Ever since the launch of YouTube in 2005 and its subsequent acquisition by Google, the company has evolved from being a mere video repository into the largest online video platform online. On YouTube, you can view user-generated content as well as corporate content. Think about any topic. You’ll probably find it here.
A bit about the platform
In 2020, YouTube had a reach of over 74% in the USA while its penetration through mobile devices saw similar success around the world. In 2021 alone, the YouTube Music app was downloaded more than 5.1 million times from the Apple App Store and more than 5.2 million times from the Google Play Store.
In 2020, there were around 2.1 billion YouTube users from around the world. Its video streaming service is popular especially among the younger users, who use the platform to view the latest news or to see entertainment channels.
As for videos on YouTube
In August 2020 alone, more than 500 hours of video content were uploaded on the platform. That’s 500 hours of content uploaded every minute! This was certainly an increase in the number of uploads, and this was due to an increase in the appetite of the platform’s viewers. The most desired and viewed video content were on music, entertainment, people and popular blogs. Continue reading “Want to build your YouTube brand? Follow these 9 Steps to build a successful YouTube brand”