Kofrika Branding

Kofrika is a Singapore-based coffee brand bringing premium, ethically sourced brews to Southeast Asian consumers. Our collaboration focused on concise branding and refreshed packaging design.

Tags

Packaging Design

Visual Branding

client

Kofrika

Kofrika

Service

reach

Year

2024

Impact
Impact
25+

100+ Social Media Collaterals

25+

100+ Social Media Collaterals

1%

10% Increased Revenue

1%

10% Increased Revenue

1+

10+ Blog Articles

1+

10+ Blog Articles

20%

70% Increase in Followers

20%

70% Increase in Followers

image
Concept

Our creative direction utilised vibrant colours to paint a more approachable brand identity for coffee novices; making great coffee accessible to the average consumer.

Challenge

Balancing approachable design with Kofrika’s artisanal quality led us to explore several design iterations across digital and print touchpoints. The result was concise visual branding that remained consistent from product packaging to social media, allowing the brand’s premium service to stand out amongst local and global competitors.