people a unique way to try out your product
Now, let’s come to our next strategy. It may not be as complicated as this one, but there’s no arguing about its effectiveness. Let’s talk about…
Branding the Bun

A fantastic way to promote your logo at events is by branding the free food you’ll be offering.
While guests will be attending for the valuable content and networking, good food served at the event can enhance audiences’ satisfaction. Attention goes there as well, so how about leaving behind your brand signature there?
The best way to satisfy your audience?
Satisfy their tummies and create a good impression!
Here are some ideas to get inside their minds through their mouth:
- Print your logo on top of the jelly on gelatin cups
- Put your logo on the back of fortune cookie papers
- Imprint your logo on hard candies
- Put your logo on toothpick flags or club sandwiches and buns, making them instantly Instagrammable!
Speaking of making things Instagrammable.
Hire a Pied Piper

You’ve all heard about the Pied Piper story.
How about replicating the same effect on your target audience?
You may not need a magic flute anymore, but you do need influencers and brand advocates.
Influencers and brand advocates; are public figures appreciated and trusted by a large number of followers. They take your brand to target audiences as a user, without the feel of promotion. As a result, they have more acceptability to the audience. They frequently share your content and products through social media or by word-of-mouth.
We suggest you leverage your brand advocates and influencers to:
- Build up a pre-event hype
- Spread word about the event post-event
Ask them to share personal pictures of them participating in activities related to your brand.
For instance, if your company produces fitness equipment, ask your influencers to share their pictures using that equipment. You can then share these images on your company’s Instagram page and promote your brand.
Sometimes it is essential to let your audience see what activities your company is involved in.
Show them the entire picture

Use a 360-degree camera to shoot the event and stream it live. It will let remote attendees freely rotate the view to experience your event from multiple angles.
You can bet your money that all the colors, logos and other brand signatures you have put around the area won’t waste. Online viewers streaming the event live from your event website shall see all your logos each time they change the camera angle! It’s a win-win for you both.
This is how you…
Give them some love

Attendees get take-home gifts from events, so this strategy may not be that unique. But you can’t deny how effective this is! Would this marketing and branding technique still be used if it wasn’t that effective?
Things you can gift are:
- Pens
- T-shirts
- Tote bags
Personalize the items you’ll be gifting, and yes, don’t forget to put your logo on them.
You can imprint an important photo into promotional items like t-shirts, mugs and notepad covers. Personalization makes common items seem far more valuable because they have your company’s logo on it.
“But hold up!” you say. “We’re a small company that doesn’t have a big budget! We want to start small with these event branding ideas.“
Well, who said the budget could be a constraint? You need creative ideas that you know your audience will be receptive to and still have successful event branding.
We’ll show you how to do that right now!
Low-cost event branding ideas
The following ideas are not just cost-saving, but they have another huge benefit: they have a fast turnaround time. You can have these created and set up quickly if you’re under tight deadlines.
Lectern branding

A lectern is a stand from behind which a speaker presents on stage. All eyes are on the stage during such times, and your audience will be hanging onto the very words your speakers utter.
Branding a lectern is a clever way to show your brand in such a crucial area of the event hall. The audience will click, and they will shoot videos at the lectern. And you know what that means, right? Every time a user shares those photographs, or videos, online or offline, your brand image will be seen. It’s a great exposure to your brand!
Interestingly, lectern branding is not expensive. You can just print the logo on the lectern’s surface or stick it with tape, tack and velcro. Since the logo is so light, you need not worry about it falling off.
By the way, you can customize your logo in any way you want.
Your investment is within $5! Now isn’t that a great deal?
Speaking of money well spent, you can also install a…
Social media prop

The best thing about social media props is that they are instantly Instagrammable! It’s a fantastic way to encourage attendees to instantly take photos and share them.
Social media props have your logo and company and marketing details, which means that when clicks of these props are shared online with event hashtags, your brand image and messages are promoted too.
Your investment: Between $10 to $30 for a small frame.
Our next point is somewhat similar and is just as effective for showing off your brand logo.
Sponsor backdrop

Is this truly an inexpensive way to promote your event?
Yes and no.
These can be pretty expensive if you go with a traditional pop-up or want a remarkable backdrop, but if you are going to tread the affordable path, go for an extra-wide banner stand. These are available in widths of 3.2 meters and offer the perfect background at a fraction of the cost.
Generally, background banners can be both cheap and easy to make. They give your event branding an extra edge by allowing special guests and celebrities to be photographed in the foreground.
You can even use 1m banner stands as signages for helping people move around the event venue.
You have seen some of the top creative event branding ideas for your business. Let’s now move further with some examples.
The best event branding examples
User conference

It’s a no-brainer that networking events are great for making connections and alliances. As long as they reflect your brand, they can be formal or informal. Even in the digital world, face-to-face meetings are still highly sought-after.
Lean Startup offered attendees inspiring experiences to promote first-rate guest interactions, at their newest conference. Lean Startup’s blossoming global community was its event’s central immersive networking theme. They even regularly updated their public potential attendees’ guest list to ensure everyone would meet like-minded individuals on arrival.
Publisher conference

There are mainly two types of events or, say, two kinds of corporate events.
One is a user conference focusing on customer engagement, developing thought leadership and nurturing prospects.
The other one is publisher conferences, where the focus is on driving revenue for media companies. Publisher conferences bring together readers of an organization’s materials and provide enormous educational sessions reinforced by partnerships with other firms.
Content Marketing World is the annual publisher conference of CMI (Content Marketing Institute). Every year, they have different themes. However, these themes are not randomly chosen concepts but after months of careful planning by their operations, content marketing, PR, and event planner or event management teams to ensure they align with the company’s goals. Themes can be offbeat as long as they reflect the event’s purpose.
Virtual events
https://blog.hubspot.com/hubfs/how-to-promote-virtual-events.jpg
Virtual events, like online conferences, use digital channels and platforms for participating in seminars and live lectures. Such events are significant for those with budget or travel issues.
Organizers of Google I/O used 360-degree cameras to capture keynote speeches live for virtual attendees. These videos were also put on YouTube for free-and-easy access. While their event was mainly for in-person attendees, their virtual counterparts were not left out and left wanting the same experience.
Wrapping up
In this article, you’ve learnt what we promised:
- What are branding events?
- How do you brand a business event?
- What makes a branding event successful?
- Why is event branding important?
- Top corporate event branding ideas
- Best event branding examples
Branding an event is very doable if you know when and which rabbit to pull out of the hat. Hopefully, these strategies will help you out for your next event, whether physical or virtual or a hybrid one.
Best of luck with your next event!