Yacht Show Singapore 2018
- MIU Blog
- 20 May 2020
The 8th edition of the Singapore Yacht Show was held at The ONE°15 Marina Sentosa Cove from the 12-15 April 2018.
The leading yacht and luxury show were sponsored and supported by the global yachting industry and the Singapore Tourism Board. The event provided marine lifestyle and thalassic seekers with an unparalleled opportunity to witness some of the world’s finest superyachts and boating brands in an elite and highly sociable setting.
Stamford Raffles stated that Singapore was a strategic port in the Early 1800s. Come 2018, our port is stronger than ever. We are ranked first in the list “Leading Maritime Capitals of the World”. Singapore is the world’s busiest container port and ambitious plans to build a highly-automated future mega port are in the works.
The criterions we ace in are:
Ports and logistics
Attractiveness and competitiveness
This globally-recognized exhibition symbolized luxury lifestyle and brought together the biggest number of world-class yachts in the whole of Asia, showcasing more regional premieres than any other event in the region.
The Marine industry plays a pivotal role in our economy. Heavily invested in traditional marketing there is a wide window for opportunity to test viability and prevalence on a digitized platform. Conversations with yacht enthusiasts, brokers, sailors, and adventurers gave us deep insight into the latest maritime trends and marketing strategies for innovative and advanced products.
As a Creative Media Agency, it was a privilege to understand the opportunity of experiencing an uncharted path. Our focus now is to formulate a high conversion content strategy for our marine clients using insightful trends of the online business and their domain expertise.
We are definitive to encounter further expanse through Customized Digital Marketing solutions for the yachting industry.
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