Project BackgroundAvro Solutions is a Singapore-based company that provides solutions, from engine performance products to nutritional human performance enhancers. The client aimed to execute a product relaunch campaign to improve its brand awareness and communicate its product offerings. At the same time, they hoped to create awareness about their affiliation program to reach out to existing affiliates and engage new ones. For this, they required constant communication with the user base; to test the popularity and viability of their products, and collect opinions about the prospective promotions they plan to arrange. Hence, they engaged MIU to develop an entire marketing automation process, design marketing content to suit various user segmentation, and design their product packages.
StrategyUnderstanding Avro Solution’s positioning and its products gave us a clear picture of how to strategize on marketing automation and branding.
- Design marketing communication collaterals to support marketing campaigns
- Strategizing basic marketing campaign and build a framework for affiliates to facilitate marketing digital marketing
- Marketing automation installation and configuration with expert support