What B2B marketers need to know about LinkedIn’s new features?
- Digital Marketing
- 12 November 2021
The world of marketing is constantly evolving. And it has to evolve! Whether you talk about marketing strategies or marketing channels online, it all changes with time.
Take LinkedIn, for instance.
It is one of the top B2B marketing channels in the world. As such, any company that means something is most possibly on this marketing and networking channel.
LinkedIn understands the need of B2B marketers. That’s why it regularly rolls out new features to make their lives easier.
LinkedIn introduced its latest features to aid B2B marketers. Don’t’ discount these measures so fast, for as you’ll see, these are proving to be very useful already.
For instance, these measures allow companies to augment their reach while enjoying lower expenses and more time saved.
New features on LinkedIn for B2B marketing.
1. Paid boosts for posts:
The function of Boost is, basically, to make the work of marketers simple and efficient when it comes to low-cost ROI. If you have a post that is getting attention and engagement, you can now ‘Boost it’. What will that do? This function will allow you to instantly transform an organic post into a paid one, which increases the reach of your post to those who are outside your network. The best thing about this function is that your posts can begin as organic ones, and if they gain enough traction, you can turn them into paid content. Thus, there is no risk for you, and it is a no-cost investment to boot! You can now test various content pieces before turning them into paid media.
2. LinkedIn Events and Even ads:
With pandemic still affecting working from the office and face-to-face networking, virtual events is here to stay. Virtual events saw an explosion in 2020 and continue strong this year. LinkedIn is making the organization of virtual events easier with its very own LinkedIn Events. Through it, companies can get active RSVP headcount and contact info of attendees. LinkedIn Events aids marketers give customized events and unlocking unprecedented levels of customer retargeting due to RSVP forms being pre-populated with member information. For live events, the platform offers LinkedIn Live Events. You can now use it to broadcast on OBS, Zoom and other media. Lastly, we have Event Ads. This is something that allows B2B markets to attract attendees smartly. These ads give your prospective attendees all the necessary details like date, time, when and how to join.
3. Publish Long-Form content from Page Articles:
You already know how much Google Search loves long-form content, right? Well, you can now write long-form content on LinkedIn as well, so long as your target audience needs it. It ranks such content higher than smaller articles since they are more engaging, informative, and better for SEO. In addition, you also get analytics information about your readers on LinkedIn. Companies are already experimenting to get the approximate ratio of posting on LinkedIn and on their own websites.
4. Share your Customer Praises with Reviews and Ratings:
The ratings and review system is primarily for past clients of individuals and companies alike. When your customers provide glowing feedback, you can now share them with your connections and beyond. Reviews and ratings are given on the new, no-cost service page.
5. Use of LinkedIn Learning Hub Skill-Building Platform:
This is an entirely new introduction by the company. The skill-building platform expands on education that is available from traditional sources. Already, the new learning hub is changing the way people satisfy their curiosity and learn more about a subject. B2B marketers, who understand that the industry cannot do without constant education, can now use this resource to keep their professional skills updated at all times.
To sum up
As you have seen, there are as many as five of LinkedIn’s new features for B2B marketing. If your target audience is on this platform, then you may want to start using these soon.