Palau is a cluster of the Caroline Islands located in the Western Pacific Ocean near the Philippines known for Scuba Diving and jellyfish lakes. Due to its difficult geographic environment, spread across 300 islands, it is unsuitable for fixed widespread telecommunication services. In concerns with the lack of formal telecom regulations, there was an agreement between the Asian Development Bank and the Republic of Palau for an International submarine cable project in 2016. Thus, PT Waves, in collaboration with Fairwaves, officially came into existence in Feb. 2018. Stepping in unchartered territory and difficult terrain to establish a telecommunication market, MIU was obliged to step forward and collaborate with the Head at PT (PalauTel) Waves, Mr. Sam, and Mr. Alexander from Fairwaves to take forward this massive venture.
Strategy After a clear understanding of the new Telecom brand and its vision, we charted out a path to build a telecommunications market from scratch.
- Develop and Design the Brand guideline and Logo
- Website Design
- Social Media Setup & Marketing
- Design the Sim Card
- Develop Tariff and Tourist Sim Packages
- Build Brand Awareness
- Connect with and Educate Customers
- Involve in digital and traditional advertising strategies
- Product Launch Marketing Strategy
The legal collaborations between the government and the telco company was a relief to start off with. Fariwaves' seamless technology that integrates with GSM/UMTS/LTE, including roaming, was an added boost to begin our marketing campaign and showcase our client's service that provides an efficient and awarding telecom service. The islands of Palau had a great potential market due to the small size, but it was difficult for market research due to the distributed population over a series of islands.
We underwent thorough research for the Brand and Sim card design, keeping in mind the Godly beauty of the Pristine Palau islands. The purpose of providing the best to the residents and tourists hailed the core of our brand narrative. Designing brand collaterals ( Simcard, Website, Flyer, Vouchers, Social pages) and reaching out to local vendors, hotels, and resorts; we made sure our customers became our marketers. A permanent PT Waves booth has been set up at the Roman Tmetuchl International Airport for immediate connection after you land.
PT Waves has become the new low-cost mobile operator with Fairwaves technology. The network was built under 5 times less the cost than traditional solutions and in a record time of just a few months. A lower investment enabled PT Waves to make mobile communication affordable throughout the country. Competitive tariff plans and internet packages benefit residents as well as tourists. MIU efficiently tailored the Brand and Product strategy and Sim-card Design guidelines to appeal to the client and the customers.