SPD 60th Anniversary

For SPD’s 60th anniversary, we designed a commemorative logo and accompanying collaterals that encapsulate their journey and milestones.

Tags

Logo Design

Key Visuals

Branding

Annual report

client

SPD Singapore

SPD Singapore

Service

identity

Year

2024

Impact
2+

10+ Physical Collaterals

2+

10+ Physical Collaterals

2+

10+ Physical Collaterals

1

2 annual reports

1

2 annual reports

1

2 annual reports

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Concept

We set out to craft a visual identity that honoured six decades of dedication, growth, and impact. The commemorative logo was designed to symbolise both heritage and progress, capturing the organisation’s strong national presence and highlighting their future-forward ethos.

Challenge

From strategy to print, precision and consistency were critical across every touchpoint. Maintaining a high level of quality for the public, Ministers, and key stakeholders informed our efficiency, ultimately ensuring seamless production.