AR/VR Technology in Cinemas: Blurring the Lines Between Real and Reel

image of billboard showing AR VR cinemas

From Imagination to Augmented Reality

Imagine being part of the story, walking side-by-side with your favourite characters in your  living room and richly exploring the details with video game-like interactivity. That’s exactly the essence of AR/VR.This technology can potentially reinvent the movie-watching experience, blurring the lines between virtual reality and real life.


    • Augmented Reality Movies:  New Era of Cinema
    • Breaking Boundaries with CGI, AR, VR and Motion Animation
    • Box Office Hits: From Superhero Sci-Fi to Short Films
    • Brie Larson’s Journey in an Imaginative Wonderland
    • Creation of Pandora in James Cameron’s “Avatar”
    • Honouring Paul Walker’s Legacy in “Fast & Furious 7”
    • The Immersive Cinematic Expression of the Future

AR and VR in Movies

list of top augmented reality movie

AR/ VR technology has been revolutionising various industries, right from Marketing to Fashion and their impact on the movie industry is no exception. Filmmaking is poised to undergo a significant transformation with the continued evolution of augmented reality. As Forbes predicts, the future of movies holds the promise of becoming fully immersive and multi-sensory. Filmmakers shall push the boundaries of creativity and immerse audiences into their narratives with augmented reality movies, stepping into a new era of cinema.


Voyaging to the Virtual World

Films are no longer confined to the boundaries of the real world; now, they whisk us away to mesmerising realms, creating immersive experiences.

CGI, AR, VR, graphics and motion animation have become integral to modern filmmaking. As we witness these transformative cinematic innovations, we question what’s real and what’s reel.


Marvellous Movie Magic

The incorporation of CGI, AR and VR, has elevated the visual storytelling aspect of movies, immersing viewers in breathtaking landscapes, thrilling adventures, and fantastical worlds. From awe-inspiring superhero sci-fi to spine-chilling short films, filmmakers wield VR technology to forge spectacular movie watching experience enthralling audiences of all ages.

Let us look at some box office hits incorporating technology for advanced AR experience.


Top-Grossing Movie Ever!

James Cameron’s “Avatar”, notably the most acclaimed “Avatar,” mesmerises viewers with its authenticity and artistic ingenuity. Utilising cutting-edge AI technologies, he has masterfully crafted the enchanting realm of Pandora.

Artificial intelligence has facilitated script analysis, scene generation, and realistic enhancements to dialogues and facial expressions, while virtual reality facilitated a profound sense of immersion for the production team. The authenticity of Pandora’s depiction has been enriched by  augmented reality.

By employing motion capture bolstered by machine learning algorithms and animation techniques, the group has intertwined reality with fiction effortlessly.

Iron Man’s Heads Up Display (HUD) suit exemplifies advanced  AR technology in the Marvel series, delivering real-time information to enhance Tony Stark’s abilities and performance.

Beyond the world of mere entertainment, AR/VR’s potential in cinema extends.


Wakanda Forever

wakanda forever ar experience

“Black Panther: Wakanda Forever,” released in 2022, is an action-packed adventure drama that showcases futuristic technology like hovering cars and vibranium (a fictional metal as per Marvel comics). The movie sparked a rise in web AR experiences. Target, a retail corporation, joined hands with Marvel Studios to create two interactive AR encounters. Shoppers can scan QR codes throughout the store to explore the world of “Wakandan-inspired” technology. This collaboration brought the movie’s fantasy to life for the customers.


Digital Rebirth of Legends

james dean back to eden

One remarkable aspect of these technological advancements lies in the art of resurrecting late actors on the silver screen. By employing CGI and deep-learning AI algorithms, filmmakers have brought deceased stars back to life, leaving audiences in awe. American film actor James Dean, who passed away in 1955, is set to grace the silver screen with a virtual counterpart for a movie named ‘Back to Eden’. Many legendary actors like Christopher Reeve, Audrey Hepburn and Carrie Fisher have also been reprised in iconic films posthumously.


Touching hearts with CGI

CGI explained on Paul Walker's face in a Fast and Furious scene.

In the making of “Fast & Furious 7,” the sudden and tragic loss of Paul Walker presented an immense challenge to the film’s production team. With the film already in progress, they had to find a way to honour the beloved actor’s legacy while staying true to the story. The team crafted scenes that merged computer-generated imagery with the physical presence of his brothers. This allowed the character of Brian O’Conner, portrayed by Paul Walker, to remain an integral part of the narrative, bringing closure to the storyline touchingly and respectfully. The filmmakers were acclaimed worldwide for creating a heartfelt and emotionally resonant farewell for the late actor.

These timeless augmented reality movies stand as a testament to the potential of AR / VR and AI in preserving the legacies of beloved actors and expanding storytelling horizons.


Vivid Fantasy in the Living Room

Disney+ released “Remembering,” an eight-minute augmented reality short film that offers an optional virtual reality experience, making it the first of its kind on the platform. The film stars the talented Brie Larson, renowned for portraying “Captain Marvel” in Disney’s Marvel Cinematic Universe.

Director Elijah Allan-Blitz dedicated two years to creating this short film with a volumetric stage and live projection mapping.  “Remembering” follows a writer’s journey caught in the creative process, starting her journey on a fantastical adventure with her inner child to recover a lost idea in an imaginative wonderland that mirrors her mind.

Viewers can access the AR experience via an iOS device that complements the. By using Apple’s ShazamKit technology, the AR app can detect specific audio signals within the movie, prompting AR content when users point QR codes on smartphones at the TV screen. Audiences can also witness a virtual waterfall cascading from the TV onto their living room floor, a lively forest inhabited by charming animals and shooting stars gliding gracefully in front of their sofa.


Beyond Silver Screens

The advent of AR and VR technologies is set to revolutionise the movie-watching experience, offering unprecedented levels of engagement and allowing audiences to become active participants in the narratives they cherish.

Additionally, incorporating such technologies will serve as a profound tribute to the late actors, preserving their indelible contributions to the entertainment world for posterity.

The future of cinema lies at the crossroads of reality and virtuality, paving the way for an immersive cinematic expression.