Scholastic
Scholastic launched Literacy Pro Family, an eBook library designed for parents and children. Entrusted with managing the project collaterals, we focused on engaging parents, educators, and schools to drive app sign-ups. Our designs for the product brochure, pamphlet, and manual blended visual appeal with clarity, ensuring both parents and children could easily navigate the app’s features. Through intuitive content maps, we simplified the user journey, enabling seamless adoption.
Tags
Corporate Brochure
Content Strategy and Design
Design Collaterals
client
Service
reach
Year
2021
Concept
We created clear, visually engaging collaterals in the form of brochures, pamphlets, and manuals that spoke to both parents and children. The goal was to simplify the app experience and boost user adoption through an intuitive, family-friendly design.
Challenge
We needed to communicate complex app features to a wide audience: parents, educators, and schools, each with different priorities. The key challenge was making the content both informative and easy to navigate, especially for users unfamiliar with educational tech.
