Project BackgroundBorn and raised in Singapore, MiChat (pronounced as my-chat) is a social messaging platform for people to keep in touch with family and friends and make new friends as simple as chatting. In 2018, MiChat was one of the most downloaded free messaging apps in Indonesia. The App is available in Singapore, Indonesia, Malaysia, and India. However, MiChat was faced with a series of challenges that needed immediate attention. MiChat’s brand image and perception was clouded with negativity due to irresponsible user misuse, which is very common among social messaging apps these days. In addition to that, the lack of native content and media outreach did not help to provide the public with better understanding of the true vision and mission of the app. Despite MiChat being a great platform to stay connected through its unique features, the lack of proper demo prevented the right usage and image. MiChat connected with MIU shared the challenges that they faced in maintaining a positive and vibrant image for their brand, and requested for our PR & communication services.
StrategyAfter having a good understanding of MiChat’s positioning, goal and objective, we began to craft out a strategy to increase positive online visibility for both English and Bahasa Indonesia in 3 phases. Phase 1: Building the Foundation Phase 2: Initiating Media Outreach Phase 3: Initiating Influencer Outreach
- Website overhaul to improve MiChat’s brand identity communication and visibility online
- SEO optimized website and content to improve positive search intent for MiChat online
- Media outreach to grow positive mentions and discussions online for MiChat
- Influencer outreach to grow positive mentions and discussions online for MiChat
Available ResourcesAs a first step we began to run performance checks and tests of how the website was doing. With the available resources, we gained detailed insights which would prove to be useful in creating our strategy.
- Google Webmaster
- SEO Performance Report