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7 Ways to Diversify Your Social Media Content

a group of baskets with facebook logo, x twitter logo, tiktok logo, instagram logo on them

Diversifying Social Media Content for Success

 

an infographic about 7 Ways to Diversify Your Social Media Content, with the dont put all eggs in one basket symbol, and social media logos in there

 

Skyrocket your online brand visibility with these tips on diversifying your social media content. This blog unveils the power of strategic content diversification that can propel your brand’s reach to new heights.

 

 

1. Social Media Marketing is the best form of Content Marketing! 

 

hands holding a phone with social media icons around it including youtube logo, snapchat logo, facebook logo, instagram logo,twitter logo, like icon, and love icon

 

The social media user count will increase to 6 billion by 2027. According to a report by Statistica, the average person spends 151 minutes per day on social media as of July 2023.

In today’s digital landscape, audiences are inundated with myriad information. When it comes to social media platforms, bombarding your audience with endless pages of detailed product descriptions is the last thing they want!

 

 

2. The Real Question: What format to follow? 

 

a person holding a phone opening social media platform and there are user icon, message icon, comment icon, like icon, and check out icon above the phone  

 

According to Forbes Advisor, the average user’s digital footprint is spread across 6-7 platforms, increasing the adoption of a multi-platform app.

So, to truly mesmerise your target audience, it is essential to adapt content styles based on the trends of social media platforms.

 

 

3. Don’t put all your eggs in one basket!

 

eggs in a carton with broken egg

 

Use a content diversification strategy. It involves publishing micro-content in different formats accompanied by a clear call to action. By doing so, you can entice them to read the complete content on your website.  

This approach allows you to seamlessly maintain consistency, generate traffic and leap into the pool of customer data. You can proceed by leveraging optimised content in underperforming channels and strengthening your audience based on outcomes.

 

 

4. Identifying Channel Trends

 

Before altering your content, a clear understanding of social channel trends is required. To embark on your image post-creation journey, start by meticulously assessing social media platforms that offer optimal visibility based on your target audience, emerging trends, and user statistics.

 

 

5. Content Style

 

Now imagine you own an egg production company and are looking to stay relevant to your target audience through social media content marketing

Here is how you can create catchy content by using the right keywords related to your business.

 

world record egg most liked egg in the world

As per a recent survey, Instagram is the No.1 platform for brand discovery. You can grow your community with expressive storytelling incorporated into short-form reels, image posts, 24-hour stories and live streaming. 

 

  • Facebook: Feeling eggcited —— at the barn 

Facebook is a prime example of a top-rated platform that excels at catering to an audience seeking entertainment and information through captivating visual content. The market leader has over 2.9 billion users, as per Statista. 

 

  • Quora: Which came first, the chicken or the egg? Or rather, which one had the guts to start this whole poultry paradox?

By crafting interactive Q&A style pieces, you can create content that resonates with Quora’s community. However, the catch here is that direct promotional posts go against guidelines. So keep in mind to use a conversational tone.

 

  • LinkedIn: How plant-based eggs will revolutionise the sustainable food industry in 2023 

Linkedin is a niche platform for professional articles. Publish long-form articles with valuable infographics, industry analysis, or expert advice and gain 2X conversion rates.

 

  • YouTube: How to make art and crafts using eggshells in 5 minutes? Watch now

By creating tutorials and how-to videos, advertisers can reach 2.527 billion users, as per insights from datareportal. Create videos that demonstrate the usage of your products or offer guidance in relevant areas.

 

  • TikTok: Hey folks, here’s how you make healthy dishes with just egg yolks #trendingtiktok #trendingrecipe 

Participate in popular TikTok challenges to showcase your brand’s creativity. Nearly 92% take action after watching TikTok videos.

Create duets or react to user-generated content related to your brand.

 

  • Spotify: Currently listening to “How’d ya like your eggs in the Morning” by Dean Martin 

Spotify audio ads drove +14% attention compared to the average platform time. You can create podcast ads, Sponsored Playlists, and sponsored branded moments.  

  • X: Retweet @X to bring back the default profile picture #bringbacktheEgg

bring the egg back twitter

Update threads and share concise texts that spark conversation. Remember, discussions, not controversies! Go ahead and be generous in adding GIFs and memes.

 

 

6. The best ads are ads that don’t even seem like ads!

 

Yes, you heard it right! The most effective ads seamlessly blend with content, building brand awareness, value, engagement, and loyalty. Brands like Apple and Nike achieve this by creating content centred on their brand values. 

Nike celebrates athletes, and Apple revolves around user experience. As Steve Jobs said, “Marketing is about Values.”

The secret lies in connecting content with your brand’s core values.

 

 

7. Add humour with relatability

 

The key is to balance delivering information and keeping your audience entertained across multiple social media platforms.

Remember, content does not have to be mere information; it is best effective when entertaining, uplifting, or simply sharing moments of joy. 

By diversifying your content and infusing it with authenticity, relatability, and humour, you are all set with a winning formula to conquer the digital world. 

 

 

Embrace Diversification to Stay Ahead of the Curve

Key Takeaways 

  1. Always stay active and never stand still on social media channels.
  2. Experiment with new platforms to avoid reliance on a particular channel 
  3. Ensure to prepare and schedule updates for special holidays ahead of time
  4. Customise post format as per channel dynamics
  5. Post polls or insightful quotes regularly
  6. Use insights and stats to assess the engagement rate
  7. Balance is Key: Keep the content knowledgeable and entertaining
  8. Respond with comments, reposts, reactions and DMs 
  9. Link the content to your brand values
  10. Add playful visuals with a touch of humour

 

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Up-And-Coming 2023 Trends In Social Media Marketing

social media marketing in 2023

Social media spending rose in 2022 and will continue to grow in 2023 as marketing picks up after the pandemic. More people are staying connected online – Statista’s data found that 4.26 billion people used social media platforms in 2021! And that figure will keep rising, which is good for social media marketing in 2023! Marketers like yourself can look forward to rapidly developing technologies and feature updates on social media platforms. These developments will help your social media marketing keep up with changing consumer behavior and social media habits.

In times of frequent changes, it’s only natural for us to seek experts’ advice. And they answered that call. Many top marketers have shared their predictions on trends in 2023 for online social commerce. So, we’ve distilled it all into this helpful article for you – read on to learn more about those insights!

Social Media Marketing in 2023: Short-Form Videos Go Viral

Social media trend 2023 influencer ilustration make a short video photography

Move over, horizontal wide-screen videos. The ideal video format in 2023 is vertical and under 15 seconds long. Short-form video content predominates most social media platforms, with TikTok as the frontrunner leading the pack. There are also Instagram Reels, Youtube Shorts, and even Twitter. It’s nothing new, and it’s here to stay.

Experts say that the short-form video trend will continue to grow in 2023. Brands should capitalize on the popularity of short video formats when producing social media content. Short-form vertical videos are easy and cost-effective, with high organic reach compared to other content types. You can easily create a short vertical video using TikTok’s in-app editor or Canva. Short-form videos are arguably the best social media content format for marketers and content creators this year.

TikTok has poised itself to succeed in this area because of its first-mover advantage in the market. TikTok has also become the primary advertising platform chosen by content marketers, especially because of its large user base. More social media users are flocking to TikTok from other websites, causing engagement on the social platform to skyrocket.

Short-form visual social media content is an essential ingredient in viral social media marketing campaigns. In 2023, digital marketing will use faster informal and conversational marketing strategies. Business is no longer constrained to old-school, formal, and face-to-face agreements. Many brands and consumers are increasingly adopting a ‘digital-first’ attitude towards business and consumption.

With so much digital noise, viral social media marketing helps your brand stand out on social networks. Viral marketing uses funny and emotional content to make the audience feel and remember your brand better. Short-form videos are concise and memorable; they are ideal mediums for your brand’s content to become viral. So, start with something funny and relatable to evoke emotion in your audience. The best viral content keeps audiences engaged and entertained by offering a memorable interaction with your brand. It’s conversational and caters to what your audience wants to know, not what you want to sell to them.

Short vertical video content should also be cross-posted to other platforms: TikTok, YouTube Shorts, Facebook and Instagram. For instance, you could regularly publish Instagram reels and use other short vertical videos as regular posts instead of photos. Remember to post your video at the right time when most of your audience is online. It gives your post higher visibility and rewards your account with more engagement. Pin important featured posts to the top of your profile for new visitors.

Also read: Trendy Instagram Ideas For 2023

High Confidence Levels In ROI Of Social Media Marketing

The experts said it first: confidence levels in social media marketing are at an all-time high this year. In a 2021 survey by Hootsuite, 96% of marketers were confident in social media’s ROI (return on investment). Marketers believe social media marketing helps them engage their audience and increase conversions. Marketing budgets are yet to bounce back to pre-pandemic levels, but numbers show it’s steadily growing. As ad spending gradually increases, this trend will also hold true for social media marketing in 2023. For content marketers like yourself, 2023 is the time for your brand’s marketing strategy to shine.

 

Proactive & Targeted Engagement With The Audience

Target audience illustration photography social media marketing trend 2023

According to marketing pundits, brands should aim for proactive and targeted audience engagement for higher ROI in 2023. Social media channels are already saturated with content, and there’s stiff competition to cut through the noise. Brands that proactively and strategically target a specific audience niche will succeed in making their mark. You need more than just a content strategy to drive leads and sales. Your brand must be willing to do the legwork of personally reaching out to your consumers. It’s tedious and time-consuming, but proactive engagement gives you the most conversions.

Social media is an excellent tool for finding and developing sales prospects. Marketing experts recommend starting by creating content to attract your potential target audience. Once you’ve identified the right audience, select those who show interest in what you’re offering. Start creating content to target this specific group. Remember that your end goal is a sale because content creation drives your sales. You should aim to turn these interested audiences into potential customers.

Next, reach out to the interested prospects and engage them in personal conversation. Pay attention to their needs and offer helpful information to nurture a meaningful consumer relationship. The subsequent sale will be much more sincere and natural when you’ve earned their trust and respect. In the long term, you’ll build a loyal customer base of people who trust your brand to meet their needs.

Influencer marketing is one of the popular social media trends for 2023. Content creators aren’t as inaccessible as you think; most smaller creators earn less than USD 100 per post. You can engage more cost-effective micro-influencers if you own a relatively small business. Micro-influencers tend to have a smaller, more devoted following. Their content creation caters to a niche audience, so it aligns with your brand’s targeted social media marketing strategy.

And no, you don’t necessarily have to engage an influencer. Influencer marketing strategy increases brand awareness and trust among your consumer base. You can create authentic content for target audiences to increase brand loyalty. To learn more about influencer marketing, read our blog post on DIY influencer strategies to promote your brand!

You should also diversify your social media marketing strategy across various platforms to reach your target audience. LinkedIn is still best for B2B marketers due to its focus on work and business. TikTok is great for your B2C strategy and for engaging younger audiences. Experts predict that most brands will target these two large platforms for their social media marketing in 2023. More social media users are congregating on LinkedIn and TikTok after moving away from other platforms. It’s also because Twitter’s 2022 content guideline changes have driven brands and users away from the platform in 2023. Organic engagement could be cut back on Twitter, decreasing opportunities for brands to build their customer base there.

 

Social Media Customer Care = Higher ROI

While you’re busy out there growing your customer base, remember to care for your existing customers too. The social media marketing is competitive, and you shouldn’t lose customers at this point. Make a customer care program part of your brand experience; it benefits existing and potential customers, increasing ROI.

Social media is fundamentally a tool to enrich customer connections, not just a content broadcasting channel. Customers check out your brand for the content but stay for the relationships and impeccable customer service. Your brand should primarily use social media to connect with customers and grow their loyalty. Encourage sincere brand conversations and introduce a customer care program to get this done.

How do you implement a customer care program? Marketing specialists shared a few tips to help you begin. Browse your social media channels to identify where customer acquisition and retention happen most frequently. Next, create content that drives engagement, like asking for opinions and product input. Respond to audience queries as often as possible, and look where your brand is tagged online. Finally, develop excellent customer service to meet customers’ needs after the sale.

Customers want to interact with your brand digitally like they would in person. So, ensure you provide avenues for them to communicate with you directly; social media makes it more accessible. Leave your Instagram DMs open, and respond to comments often. Host an Instagram or Facebook live stream every month to answer frequently asked questions. These little moments of personable interaction in your social media marketing strategy help turn passing customers into brand devotees.

 

Alternative Realities & Artificial Intelligence

Man using VR headset experiencing metaverse virtual reality and augmented reality

Social media trends for 2023 will see the continued rise of alternative realities and artificial intelligence (AI). You’re probably familiar with these terms: augmented reality (AR) and virtual reality (VR). Alternative realities are so prevalent and ubiquitous in digital marketing that AR and VR advertising is already considered mainstream. If you are yet to try any of these options, you’re missing out. But don’t worry because 2023 is still early enough to start. AR and VR are still growing in popularity on social media platforms like TikTok. Users are still experimenting and getting comfortable with AR visual content, so now’s the next best time to strike.

TikTok leads in this area because of its first-mover advantage and reliability in hosting AR and VR technologies. It already hosts AR filters and special effects that content creators can add to videos. TikTok’s existing infrastructure and extensive user database – projected to exceed 800 million by 2023, makes it appealing to marketers. TikTok wins the lion’s share of ad budgets for social media marketing compared to other social media giants like Instagram. So, consider getting your brand’s content out on TikTok to reach a newer and larger audience.

Artificial Intelligence (AI) continues to be popular, with recent rapid advancements in AI content creation models. OpenAI research has given birth to projects like DALL.E (AI image generation) and ChatGPT (AI content writing), among others. AI is revolutionizing content creation, and brands should embrace it by using AI tools to enhance their content quality. Experts predict that adopting AI tools in marketing will become more widespread in 2023. The early adopters will have a strategic edge over other brands as they lead the forefront of AI-assisted marketing. So, consider revitalizing and diversifying your brand’s social media marketing strategy with AI-assisted content this year.

 

A Return To Facebook’s Roots With Community Development

Social media influencer interact with followers

Facebook re-embraces its origins with the resurgence of community development. Experts predict that 2023 is when Facebook’s obsession with vanity metrics in social media marketing finally fades out. In 2023, vanity metrics will give way to meaningful, smaller-scale conversations. Businesses quietly and sincerely build strong customer relationships to accumulate engagement metrics that matter. Online Facebook communities are engaging in more honest and heartfelt conversations with the brands they follow.

That’s good news for your social media marketing strategy. Your brand’s community is the bread and butter of your business, and conversations are how you grow that community. Create groups for customers to gather and talk to each other, and involve yourself by asking about customers’ concerns. When you care for your customers, they’ll have a reason to care for you.

 

Social Media Marketing In 2023 Is Full Of Possibilities

It’s a lot to take in. So many changes are ahead, and experts have offered exciting insights on what opportunities to seize. But there is also plenty of promise and hope. Remember their advice when you start planning this year’s marketing strategy. Bring your brand’s social media marketing to new heights in 2023 and embrace what’s to come. The future is yours to create, and we wish you all the best on your business journey.

 

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Is TikTok Going to Replace Google In The Future?

tiktok and google bannert art vector for website and header

TikTok is the fastest-growing video platform in the world. Its popularity spread like wildfire and it became an effective mass media platform. It has become a global tech giant, influencing trends from shopping to music.

The pandemic sped up the rise of TikTok as many people began spending more time online. A recent viral tweet in May 2022 questioned whether TikTok beats Google as a search engine. With its widespread reach and content, TikTok could compete with Google to be the world’s top search engine. But is TikTok going to replace Google?

TikTok: A Youthful Community

tikok youthful community banner art vector showing balerina and tiktok logo

TikTok is commonly associated with younger users. Studies indicate that nearly 40% of users aged between 18-24 use TikTok to search for lunch. A survey of US users by Wallaroomedia found that 60% of American TikTok users are between 16 to 24 years old. Many of these young users are part of Gen Z, people born between 1997 and 2012.

Another study by Omnicore Agency estimated that 43% of the global TikTok audience are users ages 18 to 24. According to demographic  insights from Statista, TikTok’s global audience comprises 21% women aged 18-24 and 15.5% men aged 25-34.

 

A Tik Tok Triumph

Elf Cosmetics’ #EyesLipsFace campaign on TikTok has been recognised as the most influential campaign by AdWeek. The campaign generated over 7 billion views, 5 million user-generated videos and 1.5 billion earned record breaking media impressions on platforms like Vogue, Buzzfeed and Forbes.

Elf cosmetics’ unique approach of composing its own music hit all the right notes which was then added to 300,000 spotify playlists forming  a deeper connection with Gen Z.

There are several critical differences in how TikTok and Google work, which could explain why users increasingly prefer TikTok instead of Google.

 

Tik Tok vs Google : A Closer Look

The main reason would be a difference in format. Users actively search for something and type specific questions with keywords in the search box. Google lists the websites; users must manually browse content by opening those links in new tabs. Conversely, TikTok allows users to scroll through a seamless stream of TikTok videos in its search results. Users experience fewer interruptions when browsing TikTok than Google, leading to higher satisfaction levels. It is one area where TikTok is better than Google.

Some users who prefer TikTok have stated that subject matter experts usually provide content on TikTok, and these people are familiar with the subject and post videos on it. Compared to blog posts found in Google results, TikTok videos often have higher engagement in the form of comments. Users can verify the accuracy of the information presented in the video based on the likes and comments the post has gained.

 

Tiktok : A Rising Alternative

User satisfaction with Google services is also decreasing, which explains why TikTok is rising as a better alternative. It explains why engagement is falling on Google maps or search. Some users complained that Google’s search results now rank inaccurate information on the first page, and more accurate information is often hidden in secondary pages, making it harder to find.

Google’s Senior Vice President, Prabhakar Raghavan, addressed this trend at the Fortune Brainstorm Tech conference. He noted that users seek more immersive experiences instead of using keywords to discover content. Google confirmed these findings through studies done on young people in the US. You can bet on videos when it comes to immersive experiences for consumers. TikTok’s strength lies in providing users with engaging content discovery.

Users browse TikTok passively, seeking exciting videos without specific intent. Along the way, they discover a fashion trend or a dance challenge they like. It creates a positive content discovery experience; they enjoy and return to it spontaneously. Over time, as they find more exciting videos while browsing, their trust in TikTok increases, sure to find quality content on TikTok. It makes TikTok their primary choice when searching for information.

 

Winning the Attention Game with TikTok

Finally, TikTok also beats Google in providing more attention-grabbing, visual-based content. Humans respond 60,000 times faster to visual content than text. Attention spans are decreasing in the current visual economy, and Internet users seek quick and easy content. The short-form video format on TikTok satisfies global consumers. Video content captures Internet users’ attention much faster, providing quick and convenient entertainment.

Also read: How To Leverage Your Content Marketing Strategy In Instagram Reels And Tiktok

 

TikTok And SEO: Targeting Users With What They Want

Tiktok influencer man playing saxophone in his live video wearing brown shirt and red ambience

Despite the differences, TikTok could be a key player in the future search engine optimization (SEO) strategy. Google is starting to index results from TikTok or Instagram. It means that content on these platforms can rank higher on search results.

Given how much TikTok influences consumer buying patterns, SEO professionals should capitalize on this trend. A survey found that 44% of TikTok users discovered new products through the platform. Users spend 14% more when TikTok content is part of their purchase decision. Some businesses could benefit greatly from posting content on TikTok if their products are marketed best through video. SEO professionals should consider adding short-form, vertical-format videos to their content strategies.

 

Google Still Has Its Place

woman using smartphone to searching on Google photography blue

All this isn’t to say that TikTok will replace Google. Google retains its spot as the world’s top search engine because of its broader range of content.

TikTok is better for video-based content with lower stakes. It could be craft or cooking content. Watching a video demonstration to learn a craft technique is more effective than reading a blog. There are also less severe consequences for the user if the TikTok video on crafting presents incorrect information.

 

Google : The Hub of Trustworthy Information

Compare this with content on financial planning or current affairs. Such topics have higher stakes because they affect important life events more. They also require accurate information from sources with more expertise and credibility. In such instances, turning to Google for information would be better. Google brings back multiple search results across various textual and visual formats. This forces users to compare information across different sources. While this seems tedious, it ensures the user filters out the most accurate and reliable information.

 

TikTok’s Viral Content Culture

Tiktok’s application interface encourages more content to go viral. Accurate information may spread fast, but so does inaccurate information. TikTok’s young and impressionable user base also means many young users risk exposure to viral but inaccurate information. It is one of the downsides of TikTok, it emphasises content discovery, not content filtering. A large number of internet users discredit TikTok due to this reason.

TikTok offers robust content discovery, while Google fulfils a user’s search intent. TikTok may excel in several areas where Google doesn’t. However, for good reason, Google has persistently ranked as the world’s primary search engine. Each platform fulfils a different purpose, and internet users can choose which one to use. Ultimately, it’s about deciding which platform is the best for the type of content a user wants.

 

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No Influencer To Promote Your Brand? Do It Yourself!

No influencer to promote your brand? Why not do it yourself? Brands and consumers have gone digital with their consumption and marketing, making the digital marketplace more lucrative and crowded. Businesses generate digital content daily and must compete with each other for consumer attention. Your brand is no exception because it needs to cut through the noise to stand out. Your business must adopt new advertising strategies to retain high conversions and advertising performance levels in the competitive digital landscape.

Statistics show that consumers prefer content over advertising. In Germany, about 50% of consumers install adblockers. 99.5% of digital advertising impressions are ignored by audiences and fail to create increased conversions. Research by Pulse Advertising has found that original creator and user generated content give brands an advantage over others. Many consumers seek authentic and original content over superficial traditional advertising.

Influencer marketing strategy is a powerful tool to harness the benefits of original content creation. It is because influencers produce native content that resonates well with potential consumers. Native content creation enhances your business’s marketing campaigns and creates increased conversions.

Remember to consider the importance of influencer marketing for business to generate interest in your products. Even if you don’t have an influencer to promote your brand, you can still use an influencer marketing strategy to succeed.

Why Do Brands Work With Influencers?

Collaborating with influencers helps brands to improve audience engagement and increase conversions. Interestingly, influencers enjoy the attention of their followers on social media. They have the ability to influence consumer behaviors and consumption patterns. Engaging a successful influencer with more than 250,000 followers creates the same impact as a celebrity endorsement.

Influencer marketing strategy is essential for successful digital marketing and sales. It is evident in the example of the American beauty brand Glossier. Over 70% of Glossier’s sales come from referrals and influencer shares from its Instagram ambassador campaign. Through this campaign, Glossier engaged many macro and micro-influencers who created original, relatable content to promote the brand. Glossier has now become a billion-dollar enterprise, even though it only started in 2014.

You don’t need to work with influencers to enjoy the same benefits. Your brand can use similar strategies to enhance its advertising performance and conversion rates. We’ll show you how to do so in this blog.

 

Know Your Target Audience

Influencers succeed because they have a target audience interested in their content niche. They establish relationships with their target audience by providing content that caters to them. For instance, micro-influencer mayzunewin from Myanmar owns a tour company, and her target audience is people who love traveling. She uses personal travel experiences on her Instagram account to share helpful advice with her followers. She builds a strong relationship with her target audience by creating content that appeals explicitly to travel lovers.

Similarly, identify and attract a target audience for your brand. Have a thorough understanding of your target audience’s needs and wants, and address them in your original content. Establish close relationships with your target audience to make your marketing strategy more focused and impactful.

 

Build Brand Loyalty By Increasing Trust

Build Brand Loyalty By Increasing Trust

Micro-influencers’ authenticity and honesty help them gain the trust of their audience, turning a follower into a loyal fan. Similarly, small businesses should create strong brand loyalty to attract dedicated customers and increase conversions.

For instance, Glossier’s product team built brand loyalty by increasing the trust of their audience. The company promised to deliver products based on what consumers wanted. They created candid, transparent content that was true to the brand motto. They featured honest product reviews from many customers, shared product inspiration photos, and considered product ideas from customers. It increased customers’ confidence in the business’s honesty and reliability.

Build brand loyalty among your customers by creating authentic and honest content. Take customer feedback seriously and make content that is genuine to your brand image and values. Make customers feel involved and valued by being transparent about your production processes. It increases trust and brand loyalty among your customers, leading to increased conversions.

 

Engage The Youth And Increase Content Interaction

Creating exciting and engaging content is crucial because Gen Z comprises 40% of global consumers. Research from Marketing Charts shows that visual content can best engage Gen Z. They enjoy tapping, swiping, and clicking on interactive elements such as polls, stickers, and comments. They also want short, bite-sized content that creatively relays information. Influencer samseats collaborated with Feasty to link his Tiktok video content to the food app. His video was concise, presenting his recipes creatively, and was even visually appealing. The link lets users click and scroll to view the full recipe on the Feasty app.

Replicate this with your brand by producing interactive visual content that increases engagement and conversion among younger users. Include links, stickers, and filters to make your content more captivating and exciting.

Gen Z consumers also love content that is relatable and memorable. For instance, Bretmanrock is a Filipino beauty influencer famous among Gen Z audiences for his funny makeup videos. Some audiences have even turned his reaction videos into viral memes. His content is relatable and memorable because of his humor and wit.

Engage Gen Z audiences with content that has a strong sense of humor to make your brand approachable and charismatic. Produce content like memes, social media challenges, and comedy videos. Create a fun and memorable content consumption experience for your brand’s younger audience. Viewers might attempt the social media challenge or share your memes and videos with others. It improves content interaction and increases brand awareness. Your funny content might even go viral as a social media trend!

Also read: Enhance Your Brand Experience With AR/VR

 

Increase Brand Awareness Through Competitions And Giveaways

Increase Brand Awareness Through Competitions And Giveaways

Influencers host giveaways and competitions to engage their followers and generate interest. Bretmanrock hosts giveaways encouraging his followers to vote on their favorite products and tag their friends. It spreads the content as his followers tag new audiences in the comment section.

Host public giveaways and social media competitions to generate interest in your page. Also, encourage audiences to leave their votes in the comments. Invite them to tag friends to bring more attention to your page and introduce your content to new people. It increases digital engagement and provides good publicity for your brand. With greater brand awareness, you will increase the number of likes and comments on your social media posts. It improves your social media page rankings and increases visibility as well.

You must pair your great product or service with a solid marketing strategy. Use an influencer marketing strategy to grow your brand and upgrade your advertising. Adopt the mindset of an influencer in this digital landscape to increase brand reputation, improve audience engagement and increase conversions. You can do all these and more, even without an influencer.

 

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The Rise of TikTok Ads

The Rise of TikTok Ads

Engaging Business Through TikTok

Early 2020 can be referred to as a period of glory for TikTok as one of the largest social media platforms. The latest data mentioned that TikTok now has been downloaded more than 1.5 billion times on Google Playstore and iTunes. Initially, TikTok experienced a decreased number of users and was even banned in some countries such as Indonesia, due to the porn and vulgar content that could be found on it. But with the effort of the developer to constantly update the apps and ban “naughty” users, TikTok is now seen as a positive platform.

The TikTok app itself is a video sharing platform that enables users to create short videos and add some special effects to them. This “special effects” feature became the main point that attracted people to join the platform and try it out. With such a feature, it allowed users to express their creativity by recording multiple short clips. As such, TikTok’s popularity continues to increase, especially in Asia where celebrities also made TikTok accounts and created their own funny clips. Regular users of course will in turn be interested when seeing their idols use the apps and be encouraged to make some content as well. 

Digital Marketing on TikTok

engaging_Business_through_TIkTok.jpg

With its popularity rapidly increasing, TikTok became a potential platform for digital marketing, just like other social media platforms. Creating attractive content while promoting brand products indeed creates a good potential for brands to do digital marketing. Some brands have in fact already begun collaborating with influencers on TikTok to promote their products. These are the users who already have hundreds of thousands of followers on their account. Influencers are likely to be closer to the audience than the brand that just started their TikTok account, even if they are a famous brand, due to the individuality that influencers possess. 

Not only that, along with the new update, TikTok has also released a platform called TikTok For Business. This platform was released with the intention of helping businesses with their marketing needs and to provide them with marketing solutions. This allows brands to put their advertisements on TikTok. Large businesses such as Nike, Disney, and Guess have already made use of this feature and started to place their advertisements through the platform.

Also known as TikTok Ads, this feature allows you to set “Awareness”, Consideration”, and “Conversion” as options for the objective of your ads. Additionally, you can also choose how to set the placement for your ads—if you already know where your audience is, you can opt to set it manually. If you are still confused on where your audience is, you can instead opt to set the placement automatically.

TikTok Ads also allows you to set your target audience. Options under this category include the gender, location, age, language, and even the device operating system of the audience you are targeting. This will help you reach the perfect audience for your advertisement.

How to Tell If Someone Screenshotted Your TikTok Post TikTok’s marketing campaign

Just like any other social media which provides advertising options on their platform, you can set your budget and the schedule for your TikTok Ads as well. This can be daily, weekly, or even monthly. Some businesses might see this as a helpful tool as they can calculate their individual marketing budget for each platform. 

Other ads tools that you could tap on in TikTok Ads is the Video Creation Kit. This feature allows you to create, customize, and modify your ads using templates already available in the app. It also provides 300+ background music to make your ads more attractive. 

Currently, TikTok allows 5 following types of ads: Brand Takeovers, In-Feed Videos, Hashtag Challenges, Branded AR Content, and Custom Influencer Package.

For brand takeovers, ads will appear when the TikTok user opens the app. These ads can either be an image or a video up to 5 seconds long. The ads will be redirected to an internal or external link, where the users will see your brand or business.

In-feed videos are native ads that are placed on the bottom or in the feed and become part of the queue of the video you’re looking for. Videos up to a minute long are allowed and run with the sound on. In-feed videos also will redirect audiences to your website or app, depending on the link you put on the ad itself.

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Hashtag challenges are also garnering popularity among social media users. Usually, the brand or business will contact the marketing team of TikTok to create the sponsored hashtag, and they will encourage TikTok users to share the content on your brand’s behalf. This kind of ad will often last for 6 days or a week. Under hashtag challenges, the Hashtag Plus upgrade will add a shopping feature to the ads as well.

For branded AR content you can find it easily as stickers, 3D, or AR content in the apps. All TikTok users can use it in their videos to make them more engaged with the brand as they use these special effects in their content creation process. It is possible to combine this with the hashtag challenge, and might even make the brand more memorable in the minds of the users.

Lastly for the custom influencer package, as previously mentioned, brands can work together with any TikTok influencer, and those ads will become sponsored content. Several big businesses have also begun using this kind of ad as the marketing strategy for their brand.

Guess is one such brand that has hopped on this bandwagon and seen tremendous success in its TikTok marketing campaign. Opting for a Hashtag Challenge, Guess created the #InMyDenim hashtag for content creators on the app to join in and show their denim looks.

TikTok For Business How the #inmydenim challenge took over the world

To increase awareness for the hashtag, Guess went for the Brand Takeover on the first day of the hashtag launch. Additionally, they collaborated with several influencers to propel the hashtag to their followers, encouraging them to use the hashtags as well.

Just within the 6 days that the Hashtag Challenge was ongoing, more than 5,000 videos were posted under the hashtag #InMyDenim, with more than 10 million views garnered. The campaign was an overwhelming success with Guess gaining over 12,000 new followers in that week, showing how much the advertisement resonated with the audience.

With continual development on the apps, TikTok has become a platform for your business to grow. Now it all depends on you, the business owner, to create your ad on this platform. Jump in with the correct digital strategy with us here at MIU! We have experience in helping many businesses using digital strategy to maintain the business in the digital world. Our qualified and on the ball digital experts provide and execute impactful solutions that allow your brand to leave a mark in the digital space. Experience seamless transitions and growth of your amazing brand online, and scale to newer heights like never before. When are you ready to grow digitally? Because the time is now.