9 Tips to Drive More Web Traffic From Social Media

9 Tips to Drive More Web Traffic From Social Media

Here are nine ways to help you reap web traffic and several other benefits as follows:

When people try to sort out any specific brand or service, they sort names and links. So, with the help of SEO experts, try to optimize your profile page. 

When the web traffic is trying to understand your brand, they generally turn to your profile. It should quickly communicate your brand value proposition while establishing your style and tone. Personal business websites are online bio-data related to your business profile. Do not go for writing full business details there. Just a couple of lines is enough. Next, connect the bio to your site with a call to action for your homepage.

Gain social creditability in social media:

There are three significant ways to gain creditability in social media. First, it is one of the most successful social media tactics to drive traffic to your website.

    1. Personable Interaction is the most important category to consider in social media to build creditability.
    2. To make your credibility in social media, expertise is an important aspect.
    3. Trustworthiness is the essential aspect here.

Use social proof to attract online traffic:

To drive website traffic through social media, you need to enhance the value of your site. Use social creditability here. Clients’ reviews are critical to strengthening social creditability because, just like any check or testimonial, social proof helps build human trust in your product brand name.

Incorporate reviews, social comments, feedback etc., into your media content and website, and your about-us page works well for this purpose. Whenever online shoppers want to purchase something from a specific concern, they want to go for recommendations.

If you wish to fast-track your website traffic and social media focus, Pinterest and Reddit are two actively growing social media platforms. These will help generate an online audience for your business growth.

Promote your blog content:

One may put tons of effort into writing content for your blog to be displayed online. However, it may take months for a handful of people to feast their eyes on it. 

Unless and until not much response from online viewers, there is no point in displaying your blog content online. You may fix it by promoting your post on social media.

Start creating a social media schedule to promote your old content. You can use tools like Buffer, Social Jukebox and Hootsuite.

You may repurpose your blog posts by using options such as:

  • Quoting with different snippets of your article
  • Online survey type form fill-up including questionnaire from the target audience
  • Asking your target audience questions
  • Changing the headline of your article after every 2-3 months
  • Varying your choice of images

Promoting your blog content with various messages keeps your blog fresh and attracts your target audience.

Nine tips for driving more web traffic from social media in 2021:

In the 21st Century era, modern methods for deriving more website traffic is easier with several modern online tools. We are going to clarify it slowly and gradually below.

Focus on the keywords representing your niche to specify your blog content and store pages in your ready website. Focus on using not more than one or two main keywords per webpage. Apart from that, take the help of SEO tools like Semrush or Keywords Everywhere.

For new website builders, it is advisable to start with keywords having a search volume of fewer than ten thousand searches in a month. However, after few months of creating blog content and optimizing a web page, you may focus on going after higher volume keywords.

 Content freshness is an SEO hack people generally do to drive traffic to the respective website. It is a quick touch-up on old webpage content. You must require to remove all the outdated content from the webpage.

How is content freshness measured?

An excellent way to determine this is to Google your search term and gauge the average inception age of the pages returned in the results. If they all appear more than a few years old, it is evident that a brand-new new page. Such pages may have a hard time competing.

One of the most straightforward ways to determine content freshness for product pages is to have a product review app. This can be like Stamped.io’s Product Review Add ons. It facilitates customers to add their reviews on your product pages. This automatically indicates Google about regular activity on the page. It also tells Google about the presentation of new content matters.

Requesting customer feedback and giving ideal descriptions assists you keep the product pages fresh.

 Submit your website to Search Engines. Request for crawling and indexing, which makes the website SEO friendly.

Following are the ways you may submit to Google :

  1. Google webmaster tools
  2. By using links
  3. Auto crawling by Google (webserver)

Indexing is the process of submitting your website pages in Google’s database, so the websites are readily available in Search Engine Result Pages (SERPs).

SEO friendly content writing:

 Try to write SEO friendly content matters. A limited number of primary keywords and secondary keywords are to be given.

Taking help of Content Management Systems (CMS) like :

  • WordPress (26 per cent of WordPress are used for website building).
  • Joomla
  • Magento etc 

All these are online platforms user friendly and easy to use by individuals to build up websites without any help from professionals.

 For digital marketing of page input of various types of keywords plays an important role. These are the types of keywords:-

Primary keywords (e.g.) for making a website for a training academy Professional Course Trainings form the primary keyword.

Secondary Keywords: Linking the content matter with the above mentioned primary keyword here Training on Web Development, Digital Marketing, Advance-Excel and MIS applications, Tally with GST plays the role of the secondary keywords.

Highly searched keywords-Say for sale of buyers website (product and its brand name and its full details including photos, the price range of the products gets displayed online).

Season or seasonal: For special festival seasons, specific keywords here are provided, say- Valentine Day gift for your lover or Great Discount offer during Christmas. 

 High competitive Keywords: Depends on its market value, quality, and quantity of the offered products say-Auto Insurance, De Beers diamonds are worldwide etc. 

Long Tail Keywords: According to its graphical presentation, it is a concept based on search volume and competition (according to its visual representation).

Make your content matter easy to share with others:

Allow and encourage the existing visitors to share the content hosted on your blog, articles by embedding a social sharing tool. 

Some of them will even display several shares earned by each post, say-if you include the option like Click to Twitter buttons so that the readers can quickly share exciting facts or snippets with their friends, colleagues, acquaintance etc. Thus, it indirectly helps in promoting blog content matters, whether business-related or others.

 Social Media Platforms: Facebook, Twitter, Instagram, Pinterest, Linked In, Tumbler etc., are networking sites to build up free pages related to your business concepts, and it is easier to reach online viewers rather than professional business websites.

It is notable that websites once build are generally static (not updated regularly). However, blogs made in the domains mentioned above, say Twitter, Facebook, Instagram etc., usually gets updated.

Researching how the competitors are displaying their products and services online. This concept is called online spying (not any illegal one, though). Surveying the competitors online helps you gain information to generate online traffic. When it comes to competitor analysis enables you to understand the marketing channels you should focus upon.

Guest Posting, also termed guest blogging is basically when the guest bloggers write similar types of blogs for their own business for attracting traffic back to their websites.

Getting traffic online can be a struggle. But if you use time-tested tactics, your path can be smooth. So go ahead and use these strategies we’ve talked about here. We promise these will be effective for you!

Contact MIU for digital advertising that brings results.

Branding tips for small business

Branding tips for small business

A company is not just a service or goods provider. For if it were that way, companies would be almost obscure. 

Having a strong brand that connects you with your customers. It makes them remember your name, your company, what you offer, and the quality of what you offer. That’s why whenever we see the iconic white and blue colours of successful brands like Facebook, we think of the company even when the company’s name is not there, for instance, on the banners and headers. 

But is brand and brand image only for multinationals and big companies like that? What about startups? 

One mistake startup owners make is that they think they will create or develop their brand image later on as their company progresses. Doing so is a big mistake. You see, as soon as you start your business, you want your customers to remember you. Just offering good products and services is not enough if they don’t have anything to remember you.

What is a brand? 

To put it simply, a brand can be a logo, a punchline, colors, and fonts, or a combination of them all. It can also be an idea, a promise, or something else.

What is a brand identity? 

Companies have to build up their brand identity over time, with which customers remember them or know them. 

What is a brand image?

It is similar to brand identity. It can be positive or negative, and it is your reputation. 

By now, you may be thinking about how you can do branding for your small business. Is it possible? 

Yes, it is, and we are going to show you how in this article. Here are Branding tips for small businesses.

Five inexpensive branding strategies for small businesses

Building your brand

Your brand image is everything. Firstly, it tells the public who you are, what the company is all about, and what its goals and values are. Secondly, based on this information, people may or may not mentally associate with you. Due to this, it is crucial to create a strong brand identity. But how do you do that? Here’s how to do it.

  1. Do a brand audit.
  2. Determine your organization’s values and mission statement.
  3. Determine what your brand’s voice, look and feel would be.
  4. Take steps to create a brand identity.
  5. Analyze and finally refine your brand image.

If you follow these simple steps, you can create a memorable and strong brand image.

Create a memorable visual brand

It is now time actually to design your brand. In other words, you have to create a visual brand. 

The easiest way to do this is by designing your website since this is the first place your customers will come to know more about you. You need to create the look, the feel, and the design of the website consistent with your brand identity. Secondly, create a logo that engages visitors. Remember, your logo is often the first point of contact with your audience. Third, create business cards. Lastly, create a brand style guide that will help you in making the visual brand.

Know your target market

Knowing and developing your brand image is one half of the battle. You also need to know about your target market. Know about your customers more than they know themselves! Research is essential for this. A strong brand image aids in building and maintaining a solid customer base. To understand and define your target customers, you need to:

  • Check out your competition.
  • See what you are offering and how it solves customer’s problems.
  • Consider the demographics of your ideal customer.
  • Consider psychographics, including the personality, values and attitudes of your ideal customer.
  • Create a customer profile and be consistent with that.  

When you know who you are targeting, you can fine-tune your marketing efforts. 

Create and develop a vibrant online community

If yours is a small business, having a vibrant online community centred on your brand is essential. Having such a community enables your customers to interact, reach out to you, and, most importantly, know and share news about your company. It creates a sense of brand loyalty, given enough time and effort. Building a community paves a road for your customers to become a part of your company’s brand and, in time to spread the news about your brand. In short, through this, you get brand loyalty and increased customer success.

To create such a community, follow these steps: 

  1. Take time and make an effort to create a community around your company or business.
  2. Create a team and tell them of your vision for creating such a community. 
  3. Support some social causes as it is seen as customer impact and CSR.
  4. Create social media strategies to offer value to your target audience.
  5. Give your target audience more information about your company or brand through blogs or emails.

Write a blog every day

Publishing a blog every day drives more traffic to your website and attracts relevant customers. Blogging is inexpensive and can generate the majority of your leads. Publish blogs on your website, but also share them on social media. Blogging creates and enhances your online brand visibility, establishes you as an industry expert, and improves your search engine ranking. 

To sum up

In this article, you have seen a list of just the inexpensive things you can do to develop your company’s brand. Yes, you can do many other things, but those require both time and money. You may want to start with these 5 Effective Branding Tips for Small Business.

Contact us for effective and powerful branding of your business that brings results.