Classique Elements

Project Background

Classique Elements is a company that offers a wide range of kitchen and service equipment, including industrial, commercial, and domestic appliances. The client was looking to rebrand their company to boost brand awareness and target a wider audience. At the same time, they wanted to create a stronger online presence as well. With those requirements in mind, Classique Elements approached MIU for our expertise in this field, and to provide a creative solution that would yield tangible results.

Strategy

We discussed what’s the story behind the brand and how we could go about expressing what they do clearly. We began strategizing on branding and designs.

• Develop and design the logos for EzyCook, EzyFrost, and EzyLite brands under Classique Elements
• Generate the UI/UX of their new website and B2B app

Available Resources

We followed the agile project management methodology for executing the graphic design projects and website's UI/UX design process. The process workflow was set up in the cloud-based Trello Tool. With the available resources, we began to work on the logo and website design ideas. Deliverables for Classique Elements included brand logos, creative product labels, packaging design templates, business card designs, website and app designs, etc.

Approach

We set up a proper communication plan and channel with the customer and provided timely updates on the project status including any adjustment of timeline and scope. We also covered implementation gaps due to various constraints and included the workaround and mitigation plan.

Results

At the end of the project, Classique Elements had in their possession a collection of vibrant logos and designs that they utilized. With a fresher brand image, Classique Elements began their pursuit of expanding their business and attracted more customers.