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3 Reasons Why Photography is So Important

3 Reasons Why Photography is So Important

Photography for Digital Marketing

When we talk about digital marketing, visualisation is an essential aspect that cannot be separated from the topic. Where traditional marketing prioritises verbal communication from the business owner, digital marketing builds on visualisation to attract consumers. With various techniques in brand visualisation, business owners should be as creative as possible to make their brand stand out amongst their competitors.

To understand why photography is so important in digital marketing in 2020, we have to look at what current circumstances entail. In this period of Covid-19, businesses are expanding online more urgently than ever. With the restriction that the government has implemented on going out and mingling in crowds in recent times, people are turning to online shopping more than ever.

So, it’s no argument that digital marketing has seen a huge surge in demand during this period. And while you can argue that text is vital even in the age of digital marketing, you cannot deny that images are just as important, if not more. To put things in clarity, we have laid out the reasons why photography is an essential aspect in digital marketing.

1. Photography is irreplaceable

Many business owners use graphic designs or animated illustrations nowadays when working on digital marketing for their brand. But we cannot replace how photography has already become an essential part of brand visualisation and digital marketing. Photography brings to the table a different perspective that cannot be carried across in graphic illustrations, animation, or videography.

Already, this conjures up an image in people’s minds on what one might be able to do when travelling in Australia (Source: Tourism Australia)

For example, if you run a travel agency, the best way to attract customers is by showing them images of travel destinations rather than merely describing the place. Certainly, this is way more effective than having graphic or animated illustrations in terms of digital marketing. Customers will have a clear image of their planned destination when you present a real-life travel destination right in front of their eyes.

2. Content with images get more engagement

Studies show that tweets with images tend to perform better in terms of engagement. (Source: adweek)

The use of photography on digital marketing itself still remains the main content strategy for online marketing. According to some studies, content with real-life images had a higher audience engagement. It was found that tweets which included images get 89% more favourites and 150% more retweets on Twitter than plain text tweets. The same thing was observed on Facebook.

For Facebook, posts that include images get 53% more likes and 104% more comments than those with just words. (Source: Mike Gingerich)

On the other side, pages with images or videos on blog posts on websites draw, on average, 94% more views than their text-only counterparts. (Business2Community) In conclusion, images can do a better job of telling stories, conveying emotion, selling products & services. After all, 93% of human communication is visual. (source)

3. We’re more likely to remember pictures

Visual Storytelling Examples your Brand needs Yesterday
What do you remember more, pictures or words? (Source: moosend)

Photography has been used numerous times in the past to attract audiences to look at the brand in question – and is still being used for the exact same reason today. The rapid growth of smartphones, digital photos, and the ability to instantly share images has put the use of photography at the forefront of online marketing strategies.

Many businesses still use photography as their main element in digital marketing. And this is for a reason – humans retain information better when it is presented with a visual. Also known as the picture superiority effect, this phenomenon was found to enable us to remember 65% of the information fed to us via an image, as opposed to a mere 10% with just text.

Perhaps it might be because real-life photos can evoke various emotions in one image. Even if that were not the case, the emotions brought about in photography can also be capitalised on to draw a large number of views to your digital marketing campaign. This process will therefore bring your audience perception of your products or services.

There is a phrase that goes: a picture is worth a thousand words, so selecting the right photography for your brand will bring a strong foundation for your brand visual campaign. We have come up with an unlimited design package precisely because we understand the importance of having visuals in digital marketing. With MIU, we are always ready to meet the needs of our clients in the age of digital marketing – visual or otherwise.