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Social Media Marketing: Agency Pricing

Are you considering partnering with a social media marketing agency?

Do you want to boost your online presence and connect with your customer base?

Understanding the pricing structure of these agencies is essential for effective budget planning and achieving your business objectives.

About 74%  of consumers rely on social media when making purchasing decisions. This underscores the importance of having a strong online presence. In fact, about two-thirds of businesses allocate between  5% to 25% of their budgets to social media initiatives.

Moreover, over 86% of business owners report satisfaction with the return on investment (ROI) from their social media expenditures. This indicates that investing in social media can lead to substantial benefits.

When considering social media management, it’s important to recognize the factors influencing pricing.

These factors can include the agency’s skills and the services it offers. They also depend on the size and complexity of your social media campaigns. Additionally, the level of customization you need is important.

By understanding these factors, you can make informed decisions that align with your business goals and maximize your ROI.

Let’s explore the key elements that affect social media management pricing.

This blog will provide valuable insights to guide your choices and help your brand thrive in the digital landscape.

Factors Influencing Social Media Marketing Agency Pricing

    1. Scope of Services: Social media management agencies provide various services. It includes creating content, advertising, competitive analysis and reporting. The more comprehensive the service package, the higher the pricing.
    2. Target Audience: Agencies may adjust pricing based on the size and demographics of their target audience. Larger audiences or niche markets may require high-quality resources, impacting pricing accordingly.
    3. Social Media Platforms: Different platforms require varying effort and resources to manage effectively. Pricing may differ based on the number and complexity of social media channels included in your strategy.
    4. Ad Spend: Agencies add a percentage to the ad budget on top of their regular fee if your social media plan includes paid ads.
    5. Customisation and Strategy Development: Tailored strategies and extensive planning may incur additional costs, especially for businesses with specific branding requirements or complex marketing goals.

Understanding Social Media Marketing Pricing Models

Social media marketing agencies typically offer pricing models tailored to different client needs. Common pricing structures include:

    • Monthly Retainer: Clients pay a fixed monthly fee for a set package of services, providing predictability and ongoing support.
    • Project-Based: This model is good for one-time campaigns or specific projects. It involves a flat fee or hourly rate for the estimated total labour hours and related costs.
    • Performance-Based: Agencies may structure their payment based on specific goals, such as engagement rates or lead generation.

This approach is similar to a results-based model.

Social Media Marketing Campaign

Blaine Robert Design – a famous interior design and architecture firm in Malaysia, seamlessly expanded its reach. They attracted a broader audience segment with the expertise of social media marketing services.

Strategic digital marketing helps the brand connect with its clients and showcase their work to design enthusiasts. Opting for the social media marketing services has addressed critical pain points, such as

    • Content creation
    • Time constraints
    • Channel knowledge
    • Costing and budget
    • Marketing plan

The partnership heightened brand awareness, increased conversion rates, and measurable boosts in leads and conversions. In today’s world of digital interaction, hiring a specialized agency for social media management is essential. It helps you stay competitive and succeed in the modern market.

OTN Machinery, a kitchen equipment solution provider based in Malaysia, implemented a successful Facebook marketing campaign from a leading digital marketing agency in Singapore.

 

facebook ads performance overview table report

 

Their marketing objectives were achievable with captivating visuals, engaging copy, and customer segmentation. Offering great customer service leads to real-time results with high conversion rates.

Brands can leverage their social networks to demonstrate expertise, reinforce industry leadership, and engage with potential customers.

Choosing the Right Social Media Marketing Package:

In Singapore, an affordable business solution starts between SGD 500 and SGD 1,500 per month. The basic package covers all the necessary services to kickstart your online presence. This package includes creating content for chosen platforms like Facebook and Instagram, ensuring consistent engagement with your audience.

You’ll receive monthly performance reports detailing reach, engagement, and other vital metrics to gauge the campaign’s effectiveness.

This package doesn’t offer the wide reach of more expensive options. Although it is great for startups or small businesses with limited budgets.

 

social media marketing package

 

MIU for YOU:

We will comprehend the nuances of your business and marketing objectives, ensuring we stay within your budgetary constraints.

We identify potential issues and strategise solutions. If a crisis occurs, we promptly take well-calculated action to counter the reaction.

If you’re looking for strategic guidance, you’re in the right place. We offer innovative marketing efforts and creative support tailored to your product or service needs.

At MIU, we focus on bridging digital gaps effectively. We work with brands and companies to help them bridge the gap and achieve their business goals.

We are a leading digital marketing agency in Singapore, specializing in social media marketing and management. We tailor our services for businesses of any size.

With years of experience, we have the expertise to create various types of content. We execute marketing campaigns and optimize them according to algorithms to drive business growth.

With us, you have the freedom to customise your digital advertising plan.

You can choose our Epic SEO package to enhance your brand reach. Our unlimited design package can help you go viral on social media.

 

social media marketing services

 

Understand your competitors, explore your brand’s essence and customise a data-driven digital strategy with MIU. We create topic ideas and develop innovative stories to authentically express your brand’s purpose. We have a blueprint customised for your business. Get in touch with us to enjoy a free 30-minute complimentary call.

 

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7 Ways to Diversify Your Social Media Content

a group of baskets with facebook logo, x twitter logo, tiktok logo, instagram logo on them

Diversifying Social Media Content for Success

 

an infographic about 7 Ways to Diversify Your Social Media Content, with the dont put all eggs in one basket symbol, and social media logos in there

 

Skyrocket your online brand visibility with these tips on diversifying your social media content. This blog unveils the power of strategic content diversification that can propel your brand’s reach to new heights.

 

 

1. Social Media Marketing is the best form of Content Marketing! 

 

hands holding a phone with social media icons around it including youtube logo, snapchat logo, facebook logo, instagram logo,twitter logo, like icon, and love icon

 

The social media user count will increase to 6 billion by 2027. According to a report by Statistica, the average person spends 151 minutes per day on social media as of July 2023.

In today’s digital landscape, audiences are inundated with myriad information. When it comes to social media platforms, bombarding your audience with endless pages of detailed product descriptions is the last thing they want!

 

 

2. The Real Question: What format to follow? 

 

a person holding a phone opening social media platform and there are user icon, message icon, comment icon, like icon, and check out icon above the phone  

 

According to Forbes Advisor, the average user’s digital footprint is spread across 6-7 platforms, increasing the adoption of a multi-platform app.

So, to truly mesmerise your target audience, it is essential to adapt content styles based on the trends of social media platforms.

 

 

3. Don’t put all your eggs in one basket!

 

eggs in a carton with broken egg

 

Use a content diversification strategy. It involves publishing micro-content in different formats accompanied by a clear call to action. By doing so, you can entice them to read the complete content on your website.  

This approach allows you to seamlessly maintain consistency, generate traffic and leap into the pool of customer data. You can proceed by leveraging optimised content in underperforming channels and strengthening your audience based on outcomes.

 

 

4. Identifying Channel Trends

 

Before altering your content, a clear understanding of social channel trends is required. To embark on your image post-creation journey, start by meticulously assessing social media platforms that offer optimal visibility based on your target audience, emerging trends, and user statistics.

 

 

5. Content Style

 

Now imagine you own an egg production company and are looking to stay relevant to your target audience through social media content marketing

Here is how you can create catchy content by using the right keywords related to your business.

 

world record egg most liked egg in the world

As per a recent survey, Instagram is the No.1 platform for brand discovery. You can grow your community with expressive storytelling incorporated into short-form reels, image posts, 24-hour stories and live streaming. 

 

  • Facebook: Feeling eggcited —— at the barn 

Facebook is a prime example of a top-rated platform that excels at catering to an audience seeking entertainment and information through captivating visual content. The market leader has over 2.9 billion users, as per Statista. 

 

  • Quora: Which came first, the chicken or the egg? Or rather, which one had the guts to start this whole poultry paradox?

By crafting interactive Q&A style pieces, you can create content that resonates with Quora’s community. However, the catch here is that direct promotional posts go against guidelines. So keep in mind to use a conversational tone.

 

  • LinkedIn: How plant-based eggs will revolutionise the sustainable food industry in 2023 

Linkedin is a niche platform for professional articles. Publish long-form articles with valuable infographics, industry analysis, or expert advice and gain 2X conversion rates.

 

  • YouTube: How to make art and crafts using eggshells in 5 minutes? Watch now

By creating tutorials and how-to videos, advertisers can reach 2.527 billion users, as per insights from datareportal. Create videos that demonstrate the usage of your products or offer guidance in relevant areas.

 

  • TikTok: Hey folks, here’s how you make healthy dishes with just egg yolks #trendingtiktok #trendingrecipe 

Participate in popular TikTok challenges to showcase your brand’s creativity. Nearly 92% take action after watching TikTok videos.

Create duets or react to user-generated content related to your brand.

 

  • Spotify: Currently listening to “How’d ya like your eggs in the Morning” by Dean Martin 

Spotify audio ads drove +14% attention compared to the average platform time. You can create podcast ads, Sponsored Playlists, and sponsored branded moments.  

  • X: Retweet @X to bring back the default profile picture #bringbacktheEgg

bring the egg back twitter

Update threads and share concise texts that spark conversation. Remember, discussions, not controversies! Go ahead and be generous in adding GIFs and memes.

 

 

6. The best ads are ads that don’t even seem like ads!

 

Yes, you heard it right! The most effective ads seamlessly blend with content, building brand awareness, value, engagement, and loyalty. Brands like Apple and Nike achieve this by creating content centred on their brand values. 

Nike celebrates athletes, and Apple revolves around user experience. As Steve Jobs said, “Marketing is about Values.”

The secret lies in connecting content with your brand’s core values.

 

 

7. Add humour with relatability

 

The key is to balance delivering information and keeping your audience entertained across multiple social media platforms.

Remember, content does not have to be mere information; it is best effective when entertaining, uplifting, or simply sharing moments of joy. 

By diversifying your content and infusing it with authenticity, relatability, and humour, you are all set with a winning formula to conquer the digital world. 

 

 

Embrace Diversification to Stay Ahead of the Curve

Key Takeaways 

  1. Always stay active and never stand still on social media channels.
  2. Experiment with new platforms to avoid reliance on a particular channel 
  3. Ensure to prepare and schedule updates for special holidays ahead of time
  4. Customise post format as per channel dynamics
  5. Post polls or insightful quotes regularly
  6. Use insights and stats to assess the engagement rate
  7. Balance is Key: Keep the content knowledgeable and entertaining
  8. Respond with comments, reposts, reactions and DMs 
  9. Link the content to your brand values
  10. Add playful visuals with a touch of humour

 

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Up-And-Coming 2023 Trends In Social Media Marketing

social media marketing in 2023

Social media spending rose in 2022 and will continue to grow in 2023 as marketing picks up after the pandemic. More people are staying connected online – Statista’s data found that 4.26 billion people used social media platforms in 2021! And that figure will keep rising, which is good for social media marketing in 2023! Marketers like yourself can look forward to rapidly developing technologies and feature updates on social media platforms. These developments will help your social media marketing keep up with changing consumer behavior and social media habits.

In times of frequent changes, it’s only natural for us to seek experts’ advice. And they answered that call. Many top marketers have shared their predictions on trends in 2023 for online social commerce. So, we’ve distilled it all into this helpful article for you – read on to learn more about those insights!

Social Media Marketing in 2023: Short-Form Videos Go Viral

Social media trend 2023 influencer ilustration make a short video photography

Move over, horizontal wide-screen videos. The ideal video format in 2023 is vertical and under 15 seconds long. Short-form video content predominates most social media platforms, with TikTok as the frontrunner leading the pack. There are also Instagram Reels, Youtube Shorts, and even Twitter. It’s nothing new, and it’s here to stay.

Experts say that the short-form video trend will continue to grow in 2023. Brands should capitalize on the popularity of short video formats when producing social media content. Short-form vertical videos are easy and cost-effective, with high organic reach compared to other content types. You can easily create a short vertical video using TikTok’s in-app editor or Canva. Short-form videos are arguably the best social media content format for marketers and content creators this year.

TikTok has poised itself to succeed in this area because of its first-mover advantage in the market. TikTok has also become the primary advertising platform chosen by content marketers, especially because of its large user base. More social media users are flocking to TikTok from other websites, causing engagement on the social platform to skyrocket.

Short-form visual social media content is an essential ingredient in viral social media marketing campaigns. In 2023, digital marketing will use faster informal and conversational marketing strategies. Business is no longer constrained to old-school, formal, and face-to-face agreements. Many brands and consumers are increasingly adopting a ‘digital-first’ attitude towards business and consumption.

With so much digital noise, viral social media marketing helps your brand stand out on social networks. Viral marketing uses funny and emotional content to make the audience feel and remember your brand better. Short-form videos are concise and memorable; they are ideal mediums for your brand’s content to become viral. So, start with something funny and relatable to evoke emotion in your audience. The best viral content keeps audiences engaged and entertained by offering a memorable interaction with your brand. It’s conversational and caters to what your audience wants to know, not what you want to sell to them.

Short vertical video content should also be cross-posted to other platforms: TikTok, YouTube Shorts, Facebook and Instagram. For instance, you could regularly publish Instagram reels and use other short vertical videos as regular posts instead of photos. Remember to post your video at the right time when most of your audience is online. It gives your post higher visibility and rewards your account with more engagement. Pin important featured posts to the top of your profile for new visitors.

Also read: Trendy Instagram Ideas For 2023

High Confidence Levels In ROI Of Social Media Marketing

The experts said it first: confidence levels in social media marketing are at an all-time high this year. In a 2021 survey by Hootsuite, 96% of marketers were confident in social media’s ROI (return on investment). Marketers believe social media marketing helps them engage their audience and increase conversions. Marketing budgets are yet to bounce back to pre-pandemic levels, but numbers show it’s steadily growing. As ad spending gradually increases, this trend will also hold true for social media marketing in 2023. For content marketers like yourself, 2023 is the time for your brand’s marketing strategy to shine.

 

Proactive & Targeted Engagement With The Audience

Target audience illustration photography social media marketing trend 2023

According to marketing pundits, brands should aim for proactive and targeted audience engagement for higher ROI in 2023. Social media channels are already saturated with content, and there’s stiff competition to cut through the noise. Brands that proactively and strategically target a specific audience niche will succeed in making their mark. You need more than just a content strategy to drive leads and sales. Your brand must be willing to do the legwork of personally reaching out to your consumers. It’s tedious and time-consuming, but proactive engagement gives you the most conversions.

Social media is an excellent tool for finding and developing sales prospects. Marketing experts recommend starting by creating content to attract your potential target audience. Once you’ve identified the right audience, select those who show interest in what you’re offering. Start creating content to target this specific group. Remember that your end goal is a sale because content creation drives your sales. You should aim to turn these interested audiences into potential customers.

Next, reach out to the interested prospects and engage them in personal conversation. Pay attention to their needs and offer helpful information to nurture a meaningful consumer relationship. The subsequent sale will be much more sincere and natural when you’ve earned their trust and respect. In the long term, you’ll build a loyal customer base of people who trust your brand to meet their needs.

Influencer marketing is one of the popular social media trends for 2023. Content creators aren’t as inaccessible as you think; most smaller creators earn less than USD 100 per post. You can engage more cost-effective micro-influencers if you own a relatively small business. Micro-influencers tend to have a smaller, more devoted following. Their content creation caters to a niche audience, so it aligns with your brand’s targeted social media marketing strategy.

And no, you don’t necessarily have to engage an influencer. Influencer marketing strategy increases brand awareness and trust among your consumer base. You can create authentic content for target audiences to increase brand loyalty. To learn more about influencer marketing, read our blog post on DIY influencer strategies to promote your brand!

You should also diversify your social media marketing strategy across various platforms to reach your target audience. LinkedIn is still best for B2B marketers due to its focus on work and business. TikTok is great for your B2C strategy and for engaging younger audiences. Experts predict that most brands will target these two large platforms for their social media marketing in 2023. More social media users are congregating on LinkedIn and TikTok after moving away from other platforms. It’s also because Twitter’s 2022 content guideline changes have driven brands and users away from the platform in 2023. Organic engagement could be cut back on Twitter, decreasing opportunities for brands to build their customer base there.

 

Social Media Customer Care = Higher ROI

While you’re busy out there growing your customer base, remember to care for your existing customers too. The social media marketing is competitive, and you shouldn’t lose customers at this point. Make a customer care program part of your brand experience; it benefits existing and potential customers, increasing ROI.

Social media is fundamentally a tool to enrich customer connections, not just a content broadcasting channel. Customers check out your brand for the content but stay for the relationships and impeccable customer service. Your brand should primarily use social media to connect with customers and grow their loyalty. Encourage sincere brand conversations and introduce a customer care program to get this done.

How do you implement a customer care program? Marketing specialists shared a few tips to help you begin. Browse your social media channels to identify where customer acquisition and retention happen most frequently. Next, create content that drives engagement, like asking for opinions and product input. Respond to audience queries as often as possible, and look where your brand is tagged online. Finally, develop excellent customer service to meet customers’ needs after the sale.

Customers want to interact with your brand digitally like they would in person. So, ensure you provide avenues for them to communicate with you directly; social media makes it more accessible. Leave your Instagram DMs open, and respond to comments often. Host an Instagram or Facebook live stream every month to answer frequently asked questions. These little moments of personable interaction in your social media marketing strategy help turn passing customers into brand devotees.

 

Alternative Realities & Artificial Intelligence

Man using VR headset experiencing metaverse virtual reality and augmented reality

Social media trends for 2023 will see the continued rise of alternative realities and artificial intelligence (AI). You’re probably familiar with these terms: augmented reality (AR) and virtual reality (VR). Alternative realities are so prevalent and ubiquitous in digital marketing that AR and VR advertising is already considered mainstream. If you are yet to try any of these options, you’re missing out. But don’t worry because 2023 is still early enough to start. AR and VR are still growing in popularity on social media platforms like TikTok. Users are still experimenting and getting comfortable with AR visual content, so now’s the next best time to strike.

TikTok leads in this area because of its first-mover advantage and reliability in hosting AR and VR technologies. It already hosts AR filters and special effects that content creators can add to videos. TikTok’s existing infrastructure and extensive user database – projected to exceed 800 million by 2023, makes it appealing to marketers. TikTok wins the lion’s share of ad budgets for social media marketing compared to other social media giants like Instagram. So, consider getting your brand’s content out on TikTok to reach a newer and larger audience.

Artificial Intelligence (AI) continues to be popular, with recent rapid advancements in AI content creation models. OpenAI research has given birth to projects like DALL.E (AI image generation) and ChatGPT (AI content writing), among others. AI is revolutionizing content creation, and brands should embrace it by using AI tools to enhance their content quality. Experts predict that adopting AI tools in marketing will become more widespread in 2023. The early adopters will have a strategic edge over other brands as they lead the forefront of AI-assisted marketing. So, consider revitalizing and diversifying your brand’s social media marketing strategy with AI-assisted content this year.

 

A Return To Facebook’s Roots With Community Development

Social media influencer interact with followers

Facebook re-embraces its origins with the resurgence of community development. Experts predict that 2023 is when Facebook’s obsession with vanity metrics in social media marketing finally fades out. In 2023, vanity metrics will give way to meaningful, smaller-scale conversations. Businesses quietly and sincerely build strong customer relationships to accumulate engagement metrics that matter. Online Facebook communities are engaging in more honest and heartfelt conversations with the brands they follow.

That’s good news for your social media marketing strategy. Your brand’s community is the bread and butter of your business, and conversations are how you grow that community. Create groups for customers to gather and talk to each other, and involve yourself by asking about customers’ concerns. When you care for your customers, they’ll have a reason to care for you.

 

Social Media Marketing In 2023 Is Full Of Possibilities

It’s a lot to take in. So many changes are ahead, and experts have offered exciting insights on what opportunities to seize. But there is also plenty of promise and hope. Remember their advice when you start planning this year’s marketing strategy. Bring your brand’s social media marketing to new heights in 2023 and embrace what’s to come. The future is yours to create, and we wish you all the best on your business journey.

 

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No Influencer To Promote Your Brand? Do It Yourself!

No influencer to promote your brand? Why not do it yourself? Brands and consumers have gone digital with their consumption and marketing, making the digital marketplace more lucrative and crowded. Businesses generate digital content daily and must compete with each other for consumer attention. Your brand is no exception because it needs to cut through the noise to stand out. Your business must adopt new advertising strategies to retain high conversions and advertising performance levels in the competitive digital landscape.

Statistics show that consumers prefer content over advertising. In Germany, about 50% of consumers install adblockers. 99.5% of digital advertising impressions are ignored by audiences and fail to create increased conversions. Research by Pulse Advertising has found that original creator and user generated content give brands an advantage over others. Many consumers seek authentic and original content over superficial traditional advertising.

Influencer marketing strategy is a powerful tool to harness the benefits of original content creation. It is because influencers produce native content that resonates well with potential consumers. Native content creation enhances your business’s marketing campaigns and creates increased conversions.

Remember to consider the importance of influencer marketing for business to generate interest in your products. Even if you don’t have an influencer to promote your brand, you can still use an influencer marketing strategy to succeed.

Why Do Brands Work With Influencers?

Collaborating with influencers helps brands to improve audience engagement and increase conversions. Interestingly, influencers enjoy the attention of their followers on social media. They have the ability to influence consumer behaviors and consumption patterns. Engaging a successful influencer with more than 250,000 followers creates the same impact as a celebrity endorsement.

Influencer marketing strategy is essential for successful digital marketing and sales. It is evident in the example of the American beauty brand Glossier. Over 70% of Glossier’s sales come from referrals and influencer shares from its Instagram ambassador campaign. Through this campaign, Glossier engaged many macro and micro-influencers who created original, relatable content to promote the brand. Glossier has now become a billion-dollar enterprise, even though it only started in 2014.

You don’t need to work with influencers to enjoy the same benefits. Your brand can use similar strategies to enhance its advertising performance and conversion rates. We’ll show you how to do so in this blog.

 

Know Your Target Audience

Influencers succeed because they have a target audience interested in their content niche. They establish relationships with their target audience by providing content that caters to them. For instance, micro-influencer mayzunewin from Myanmar owns a tour company, and her target audience is people who love traveling. She uses personal travel experiences on her Instagram account to share helpful advice with her followers. She builds a strong relationship with her target audience by creating content that appeals explicitly to travel lovers.

Similarly, identify and attract a target audience for your brand. Have a thorough understanding of your target audience’s needs and wants, and address them in your original content. Establish close relationships with your target audience to make your marketing strategy more focused and impactful.

 

Build Brand Loyalty By Increasing Trust

Build Brand Loyalty By Increasing Trust

Micro-influencers’ authenticity and honesty help them gain the trust of their audience, turning a follower into a loyal fan. Similarly, small businesses should create strong brand loyalty to attract dedicated customers and increase conversions.

For instance, Glossier’s product team built brand loyalty by increasing the trust of their audience. The company promised to deliver products based on what consumers wanted. They created candid, transparent content that was true to the brand motto. They featured honest product reviews from many customers, shared product inspiration photos, and considered product ideas from customers. It increased customers’ confidence in the business’s honesty and reliability.

Build brand loyalty among your customers by creating authentic and honest content. Take customer feedback seriously and make content that is genuine to your brand image and values. Make customers feel involved and valued by being transparent about your production processes. It increases trust and brand loyalty among your customers, leading to increased conversions.

 

Engage The Youth And Increase Content Interaction

Creating exciting and engaging content is crucial because Gen Z comprises 40% of global consumers. Research from Marketing Charts shows that visual content can best engage Gen Z. They enjoy tapping, swiping, and clicking on interactive elements such as polls, stickers, and comments. They also want short, bite-sized content that creatively relays information. Influencer samseats collaborated with Feasty to link his Tiktok video content to the food app. His video was concise, presenting his recipes creatively, and was even visually appealing. The link lets users click and scroll to view the full recipe on the Feasty app.

Replicate this with your brand by producing interactive visual content that increases engagement and conversion among younger users. Include links, stickers, and filters to make your content more captivating and exciting.

Gen Z consumers also love content that is relatable and memorable. For instance, Bretmanrock is a Filipino beauty influencer famous among Gen Z audiences for his funny makeup videos. Some audiences have even turned his reaction videos into viral memes. His content is relatable and memorable because of his humor and wit.

Engage Gen Z audiences with content that has a strong sense of humor to make your brand approachable and charismatic. Produce content like memes, social media challenges, and comedy videos. Create a fun and memorable content consumption experience for your brand’s younger audience. Viewers might attempt the social media challenge or share your memes and videos with others. It improves content interaction and increases brand awareness. Your funny content might even go viral as a social media trend!

Also read: Enhance Your Brand Experience With AR/VR

 

Increase Brand Awareness Through Competitions And Giveaways

Increase Brand Awareness Through Competitions And Giveaways

Influencers host giveaways and competitions to engage their followers and generate interest. Bretmanrock hosts giveaways encouraging his followers to vote on their favorite products and tag their friends. It spreads the content as his followers tag new audiences in the comment section.

Host public giveaways and social media competitions to generate interest in your page. Also, encourage audiences to leave their votes in the comments. Invite them to tag friends to bring more attention to your page and introduce your content to new people. It increases digital engagement and provides good publicity for your brand. With greater brand awareness, you will increase the number of likes and comments on your social media posts. It improves your social media page rankings and increases visibility as well.

You must pair your great product or service with a solid marketing strategy. Use an influencer marketing strategy to grow your brand and upgrade your advertising. Adopt the mindset of an influencer in this digital landscape to increase brand reputation, improve audience engagement and increase conversions. You can do all these and more, even without an influencer.

 

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A Deep Dive Into Metaverse Marketing

A deep dive into metaverse marketing

In the age of rapid growth of technology, we notice various innovations in the market which may have been unimaginable before.

Among these innovations, there is the metaverse.

A deep dive into metaverse marketing
Source: https://img.i-scmp.com

What is the Metaverse?

The Metaverse is a unique, immersive and virtual environment, and it is rapidly taking over the internet.

The actual word ‘Metaverse’ generally indicates a virtual world that lies beyond or extends the physical world. The specific word was coined in the sci-fi novel Snow Crash written by Neal Stephenson in 1992. However, in the technical term, it is a virtual reality space that enables the users to interact with a computer-generated environment and other users.

This is a new version of the internet, supporting 3D virtual environments by personal computing, virtual reality (VR) and augmented reality (AR) headsets. Though in a limited form, we find ‘Metaverse’ on platforms like VR chat or specific next-gen technology related to video games. 

The concept of Metaverse

https://i2.wp.com/rayhaber.com

Generally, the Metaverse uses a shared virtual space allowing users to be represented by virtual avatars. In the virtual world, an avatar is a graphical representation of the user’s character. 

This representation may be:

  • a 2D form like an icon 
  • a 3D form as in games and virtual worlds

Depending on user-made decisions and interactions, these virtual worlds continue to evolve and grow.

Marketing in Metaverse

To compete in the global market, digital marketing professionals need to keep up with the latest technological developments. 

It involves understanding the Metaverse and its full potential. Marketers should know that Metaverse is not just a trendy new thing but will remain in the global market for a long time. The Metaverse is the next big thing.

How online marketers can cope up with expanding metaverse market

First of all, marketers need to consider the value of the millennials and Gen Z as their target market. This is because they are avid users of some forms of Metaverse, such as online games and VR technologies.

Biggest opportunities for brands:

Source: https://www.roundhillinvestments.com/

Several big brands are adopting Metaverse for their promotion. 

Big brands like Warner Bros, Hyundai and Gucci have already built their virtual worlds. 

Industry giants like Sephora, Nike and HBO are concentrating upon getting into AR and VR experiences. 

Other reputed brands such as Coca-Cola, Crockpot, and Anheuser-Busch are carefully making their move by selling non-fungible tokens which can be purchased or sold on the blockchain.

From selling virtual clothing, selling on NFTs, on branded shops in games, and providing virtual concerts and fashion shows are only some of the brands conducted in the past few years to determine how to market products to their consumers in the Metaverse.

Though Metaverse is not precisely what science fiction has shown it to be, it continues to produce remarkable results as a new platform for online marketing.

source: http://eng.koreanre.co.kr

According to a global survey, it is estimated that in 2021 an approximate number of 85 million global users will experience Augmented Reality and Virtual Reality in a month.

With the rapid growth in virtual reality and augmented reality in recent years, metaverse technology successfully penetrated the internet.

Theoretically, it will comprise multiple reconcilable virtual worlds, allowing people to teleport from one experience to another quickly. 

These worlds shall facilitate everything from social interactions, being a source of online entertainment, being an avenue to do online marketing, and doing much more online. One may go for placing their own virtual advertisement in the Metaverse. 

What Mobile Marketing Association and Culture Group says about it

In their whitepaper, Mobile Marketing Association and Culture Group have described Metaverse as “shared virtual worlds that seamlessly blend applied game mechanics, massive interactive live events (MILE), blockchain-enabled digital goods and virtual commerce.”

Facebook has taken interest enough to invest $10 billion to become a metaverse company in the next five years and proposed taking thousands of new employees from Europe apart from changing the company’s name from Facebook to “Meta”. Several other multi-national concerns are showing interest in this technology as well.

The fundamental reason is that there are so many interactive opportunities to generate attention for a company.

Take Roblox, for example. It gets more than 200 million active users every month. Half of them are not yet teenagers. They love to play hundreds of thousands of virtual games. Most of these games require brand activation.

How is Metaverse responsible for bringing a revolution in marketing?

source: https://static.wikia.nocookie.net/fictional-battle-omniverse

It is a revolution in the field of online marketing. It has already brought remarkable changes for the future of online technology. Metaverse gives a surety of getting the physical world and the virtual world together with the aid of new technologies. 

Such new technologies lead to the transformation in the way:

  • people interact with each other
  • do marketing online, 
  • entertain themselves
  • engage in various other daily life activities 

“It is a virtual environment where you can be present with people in digital spaces,” CEO Mark Zuckerberg said about the Metaverse.

Director of the technical department at Byte Isabel Perry said, “Metaverses are jam-packed with innovative marketing potential, ranging from live shopping to virtual stores, fashion shows, launching of products, and live events, content production, NFTs…” 

These developments are paving the way for the real economy.

The possibilities these hybrid worlds offer are endless. It’s time for innovative brands to get involved in this new technology of the future.

Metaverse is the next generation of the online channel. 

source: https://i1.wp.com/journaltimes.co.uk

Metaverse works in a way that is different from normal advertising. It aims at creating brand experiences that are more engaging and exciting and less invasive than what online viewers are experiencing with current digital advertisements.

All the traditional methods of placing online and offline advertisements such as the flagship shops, large billboards and advertisements on the web are turning out into a thing of the past. 

Digitalization alone is not enough. People want it to be more interesting. For those looking to build relationships with customers from young generations today, the phrase “in real life” has taken a whole new meaning. People from every age group are showing interest in such innovations. 

Although this is currently a fresh concept, many luxury brands are already creating avatar apparel since 2018, and various such brands have been collaborating with games for the last few years.

Other areas such as NFTs and collectibles have made dramatic progress, and the new technology is driving massive interactive live events (MILEs).

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Why Facebook is now called Meta?

Why Facebook is now called Meta?

Something big and extraordinary happened on 28th October 2021, something we will never forget.

Facebook’s CEO Mark Zuckerberg announced that the company’s name would be changed soon to Meta Platforms Inc., or Meta in short.

The company makes a significant decision for millennials who grew up with Facebook and countless other similar platforms. Why change the company’s name? Will the company remain the same? What is Meta anyway? These are some of the questions popping up in our minds.

In this article, we shall try to uncloud the confusion and offer as many answers as possible.

Is Facebook still there?

Why Facebook is now called Meta?
source: https://satelindo.co.id/

Yes, Facebook is very much still there. Your favourite social media platform is not going anywhere. Nothing about the platform itself will be changing except the name. It will be owned and controlled by Meta Inc., which shall be its parent company.

What is a parent company?

Why Facebook is now called Meta?
source: Unsplash

A parent company holds together a conglomerate of various companies, of the same group, across industries or within a single industry. For instance, Alphabet Inc. controls Google and its other subsidiaries. Similarly, Meta Inc. will now control Facebook and other existing subsidiaries like WhatsApp, Instagram, Oculus VR, and other upcoming ventures.

Why is Facebook now called Meta?

Why Facebook is now called Meta?
source: https://www.theapplepost.com/

On 28th October 2021, CEO of Facebook Mark Zuckerberg spoke at a virtual and augmented live-streamed reality conference. This was to let stakeholders and users of Facebook know that a change was in the wind. He announced that the new name would be Meta. This change will reflect the work his company will focus on to develop and support the Metaverse.

 What is the Metaverse?

Why Facebook is now called Meta?
source: https://berita.teknologi.id/

It is a digital world where anyone can communicate virtually with others. Facebook or Meta Inc. has changed its name to signify that it is trying to set the stage globally for the advent of this technology in people’s lives.

However, virtual experience and communication have been around for many years now. For instance, there are many games and chat engines where people worldwide can communicate through their virtual avatars. Thus, it is not something new. 

However, it is not something that is brought to the mainstream either. For instance, virtual world communication and communication in the Metaverse is not something that companies use.

 How does one communicate on the Metaverse?

Why Facebook is now called Meta?
source: Unsplash

Easy! You have to use a Virtual Reality headset, VR Glasses, or any device that supports these. It will be a life-like video game and show you interacting with others in a “virtual environment.”

So, for instance, you can communicate with office colleagues and clients on the Metaverse. It will be a virtual environment, of course, but it will increasingly be realistic. Are you bored by working from home during the pandemic? It is one thing the Metaverse will solve.

This technology can also change the way we view education as well, as well so other fields like healthcare. Metaverse is a technology of the future, and Mark Zuckerberg is attempting to capitalize on the trend early on.

To sum up

Meta Inc. does not own rights to this technology. Other companies and industries will follow Meta soon. As for Meta, they expect to reach over a billion users within the next ten years.

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Facebook Marketing Tips For Small Businesses

Facebook Marketing Tips For Small Businesses

Are your demands screaming at you or inspiring you every morning to start your day and look forward to it? Both of these indicate a separate set of minds and result in different moods at day end. They have a different effect on you, even after you have achieved your goals. 

Are you wondering why am I saying this when the headline read something related to Facebook marketing tips? 

Most of us own a small business or intend to have one within this lifetime. Don’t you? It is an aspiration and uncharted demand of our lives that we have subscribed to. You may name it as one of your life goals or anything else. It is this demand that I spoke of at the very beginning. Some of us sell our self-made products too. That might be a tiny scale business, but trust me, it is business indeed, and many people do that. It is for this reason that you need to promote it well. Facebook is the first option that we can spontaneously think of. Thus, Facebook comes into the frame. 

All you need to do is have a Facebook business page. It will open your venture to a sea of possibilities because this social media giant has an enormous data bank. Got my point?

Facebook Marketing Tips For Small Businesses

Has Facebook’s Enormous Popularity Affected Its Effectiveness As A Promoting Platform?

Innovations and everything new attracts people. Facebook has been a hugely successful social media platform that now serves as an excellent channel for marketing. However, its popularity has made it familiar, and critics often question its effectiveness as a promotional platform. 

Such speculations are expected fallout of sky-high popularity, but you don’t have anything to worry about yet. 

Let’s understand this; the market doesn’t have any specific geographic periphery. It is as wide as the world is. That’s your market, and there is no shortage of potential customers. An enormous number of Facebook users might have made your task more challenging. To reach your target audience, you will need to prepare sharper strategies than before and increase promotional activities. This never means you have lost your target audience; it just got a bit tougher than before. Local businesses can now reach their target audience with minimum effort and increase their sales. 

On the other side, Facebook tools and utility features give you crucial insight into user data. This is a huge advantage for brands for creating effective strategies. Accurate data feed strategies, it has been proven to be highly effective for increasing sales and brand impression. You can also use exclusive Facebook marketing tips for enhancing your brand strategies. 

One of the most effective ways to promote your business to local buyers is through a relevant Facebook group. You can join as many as you want as long they serve your purpose and have your target audience. Make it a point to interact with the members of the group every day if possible. Through regular interaction, you can build customer trust, know their preferences and serve them accordingly. Thus, a massive number of Facebook users is an advantage for your brand. 

Facebook Marketing Tips For Small Businesses

Facebook Marketing Tips For Small Businesses On A Budget

With increasing popularity, the business prospects of Facebook flourished. Currently, organic content on business pages doesn’t reach a wider audience as it did a few years ago. Change is inevitable, and sometimes it might not be in your favour. 

Ideally, you must share content every day on Facebook. However, posting a paid content regularly is challenging for small businesses. That’s why I am sharing some tried and tested practical marketing tips for organically promoting your business page. 

Firstly, spare some time to know your audience and understand them. Standard promotional tips and hacks might not work for every venture always. Be very mindful while creating the content for your Facebook page and experiment with the type of content. Audiences love good content and will engage with a brand that offers it to them. So, make it a point not to offer your audience regular stuff; try to keep it as exclusive as possible. 

Secondly, keep your content relatable and thus acceptable. No audience will entertain foreign content. It is, in fact, why some beautiful and heavy-weight pages go unnoticed. When you know your audience and understand them, you can create relatable content. To experiment, you can create a Facebook story every day and track their performances. It will help you in finding relatable content ideas. 

Thirdly, you need to have a concrete plan or a good content strategy for your brand. Make sure you prepare a content calendar for it and materialize your goals accordingly. This will include types of posts, blogs, articles, Facebook ads, Facebook advertising, and even campaigns. However, make sure to update this calendar from time to time because preferences change within a short time. Audiences are exposed to a wide variety of content from different sources. So make it a point to stay updated with the changing trends and offer unique content to your audience. 

Fourthly, take time out to organize the tabs on your business page. These are a few minor details that can create a difference in customer experience. On your business page, you will find different tabs. Wisely choose the tabs that help them to interact with your brand easily. When you care to save their time and effort, they will prefer you over difficult brands to communicate with. 

Fifthly, besides your business page, create a Facebook group in line with your page. Study Facebook insights to know about your content performance and other details. Based on your findings, you can create engaging content and promotional campaigns. For organic marketing, you need to progress step by step for effective and sustainable results. 

The idea is to provide value; it never goes out of fashion. The best part of using Facebook for business is it takes your products or services to the largest possible audience. You can create prospects and convert them into customers with good content with appealing calls to action. It’s irreplaceable. 

Facebook Marketing Tips For Small Businesses

Tips For Creating A Sustainable Brand

Success without sustainability doesn’t live for long. If you are planning for a business, focus on creating a sustainable business. Let me take you through a few easy and practical ways by which you can make a sustainable venture. 

  • Build a business based on your strong belief:

Having a business, surviving the challenges and earning from can test your patience and is immensely tough. The odds will challenge your motives and try to change many things. They can change a few or more things but cannot alter your core belief. Instead, it will keep you motivated and anchored to your business despite the odds. 

  • Embrace the change and never resist it:

Progress and development are the other names of change. It is easier to stick with successful ideas and processes, but that won’t help you to improve your business. Improvement is to move ahead of your existing position. So, it is always wiser to embrace change and related prospects rather than resist them. 

  • Make value a priority:

You may offer great products and services but someone may offer much better than what you have been doing. What’s exclusive today might not be so tomorrow. However, things are different when you offer value with every purchase or subscription. It will bring people back to you and earn you customer loyalty. It can buy sustainability for your brand. 

  • Don’t be uncomfortable out of your comfort zone:

    We all love what we are comfortable with. It is fine for stability, but it can even make things stagnant and prevent you from achieving more. I am sure you don’t want that to happen. If you want to sustain your business and its profitability, then you must take chances. 

  • Find your area to excel and focus on it:

Every business is unique in its ways, even if it’s selling standard products or services. Similarly, you can identify what’s working best for your customers and improve it accordingly. You can identify your areas of excellence and work on them for further improvement. It only makes you better from your current best.

Facebook Marketing Tips For Small Businesses

Social media platforms have emerged as highly effective influencers. The popularity of Facebook makes it all the more important for your brand. So, make sure to optimally use Facebook marketing strategy for better sales and business sustainability. You can also contact us for advertising on social media channels that brings result. 

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Latest Buzz: Facebook Building Instagram For Kids

Facebook Building Instagram For Kids

Facebook is all set to woo its younger audience with an Instagram app for kids below 13 years. Yes, kids like and learn by copying their parents and others around. But, unfortunately, Instagram smites the adults. It’s the latest fad; even a critic cannot avoid it. 

Social media and its superpower to engage people are not new, but Instagram is an entirely fresh experience. As a “no strings attached” thing, you are treated with visual delights, almost in even click. 

After its phenomenal success with adults, Facebook is working on the kids’ version of Instagram. It has already triggered a buzz among its target audience, and parents are a bit worried about it. However, to set things clear from the beginning and avoid resistance, Facebook has already clarified that it is bringing a parent controlled Instagram.

Facebook has grown much beyond a social networking site; it has been working on building additional products to enhance the brand experience. The latest product is for people under the age of 13.

Facebook Building Instagram For Kids

Facebook Building Instagram App For Kids Under 13

As Adam Mosseri confirmed, the idea of Instagram for kids is being worked on, broke to the public, it spread like wildfire. It even got parents worrying about children’s involvement with the photo-sharing app. However, Mosseri has clarified that it will be a parent controlled experience for kids below age of 13.

Why Instagram For Kids?

Looking at the developments and coming to the bare fact, it is business. As kids watch their parents and other adults around engaging with the app, they get drawn to it as well. It is pretty usual. It is how the demand for Instagram among kids grew. Markets supply what’s in demand. So, Facebook planned to launch Instagram to help kids in connecting with friends, discover new hobbies and interests.

The social media app is compelling to inspire the audience, follow a line of action, set trends and be highly entertaining. Millennial kids have risen above the usual child’s play and engaging in what grownups do. It brings them to Instagram and other apps. Facebook is building an Instagram for kids. Joe Osborne, a spokesperson for Facebook, mentioned to one of the reputed news websites that kids ask their parents if they can join apps like Instagram. It has pushed the social media giant to build a version for kids under 13. The content and user norms will be for kids that are suitable for them.

Facebook Building Instagram For Kids

Critics Ask: How Safe Will Instagram Will Be For Kids?

Social media and its penetrating influence gave birth to multiple controversies. You cannot even ignore some. Instagram views this opportunity as an essential benchmark for the company and will be trying every means to make it happen. However, they will be doing so while ensuring it’s safe for the kids and everyone related. They have options for parents. It will be a parent controlled experience to Instagram. 

Often data is fished out from such platforms and are feed to different marketing objectives. Children are its target audience. It is what sparks the security concern for kids. In 2019, Facebook’s add-free Messenger kids app ran into a mess. The app developed a bug that allowed kids to join groups with unknown people. It was highly criticized in different circles, and children’s health advocates even urged Zuckerberg to take it down. 

We Leave You With A Thought To Ponder

Entertainment or infotainment, you are the best person to evaluate a platform for your kid. Children under the age of 13 are too young to decide for themselves. So, parental guidance and control are compulsory and will be there. They have been exploring bringing a parent on board to make it a fool-proof venture. 

Instagram or no Instagram, your child should collect the best of experiences of their childhood. They should have memories to cheer and stories to share when they grow up.

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3 Instagram Tools

Ecommerce has been on the rise, and we can blame Covid-19 for that, but this trend has been around since even before the pandemic. Brands and businesses have all turned to list their products online to reach a wider group of consumers that traditional sales would not be able to.

With the advent of social media, these platforms have found a way to capitalise on their influence. Having a designated area where businesses can directly sell their products benefits the brands themselves and makes it more convenient for consumers to find what they want.

Indeed, eCommerce is taking over everywhere — including social media, and it’s time we took a look at just how vital this wave is.

Speaking of social media, of course, one of the most popular and most used platforms is Instagram itself. In fact, they are amongst the top 5 most used social media apps in January 2020, based on the number of active users. There is no doubt that Instagram has, in recent years, devised ways to help brands boost their visibility on their platform. This includes the addition of eCommerce functions, which we will be explaining in detail below.

  • Instagram Checkout

3 Instagram Shopping Tools blog image 1.jpg

One of Instagram’s special functions is its shoppable posts or purchasable messages, where you could put a link to a product on a platform outside of Instagram. Users will then be directed to an eCommerce site where they can place their orders.

Instagram Checkout, on the other hand, takes that experience to another level. Instead of redirecting visitors to an external platform, Instagram now has a new function where users can make payment directly from the social media app itself. This may very well appeal to users who want to stay on Instagram and make a hassle-free payment.

  • Instagram Live Shopping

3 Instagram Shopping Tools blog image 2.jpg

Like Instagram Checkout, Instagram Live Shopping allows users to purchase products directly from the app itself, but in a live stream situation. At the bottom of a live Instagram feed, owners can add a small CTA to nudge viewers to the products. This is great for when you want to or will advertise a said product in your live stream.

Viewers who click on the CTA can have two options — either to add the product to the cart for later so they can continue watching your stream or head to pay immediately. From there on, viewers can use Instagram Checkout to buy your products directly on Instagram itself. This way, you don’t have to be worried that you’ll be losing viewers unnecessarily.

  • Facebook Stores

3 Instagram Shopping Tools blog image 3.jpg

You might be thinking, what do Facebook stores have to do with Instagram? Well, keep in mind that Facebook owns Instagram, and therefore many of its features are interlinked. Although Facebook launched Facebook Store for Facebook, it can be used for Instagram as well.

Your Instagram followers no need to create a Facebook account to interact with your Facebook store. This means that you can link your Facebook business page to other social media, including Instagram, Whatsapp, and Messenger — all of Facebook’s owned apps.

Once a store is created on Facebook, business owners can go to their Instagram profile and directly link their Facebook store. Visitors can browse products on Instagram without ever having to leave the app or create a Facebook account!

Facebook Store is an advantageous option for small businesses who can’t build an entire eCommerce website from scratch. This may be due to a lack of workforce, time, finances, or bandwidth. Instead of doing so, these businesses can turn to Facebook Stores to create eCommerce options on various social media platforms. Oberlo has a guide as to how one can set up an Instagram shop. If you do want to start an eCommerce store, Shopify or Magento is an excellent first step.

Shopping is a compelling feature on Instagram for brands, and it is likely to be even more developed in the future. Over 60% of users say they discover new products on Instagram, and more than 200 million people visit at least one business profile on Instagram daily.

Indeed, Instagram Shopping can offer so many benefits for businesses. Not only does it help to promote your products and increase sales rates, but the shopping experience for users is now more personalised as well.

The kind of products that are suggested to users on Instagram is often customised to suit each person based on what they have searched for and their other interactions on the app. This means that these products are most likely what the user would be interested in or care about. Users can even save a product and come back to it later by tapping the Label icon on a product page or a product list.

Overall, as more than 90% of Instagram accounts follow at least one other business account, Instagram is a great place to start marketing your brand. Not to mention that one-third of the most viewed Instagram stories come from businesses themselves! With more than 1 billion active users on the app, these numbers do hold some serious weight. So why not start putting these Instagram shopping tools to fair use?

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    How Long Should Your Video Content Be?

    How Long Should Your Video Content Be?

    Video length on different platforms

    Videos are increasingly becoming the more popular choice when it comes to digital marketing. After all, videos perform better than images on almost every social media platform.

    Consumers generally remember the content in videos better than in images. This is as videos are a lot more dynamic, and engage both our sight and hearing. Images, on the other hand, are static and only engage one sense: sight.

    Many marketers believe in the myth that videos are expensive and time-consuming, and not at all worth the slight advantage they hold over images. Furthermore, plenty of consumers may leave a video halfway, which would reduce the effectiveness of using such a medium.

    However, video marketing isn’t as disposable as you might think it is. 81% of businesses that use videos in their marketing strategy agree that it helps to engage your audience, deliver clear messages, and promote your brand, amongst other benefits. 95% of video marketers also noted that videos have helped increase understanding of their product or service.

    First off, videos definitely provide a significant advantage over images. Imagine if you were to convey a large amount of information via images. Your audience will most likely lose interest upon seeing such a lengthy wall of text.

    Meanwhile, videos are able to keep things concise while still answering the basic questions to help consumers make an informed choice. 64% of consumers tend to reach a purchasing decision only after watching a branded video.

    Not only that, but videos are far more engaging as well. Videos attract three times more engagement on Instagram than sponsored ads. They help to create a space for you to build connections with your audience, making your brand more personalised for them.

    So how long should your videos be?

    Be it Facebook, Instagram, Twitter, LinkedIn, YouTube, every platform has its knicks and knacks. In order to make sure your video does the best it possibly can, you need to understand not only the features each platform offers but the type of audience they cater to.

    Take for example the users on TikTok or Snapchat. They are often used to watching short clips on these platforms and would probably not appreciate it if they were suddenly forced to watch a long video. On the other hand, YouTube users are more accustomed to watching lengthier videos and therefore it is more acceptable to show them longer content. Different platforms are able to hold attention for different amounts of time, so keep that in mind.

    • Facebook

    Facebook insights have discovered that videos “get shown organically to more people when they’re at least 3 minutes long.” Keep in mind that an organic Facebook video is one that is posted and gains exposure without any advertising spend.

    At the same time, Facebook’s algorithm rewards engagement over duration, so it is not guaranteed that your video will get more exposure just because it is 3 minutes long. Therefore, make sure to focus not just on your video length, but your video message as well. By encouraging engagement such as likes, shares, and comments, your video is more likely to get a boost in their algorithm.

    The same can not be said for Facebook Video Ads.

    Marketers can also fork out a sum of money in order to get more views for their videos. For every person that watches your video for longer than 3 seconds, Facebook will charge you for a view.

    Therefore, if you’re paying to promote a video ad, you need to get your main point across as quickly as possible. The viewers that Facebook push out your ad to might not necessarily be familiar with your brand or your content, so they might lose interest easily. If that’s the case, retention is the most important target — so cut to the chase and keep it short.

    One additional tip that we recommend marketers to keep in mind is to optimise their videos to still be understandable even with the sound off. 85% of users on Facebook actually watch plenty of videos without the sound — perhaps they are in a public place — therefore, in order not to ostracise this crowd, the message of your video should be clear even while its muted.

    • Instagram

    On Instagram, there are two types of videos you can post: IGTV as well as Stories and Reels.

    The latter has restrictions on the length of your video which means that your videos generally cannot be longer than a minute. If you wish to post a video longer than 60 seconds, you would need to post it as an IGTV.

    However, HubSpot has found that videos that receive the most comments on Instagram are on average 26 seconds long. It would be best to keep videos on Instagram shorter than a minute.

    This is because people are often used to scrolling quickly through their feed on Instagram, and pausing to watch a long video actually goes against their muscle memory. As such, their attention span for videos on Instagram generally does not last as long.

    Furthermore, it is not possible to rewind these short videos on Instagram, which means that people would most likely skip or move on if they miss a part of the video and are unable to understand the point of it.

    • Twitter

    Twitter’s previous video duration limit was only a mere 30 seconds. Now, they have started allowing users to upload videos up to 2 minutes and 20 seconds long on their app, matching the character limit that they set for their tweets. However, this does not necessarily mean that you should post videos of that length.

    In fact, Twitter users are also often scrolling through their feed quickly on that very same app, which means that they would be more accustomed to shorter content. Therefore, it is still recommended to keep video content under 30 seconds long.

    If you want to get people to watch your long-form content on Twitter, you can create short teaser videos and link people out from there — be it to another social media platform such as Facebook or YouTube.

    • YouTube

    The main difference between YouTube and other social media platforms is that on YouTube, users are actively seeking out videos to watch. Instead of having a curated feed for them to scroll through, users are browsing through video content with the mental preparation to watch them.

    It is also significant to note that unlike Facebook’s algorithm, YouTube’s algorithm actually rewards videos that have more watch time by pushing them up in search results as well as users’ recommendations.

    Therefore, longer videos do have the potential to do better on YouTube — as long as viewers are engaged and actually stick around to watch your lengthy video content. YouTubers are, in fact, recording longer videos, which has been observed to rank higher in search results.

    Planning out a video marketing strategy may sound complicated, but break it down and you will see that it is easier than you think. Why not ask MIU if you have any further questions on video marketing? It is, after all, the marketing tool to look out for in 2021.