HireRight

Project Background

HireRight is a human resource agency that offers an extensive range of global screening services that cater to a variety of employment needs. Their services are available in about 200 countries around the globe. HireRight was looking to improve their Google search rankings and increase their website traffic through search engine optimization (SEO). While HireRight has a great website with a range of cool features, their content was not optimized effectively to bring in lots of traffic. As a result, HireRight contacted MIU for our excellent SEO optimization services to increase website traffic as well as brand awareness in the various markets, namely Singapore, Hong Kong, India, Australia, and Japan.

Strategy

After productive discussions with HireRight, we gained a solid understanding of their positioning and hence proposed solutions that would increase their website traffic significantly.

• SEO optimized website and creative content curation to improve search ranking and website traffic for HireRight online

MIU discussed its strategies with HireRight and with good understanding, we kicked off the project together.

Available Resources

As a first step, we began to run performance checks and tests of how the website was doing. With the available resources, we gained detailed insights that would prove to be useful in creating our strategy.

• Google Webmaster
• SEO Performance Report

Approach

The SEO process for HireRight was not a simple task. We conducted comprehensive SEO research for each of the markets: Singapore, Hong Kong, India, Australia, and Japan. Along with that, what the competitors of HireRight were ranking for in each of these markets was also studied carefully. From all the research, we crafted an SEO content strategy for HireRight for its website content.

Results

With the SEO comprehensive content strategy, HireRight began to rank higher and higher on Google search. From this, they witnessed their website traffic increase significantly, along with a boost in their brand awareness.