KFCheese. That’s the name of KFC’s latest ad campaign, which posits that everything tastes better with cheese. Everything — that is on KFC’s menu.
The alluring ad features KFC’s iconic food including their fried chicken, Zinger, fries and even local dishes as well. Knowing Singaporeans’ adoration with KFC’s cheese, KFC strategically developed their latest campaign around it.
With such a visual reflection of KFC’s cheese being drizzled onto everything, the ad clearly intended to arouse viewers’ cravings of KFC’s cheese sauce, together with various food dishes enjoyed by all Singaporeans.
Indeed, such an invigorating ad manages to demonstrate KFC cheese’s versatility across plenty of food dishes, and showcases its wide-ranging appeal.
Interestingly enough, the idea for this ad came about when one of the staff on The Secret Little Agency (TSLA) accidentally spilled some of the cheese sauce onto the brief. TSLA, who was recently appointed to be KFC’s marketing agency partner this September, was founded in 2007 by Nicholas Ye, who was just a 19 year-old university student at that time. An independent agency, TSLA has worked with the likes of Netflix, Circles Life, and the Singapore government.
Now, 17 years down the road, they are collaborating with KFC to promote the fast food chain’s signature cheese sauce — and have done a wonderful job at it too! In fact, if you looked at the ad close enough, you can see the KFC cheese sauce being poured on products from other fast food chains as well — a cheeky little move to imply that KFC’s cheese sauce just makes everything taste better.