The Top 5 Soft Skills SEOs Should Develop To Succeed

The Top 5 Soft Skills SEOs Should Develop To Succeed

Master 5 Soft Skills SEOs Success. Search Engine Optimization (SEO) is a specialized profession that requires expertise and technical know-how. Unsurprisingly, building a career in SEO typically involves mastering the hard skills needed to excel in it. An SEO expert must have a good understanding of SEO tools to excel. From keyword research to link building and understanding the ranking factor of content. 

However, considering the current scenario, knowledge of technical SEO is not enough for an SEO professional to do digital marketing. You must pair them with soft skills enabling you to engage with your clients and customers fully. 

What Are Soft Skills?

You may wonder: what exactly are these soft skills? And why are they so important? 

Soft skills are the personal qualities and characteristics of a person. These include work ethic, punctuality and empathy. They are skills that you do not usually study in school. Instead, you acquire them through relationships with others. Having them makes it easier for you to work well with colleagues. You can also create more appealing SEO content. When you understand how people think and know what appeals to them, your SEO strategies will bear more fruit. 

After all, you work with people and create content for people to enjoy; they consume it. Knowing how to deal with the human element in your work would help you go that extra mile to succeed. These are the top 5 soft skills SEOs should develop.


Empathy At The Heart Of All You Create

The Top 5 Soft Skills SEOs Should Develop To Succeed - empathy

Empathy is king in any task that requires creating content for consumers. You must understand what customers want when they interact with your content. Indeed, not everyone thinks the same way or has the same life experiences. It leads to different perspectives and desires among people. Being an SEO professional, you must understand the varying requirements and create content for every audience. 

However, empathy is not all about changing your opinion or attitude to fit others. Instead, it is about being accepting of others. You will better understand and cater to various viewpoints when you have empathy. Building this skill will benefit you greatly in digital marketing.

For instance, an SEO professional should know how the customer and search engines judge SEO content. They need a good balance of hard and soft skills. Hard skills are knowing how search engines crawl for results and filter content. While soft skills are understanding what customers are looking for and creating relevant content. Hard skills are knowing what keywords to put into the content. Soft skills are knowing how to incorporate the keywords naturally so that customers enjoy the reading experience. 

Customers search for keywords in the content. Content that incorporates keywords in a jarring manner will put them off. SEO content creators can only achieve this balance if they have hard and soft skills

Empathy is also telling great brand stories. Everyone loves a good story – including you. A brand should always have a good story at its core to showcase its progress to customers. Empathy and an innate understanding of life and emotions, can make you a master storyteller. A good sense of storytelling will help you naturally construct and convey marketing narratives.

In content marketing, an exciting narrative provides more value and enjoyment to consumers. Narratives take the reader on an exploratory journey. They appeal to universal human values and personal development. You can engage your customers better through your content when you tell them a story that appeals to their emotions.


Communicate With Clients And Colleagues

Listening is paramount in developing practical communication skills. We might not always be fully engaged when we hear another person speak. We may be thinking of what to say in response or be distracted by something else. 

Good listening is not simply hearing what the other person is saying. It is proactive and attentive; involves much empathy as well. Careful listening means taking a non-judgemental stance towards another person. Ensure you carefully observe their body language and take the time to ask insightful follow-up questions afterward. You will better discern their innermost feelings and thoughts by reading their verbal and nonverbal cues.

Being able to listen well also means thoroughly understanding your client’s needs. With this, you can set clear and reasonable expectations for yourself. Knowing what the client requires helps you create a realistic content creation strategy. You’ll be able to communicate these goals to your client while acknowledging that you are keeping their considerations in mind. Clients feel valued and heard, knowing that you have their best interests at heart. It builds trust between both parties.

Good listening should be paired with good speaking and writing skills for you to become an even more effective communicator. When speaking with clients or writing content for consumers, you want to present as accurate and error-free information as possible. Training your verbal and written reasoning skills comes through practice and takes time. Practice this by striving to get better at composing emails or writing reports. You can also explore different ways of presenting complex SEO concepts more straightforwardly to co-workers or clients. These train you to adapt your communication skills to fit a variety of audiences from different backgrounds.

These are valuable in helping you present your next strategic plan to your client. Explaining things clearly and concisely can elevate your clients’ confidence in you. It is because they believe you can deliver effectively for them.


Managing Your Time Well

5 Power Soft Skills SEOs Should Develop - time management

Time management is of utmost importance in a job that is driven by meeting deadlines. Some tasks are more urgent than others. A seasoned SEO professional is familiar with getting work done within specific periods. Given these demands, it is essential to manage your time well. You must know how to prioritize your work to optimize the effectiveness of time spent on projects.

Prioritizing work includes knowing the amount of time needed at each project stage. For instance, the process of link building requires a lot of time. It is not easy to do because you need to get organic hyperlinks that lead to your website from other websites. It is essential to determine page rankings on Google; it shows the worthiness of your webpage content. If you can systematically prioritize your work, you can allocate enough time for this part of SEO strategies

Managing your time well also means that you’ll have more confidence in your abilities to complete projects. Good time management strengthens your work ethic because you can ensure the timely completion and delivery of projects. More confidence in yourself naturally translates to a client’s greater confidence in you.

Flexibility is another critical factor in good time management. In the fast-paced world of digital marketing, trends are always changing. Search engines constantly update how they crawl for results and examine web pages. An SEO professional must keep up with change. They must be flexible with evolving deadlines and client demands. For instance, an SEO professional may find out that specific campaigns are not working for one business. A client can suddenly change their demands at the last minute. An SEO professional needs to be able to switch strategies as fast as possible. 


Think Critically

5 Power Soft Skills SEOs Should Develop - think critical

When creating SEO content, an SEO specialist often deals with large quantities of information. Data is available in large amounts, and information can be made by anyone and posted online for all. One needs to know how to separate the jewels from the junk.

Google Analytics often yields a lot of data on SEO campaigns. An SEO professional uses his or her analytical and technical skills to work on this data. But they must be able to think critically about what this data means.

Critical thinking is a combination of optimism and a healthy dose of skepticism. It means seeing both sides of the same coin and questioning existing perspectives. It helps immensely with implementing SEO strategies. Someone who thinks critically could sift out informative, credible content from their research online. They would be able to determine what the analytics data could mean about consumer behavior and social media outreach success. 

For instance, when doing keyword research, Google Keyword Planner might bring back lots of results on keywords used by competitors. Being able to think critically about these keywords means that you know how and when you should use them. Not all keywords will fit every business, and you shouldn’t just use keywords because all the other competitors are using them. Even if it works for one company, it may not work for another. 

Critical thinking also means acknowledging that you don’t know everything despite being an SEO expert. You should be humble and willing to learn or improve in areas where you may be lacking. Constant improvement means that you keep growing as a professional; it is a good attitude. 

In his book, “Influence”, author Robert Cialdini said, “we are persuaded by reason, but we are moved by emotion.” Reason appeals to logic, and if people can see the rationale behind something, you’ll convince them. But you also want your strategies to touch people’s hearts as they will remember it better that way. Appeal to consumers’ emotions through excellent communication and upholding universal values. It will create deep and lasting positive impressions on your clients, consumers, and colleagues.

Through this guide, we hope you have gained a profound understanding of 5 soft power soft skills SEOs should develop to excel. Add these to your toolbox of SEO skills to become an even better SEO professional.


Optimizing Old Webpages Vs Creating New Content

optimizing old webpages

Have you noticed how Google always lists up the latest articles when you run a search for a particular query? It doesn’t show the ones published two or three years ago. That’s right, freshness sells, and content creation is no exception to this rule. On the other hand, simply tweaking old content also propels new reach. Either of the way works, but which is better?

Revamp the Old or Bring on the New? Let us decide!

Many content creators are jumping on the bandwagon to revamp existing web pages. That’s because inserting key search engine optimization words helps to index the page higher up on Google searches. This trick does help marginally because crawlers in search engines are continuously searching for new pages to index. On the other hand, fresh new content will direct more traffic to your website. So which way to go? Optimizing old web pages vs creating new content? Let’s look at both sides of the ‘page’, shall we?


Optimizing Old webpages: Time Saving & Traffic Generating


Let’s face it! Content creation is no easy feat; if there is a shortcut, revamping the existing content is a sure-hit formula. It is a time-saving idea because you are not starting from scratch. You must tweak the blog post with relevant crucial SEO keywords. Then watch how the search engine crawlers nail the indexes in any search engine while generating more traffic. Make sure the meta descriptions contain words from your current keyword research. It’s like improvising an existing recipe by changing some ingredients for better flavour and meeting market demand. Additionally, the screaming frog is a resource that helps you identify vital data guiding SEO searches to make informed choices. Creating content is crucial, but focusing on wholesome SEO strategies is always a good idea. Taking that into account, you cannot spend much time creating new content. You must equally and more focus on promoting them on relevant platforms and generating revenue from there.


To Create New or to Renew

content writer

Shelling out new content is relatively easy; you have no shortage of information. You have the time. In-house or freelance content writers are creating new content at the speed of light. They optimize the title tag, include key search words, lay out a brilliant piece of content, and the deed is done! But wait! What if you can save time by repurposing your old content & and re-key the relevant SEO words? It’s a no-brainer that old optimized content is a sure-fire easy way to grow. Often, we assume that new content brings more traffic, but that’s not true. Your audience looks for high on utility content and learns from and improves things on their own. They don’t bother if it was published yesterday or some years ago. So, give them quality content, whether new or tweaked.

Also read: 10 Content Writing Examples to Help You Reach Your Audience


Inject some life

Readers have a shorter attention span; the best way to hook them is to infuse more ‘life’ into the content. Integrating visual or audio media, such as YouTube videos, infographics or podcasts, dissipates information. Consumers swarm to such pages because of the enhanced user experience factor, getting information in exciting ways. The more people visit your page, Google understands that you are offering quality content. Hence, your content marketing strategy should encompass how to woo your target audience, receive engagement, and fulfil the user audience purpose. Search engines will pick up the frequent click-through rate visits to your page. So now your page will rank higher in search engines and bring more traffic. Isn’t that a smart move?


Bull’s eye search?

You would probably focus on fine-tuning the SEO-friendly keywords when revamping old content. But how will you find the most relevant content for your audience? Try to know your audience through targeted campaigns. Study the click-through rate for every campaign to understand which keywords are working well. You must include this in your content strategy. One needs to focus on the content strategy primarily. However, there is a growing trend of updating old content. The ever-increasing shift to revitalize old content saves time and allows constructive focus on creativity. When you update your page frequently, either with fresh content or tweaked existing content, Google validates your page SEO. At the same time, it pushes it up in its search results. It prevents your page from tanking into the ocean’s depth of no return. Therefore, the only way to keep afloat or swimming would be to infuse your existing content with new organic data. Changing times will always reveal further information.


Lock and keywords

Whenever someone looks up something, Google will pick out the primary keyword and crawl through the pages. Suppose your page has valuable content, but it is more than two years old, then; Google might skip your page. This might happen despite having the prime keyword. Such a situation can be a disaster. The only way to curtail it would be to actively and consistently update your page. Google and other Search engines would never miss suggesting your address page because, as mentioned earlier, these crawlers love to index constantly updated pages or websites. Use Google Search Console to know your indexing status for better results.

Nothing can stop you from creating new content, but optimizing content has many benefits. Replacing obsolete content is relatively more straightforward as compared to other SEO methods. Interestingly, whipping out new content for seasoned writers is a piece of cake. In that case, optimizing old content would be akin to a maintenance job. You need to review past high-ranking content, look for keywords, and then tweak it and publish. Since many people have reaped benefits from this tactic, why don’t you try it?

Sustainable Web Design

Sustainable Web Design

Sustainable Web Design – Need To Talk About This Now!

Rising temperature, melting icebergs, dying endangered species and thinning forests have made us restless. We often worry about Mother Earth and her deteriorating health, don’t we? It bothers me a lot; I am sure it disturbs you as well.

Carbon emission is one of the most dominating factors that’s spoiling the biosphere and causing irrecoverable environmental impact. We often blame deforestation for multiplying its effect and switching to online transactions and communication; to reduce paper wastage and save trees. However, how far is this helping? We need to look at this side of the story because research worldwide reveals a different picture. It is much different from what we assumed. 

IcebergsPhoto by Guillaume Falco from Pexels

Why Should We Switch To Sustainable Website Design?

Online activities are not very sane. We are often told to switch to online modes of operation because that supports the environment, but evidence points to a different reality. Whether it’s online or offline activities, both can harm the environment; we need to adopt sustainable options for using the internet and other online services. 

Sustainability For The Virtual World

Going by how the UN World Commission on Environment and Development describes ‘environment sustainability’, it is acting responsibly to ensure coming generations will have access to and be able to use the natural resources. The future generation should live, at least, an equal standard of life like the present generation, if not better. 

From the perspective of the internet world, sustainability is creating a sustainable web design that will suffice the need of its present users without compromising the resources and the possibility of meeting similar requirements in the days to come. 

We create a gamut of activities and awareness drive to preserve our natural resources and reduce the impact of environmental hazards. We do all for the real world, rather the world we can touch, feel, taste, smell and see. But is that the only world we live in? Why aren’t we counting in the virtual world, which is so much a part of us? It is as accurate as the offline world, and you are well aware of it, right? So, like every real-world activity produces waste and toxins, it happens the same in the virtual world. If you want to create a sustainably friendly environment, you need to curb the harmful elements from the virtual world. 

Sustainable Web Designimage source:

Why Must We Be Bothered About It?

Since a website is the primary and one of the most typical online platforms representative, we are speaking about websites. When you are often asked to use online banking services, they refer to a bank’s website or any other financial institution. Is this safe for the environment? 

Researchers from across the world have pointed out a grave area of concern. To make an online service available to the public or go live, you need to use several physical products. The virtual habitat is assumed to be green, non-toxic, waste-free and environment friendly. However, that is not entirely true. 

I am sorry to break your heart. You need to know this: engaging animations, even Google search, running a website, and other online activities consume a high amount of energy. It has a direct impact on the environment and adds to global warming. Aren’t we addicted to our internet times? Well, internet-connected devices will increase global emissions by almost 3.5 per cent within the next ten years. Does that scare you? I wouldn’t be surprised if it did; it frightened me. However, I intend to not inject fear in you but inform you about a growing demon that we might haven’t yet noticed. 

The IT industry consumed about 3 to 5 percent of the world’s electricity in 2015. A study has revealed it. It also projected an increased consumption – 25 per cent, by 2025. What makes things even worse is that the carbon emissions can go higher by 5.5 per cent by the same time. 

How Websites Harm The Environment?

Often seen as harmless, the internet is a silent contributor to global carbon emission. As we increase our dependence on the internet, the traffic increases, volumes increase at data centres, and it requires more servers for supporting thick internet traffic. It takes global carbon emission to 3.7 per cent. Superfast connectivity has also given us an unsafe environment. Every time you send an email, a tiny amount of carbon is emitted, increasing with bulk actions. Besides this, total energy consumption is also set to triple in the next five years. 

A website uses several features that make it exciting and interactive. To develop and support these features, you prepare codes and the UX, everything requires energy to operate, and this consumes natural resources, which is again irreversible. 

When enjoying high-resolution video streaming on your smartphone, did you think about its harm to the environment? A higher volume of video streaming, online recording of surveillance camera records and even emails produce data centres footprints. However, communities worldwide have taken note of this situation and tried different measures to curb it down. Tim Frick, CEO, Mightybytes, elaborated that environmental communities worldwide take a proactive stance in fighting global carbon emission. They are compelling major tech giants like Apple, Google, Facebook and others, to use renewable energy for their centres for data. 

The website pages have also increased to a fancy number. It’s not just the numbers; even the page size of individual pages has also increased, adding to the issue. It consumes unnecessary energy, stretches page load time, disturbs web performance, increases carbon emission and interferes with user experience at the same time. 

Sustainable Web Design Photo by Lukas from Pexels

Sustainable Design: How Your Website Design Can Save Energy And The Environment

If the problems have scared you this far, I assure you that the solutions will inspire you. Here, we will talk about the answers – how web developers can play a decisive role in creating websites that will reduce emissions. 

Solutions To Tackle The Mess

The internet, websites, mobile apps and internet-connected devices have transformed trade and commerce, education, administration and what not? When these beautiful agents of changes have been found with flaws, we need to fix them. Are you thinking of using green web hosts? We might not need that right now. Here I have collected a list of possible things that will help in fixing the flaws. 

Firstly, you need to create a sustainable website design. Team of website developers’ work on the approved plans and app interface (as required), and thus a website shapes up. 

Secondly, go for compression. When you use larger files, it creates an unwanted impact. So, I suggest you compress files. It reduces the files’ size, reducing the load on a server and improving website performance and web experience. 

Thirdly, change browser caching settings. When you download a web page, you even need images, specific font styles, CSS, HTML and even JavaScript. You can either download these files every time you visit a website or change the browser caching settings and keep a copy of the files for a longer time. It reduces a website’s loading time. 

Fourthly, use the HTTP/2 protocol. It is an effective option for minimizing the download times of a website page. It means lesser carbon emission, more energy efficiency and a safer environment. 

Fifthly, use CSS Sprites for compressing images. A website will have multiple photos and designs, which increases file size and takes longer to load. It is unwanted, and you can reduce the image file size by using it. It compresses multiple images into a single image file that you can use on your website. It reduces page weight, takes lesser loading time, multiplies performance speed and reduces energy consumption at the same time. 

Sustainable Web Designimage source:

The internet has become such an integral part of our lives and living. We use it on desktops, laptops and also mobile devices. Even if I list down a thousand negative things about it, you may try to overlook it; I might have done that as well, had I been in your place. However, whether I like it or not, websites and other internet-connected devices are causing substantial harm to our environment. You can either use devices powered by renewable energy or take constructive and planned actions to minimize its impact. I have mentioned quite a few of them here, and I hope you implement them and create a sustainable virtual world as well.

If you want to create a sustainable website for your business and want to contribute to saving our beautiful planet, contact us.

How to Update and Refresh Your Website

How to Update and Refresh Your Website

Technology and information are being transmitted at such high speeds nowadays due to how accessible the internet is. Consumers are all flocking to the online sphere to learn the latest updates and news on their interest topics. What you know today may be outdated tomorrow.

This is why it is important to update your website with the latest technology and information continuously. As online presence is becoming a necessity for most brands, businesses need to change their market.

Consumers turn to the internet, social media, and search engines to search for things they need. As a business, developing your website is a significant part of reaching out to these consumers. It makes your business look more professional and reliable to consumers and helps to create more brand awareness.

So how can you effectively create a useful website that’s both informative and credible? Here are some tips you can follow to refresh your website — something you should do at least once every year.

Develop and review your content

Of any brand, website, or industry, the most important (and necessary) thing is content. Without content, your brand is essentially just a blank sheet of paper.

While content is necessary for all websites, it doesn’t mean that any random piece of content will get you what you want. High-quality content is what will distinguish you from the rest. Remember, in this day and age, information is continuously changing and evolving. To keep your content useful and engaging, you need to stay on top of the times.

Anyone can put content out there, but your content must be valuable for your brand to stand out. One way to add value to your audience is not only to update it regularly but also to optimise your SEO. Better yet, you can add a content management system to help you keep track of all your content.

Google’s search engine will only detect and put forth the websites with the most relevant information to its users. This is a surefire way to increase consumer engagement, increase your rankings on a search engine, and boost your website’s traffic. Without fresh and informative content, your website will likely fall behind your competitors and be forgotten.

Optimise your website for mobile devices

While we’re on the topic of creating content for your website, don’t forget that an increasing number of people are surfing the net from their mobile devices. Therefore, it’s crucial to optimise your content for mobile devices as well.

Google has also updated its search engine to focus on websites that have also developed a mobile-friendly version. Make sure to check how your website looks on different browsers and different devices to ensure the best functioning version.

Improve user experience

User experience is one very huge factor in how your website does. A user-friendly website will keep its homepage tidy and its menu organised for easy navigation. With a clean webpage, visitors are more likely to stay on your site longer to browse.

You also want to adapt to the times and avoid chasing visitors away. Just as technology and information are changing rapidly, so are we. Such fast-paced lifestyles have become the norm for us city folks where efficiency is everything. Enhancing load time is one of the best ways you can ensure that visitors would want to browse your website again.

As unique as your website is, if the load time is slow, most people probably will not bother to wait around to find out just what you have to offer — even if your content is excellent. Avoid losing potential customers by testing the load time on your website and improving your interface!

There are plenty of companies that can provide you with services to update and improve your website. What you want to do is find one that understands your needs the most — as a brand and in your industry.

MIU, of course, offers this service as well, but don’t just take our word for it! Check out IT’s blog post on 11 of the best design agencies to help you figure out your webpage needs, and see the numerous projects we’ve worked on for our clients to get a sense of our style.

Top 3 Tips for an Effective Landing Page

Top 3 Tips for an Effective Landing Page

A good company will invest in their website design, but a smart company knows to invest in their landing page.

Sure, a great website design will make visitors more likely to remember your brand, but landing pages are equally if not more important, as these are the pages in which marketing campaigns will drive traffic to. Rather than visits on your homepage, conversions on your landing pages are the core marker of what makes your marketing campaign successful.

So how does one design a good landing page?

For a landing page to be persuasive and successfully convert visitors into consumers, they should check the following points. Read on for our tips on how to design a compelling landing page.

1. Come up with a strong headline

Top 3 Tips for an Effective Landing Page

The first thing that visitors will see when they access your landing page is your headline itself. Due to the research done on visual hierarchy, experts have found that users often scan information on a page in either a F-pattern or a Z-pattern. That means, the most crucial information should be placed right at the top.

This may explain why headlines are often big and bold, and occasionally come paired with a banner. But it isn’t enough for headlines to just be big — they have to stand out in terms of their content itself. Having a headline with a high emotional marketing value is guaranteed to capture your visitor’s attention. Be sure to use emotive words, adjectives and verbs. These are more likely to speak to the pain points of your specific audience.

2. Use a clean and minimalistic design

Top 3 Tips for an Effective Landing Page

Remember the F- and Z-pattern. The truth is, no visitors would want to click into your landing page just to see a bunch of text and images trying to sell you their product. In fact, they are most likely to briefly scan the information on the page before clicking away. Hence, you only have a few seconds to truly grab their attention and turn it into a conversion.

Content on your landing page should be bite-sized and straightforward, so that it doesn’t waste your visitors’ time. When you are succinct, visitors are more likely to understand how your product or service will be able to help them.

In order to do so, you want to engage people without being overly pushy. If you come across as too “salesy”, it might end up as a turn-off for your visitors and would not get you the clicks you need. Make sure your landing page is organised and simple, with just the necessary information conveyed. Other tiny details can be communicated across later on.

3. Have a clear CTA

Call-to-Action Buttons Which Convert

A landing page will not be complete without a proper call-to-action button. Make sure the CTA button is obvious and eye-catching — it quite literally is the whole point of a landing page. The wording in the button should be concise and appealing as well. This will help you get plenty of leads.

All in all, the main point of a landing page is to educate your visitors about your product or service without being overly draggy. By the time your visitors are done glimpsing at your page, they should be able to understand what it is you are offering and how it is able to help them. That way, they will be more inclined to click through.

If you’re still unsure about the best way to go about designing a landing page, why not engage in MIU’s services? From design to content creation, we would be able to go through every process step-by-step until you are satisfied with the end results. For more information, you can look at our portfolio of previous work we have done as well as contact us for a free consultation.

How Important Is a Website For a Small Business?

5 Reasons Why Rebranding Should Be Done By A Branding Agency

Website for small businesses, is it important? 

We cannot deny that competition amongst businesses these days is getting fiercer. With the pandemic sweeping the world, business owners are finding ways to keep their business running. Looking at the trends in the digital age of 2020, many business owners are utilizing the internet to further their business. There are many owners who have adapted to presenting their product digitally, so as to attract customers who do most of their transactions online.

Digital presence from the brand is not only capable of increasing sales through online purchases, but can also help the brand get closer to the customers or potential audience. Commonly, digital presence is how the brand is showing up on online media. This refers to any form of media that can be reached via the internet, such as websites, social media platforms, paid online ads, or search engine results. A digital presence cannot be any more vital for businesses right now because everyone around the world is using digital media to look for or purchase something that they want.

How to Create a Review Website? I DevTeam.SpaceBefore buying your product, customers will almost certainly try to find more information about it on the internet first (DevTeam)

According to research, 70-80% of customers will search online if they want to visit certain places or purchase a certain product. Search results will therefore greatly affect customer behaviour when they browse online. This can also be affected by reviews from previous customers who already bought the product or service. On the other hand, around 70% of customers will learn about the product through online content or articles, including reviews or product descriptions. (bluecorona, 2019)

As a form of digital presence, websites are essential pillars for brands to run their digital strategy. Business websites are a signal to potential customers about the credibility of your brand. 84% of customers believe a company with a website is more credible than the one who only has a social media page (Verisign, 2015). This credibility will make your business look more professional than the others. Some businesses might prioritize social media as their main outlet of promotion. However, social media has limitations such as image size and characters for product description amongst others.

From Field to Shelf – The environmental cost of online shopping ...Online shopping and online consumerism has become voraciously popular (From Field to Shelf)

Beyond that, websites can not only act as a place for selling your product but also provide additional value for potential customers. For example, many companies who own a website not only put their product catalogue but also provide their own blogging content as well. Oftentimes, we can find information related to the business in these blogs and educate potential customers more about the product or service you offer.

Having a website also will allow you to get potential customers through search engines, particularly Google, the biggest search engine to date. With the perfect SEO strategy, a well-optimized website can help a business rank well on search engines and attract new customers. It is no argument that the majority of customers would prioritize results on the first page of the search engine and ignore those that fall behind. 76% of business owners also agree that a website is a great way to find new customers (Verisign, 2015), besides direct marketing.

Brebeuf Jesuit - What is Your Goal? - YouTubeAs with doing anything business-related, map out your goals first before jumping into something . (Brebeuf Jesuit)

But before you start building a website for your business, ask yourself: what is the primary purpose of your website? Think about why you want to create a website and what you want to offer customers through this website. And always remember that user experience is an essential element for a website. As Gabriel Shaoolian, CEO of Blue Fountain Media, said, we have to think about specific user experience and the journey the user will go through as they navigate our website.

If you are still unfamiliar as to how to build a website for your business, there are many tools online that are able to guide you through the steps. Alternatively, you can choose to work together with a website design company or website design agency. A website design agency might offer various services, depending on what you need.

MIU - A Creative Agency for All Things Digital | express purpose …

As a digital creative agency based in Singapore that also offers website design services, MIU helps you generate new leads, keeps your existing customers engaged, and increases conversions through effective marketing campaigns. Through our web development and targeted SEO strategy, MIU not only helps you build a website, but also a platform where you can express your purpose towards your customers. Unlike many other website design agencies in Singapore, MIU provides continuous guidance and support throughout and beyond the contract. We believe in establishing reliable and meaningful partnerships with our clients, which go a long way.

No matter the size of your business, a website still plays an essential role as a marketing tool. With digital consumption showing no sign of slowing down, websites can be the spearhead of the marketing strategy for your business. From extensive business owners to small business owners, they believe that websites not only help to find new customers but also to grow their business. So if you’re ready to build a website for your business, start your journey with us now.