Sustainable Web Design

Sustainable Web Design

Sustainable Web Design – Need To Talk About This Now!

Rising temperature, melting icebergs, dying endangered species and thinning forests have made us restless. We often worry about Mother Earth and her deteriorating health, don’t we? It bothers me a lot; I am sure it disturbs you as well.

Carbon emission is one of the most dominating factors that’s spoiling the biosphere and causing irrecoverable environmental impact. We often blame deforestation for multiplying its effect and switching to online transactions and communication; to reduce paper wastage and save trees. However, how far is this helping? We need to look at this side of the story because research worldwide reveals a different picture. It is much different from what we assumed. 

IcebergsPhoto by Guillaume Falco from Pexels

Why Should We Switch To Sustainable Website Design?

Online activities are not very sane. We are often told to switch to online modes of operation because that supports the environment, but evidence points to a different reality. Whether it’s online or offline activities, both can harm the environment; we need to adopt sustainable options for using the internet and other online services. 

Sustainability For The Virtual World

Going by how the UN World Commission on Environment and Development describes ‘environment sustainability’, it is acting responsibly to ensure coming generations will have access to and be able to use the natural resources. The future generation should live, at least, an equal standard of life like the present generation, if not better. 

From the perspective of the internet world, sustainability is creating a sustainable web design that will suffice the need of its present users without compromising the resources and the possibility of meeting similar requirements in the days to come. 

We create a gamut of activities and awareness drive to preserve our natural resources and reduce the impact of environmental hazards. We do all for the real world, rather the world we can touch, feel, taste, smell and see. But is that the only world we live in? Why aren’t we counting in the virtual world, which is so much a part of us? It is as accurate as the offline world, and you are well aware of it, right? So, like every real-world activity produces waste and toxins, it happens the same in the virtual world. If you want to create a sustainably friendly environment, you need to curb the harmful elements from the virtual world. 

Sustainable Web Designimage source: TRIMAlfa.eu

Why Must We Be Bothered About It?

Since a website is the primary and one of the most typical online platforms representative, we are speaking about websites. When you are often asked to use online banking services, they refer to a bank’s website or any other financial institution. Is this safe for the environment? 

Researchers from across the world have pointed out a grave area of concern. To make an online service available to the public or go live, you need to use several physical products. The virtual habitat is assumed to be green, non-toxic, waste-free and environment friendly. However, that is not entirely true. 

I am sorry to break your heart. You need to know this: engaging animations, even Google search, running a website, and other online activities consume a high amount of energy. It has a direct impact on the environment and adds to global warming. Aren’t we addicted to our internet times? Well, internet-connected devices will increase global emissions by almost 3.5 per cent within the next ten years. Does that scare you? I wouldn’t be surprised if it did; it frightened me. However, I intend to not inject fear in you but inform you about a growing demon that we might haven’t yet noticed. 

The IT industry consumed about 3 to 5 percent of the world’s electricity in 2015. A study has revealed it. It also projected an increased consumption – 25 per cent, by 2025. What makes things even worse is that the carbon emissions can go higher by 5.5 per cent by the same time. 

How Websites Harm The Environment?

Often seen as harmless, the internet is a silent contributor to global carbon emission. As we increase our dependence on the internet, the traffic increases, volumes increase at data centres, and it requires more servers for supporting thick internet traffic. It takes global carbon emission to 3.7 per cent. Superfast connectivity has also given us an unsafe environment. Every time you send an email, a tiny amount of carbon is emitted, increasing with bulk actions. Besides this, total energy consumption is also set to triple in the next five years. 

A website uses several features that make it exciting and interactive. To develop and support these features, you prepare codes and the UX, everything requires energy to operate, and this consumes natural resources, which is again irreversible. 

When enjoying high-resolution video streaming on your smartphone, did you think about its harm to the environment? A higher volume of video streaming, online recording of surveillance camera records and even emails produce data centres footprints. However, communities worldwide have taken note of this situation and tried different measures to curb it down. Tim Frick, CEO, Mightybytes, elaborated that environmental communities worldwide take a proactive stance in fighting global carbon emission. They are compelling major tech giants like Apple, Google, Facebook and others, to use renewable energy for their centres for data. 

The website pages have also increased to a fancy number. It’s not just the numbers; even the page size of individual pages has also increased, adding to the issue. It consumes unnecessary energy, stretches page load time, disturbs web performance, increases carbon emission and interferes with user experience at the same time. 

Sustainable Web Design Photo by Lukas from Pexels

Sustainable Design: How Your Website Design Can Save Energy And The Environment

If the problems have scared you this far, I assure you that the solutions will inspire you. Here, we will talk about the answers – how web developers can play a decisive role in creating websites that will reduce emissions. 

Solutions To Tackle The Mess

The internet, websites, mobile apps and internet-connected devices have transformed trade and commerce, education, administration and what not? When these beautiful agents of changes have been found with flaws, we need to fix them. Are you thinking of using green web hosts? We might not need that right now. Here I have collected a list of possible things that will help in fixing the flaws. 

Firstly, you need to create a sustainable website design. Team of website developers’ work on the approved plans and app interface (as required), and thus a website shapes up. 

Secondly, go for compression. When you use larger files, it creates an unwanted impact. So, I suggest you compress files. It reduces the files’ size, reducing the load on a server and improving website performance and web experience. 

Thirdly, change browser caching settings. When you download a web page, you even need images, specific font styles, CSS, HTML and even JavaScript. You can either download these files every time you visit a website or change the browser caching settings and keep a copy of the files for a longer time. It reduces a website’s loading time. 

Fourthly, use the HTTP/2 protocol. It is an effective option for minimizing the download times of a website page. It means lesser carbon emission, more energy efficiency and a safer environment. 

Fifthly, use CSS Sprites for compressing images. A website will have multiple photos and designs, which increases file size and takes longer to load. It is unwanted, and you can reduce the image file size by using it. It compresses multiple images into a single image file that you can use on your website. It reduces page weight, takes lesser loading time, multiplies performance speed and reduces energy consumption at the same time. 

Sustainable Web Designimage source: www.freepik.com

The internet has become such an integral part of our lives and living. We use it on desktops, laptops and also mobile devices. Even if I list down a thousand negative things about it, you may try to overlook it; I might have done that as well, had I been in your place. However, whether I like it or not, websites and other internet-connected devices are causing substantial harm to our environment. You can either use devices powered by renewable energy or take constructive and planned actions to minimize its impact. I have mentioned quite a few of them here, and I hope you implement them and create a sustainable virtual world as well.

If you want to create a sustainable website for your business and want to contribute to saving our beautiful planet, contact us.

How to Update and Refresh Your Website

How to Update and Refresh Your Website

Technology and information are being transmitted at such high speeds nowadays due to how accessible the internet is. Consumers are all flocking to the online sphere to learn the latest updates and news on their interest topics. What you know today may be outdated tomorrow.

This is why it is important to update your website with the latest technology and information continuously. As online presence is becoming a necessity for most brands, businesses need to change their market.

Consumers turn to the internet, social media, and search engines to search for things they need. As a business, developing your website is a significant part of reaching out to these consumers. It makes your business look more professional and reliable to consumers and helps to create more brand awareness.

So how can you effectively create a useful website that’s both informative and credible? Here are some tips you can follow to refresh your website — something you should do at least once every year.

Develop and review your content

Of any brand, website, or industry, the most important (and necessary) thing is content. Without content, your brand is essentially just a blank sheet of paper.

While content is necessary for all websites, it doesn’t mean that any random piece of content will get you what you want. High-quality content is what will distinguish you from the rest. Remember, in this day and age, information is continuously changing and evolving. To keep your content useful and engaging, you need to stay on top of the times.

Anyone can put content out there, but your content must be valuable for your brand to stand out. One way to add value to your audience is not only to update it regularly but also to optimise your SEO. Better yet, you can add a content management system to help you keep track of all your content.

Google’s search engine will only detect and put forth the websites with the most relevant information to its users. This is a surefire way to increase consumer engagement, increase your rankings on a search engine, and boost your website’s traffic. Without fresh and informative content, your website will likely fall behind your competitors and be forgotten.

Optimise your website for mobile devices

While we’re on the topic of creating content for your website, don’t forget that an increasing number of people are surfing the net from their mobile devices. Therefore, it’s crucial to optimise your content for mobile devices as well.

Google has also updated its search engine to focus on websites that have also developed a mobile-friendly version. Make sure to check how your website looks on different browsers and different devices to ensure the best functioning version.

Improve user experience

User experience is one very huge factor in how your website does. A user-friendly website will keep its homepage tidy and its menu organised for easy navigation. With a clean webpage, visitors are more likely to stay on your site longer to browse.

You also want to adapt to the times and avoid chasing visitors away. Just as technology and information are changing rapidly, so are we. Such fast-paced lifestyles have become the norm for us city folks where efficiency is everything. Enhancing load time is one of the best ways you can ensure that visitors would want to browse your website again.

As unique as your website is, if the load time is slow, most people probably will not bother to wait around to find out just what you have to offer — even if your content is excellent. Avoid losing potential customers by testing the load time on your website and improving your interface!

There are plenty of companies that can provide you with services to update and improve your website. What you want to do is find one that understands your needs the most — as a brand and in your industry.

MIU, of course, offers this service as well, but don’t just take our word for it! Check out IT’s blog post on 11 of the best design agencies to help you figure out your webpage needs, and see the numerous projects we’ve worked on for our clients to get a sense of our style.

Top 3 Tips for an Effective Landing Page

Top 3 Tips for an Effective Landing Page

A good company will invest in their website design, but a smart company knows to invest in their landing page.

Sure, a great website design will make visitors more likely to remember your brand, but landing pages are equally if not more important, as these are the pages in which marketing campaigns will drive traffic to. Rather than visits on your homepage, conversions on your landing pages are the core marker of what makes your marketing campaign successful.

So how does one design a good landing page?

For a landing page to be persuasive and successfully convert visitors into consumers, they should check the following points. Read on for our tips on how to design a compelling landing page.

1. Come up with a strong headline

Top 3 Tips for an Effective Landing Page

The first thing that visitors will see when they access your landing page is your headline itself. Due to the research done on visual hierarchy, experts have found that users often scan information on a page in either a F-pattern or a Z-pattern. That means, the most crucial information should be placed right at the top.

This may explain why headlines are often big and bold, and occasionally come paired with a banner. But it isn’t enough for headlines to just be big — they have to stand out in terms of their content itself. Having a headline with a high emotional marketing value is guaranteed to capture your visitor’s attention. Be sure to use emotive words, adjectives and verbs. These are more likely to speak to the pain points of your specific audience.

2. Use a clean and minimalistic design

Top 3 Tips for an Effective Landing Page

Remember the F- and Z-pattern. The truth is, no visitors would want to click into your landing page just to see a bunch of text and images trying to sell you their product. In fact, they are most likely to briefly scan the information on the page before clicking away. Hence, you only have a few seconds to truly grab their attention and turn it into a conversion.

Content on your landing page should be bite-sized and straightforward, so that it doesn’t waste your visitors’ time. When you are succinct, visitors are more likely to understand how your product or service will be able to help them.

In order to do so, you want to engage people without being overly pushy. If you come across as too “salesy”, it might end up as a turn-off for your visitors and would not get you the clicks you need. Make sure your landing page is organised and simple, with just the necessary information conveyed. Other tiny details can be communicated across later on.

3. Have a clear CTA

Call-to-Action Buttons Which Convert

A landing page will not be complete without a proper call-to-action button. Make sure the CTA button is obvious and eye-catching — it quite literally is the whole point of a landing page. The wording in the button should be concise and appealing as well. This will help you get plenty of leads.

All in all, the main point of a landing page is to educate your visitors about your product or service without being overly draggy. By the time your visitors are done glimpsing at your page, they should be able to understand what it is you are offering and how it is able to help them. That way, they will be more inclined to click through.

If you’re still unsure about the best way to go about designing a landing page, why not engage in MIU’s services? From design to content creation, we would be able to go through every process step-by-step until you are satisfied with the end results. For more information, you can look at our portfolio of previous work we have done as well as contact us for a free consultation.

How Important Is a Website For a Small Business?

5 Reasons Why Rebranding Should Be Done By A Branding Agency

Website for small businesses, is it important? 

We cannot deny that competition amongst businesses these days is getting fiercer. With the pandemic sweeping the world, business owners are finding ways to keep their business running. Looking at the trends in the digital age of 2020, many business owners are utilizing the internet to further their business. There are many owners who have adapted to presenting their product digitally, so as to attract customers who do most of their transactions online.

Digital presence from the brand is not only capable of increasing sales through online purchases, but can also help the brand get closer to the customers or potential audience. Commonly, digital presence is how the brand is showing up on online media. This refers to any form of media that can be reached via the internet, such as websites, social media platforms, paid online ads, or search engine results. A digital presence cannot be any more vital for businesses right now because everyone around the world is using digital media to look for or purchase something that they want.

How to Create a Review Website? I DevTeam.SpaceBefore buying your product, customers will almost certainly try to find more information about it on the internet first (DevTeam)

According to research, 70-80% of customers will search online if they want to visit certain places or purchase a certain product. Search results will therefore greatly affect customer behaviour when they browse online. This can also be affected by reviews from previous customers who already bought the product or service. On the other hand, around 70% of customers will learn about the product through online content or articles, including reviews or product descriptions. (bluecorona, 2019)

As a form of digital presence, websites are essential pillars for brands to run their digital strategy. Business websites are a signal to potential customers about the credibility of your brand. 84% of customers believe a company with a website is more credible than the one who only has a social media page (Verisign, 2015). This credibility will make your business look more professional than the others. Some businesses might prioritize social media as their main outlet of promotion. However, social media has limitations such as image size and characters for product description amongst others.

From Field to Shelf – The environmental cost of online shopping ...Online shopping and online consumerism has become voraciously popular (From Field to Shelf)

Beyond that, websites can not only act as a place for selling your product but also provide additional value for potential customers. For example, many companies who own a website not only put their product catalogue but also provide their own blogging content as well. Oftentimes, we can find information related to the business in these blogs and educate potential customers more about the product or service you offer.

Having a website also will allow you to get potential customers through search engines, particularly Google, the biggest search engine to date. With the perfect SEO strategy, a well-optimized website can help a business rank well on search engines and attract new customers. It is no argument that the majority of customers would prioritize results on the first page of the search engine and ignore those that fall behind. 76% of business owners also agree that a website is a great way to find new customers (Verisign, 2015), besides direct marketing.

Brebeuf Jesuit - What is Your Goal? - YouTubeAs with doing anything business-related, map out your goals first before jumping into something . (Brebeuf Jesuit)

But before you start building a website for your business, ask yourself: what is the primary purpose of your website? Think about why you want to create a website and what you want to offer customers through this website. And always remember that user experience is an essential element for a website. As Gabriel Shaoolian, CEO of Blue Fountain Media, said, we have to think about specific user experience and the journey the user will go through as they navigate our website.

If you are still unfamiliar as to how to build a website for your business, there are many tools online that are able to guide you through the steps. Alternatively, you can choose to work together with a website design company or website design agency. A website design agency might offer various services, depending on what you need.

MIU - A Creative Agency for All Things Digital | express purpose …

As a digital creative agency based in Singapore that also offers website design services, MIU helps you generate new leads, keeps your existing customers engaged, and increases conversions through effective marketing campaigns. Through our web development and targeted SEO strategy, MIU not only helps you build a website, but also a platform where you can express your purpose towards your customers. Unlike many other website design agencies in Singapore, MIU provides continuous guidance and support throughout and beyond the contract. We believe in establishing reliable and meaningful partnerships with our clients, which go a long way.

No matter the size of your business, a website still plays an essential role as a marketing tool. With digital consumption showing no sign of slowing down, websites can be the spearhead of the marketing strategy for your business. From extensive business owners to small business owners, they believe that websites not only help to find new customers but also to grow their business. So if you’re ready to build a website for your business, start your journey with us now.