social media marketing Archives - MIU Your Creative Digital Agency

Are you considering partnering with a social media marketing agency?

Do you want to boost your online presence and connect with your customer base?

Understanding the pricing structure of these agencies is essential for effective budget planning and achieving your business objectives.

About 74% of consumers rely on social media when making purchasing decisions. This underscores the importance of having a strong online presence. In fact, about two-thirds of businesses allocate between 5% to 25% of their budgets to social media initiatives.

Moreover, over 86% of business owners report satisfaction with the return on investment (ROI) from their social media expenditures. This indicates that investing in social media can lead to substantial benefits.

When considering social media management, it’s important to recognize the factors influencing pricing.

These factors can include the agency’s skills and the services it offers. They also depend on the size and complexity of your social media campaigns. Additionally, the level of customization you need is important.

By understanding these factors, you can make informed decisions that align with your business goals and maximize your ROI.

Let’s explore the key elements that affect social media management pricing.

This blog will provide valuable insights to guide your choices and help your brand thrive in the digital landscape.

Factors Influencing Social Media Marketing Agency Pricing

1. Scope of Services: Social media management agencies provide various services. It includes creating content, advertising, competitive analysis and reporting. The more comprehensive the service package, the higher the pricing.
2. Target Audience: Agencies may adjust pricing based on the size and demographics of their target audience. Larger audiences or niche markets may require high-quality resources, impacting pricing accordingly.
3. Social Media Platforms: Different platforms require varying effort and resources to manage effectively. Pricing may differ based on the number and complexity of social media channels included in your strategy.
4. Ad Spend: Agencies add a percentage to the ad budget on top of their regular fee if your social media plan includes paid ads.
5. Customisation and Strategy Development: Tailored strategies and extensive planning may incur additional costs, especially for businesses with specific branding requirements or complex marketing goals.

Understanding Social Media Marketing Pricing Models

Social media marketing agencies typically offer pricing models tailored to different client needs. Common pricing structures include:

- Monthly Retainer: Clients pay a fixed monthly fee for a set package of services, providing predictability and ongoing support.
- Project-Based: This model is good for one-time campaigns or specific projects. It involves a flat fee or hourly rate for the estimated total labour hours and related costs.
- Performance-Based: Agencies may structure their payment based on specific goals, such as engagement rates or lead generation.

This approach is similar to a results-based model.

Social Media Marketing Campaign

Blaine Robert Design – a famous interior design and architecture firm in Malaysia, seamlessly expanded its reach. They attracted a broader audience segment with the expertise of social media marketing services.

Strategic digital marketing helps the brand connect with its clients and showcase their work to design enthusiasts. Opting for the social media marketing services has addressed critical pain points, such as

- Content creation
- Time constraints
- Channel knowledge
- Costing and budget
- Marketing plan

The partnership heightened brand awareness, increased conversion rates, and measurable boosts in leads and conversions. In today’s world of digital interaction, hiring a specialized agency for social media management is essential. It helps you stay competitive and succeed in the modern market.

OTN Machinery, a kitchen equipment solution provider based in Malaysia, implemented a successful Facebook marketing campaign from a leading digital marketing agency in Singapore.

Their marketing objectives were achievable with captivating visuals, engaging copy, and customer segmentation. Offering great customer service leads to real-time results with high conversion rates.

Brands can leverage their social networks to demonstrate expertise, reinforce industry leadership, and engage with potential customers.

Choosing the Right Social Media Marketing Package:

In Singapore, an affordable business solution starts between SGD 500 and SGD 1,500 per month. The basic package covers all the necessary services to kickstart your online presence. This package includes creating content for chosen platforms like Facebook and Instagram, ensuring consistent engagement with your audience.

You’ll receive monthly performance reports detailing reach, engagement, and other vital metrics to gauge the campaign’s effectiveness.

This package doesn’t offer the wide reach of more expensive options. Although it is great for startups or small businesses with limited budgets.

MIU for YOU:

We will comprehend the nuances of your business and marketing objectives, ensuring we stay within your budgetary constraints.

We identify potential issues and strategise solutions. If a crisis occurs, we promptly take well-calculated action to counter the reaction.

If you’re looking for strategic guidance, you’re in the right place. We offer innovative marketing efforts and creative support tailored to your product or service needs.

At MIU, we focus on bridging digital gaps effectively. We work with brands and companies to help them bridge the gap and achieve their business goals.

We are a leading digital marketing agency in Singapore, specializing in social media marketing and management. We tailor our services for businesses of any size.

With years of experience, we have the expertise to create various types of content. We execute marketing campaigns and optimize them according to algorithms to drive business growth.

With us, you have the freedom to customise your digital advertising plan.

You can choose our Epic SEO package to enhance your brand reach. Our unlimited design package can help you go viral on social media.

Understand your competitors, explore your brand’s essence and customise a data-driven digital strategy with MIU. We create topic ideas and develop innovative stories to authentically express your brand’s purpose. We have a blueprint customised for your business. Get in touch with us to enjoy a free 30-minute complimentary call.

Having a social media strategy is a must when it comes to digital marketing. Just take a look at how much social media has influenced the way we market and communicate!

However, we can all agree that the right social media strategy will bring you the best returns. Not all methods built equally, which is the difference between a good strategy and a bad strategy.

One area to focus on in your social media strategy is the number of shares you accumulate. After all, part of what makes social platforms so powerful is the ability to expand your reach and gain enormous amounts of exposure — only by word-of-mouth. Going “viral” is a thing — and it’s not always bad.

Social shares do precisely that. However, to get the maximum amount of social media shares, there are steps to follow. Results don’t come by easy — they need the effort to achieve it. Here’s what we think can help you get the shares you need.

1. Prioritise the most shareable content format

This might go without saying, but a lot of times, marketers make the mistake of sharing all forms of content without considering what sort of content they are.

Research has shown that visual content is the most shared on social media, as they are quick to read and easy to digest. TikTok is one such proof that visual content is all the rage right now — look at how rapidly it has grown within the past few years. Sprout Social Index found that of all content that has been shared on social media, 68% of them are images, and 50% are videos.

Use the functions that are already available in these social media platforms to your advantage. For instance, Twitter allowed you to pin one tweet that your followers would see above all else, and Instagram has the Highlights section where your audience can click in to discover more about your brand. So prioritise putting videos and images in these areas for maximum shares.

2. Use in-built features to generate responses & increase engagement

When we talk about the function, social media platforms are now rolling out many features to cater to the increasing number of brands that use their site. Twitter has an in-built poll feature, as does Instagram. Besides that, Instagram also has a question-and-answer feature for their Stories. Get your audience responding and boost your brand awareness with such features!

LinkedIn also just released a new update where users can add links to their stories as well, to redirect viewers to their site. There are plenty of inbuilt features that you can play around to increase engagement on your social media platforms, so don’t hesitate to try it out!

3. Ride the wave on trending topics

This is the formula for getting viral — which, as mentioned, is not always bad. Want to score more shares? Find out what are the hot topics and capitalise on that. Better yet, use a popular meme to capture your audience’s attention. Not only does this personalise and humanise your brand, but your audience is also more likely to want to share it around. When you project your brand to be more than just a business-oriented figure, your consumers would be able to relate with you more.

4. Craft engaging captions

Captions are another essential part of what gets your post noticed. Without a good caption, you would probably lose half your audience. Depending on the platform, you need to adjust your captions accordingly — for example, people go onto Instagram for the pictures, and hence they are more unlikely to want to read a lengthy caption. However, those scrolling on Facebook and LinkedIn would be more open to reading and taking in an enormous amount of text and information.

Whether your caption is long or short, make sure that it includes the keywords that you want to highlight about the post. Furthermore, always remember to put a call-to-action (CTA) at the end of every post to make it more engaging. Whether it is to ask your audience to follow your brand, purchase something, or click a link, we cannot stress enough the importance of having a CTA. Just remember not to overdo it and stick to only one CTA instead of having multiple — that will confuse your audience and result in them not wanting to take any action at all.

5. Come up with a strong hashtag strategy

Captions aren’t the only things that can help boost your post. Hashtags are just as important when it comes to building up your social media strategy. Using the right hashtags would bring your brand not just more exposure, but the right kind of exposure. An excellent first step is to use your own branded hashtag so that new followers can find your content easily.

Additionally, you can engage in tools to help you find the best hashtags. Our previous blog post talks about some of the best free SEO tools beginners can use so that you can start there. Some helpful tools include All Hashtag’s free hashtag generator and Influencer Marketing Hub’s hashtag generator tool. Others like Sistrix, Kicksta, and HashtagsForLikes are all free as well.

Since Instagram only allows a maximum of 30 hashtags, All Hashtag will give you up to 30 relevant hashtags based on one single keyword. The site also has an analytical tool to help you get useful information about your hashtags for your marketing strategy. And if you’re not sure where to start, they can offer you insights into the top trending hashtags on Instagram. So start exploring and experimenting with some of the incredible free tools out there!

6. Make your posts mobile-friendly

Let’s face it — most consumers nowadays are scrolling through social media on their phones. More than 80% of shares from social media visits come from mobile devices. To reach them properly, it is exceptionally vital to make sure your social media posts are crafted not just for the desktop version but also for mobile versions.

Take into consideration each platform’s image previews so that the main point comes across in a single glance. Check those graphics are legible (even on a small screen) and zoomable so that your message is readable by your audience — otherwise your words will be for nought.

7. Find out when the best times to post are

Although this sounds like common sense, you may be surprised to find out how many marketers don’t consider this when planning their marketing strategy. Knowing which days and times your audience are the most active on social media is a crucial step to getting your post noticed.

Sprout Social has an in-depth guide to helping you find out which are the best times to post, depending on the platform you’re using. Of course, this differs based on the industry you’re in and from company to company, so it is best to track your analytics to decide what works for you.

Do also keep in mind that Covid-19 has changed the way consumers use social media and how they engage with brands. For your marketing strategy to work effectively, it is best to adjust your brand behaviour to adapt to such changes. Why not check in with MIU to find out how you can further optimise your marketing strategy? We offer free consultation services for anyone who’s looking to up their marketing game!