Pause and Ponder: Where is AR/VR Technology Used?

Isn’t it challenging to enumerate its applications when integrated into almost every industry? Perhaps it’s simpler to identify where VR/AR needs to be utilised.

Over the past few decades,  AR/VR technology has emerged in multiple fields, including healthcare, e-commerce, education, gaming and advertising. 

By 2024 the estimated VR revenue will exceed $12 billion. 

 

VR for Marketing 

Have you ever heard of experiential marketing?

It’s also known as “engagement marketing.” 

There’s a fine line between experiential and virtual reality marketing. Both have shared goals, i.e., to get the audience actively engaged. 

In VR advertising, consumers interact with marketing materials hands-on instead of merely watching the ad. 

Here’s the cool part – Virtual reality combines tools and the latest computer technologies to teleport viewers into make-believe worlds, immersing their senses with headsets.

 

Digital Stunts Takeover NYC and Paris

Besides virtual reality marketing and AR advertising, companies also use technological tools to create AR campaigns. 

Yes,  this kind of eye-popping trickery isn’t new – remember when luxury brand Jacquemus had everyone second-guessing reality with their video of massive, vibrant leather purses cruising the Parisian streets? 

Maybelline’s giant mascara wand coating the bullet trains in NYC deserves a spotlight, too. 

Similar instances of brands executing larger-than-life marketing stunts have occurred in the real world using AR/VR technologies. 

Here are some applauded marketing strategies that testify to the wild, out-of-the-box thinking that keeps us all talking.

 

Keeping it Gucci

Fashion label Gucci recently unveiled “Gucci Garden” in the Roblox Metaverse, which enables players to venture into a virtual town, learn about its history, and interact with fellow gamers. 

This digital immersive experience encompasses interactive elements like mini-games, art exhibitions, and a Gucci store where virtual clothing can be purchased for Roblox avatars. 

As avatars don these outfits, it intrigued onlookers, motivating them to explore and discover the diverse attractions of the entire town. 

The following marketing strategy underscores Gucci’s commitment to staying relevant and progressive in an ever-evolving market. 

 

Etsy House’s Edgy Aesthetics 

This immersive augmented-reality experience invites customers to explore a virtual home adorned with aesthetically designed Etsy finds. 

With true-to-life visuals, smooth navigation and 360-degree views, it is a creative visual strategy that provides ease for customers by hovering over items for details and direct purchase links.

 

Try Before You Fly

Virtual reality is widely used in the travel and tourism sector to replicate real travel encounters.

For instance, the UK-based travel agency Thomas Cook initiated the ‘Try Before You Fly’ program. This marketing strategy enabled users to virtually immerse themselves in vacation settings like the US, Greece, Singapore, etc. By utilising Samsung VR headsets, prospective travellers could virtually explore activities such as snorkelling in Sharm-el-Sheik, in Eygpt, strolling through the Egyptian pyramids, or taking a tour of Manhattan. 

Wearing a VR headset triggers a contradiction within minds – while logical thinking acknowledges the virtual nature, the rest of the brain cannot distinguish the real world. This gives a sensation of immersive experience and triggers a response. 

Thomas Cook’s pioneering move marked it as the globe’s first travel. company to offer in-store VR experiences for its clientele. This endeavour yielded conversion rates for bookings. 

 

Burn that Ad 

Under the motto “Because flame-grilled is undeniably superior,” Burger King devised a clever strategy to outshine its rivals figuratively. 

They introduced a unique aspect to their app, enabling users to employ augmented Reality to scan any competitor’s advertisement and virtually burn it. 

The objective?

Provide an entertaining experience to the users of “taking down” Burger King’s competition—complimentary Whoppers for customers for utilising this feature.

Businesses can gradually integrate virtual reality experiential advertising into various advertising components.

 

How Can Your Business Benefit from AR/VR?

Engage your target audiences by immersing them in the virtual world.

1. 1. Redesign your social media feed with aesthetic 3D infographics. 
   2. Promote products and services with a narrated 3D commercial.
   3. Deliver impactful client presentations with immersive business-purpose videos.
   4. Educate and entertain with AR/VR Game-based learning content. 
   5. Enable ‘try before you buy’ 360-degree virtual experiences.
   6. Showcase designs and previews using interactive AR/VR. 
   7. Use storytelling skills with informative 360-degree videos on YouTube. 

 

VR Marketing: Worth Exploring?

You might wonder why a business owner like yourself should explore the expansive market of expensive VR campaigns. 

While VR/AR might seem out of reach for many marketing budgets, its presence is steadily increasing.  Several brands are capitalising on their growth for product promotion and immersive storytelling. 

WebVR provides a transformative viewing encounter on both mobile devices and desktops. While ideally suited for headset usage, it offers a fresh, multi-dimensional method of content consumption. This technology is compatible with mobile phones. 

Even though crafting a virtual reality campaign might not be feasible, there are valuable insights to gather regarding marketing innovation and content strategy. 

These insights could spark new ideas and help increase your digital audience engagement.

 

Turning Your Dreams into Reality 

Isn’t the very essence of VR all about immersing viewers completely?

That’s why we want to immerse you with a glimpse of the remarkable capabilities of VR. 

Contact us today and discover how we can positively impact your business with advanced VR technologies. 

Let’s propel your business towards success as a team.