MG Motor

We managed the branding and social media for Morris Garages (MG) SG, fine-tuning their brand identity to align with their uniquely Singaporean ethos of luxury service.

Impact

10+

50+ Social Media Collaterals

10+

50+ Social Media Collaterals

10+

50+ Social Media Collaterals

Start with Coffee.
Leave with Clarity.

One conversation is all it takes.
Get practical insights, expert perspective, and a clearer direction. No pressure, just a great coffee and better thinking.

I'm ready

Start with Coffee.
Leave with Clarity.

One conversation is all it takes.
Get practical insights, expert perspective, and a clearer direction. No pressure, just a great coffee and better thinking.

I'm ready

Concept

We elevated their social media presence to embody modern British luxury – tailored for the Singapore market. Heritage blended with innovation ushered the legacy brand into the modern car enthusiast’s view.

Challenge

A luxury rebrand aimed solely at the Singapore audience meant our monthly social media calendars focused on each MG car model’s craftsmanship, features, and style. We positioned luxury as a balance of prestige and reliability, with MG as the brand for every need.