WHAT DOES EDG SUPPORT?The grant funds qualifying project costs namely third party consultancy fees, software and equipment, and internal manpower cost. As announced at Supplementary Budget 2020, the maximum support level will be raised to 80% from 1 April 2020 to 31 December 2020. For enterprises that are most severely impacted by COVID-19, the maximum support level may be raised to 90% on a case-by-case basis.
Projects under Core Capabilities, Strategic Brand and Marketing Development, help businesses prepare for growth and transformation by strengthening their business foundations. To help your company better capture target audiences and markets by differentiating your brand, and your products and services.
Consultation of business, brand and marketing direction
Diagnosis and gap analysis of your company
Assessment of internal and external factors, such as strengths and weaknesses, and competition
Primary or secondary research
Recommendations and plans for implementation
Training & Workshops will be provided
Development of effective brand strategy that appeals to targeted consumers and offers differentiated proposition from the competition
Assessment of a brand’s financial value and identification of brand levers
Development of a strategic plan to optimise marketing resources and improve customer communications
Be registered and operating in Singapore
Have a minimum of 30% local shareholding
Be in a financially viable position to start and complete the project