A good company will invest in their website design, but a smart company knows to invest in their landing page.
Sure, a great website design will make visitors more likely to remember your brand, but landing pages are equally if not more important, as these are the pages in which marketing campaigns will drive traffic to. Rather than visits on your homepage, conversions on your landing pages are the core marker of what makes your marketing campaign successful.
So how does one design a good landing page?
For a landing page to be persuasive and successfully convert visitors into consumers, they should check the following points. Read on for our tips on how to design a compelling landing page.
The first thing that visitors will see when they access your landing page is your headline itself. Due to the research done on visual hierarchy, experts have found that users often scan information on a page in either a F-pattern or a Z-pattern. That means, the most crucial information should be placed right at the top.
This may explain why headlines are often big and bold, and occasionally come paired with a banner. But it isn’t enough for headlines to just be big — they have to stand out in terms of their content itself. Having a headline with a high emotional marketing value is guaranteed to capture your visitor’s attention. Be sure to use emotive words, adjectives and verbs. These are more likely to speak to the pain points of your specific audience.
2. Use a clean and minimalistic design
Remember the F- and Z-pattern. The truth is, no visitors would want to click into your landing page just to see a bunch of text and images trying to sell you their product. In fact, they are most likely to briefly scan the information on the page before clicking away. Hence, you only have a few seconds to truly grab their attention and turn it into a conversion.
Content on your landing page should be bite-sized and straightforward, so that it doesn’t waste your visitors’ time. When you are succinct, visitors are more likely to understand how your product or service will be able to help them.
In order to do so, you want to engage people without being overly pushy. If you come across as too “salesy”, it might end up as a turn-off for your visitors and would not get you the clicks you need. Make sure your landing page is organised and simple, with just the necessary information conveyed. Other tiny details can be communicated across later on.
3. Have a clear CTA
A landing page will not be complete without a proper call-to-action button. Make sure the CTA button is obvious and eye-catching — it quite literally is the whole point of a landing page. The wording in the button should be concise and appealing as well. This will help you get plenty of leads.
All in all, the main point of a landing page is to educate your visitors about your product or service without being overly draggy. By the time your visitors are done glimpsing at your page, they should be able to understand what it is you are offering and how it is able to help them. That way, they will be more inclined to click through.
If you’re still unsure about the best way to go about designing a landing page, why not engage in MIU’s services? From design to content creation, we would be able to go through every process step-by-step until you are satisfied with the end results. For more information, you can look at our portfolio of previous work we have done as well as contact us for a free consultation.