How to Update Your Digital Marketing Strategy
- Digital Marketing
- 18 February 2021
Spring cleaning is a necessary job in any household, but it’s also a necessary job for your digital marketing strategy. Your digital marketing strategy should be checked, measured, and revitalized a few times per year, and the end of the first quarter is the perfect time to take the first steps.
Logo And Design
The first thing to look at is the design aspects of your digital presence. You should check that your logo and designs work across all platforms. Make sure that it’s still relevant and that your customers and potential customers have a positive reaction to your design. You may need to update your logo to give it a fresh look or change any design elements that are outdated and no longer relevant.
In some cases, you may need to completely redesign your logo. You should also make sure that any changes are also updated on any physical promotional materials as well. Try a free logo app like Logo Creator to come up with some concepts for your business.
Your digital marketing strategy should have set out goals for your business. You need to look at whether these goals have been achieved. Use your key metrics to analyze what strategies worked well, and which didn’t. You should also assess your previous goals to make sure that they were achievable in the first place.
Set New Goals
When you set your new marketing goals, make sure that they are realistic, specific and achievable. You may also want to consider breaking wide goals down into smaller, more specific steps. Lastly, you should also set a realistic timeline for when you expect these goals to be met. You should have a master calendar for your digital marketing strategy, but you may want to have specific calendars for your social media campaigns, blog posts and email campaigns as well. Doing this means you can make sure that all posts and materials are going out on time.
Social Media Accounts
Social media is constantly evolving and changing with new sites and trends emerging all the time. It’s important that you keep your social media presence updated, relevant, on-trend, and consistent with your brand. This may mean updating profiles, creating new accounts, looking at which posts had the most reach and engagement, and updating your response policies. There are plenty of ways you can boost your social media shares to gain more exposure — check our article here for more details. If customers are reaching out to your business on social media, you need to make sure that responses are timely and appropriate.
Search engine optimization should be seen as a vital task. It’s incredibly important to keep up to date with SEO practices. These practices can evolve as the way people use search engines change. Check your page speeds, meta descriptions, content, images, readability and headers. Optimize every page. We’ve curated a list of SEO tools here that are not only free but perfect for beginners.
Re-examine your keywords. Remove any keywords that are no longer relevant, or have a low or no impression. Create a new list of targeted keywords. This will help you create a much more efficient strategy.
Look at your existing content and see which has the most engagement. Revamp lower performing content with fresh links and keywords. Make sure that the information in older posts is still relevant, or update it to include more recent data.
You can also plan out new content. Make a calendar of when each content should be posted. When you’re planning topics or posts, make sure that it is specific and readable. Large topics should be broken into a series of posts.
You should also check how your advertisements are performing. Look at your paid search ads. Examine which keywords are being used and if these need to be extended upon. You should also check the ad copy. Make sure that the copy is free of errors and that it is still relevant. For the best results, read up on our ultimate guide to advertising.