marketing trends Archives - MIU Your Creative Digital Agency

September 7, 2023July 31, 2024

7 Ways to Diversify Your Social Media Content

Diversifying Social Media Content for Success

Skyrocket your online brand visibility with these tips on diversifying your social media content. This blog unveils the power of strategic content diversification that can propel your brand’s reach to new heights.

1. Social Media Marketing is the best form of Content Marketing!

The social media user count will increase to 6 billion by 2027. According to a report by Statistica, the average person spends 151 minutes per day on social media as of July 2023.

In today’s digital landscape, audiences are inundated with myriad information. When it comes to social media platforms, bombarding your audience with endless pages of detailed product descriptions is the last thing they want!

2. The Real Question: What format to follow?

According to Forbes Advisor, the average user’s digital footprint is spread across 6-7 platforms, increasing the adoption of a multi-platform app.

So, to truly mesmerise your target audience, it is essential to adapt content styles based on the trends of social media platforms.

3. Don’t put all your eggs in one basket!

Use a content diversification strategy. It involves publishing micro-content in different formats accompanied by a clear call to action. By doing so, you can entice them to read the complete content on your website.

This approach allows you to seamlessly maintain consistency, generate traffic and leap into the pool of customer data. You can proceed by leveraging optimised content in underperforming channels and strengthening your audience based on outcomes.

4. Identifying Channel Trends

Before altering your content, a clear understanding of social channel trends is required. To embark on your image post-creation journey, start by meticulously assessing social media platforms that offer optimal visibility based on your target audience, emerging trends, and user statistics.

5. Content Style

Now imagine you own an egg production company and are looking to stay relevant to your target audience through social media content marketing

Here is how you can create catchy content by using the right keywords related to your business.

Instagram: Make the picture of my egg go viral #mostlikedeggoninstagram

As per a recent survey, Instagram is the No.1 platform for brand discovery. You can grow your community with expressive storytelling incorporated into short-form reels, image posts, 24-hour stories and live streaming.

Facebook: Feeling eggcited —— at the barn

Facebook is a prime example of a top-rated platform that excels at catering to an audience seeking entertainment and information through captivating visual content. The market leader has over 2.9 billion users, as per Statista.

Quora: Which came first, the chicken or the egg? Or rather, which one had the guts to start this whole poultry paradox?

By crafting interactive Q&A style pieces, you can create content that resonates with Quora’s community. However, the catch here is that direct promotional posts go against guidelines. So keep in mind to use a conversational tone.

LinkedIn: How plant-based eggs will revolutionise the sustainable food industry in 2023

Linkedin is a niche platform for professional articles. Publish long-form articles with valuable infographics, industry analysis, or expert advice and gain 2X conversion rates.

YouTube: How to make art and crafts using eggshells in 5 minutes? Watch now

By creating tutorials and how-to videos, advertisers can reach 2.527 billion users, as per insights from datareportal. Create videos that demonstrate the usage of your products or offer guidance in relevant areas.

TikTok: Hey folks, here’s how you make healthy dishes with just egg yolks #trendingtiktok #trendingrecipe

Participate in popular TikTok challenges to showcase your brand’s creativity. Nearly 92% take action after watching TikTok videos.

Create duets or react to user-generated content related to your brand.

Spotify: Currently listening to “How’d ya like your eggs in the Morning” by Dean Martin

Spotify audio ads drove +14% attention compared to the average platform time. You can create podcast ads, Sponsored Playlists, and sponsored branded moments.

X: Retweet @X to bring back the default profile picture #bringbacktheEgg

Update threads and share concise texts that spark conversation. Remember, discussions, not controversies! Go ahead and be generous in adding GIFs and memes.

6. The best ads are ads that don’t even seem like ads!

Yes, you heard it right! The most effective ads seamlessly blend with content, building brand awareness, value, engagement, and loyalty. Brands like Apple and Nike achieve this by creating content centred on their brand values.

Nike celebrates athletes, and Apple revolves around user experience. As Steve Jobs said, “Marketing is about Values.”

The secret lies in connecting content with your brand’s core values.

7. Add humour with relatability

The key is to balance delivering information and keeping your audience entertained across multiple social media platforms.

Remember, content does not have to be mere information; it is best effective when entertaining, uplifting, or simply sharing moments of joy.

By diversifying your content and infusing it with authenticity, relatability, and humour, you are all set with a winning formula to conquer the digital world.

Embrace Diversification to Stay Ahead of the Curve

Key Takeaways

Always stay active and never stand still on social media channels.
Experiment with new platforms to avoid reliance on a particular channel
Ensure to prepare and schedule updates for special holidays ahead of time
Customise post format as per channel dynamics
Post polls or insightful quotes regularly
Use insights and stats to assess the engagement rate
Balance is Key: Keep the content knowledgeable and entertaining
Respond with comments, reposts, reactions and DMs
Link the content to your brand values
Add playful visuals with a touch of humour

July 6, 2023August 30, 2023

Dress To Impress With AR and VR In Fashion Branding

Fashion is sophisticated and complicated, being at the forefront of creating trends and pushing boundaries to pursue beauty. Many praise the fashion industry for innovation and criticize its ethical standards.

You’re familiar with these challenges if you’re running a fashion business. But could AR and VR in fashion bring your business’s sustainability to the next level?

We say yes!

Contemporary fashion thrives on innovation and technology, and industry professionals like yourself know that technology is constantly changing. According to the Consumer Market Outlook, the lucrative fashion industry fetched around 1.46 trillion USD in 2020. To maintain this revenue, fashion brands must innovate.

So, what’s the next big thing in fashion tech? Experts have said it’s augmented reality (AR) and virtual reality (VR). Using AR and VR in fashion sounds far-fetched, but the market already uses them.

We’ll show you a few splendid examples for inspiration here, so stick with us till the end!

How Do AR and VR In Fashion Work, Anyway?

If you’re reading this article and wondering what AR and VR are, here’s a summary. AR and VR are the technologies used to create alternative or enhanced digital reality. It includes adding digital elements to real world backgrounds (AR) or immersing customers in entire virtual worlds (VR).

More specifically, AR enhances the physical world by enhancing sight and sound. It highlights specific real world features or overlays digital elements on them.

Viewers can access AR technology on their smartphones through an AR app.

VR is a complete simulation experience in a digital world created from scratch. It introduces viewers to an all-rounded computer-generated artificial environment with interactive elements.

Users can see, hear, and interact with the virtual environment in real time. They use a virtual reality headset to engage with the VR world.

AR is generally more widely used than VR because of its high accessibility on smartphones.

But both AR and VR in fashion provide a unique and memorable customer experience for your brand. They enhance the shopping experience with awe-inspiring graphics and keep your customers engaged.

So why do AR and VR matter in fashion retail?

Fashion retail is going ‘phygital’; more customers interact with retail brands using a hybrid of physical and digital mediums. AR and VR help to bridge the gap between both forms. They offer virtual fashion experiences just as good as physical brand interaction.

AR and VR technology used in the market are changing how customers interact with brands.

3 Ways AR and VR In Fashion Will Impact The Retail Industry

1. Improved Sustainability

The fashion industry has faced criticism for its unsustainable practices and wasteful consumption. But not all is bleak because AR and VR in fashion could be the key to positive change for many fashion businesses.

Augmented reality in fashion industries helps reduce unnecessary product shipping. Customers can try products on before they buy them, reducing impulse purchases.

Globally, there will be less production and consumption of fashion products, decreasing the number of wasted apparel and resources. It’s better for the environment and a step in the right direction for fashion businesses.

2. Reduced Costs

AR and VR reduce unnecessary shipping costs so that you can save on freight charges. It also decreases spending on traditional advertisements like print and television because you can market online.

With AR and VR, you can take advantage of free social media platforms like Instagram, Snapchat, and TikTok. Use social media to host your AR technology and reach out to more customers at a much lower cost.

3. Increased Sales

Customers are more likely to purchase something when they know what they want. On traditional online shopping platforms, customers can only see 2D product images. They need help to visualize what the actual product looks like realistically.

With AR and VR, they can see and interact with a life-sized version of the product. Instead of estimating the color and size of a garment online, they can try it accurately with AR filters. AR and VR experiences give customers more accurate product information to make better decisions.

Using AR product marketing on e-commerce websites and social media platforms for luxury brands will significantly boost sales.

Nearly 80% of Burberry’s purchases in China happen on mobile devices. Experts predict that around 80% of luxury goods purchases will occur online by 2025.

So, the market for AR and VR in fashion is growing and has excellent potential for many fashion brands.

Augmented reality technology is also excellent for online retailers without physical stores. If you have an online business, customers can’t view your products in an actual store. They can use AR filters as a substitute dressing room to virtually try on your clothes before buying them.

Cool! Now Show Me Some Real-Life Examples Of AR and VR In Fashion

These are some of the most innovative uses of AR and VR in fashion. Take notes from these luxury brands to use their strategies for your business too!

Try Before You Buy

Computer-generated 3D imagery has come a long way since VR’s early days. Modern 3D virtual models are more advanced and look like actual products. It’s because AR and VR digitally simulate hyper-realistic colors and textures of clothing on virtual models.

Customers can virtually apply clothes on AR human models to see how it looks on a human body. Interestingly, they can even customize the human model to look like them. It’s one of the most convenient benefits of using augmented reality technology in fashion.

For instance, Gucci collaborated with Snapchat in 2020 to create a ‘try-on’ feature for shoes. Users could overlay AR shoes on their feet using the Snapchat application. Customers were able to try the shoes without going to the shop. They could buy the product if they liked the shoes in the filter.

ASOS also launched a 2020 AR feature on their app that allowed customers to try clothes on different body sizes. The application offered sixteen animated models of varying skin tones and body sizes. Customers could even test the outfits and human models in realistic outdoor environments.

You can launch small-scale AR filters to showcase your products on a social media platform. Users will have fun trying the clothing filters, and it’s excellent publicity for your brand too!

You can even create virtual fitting rooms offering a head-to-toe makeover for users’ virtual avatars.

Interactive Navigation And Display Screens

Earlier, we mentioned that fashion retail is becoming ‘phygital’, so remember to care for customers at your physical stores too.

Use AR and VR to improve your customer experience at the physical shop. Technology can track the shopper’s location in the store. When they access an AR app on their phone, it shows them a live navigation map. It’s helpful for customers visiting your shop for the first time.

Renowned fashion brands like H&M and Zara also use AR display screens to enhance customers’ shopping experience.

Some display screens include virtual fitting rooms, mirrors with 3D avatars, and touchscreen outfit selection. It attracts attention and enhances customer interaction with the brand.

FashTech To Expand Your Brand Experience

FashTech sounds like a big fancy word, but it simply means ‘fashion technology.’ It includes using AR and VR in fashion to expand customers’ brand experiences.

Use FashTech to expose your customers to more content from your brand. Big-label fashion brands like Coach use FashTech VR to give customers exclusive access to fashion show footage. The luxury brand installed virtual reality headsets in its stores. These headsets allowed consumers to browse looks from their latest runway events.

Fashion week runway shows are only available for a limited audience. But with VR technology, they’re made more accessible to everyone.

Customers experience a different aspect of your brand when you use VR. They can buy limited-edition products and even personally experience events in which your business participates.

You can use VR to give customers exclusive access to fashion week shows, limited-edition brand collaborations, and photoshoots.

Interestingly, VR allows you to build alternate fantasy worlds to complement different fashion themes. You’ll save production costs of renting a physical photoshoot location because you can create it virtually.

How about a virtual runway in a virtual showroom? Bring your customers to digital fashion shows without losing any of the real-life glitz and glamor.

A VR showroom lets your customers experience the feeling of walking down a runway, elevating the fashion experience. Isn’t that a grand idea for fashion week events?

AR and VR will revolutionize the fashion shopping experience for brands globally. Smaller fashion businesses can take inspiration from luxury brands’ strategies and launch mini AR and VR campaigns.

So, implement AR and VR in fashion marketing to elevate your customers’ experience of your brand and products. Dress them to impress, and you’ll also dress them for success!

Also read: How AR and VR are Transforming the Future of Businesses

June 19, 2023August 31, 2023

How AR and VR are Transforming the Future of Businesses

A few years ago, you might have considered VR and AR as expensive technologies inaccessible to many businesses. In 2023 and 2024, experts expect the VR and AR market to expand rapidly. It will become more accessible to most businesses and even individual households. Gone are the glitchy, low-resolution graphics and heavy headsets of early VR models. VR and AR developers have created high-quality, streamlined reality technologies that blur the lines between digital images and the real world. Advancements in technology have also made VR and AR equipment more affordable.

Why is this relevant to your company? Brands don’t just use VR and AR for entertainment and games. VR and AR are also powerful business tools, offering unique brand experiences to customers. Keep reading to learn about AR and VR transforming businesses with in-depth, immersive interactions in 2023.

How AR and VR Are Transforming the Future of Businesses

It may be the first time you’ve heard of AR VR technologies in business. You may wonder about the hype and how it can benefit your brand. VR and AR can significantly help the future of businesses by driving innovation, increasing efficiency, and enhancing customer connections. The virtual world offers excellent opportunities for enhanced product interaction and customer communication. It boosts your brand’s marketing versatility and builds stronger customer relationships.

AR and VR Transforming Businesses: Using Video To Drive Higher Conversion Rates

A survey by Viostream found that videos on landing pages increase conversion rates by 80%. Another Zappar 2018 report found that AR increases conversions by 70%. That’s a lot of conversions! Won’t you want that?

So, attract potential customers with attention-grabbing moving graphics in VR and AR. Use VR and AR videos to make unique brand content that speaks personally to customers. For instance, you could present customers with a first-person VR perspective of your product’s benefits. It could be a car test drive, dining at a restaurant, or a spa experience. You can make a creative and memorable first impression on customers with a VR brand introduction video.

Audiences are more likely to convert after seeing, hearing, and interacting with your products and services. Research also proves that visual and auditory immersion increases human empathy levels by showing them an individual perspective. Subjective and unique interactive experiences appeal to people emotionally, compelling them to take action.

Improving Customer Service And Experience

Virtual reality offers your customers the virtual experience of products. Customers can interact with virtual versions of products and services in real time and try them for free. With VR, product designers won’t have to make physical product samples. Thus, it reduces the production costs.

VR is most beneficial for products and services offered in retail and design. Customers can view retail products overlaid on physical environments with augmented reality (AR). They can try new product launches in an AR environment without needing to buy it. Or, they can experiment with different design variations without changing their environment physically. Your customers will appreciate AR technology as they can try the actual-scale product or service for free.

Product designers can also gather live customer feedback from VR tests and modify the products accordingly. For instance, during a VR product demo, product designers can monitor real-time user reactions and identify any new issues. They can resolve these problems when designing an improved version of the product. They’ll also be able to respond faster to your customer’s needs with data gathered from a virtual environment. VR makes your product design and development process more efficient. VR also increases meaningful interaction between customers and your business and makes customers feel more positive about your brand.

Furthermore, you can use VR technology to personalize customer service channels. Traditionally, customers could call the service hotline for help. How about making a VR environment for customers to chat with an avatar of your customer service officer? Even though it’s virtual, the sight and sound of a person humanizes your brand and personalizes customer service. Your customers will appreciate the added sincerity in your communication.

Marketing Across Different Social Media Platforms

You might already use Instagram and Facebook for your current marketing strategy. But with VR and AR, you can expand your brand’s content reach to appeal to younger potential customers. A 2022 study by Harris Poll found that 38% of Gen Z Americans had not used AR before but were interested in trying it. AR and VR are transforming the future of businesses by widening their content reach scope.

Younger audiences are more willing to experiment with VR and AR content on social media platforms. Younger audiences also enjoy visual video content, so use VR and AR to appeal to their preferences. Create VR and AR brand content with high-quality graphics and sound to immerse them in the experience.

For instance, people widely use TikTok AR filters as trendy visual effects. Experiment with custom-made product filters representing your brand and avail them on TikTok for customers to use. Or, create VR content in the Metaverse and introduce your brand to the Metaverse virtual community. With VR and AR, you can reach a bigger audience of potential customers across different platforms.

AR and VR Transforming Businesses: Becoming A Convenient Substitute For Physical Interaction

The popularity of the Metaverse shows that consumers are excited by advancements in online digital interaction. AR and VR are transforming the future of businesses by enabling in-depth remote communication between customers and brands.

VR technology has good potential to substitute in-person meetings. You can host online work discussions with colleagues’ avatars in a virtual meeting room. Or, you could use VR simulations to train staff in remote locations, saving them the trouble of traveling. VR environments can improve communication between colleagues if many of your team members work from home.

A virtual environment is also an excellent alternative for customer Facebook groups. You could host a virtual public lobby for customers to discuss your products with fellow customers. It’s an ideal platform for customers from different locations to gather and interact with your brand.

AR and VR Transforming Businesses By Elevating Virtual And Offline Events

The pandemic familiarized many of us with the routine and convenience of online meetings. Indeed, virtual company events save space and physical resources, and you can invite more people.

But hosting events over video call can sometimes feel passive and dull. VR and AR technologies can greatly enhance your online events; your audiences won’t need to watch through a screen. They can enter a 3D interactive virtual event environment with a VR headset. It’s an exclusive, personal and hence memorable way to experience a subject. Usage of VR and AR isn’t only restricted to online events. You can also use AR during offline events to impress your audience. Set up live AR presentations during an offline event for commemorative footage, like a digital cake-cutting or tree-planting ceremony.

AR and VR Improving Business’s Training And Education

VR and AR can benefit employees too. Research has shown that VR and AR can improve information retention by 25% as compared to traditional learning methods. It is a unique and efficient way of learning, revolutionizing businesses’ staff training programs. You can even use VR and AR for customer product training events.

VR and AR headsets help students immerse themselves in training environments that simulate real-world situations. They can interact with the product or virtual environment instead of reading about it from hardcopy learning materials. VR exposes employees to a safe and realistic learning environment and better prepares them for the actual event.

Virtual training worlds are most useful for high-risk tasks that require extensive hands-on work. Some examples are emergency response services, medical emergencies, and repair operations.

Using digital learning materials and virtual worlds also reduces the cost of physical learning materials. Learning becomes more accessible to all employees with online or digital information, and you can conduct training remotely. Use VR and AR to transform mobile learning for your employees and save on your business’s training costs.

The future of VR and AR for business is very promising. You’ve learned how AR and VR are transforming the future of businesses and taking brand experiences to greater heights. You can deepen connections with your customers, improve staff training programs, and revitalize brand content. You’ll gain an edge over competitors by adopting VR and AR technology early, so don’t hesitate!

June 13, 2023July 4, 2023

Trendy Instagram Ideas For 2023

Think about this: it’s a new year, and you’re looking through your brand’s Instagram accounts to revisit old content. Something feels off. Maybe your content is getting a little stale. Or you’re waiting for that creative spark to make content that doesn’t fall flat. Your audiences aren’t engaging with your posts as often as they used to. You may have even entertained the radical idea of abandoning Instagram altogether.

But Instagram is still alive, contrary to what some rumors suggest. The stalwart social media application has consistently evolved to keep up with the latest trends. It remains a crucial platform for creators and brands to stay in touch with their customer base. Instagram is one of the main touchpoints for people to find information about your brand. So, don’t dismiss Instagram from your toolbox of content-sharing channels yet.

Entering 2023 doesn’t mean you have to spring-clean everything from the previous year. Sometimes, you need a different way of presenting old content ideas to revive your engagement numbers again. We’ve compiled ideas for inspiring things to try on Instagram with your brand. Go through the list and pick a few that excite you – or try them all!

Engaging Instagram Ideas For 2023

The main goal of your Instagram strategy should be to engage your audience. Audience engagement gets people talking and gives your brand a leg-up in the Instagram algorithm race. These ideas for 2023 will help you vary the type of content you post to increase engagement and brand awareness.

Informative Things To Try On Instagram: How To Do This (And Much More) With Short Guides And Tutorials

Forget boring instructional manuals and lists – use video tutorials to answer all your customers’ questions instead. Post video guides catering to customer inquiries and commonly-faced issues. You could teach audiences how to place an order, fill out a form, or set up your product or service. For instance, Zoom uploads short ‘pro-tip’ Instagram reels teaching customers how to use its application functions. These bite-sized tutorials convey small, digestible pieces of information to audiences. It’s perfect for capturing and retaining audience attention.

You could also add some guided videos closely related to your brand products. For instance, a small food business might post a how-to video on food decoration ideas for birthday celebrations. Feature your products and services as options in these videos; intrigued audiences may check out your page.

Pick relevant topics for your target audience to give them the information they want. Provide valuable content to your customers, and they’ll look up to your brand for authoritative data in the future. It boosts your credibility as a subject area expert in your industry.

Lastly, consider hosting a live Q&A session to address frequently asked questions. ‘Lives’ are one of the most helpful things to try on Instagram to answer customer queries effectively. Use ‘Instagram Lives’ to directly connect with your audience and answer the questions in the chat box. It heightens the sense of immediacy and closeness with your audience, boosting their trust in your brand.

Relatable Things To Try On Instagram: A Day In My Life, Or What Goes On Behind The Scenes

There’s no better way to enhance the human connection between your team and customers than candid videos. User-generated content posted by influencers evokes trust and rapport with followers because of its honesty and transparency. Use this influencer marketing strategy to make your brand feel more relatable and personable.

Create behind-the-scenes reels showcasing what goes on in your business’s day-to-day operations. You can do this through vlogs, team member introductions, or group interviews. Take a few team selfies and fun shots during company bonding sessions. Combine photos and videos into one Instagram post to make a dynamic slideshow for followers to scroll through.

You could also do “a day in my life” videos and get staff to vlog about their daily work life. You can also film process clips to show customers how you make your products. Some small businesses film and upload “pack an order with me” videos to show the packaging and delivery processes. Some also compile honest “blooper reels” to show outtakes and rejected product shots.

‘Behind-the-scenes’ videos make a brand more transparent and relatable, with honest communication, increasing customers’ trust. Audiences will better appreciate your hard work in creating quality products and services. It humanizes your brand and strengthens connections between your staff and the customers they serve.

Cool Things To Try On Instagram: Up Your Reel Editing Game

You can quickly assemble a basic transition reel with many free mobile phone editing applications. Experiment with stop-motion, zoom-ins, and close-ups for interesting visual effects. As simple as it sounds, a well-edited Instagram reel has high replay value as it’s mesmerizing and satisfying to watch. It captivates audiences quickly and is perfect for the short attention spans of your Gen Z audiences.

Be bold and take inspiration from other popular social media platforms too! TikTok video edits are a goldmine for new content ideas and viral microtrends. You can discover new audio and visual effects ideas for your Instagram reels.

Funny Things To Try On Instagram: Make Them Laugh

Humor is an excellent ingredient for creating relatable content because who doesn’t love a good laugh? Witty content is one of the defining characteristics of great Instagram ideas for 2023. Research by IPSOS shows that 81% of consumers love it when brands create humorous content. Tickle your audiences’ funny bone with memes, candid reaction videos, quirky jokes, or ingenious wordplay.

Memorable Things To Try On Instagram: Archive Your Best Moments And Thank Followers For Their Support

You can also balance your humor with sentimentality. Post a thank-you note to your followers when you hit social media follower milestones. Or, compile nostalgic year-end rewind reels to compile your most memorable company events and achievements. These are a beautiful testament to your brand’s progress and growth. It’s one of our most memorable Instagram ideas for 2023. An archive reel is also an excellent opportunity to thank your customers for their support!

Thrilling Things To Try On Instagram: Sneak Peeks And Countdowns

Generate hype with an Instagram story countdown for a new product launch, a contest, or a milestone giveaway. Countdowns create suspense and excitement, increasing audience engagement when they subscribe for timer notifications. To up the ante, post sneak peeks of upcoming content and get audiences to comment on their thoughts. It encourages audiences to engage actively with your content. Remember to share your links and posts on the Instagram story, too, as only some people scroll through their feeds.

Unexpected Things To Try On Instagram: Ask Your Audience For Ideas Instead

Use content to ask your audiences a question. Ask them for ideas, answers, and opinions – you’d be delighted at how many of them respond to your post. Get them to ‘Caption This!’ with a witty tagline and test their creativity. Upload meme-worthy photos, puzzles, or abstract images with no context. Next, ask your audience to come up with a caption. Feature the best answer on your Instagram story and tag the user to give them a shoutout. Remember to post the runner-ups and honorable mentions too! It drives discussion and engagement in the comments section.

Buzzworthy Things To Try On Instagram: Quizzes And Giveaways (People Love Competitions And Free Stuff)

People love the thrill of competitions and the prospect of free things. An effective way to increase visibility and engagement on your posts is to host a giveaway or a contest. Get your followers to share the post and tag people – their friends, family members, and colleagues, to join the competition. You’ll usually gain new followers as more people discover your brand page during the giveaway period. It spreads your content to new audiences and potential customers, increasing brand awareness. There’s nothing wrong with some friendly competition where people try their luck to be one of the winners. It’s fun and exciting for everyone, and you’ll boost peoples’ positive impressions of your brand.

Traditional Things To Try On Instagram: Show Off Those Glowing Testimonials

Customer reviews are the foundation for your brand to grow and expand. It’s the reason why traditional testimonials are the tried-and-tested, old-but-gold method of building an excellent brand reputation. Customers usually check online reviews when deciding whether to buy from a brand. Use positive customer testimonials as leverage to convince potential customers of your brand’s trustworthiness. Feature great testimonials on your Instagram feed, and thank the reviewers for their support. Also, try reposting user reviews on Instagram, such as Instagram story mentions. Social proof increases your brand’s reliability and customer trust; it’s a critical part of your Instagram marketing strategy.

Also read: How To Leverage Your Content Marketing Strategy In Instagram Reels

After reading our list of things to try on Instagram, it’s time for you to start creating your content. Choose what fits your brand and target audience best, and most importantly, have fun while doing it. Good luck!

August 19, 2021December 17, 2021

Facebook Marketing Tips For Small Businesses

Are your demands screaming at you or inspiring you every morning to start your day and look forward to it? Both of these indicate a separate set of minds and result in different moods at day end. They have a different effect on you, even after you have achieved your goals.

Are you wondering why am I saying this when the headline read something related to Facebook marketing tips?

Most of us own a small business or intend to have one within this lifetime. Don’t you? It is an aspiration and uncharted demand of our lives that we have subscribed to. You may name it as one of your life goals or anything else. It is this demand that I spoke of at the very beginning. Some of us sell our self-made products too. That might be a tiny scale business, but trust me, it is business indeed, and many people do that. It is for this reason that you need to promote it well. Facebook is the first option that we can spontaneously think of. Thus, Facebook comes into the frame.

All you need to do is have a Facebook business page. It will open your venture to a sea of possibilities because this social media giant has an enormous data bank. Got my point?

Has Facebook’s Enormous Popularity Affected Its Effectiveness As A Promoting Platform?

Innovations and everything new attracts people. Facebook has been a hugely successful social media platform that now serves as an excellent channel for marketing. However, its popularity has made it familiar, and critics often question its effectiveness as a promotional platform.

Such speculations are expected fallout of sky-high popularity, but you don’t have anything to worry about yet.

Let’s understand this; the market doesn’t have any specific geographic periphery. It is as wide as the world is. That’s your market, and there is no shortage of potential customers. An enormous number of Facebook users might have made your task more challenging. To reach your target audience, you will need to prepare sharper strategies than before and increase promotional activities. This never means you have lost your target audience; it just got a bit tougher than before. Local businesses can now reach their target audience with minimum effort and increase their sales.

On the other side, Facebook tools and utility features give you crucial insight into user data. This is a huge advantage for brands for creating effective strategies. Accurate data feed strategies, it has been proven to be highly effective for increasing sales and brand impression. You can also use exclusive Facebook marketing tips for enhancing your brand strategies.

One of the most effective ways to promote your business to local buyers is through a relevant Facebook group. You can join as many as you want as long they serve your purpose and have your target audience. Make it a point to interact with the members of the group every day if possible. Through regular interaction, you can build customer trust, know their preferences and serve them accordingly. Thus, a massive number of Facebook users is an advantage for your brand.

Facebook Marketing Tips For Small Businesses On A Budget

With increasing popularity, the business prospects of Facebook flourished. Currently, organic content on business pages doesn’t reach a wider audience as it did a few years ago. Change is inevitable, and sometimes it might not be in your favour.

Ideally, you must share content every day on Facebook. However, posting a paid content regularly is challenging for small businesses. That’s why I am sharing some tried and tested practical marketing tips for organically promoting your business page.

Firstly, spare some time to know your audience and understand them. Standard promotional tips and hacks might not work for every venture always. Be very mindful while creating the content for your Facebook page and experiment with the type of content. Audiences love good content and will engage with a brand that offers it to them. So, make it a point not to offer your audience regular stuff; try to keep it as exclusive as possible.

Secondly, keep your content relatable and thus acceptable. No audience will entertain foreign content. It is, in fact, why some beautiful and heavy-weight pages go unnoticed. When you know your audience and understand them, you can create relatable content. To experiment, you can create a Facebook story every day and track their performances. It will help you in finding relatable content ideas.

Thirdly, you need to have a concrete plan or a good content strategy for your brand. Make sure you prepare a content calendar for it and materialize your goals accordingly. This will include types of posts, blogs, articles, Facebook ads, Facebook advertising, and even campaigns. However, make sure to update this calendar from time to time because preferences change within a short time. Audiences are exposed to a wide variety of content from different sources. So make it a point to stay updated with the changing trends and offer unique content to your audience.

Fourthly, take time out to organize the tabs on your business page. These are a few minor details that can create a difference in customer experience. On your business page, you will find different tabs. Wisely choose the tabs that help them to interact with your brand easily. When you care to save their time and effort, they will prefer you over difficult brands to communicate with.

Fifthly, besides your business page, create a Facebook group in line with your page. Study Facebook insights to know about your content performance and other details. Based on your findings, you can create engaging content and promotional campaigns. For organic marketing, you need to progress step by step for effective and sustainable results.

The idea is to provide value; it never goes out of fashion. The best part of using Facebook for business is it takes your products or services to the largest possible audience. You can create prospects and convert them into customers with good content with appealing calls to action. It’s irreplaceable.

Tips For Creating A Sustainable Brand

Success without sustainability doesn’t live for long. If you are planning for a business, focus on creating a sustainable business. Let me take you through a few easy and practical ways by which you can make a sustainable venture.

Build a business based on your strong belief:

Having a business, surviving the challenges and earning from can test your patience and is immensely tough. The odds will challenge your motives and try to change many things. They can change a few or more things but cannot alter your core belief. Instead, it will keep you motivated and anchored to your business despite the odds.

Embrace the change and never resist it:

Progress and development are the other names of change. It is easier to stick with successful ideas and processes, but that won’t help you to improve your business. Improvement is to move ahead of your existing position. So, it is always wiser to embrace change and related prospects rather than resist them.

Make value a priority:

You may offer great products and services but someone may offer much better than what you have been doing. What’s exclusive today might not be so tomorrow. However, things are different when you offer value with every purchase or subscription. It will bring people back to you and earn you customer loyalty. It can buy sustainability for your brand.

Don’t be uncomfortable out of your comfort zone:

We all love what we are comfortable with. It is fine for stability, but it can even make things stagnant and prevent you from achieving more. I am sure you don’t want that to happen. If you want to sustain your business and its profitability, then you must take chances.
Find your area to excel and focus on it:

Every business is unique in its ways, even if it’s selling standard products or services. Similarly, you can identify what’s working best for your customers and improve it accordingly. You can identify your areas of excellence and work on them for further improvement. It only makes you better from your current best.

Social media platforms have emerged as highly effective influencers. The popularity of Facebook makes it all the more important for your brand. So, make sure to optimally use Facebook marketing strategy for better sales and business sustainability. You can also contact us for advertising on social media channels that brings result.

May 4, 2021September 4, 2023

Augmented Reality(AR) in the Marketing World

The new kid on the block

In our day-to-day lives, we may overlook the rapid developments of technology. Since the turn of the century, our lives have changed drastically with countless new devices and systems. Even in the world of marketing, modern technology has been implemented and used to significant effect.

With an ever-growing list of companies vying for your precious attention and, more importantly, your money, marketers have turned to the latest innovations for help. Today, the shiniest tool in a shed is Augmented Reality (AR).

AR in marketing

AR in marketing brings endless possibilities and solutions to a wide range of industries. These benefits are countless, especially for creative brands that choose to use this frontier technology in attracting and engaging their target audience. With the ease of application, AR can demonstrate to potential customers how to make full use of specific products and services without spending time on user manuals.

AR technology has been used on particular social media such as Instagram and Pinterest. On those platforms, brands can use the AR filter feature to showcase their product. But when brands want to start their AR campaign on Instagram for example, they need a particular strategy, so they can reach their goal.

Furthermore, AR creates a semblance of ownership of the product for its users before they purchase it. It enables users to see how they would look in a t-shirt or a pair of pants through their smartphone or laptop screen without having to be in the physical store itself.

This process is already occurring with brands like Ikea enabling AR technology in their app whereby users can place pieces of furniture in their room to gain a better feel for how the product would fit.

With AR now being possible on virtually all web browsers, the entry barriers for users are incredibly low. They do not need to purchase expensive equipment or have the deep technical know-how. All a user requires is their smartphone’s camera, and they are ready to step into the world of AR.

AR in Pizza

The explosive growth in AR-capable devices has revolutionized how companies can promote their customers’ goods and services. The latest example of that would be Pizza Hut’s brand new campaign dubbed “Newstalgia”. Pizza Hut has launched its new brand campaign to bring back nostalgic memories to its customers.

They partnered with PAC-MAN to offer a limited-edition PAC-MAN box, which features an augmented reality version of the iconic game printed directly on the packaging that fans can play using their smartphones.

To participate, one must order a large pizza from Pizza Hut. First, they need to scan the QR code on the limited-edition PAC-MAN box and play the retro Augmented Reality (AR) PAC-MAN game. Next, to enter the competition, follow the instructions on their mobile device to share their score with @PizzaHut on Twitter using #PizzaHutARcade #Sweepstakes. Making it all the more tempting, regardless of your high score, you have a chance to win if you shared it.

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This is just the latest example of companies employing cutting-edge AR technologies in their marketing campaigns. In 2014, Pepsi installed AR technology in a London bus stop, making it seem like a lion, UFOs, flying saucers, or other objects were headed straight for Londoners.

This illustrated Pepsi’s playful personality and left the audience with a memorable and fun experience. Through this campaign, Pepsi demonstrated that they thoroughly understood their audience by trusting them to appreciate the demonstration and thus created excitement around the brand.

Where is AR Marketing in Singapore?

Right now, you may be thinking, AR sounds fantastic, but it is not very popular in Singapore. That’s true. Companies in Singapore, albeit creative, have still not completely embraced the use of technology in their advertising and marketing campaigns. Sure, there are countless creative and memorable marketing campaigns like, for example, Shopee Singapore introducing Phua Chu Kang as their brand ambassador in 2020.

However, we have not yet seen marketing campaigns like that of Pizza Hut’s Newstalgia. Currently, one of the rare uses of AR is at NUS’s Lee Kong Chian Museum, where they have blended this technology into part of their museum where stories are shown through AR.

That being said, the change could soon be on the horizon. With the implementation of AR growing easier and cheaper day by day, Singaporean companies could soon be joining the bandwagon.

How you may ask.

AR technology in marketing tends to be personal and engaging. In Singapore’s case, our companies would probably integrate it into something that’s part of our daily lives.

With companies doing their best for viral content generation, AR could be a means to this end. Local companies could create an exceptional AR experience for the user that could be easily spread on social media. These experiences are highly personalized by helping users add virtual objects to their faces or environment. Doesn’t that sound like fun? Imagine being able to visualize Bubble Tea falling from the sky when you are stuck at the bus stop waiting for the rain to stop.

Future of AR

AR technologies in marketing and advertising continue to develop along with technological infrastructure. Companies will continue to adopt AR into their marketing efforts to provide potential customers with an immersive experience and feel of their goods and services. With the potential to dominate in E-Commerce, companies striving to improve their digital marketing will hopefully one day introduce this mode of advertising to Singapore, enabling us to view the world in a new dimension.

February 11, 2021September 4, 2023

6 Content Marketing Trends in 2021

Content is more often than not the first step in any marketing strategy. Whether you’re dealing with traditional marketing, digital marketing, social media marketing, or SEO, it is a known fact that content can’t be overlooked. In fact, it is a huge part of what drives brand awareness and exposure.

With 2020 throwing all of us into a whirlwind (not literally), content marketing has seen some swift and sudden changes — all in a bid to adapt to the volatile industry. It would not be a surprise if these changes continued their way to 2021. Brands should therefore remain vigilant and adaptable in order to stay relevant.

To help you, here are some content marketing trends we’ve picked out that could surface this coming year.

1. Content relevancy will replace keyword research

I know, I know. Content marketing articles everywhere have drilled into your heads (even ours) that keyword research is of the utmost importance when it comes to SEO.

Want more exposure for your article? Use the most popular keywords. Need a more captivating caption? Throw in the most-searched-for keywords.

Keyword research has driven so much of content marketing thus far, it might feel a little strange to deviate from it. However, Google will soon introduce a new system that ranks your content based on the depth of expertise, rather than other factors such as link building. It is no longer good enough to be able to create content centralised around a certain keyword — but rather, how the content fits into your website.

Backlinking may have been one of the most significant resources when it comes to optimising your SEO strategy. As Google’s machine-learning algorithm becomes smarter about semantics, this might no longer be the case. Instead, link relevancy may become obsolete.

That being said, we are certainly not encouraging you to disregard link building. Keep in mind that this is just one of many possible trends that may arise in 2021. Whether it has yet to prove its worth remains to be seen. Until then, get ready to adapt.

2. Value-driven content will stand out

In an environment where content is everywhere, consumers will not hesitate to drop mediocre content and go for the highly-valued ones. With limited time and attention span, it is up to the brands to showcase their value immediately and keep their consumers engaged.

In this sense, content marketing is often the best way to retain consumers’ attention and provide meaningful content. Currently, plenty of brands are using the tactic of giving out average content for email addresses, in hopes that these will later help in converting the visitors.

Not anymore — 2021 has decided content marketing will be the main strategy in converting potential consumers. If you want your visitors to convert, show them how your product can help address their needs, not just what it can do.

3. Original research will rise in popularity

Sure, the online sphere is already swarming with information with its archive of research content. It would be easy and convenient to push out your own content based on the existing research out there.

However, with the overflow of information, it can be difficult to determine what content is actually relevant and useful in an ever-changing landscape. Coming up with your own studies can actually give you insights into what is relevant to you which may help you more than you realise.

Not to mention, original content that is applicable to your brand may interest your consumers more than over-gargled information. You can even reach out to your consumers to engage them as thought-leaders to create such content!

This informative content can be even repurposed into bite-sized content. Be it in the form of an infographic, video, or charts, having shareable content that allows you to post on your social media platforms can help you garner even more exposure.

4. Increased use of AI

A trend that has been on the rise — be it marketing or otherwise — is that more and more robots are taking over human jobs. In the realm of digital marketing, this often refers to automation.

As technology continues improving, content creation by artificial intelligence (AI) could very well become a thing. Of course, at this level, such content may not necessarily be considered high-quality, but it is a great way for brands to push out consistent content and even increase their content production.

According to participants in a McKinsey study, 20% or more of earnings from brands of different industries are attributed to AI. Indeed, AI and machine learning will no doubt change the way companies produce content. Just as Google is evolving to prioritise content relevancy rather than keyword research, AI will become a significant part of content creation in the years to come. After all, AI is already currently being used in aspects such as content analysis, optimisation and A/B testing.

5. User experience will take on more significance

As the biggest search engine, Google has been the focus of most marketers’ efforts. Therefore to determine what trend would lead 2021, it makes sense to observe Google’s future plans. And they are looking more than ever to cater to their users.

Beyond switching their focus to content relevancy, Google is also beginning to focus more on user experience. This means factors like UI/UX design, the site load time, as well as the delivery of content (for our case, in particular) would also be heavily considered when it comes to search ranking.

Therefore, it is important to focus on the smaller details including your site’s optimisation for mobile devices, image positions and sizes, as well as personalised content. In fact, personalisation more often than not has a positive impact on user experience. So if you want to stay ahead of the game, keep your web design in mind.

6. Advent of content atomation

Content atomation basically refers to the breaking down of long-form content into smaller pieces. With many businesses still struggling to get their content out there particularly in the post-Covid era, this might just be the solution they seek.

By repurposing your primary form of content and giving it a new angle, you can keep it fun and engaging for your audience while still pushing out valuable information.

Breaking down your long-form content doesn’t necessarily have to mean that your audience will see less content than usual. In fact, it is the opposite. Your audience not only gets to sieve out the content they feel is the most interesting, they are also able to absorb the same information in a shorter amount of time — so you’re still providing value to them.

Overall, there is much for us to learn in 2021. Whichever trends arise, the most important trait is for brands to stay adaptable. For now, keep creating high-quality, value-adding content for your audience and your hard work will equally be rewarded.

December 24, 2020July 23, 2023

5 Digital Marketing Trends That Will Go Widespread in 2021

The year 2020 has nearly come to an end, and it passed by in a blink of an eye in a way we never expected. With the pandemic affecting everyone around the world, 2020 has brought a new challenge to every aspect of business, including digital marketing. Digital marketers are pushed to their limits to come up with an out-of-the-box strategy in order to keep their business afloat, and this resulted in new marketing trends.

In 2021, we can expect digital marketing to spearhead most business strategies. The trends that we see in 2020 will most likely evolve and be brought over to the new year. In fact, we have listed 5 digital marketing trends that will boom in 2021 and the reasons why you should incorporate them into your very own marketing plans.

1. Video Advertising on Social media

We have witnessed many changes and updates on social media platforms this year, and it is a big improvement for marketers. From Instagram Reels to Twitter’s Fleets, each platform worked endlessly to put out the best features where users can express themselves through videos.

This is not only for the individual user, but is also a huge opportunity for brands to use this to their advantage in their marketing plans. Not only promote products but also to engage with the community. Video advertising can, however, help to explain about your product or service in a better way than most other formats.

2. Artificial Intelligence (AI) for Business

When we talk about AI, we all agree that it is something that will occur in the future. But in fact, AI has been used in the industry for years, not only in terms of technology development but also for business as well.

AI has been implemented in different ways all across the marketing process — just look at AI for content marketing for instance! With advanced software and hardware development, it would not be a surprise to see AI as an integral part of many brands’ marketing strategy in 2021.

3. Google-verified listing for local search engine optimisation (SEO)

Local small-owned businesses are arguably the ones that faced the hardest time fighting against this pandemic. Having a presence on the Google My Business profile is the best way for such businesses to have a digital presence — even if they are not previously active on any digital platform.

Having a profile on Google My Business gives you more visibility to users searching for a particular product or service that you offer by suggesting your shop’s geographical location to them. It is also important to verify your Google listings and keep them up to date to ensure visitors see the most recent and relevant content to them. Such a profile will also help local businesses ensure a better chance of making it as the top search result on Google.

4. Voice search

The rapid development of Google Home services, Alexa and Siri has made our life easier by using voice-controlled technology to perform various actions. Next year, it is possible for business and marketer to optimize their presence for voice search. Features sich as using natural-sounding language, forming queries into question phrases, targeting long-tail keywords, and having a mobile-friendly website will ensure easy usage for consumers using voice search.

5. Social E-Commerce

We have seen the shopping tabs features added on Instagram and it surely helps businesses to promote their product. The latest addition sees the shop tags included in Instagram’s Reels videos as well. This not only allows brands to engage with their community but also for the community to shop directly from the video.

Linkedin is another platform which has also included a new function, the ‘Products’ tab, on company pages, which helps them to highlight their featured products. This update, coupled with the increasing amount of time people spend on social media, is a great opportunity for businesses to spread their presence across all available platforms.

These five trends listed above might not encompass the entire spectrum of trends for digital marketing that will happen in 2021, but they are worth watching for and perhaps even to adapt to them. These trends can help your business grow in terms of increased site traffic, lead generation, or increased sales, to name a few.

At the end of the day, businesses need to adapt with the upcoming trends and come up with a bulls-eye strategy in order to succeed in their marketing. Defining the perfect marketing strategy might be hard for some businesses, but there is always a way. As a digital creative agent, MIU helps businesses find their way toward success. Want a more detailed and tailored approach for your business to welcome 2021? Contact us now!