Singapore Government Accelerates the Pace of Vaccination
- Ad Reviews
- 09 July 2021
Mr. Prime Minister shows you the way out from this pandemic-struck situation
The Singapore Government is up in arms to deal with the stubborn Covid19 as it threatens its variants. In a bid to accelerate the pace of vaccination and mass testing gov.sg released another motivating video – Together, towards a new normal.
“In the new normal, covid-19 will not dominate our lives. To keep our people safe, while reopening progressively, we have to test, we have to trace, we have to vaccinate,” says honourable Prime Minister Lee Hsien Loong. The video reflects the nation’s assertive stance taken by the government to deal with the pandemic that’s growing in intensity with every wave.
The video opens up with a refreshing view of the iconic Jewel at Changi Airport. A lady resembling an air hostess reminds the viewers about the ‘new beginning’. The three new strategies to get to it are test, trace and vaccinate. It introduces the audience to the covid19 self-testing tool that’s easy to use and authentic. Characters in the video are young and vibrant with oozing positivity that captivates viewers’ attention and makes them open to the message; without any sign of difference. It takes the audience to the solution of a critical situation that they are in. “In the likely event of our country’s reopening, vaccinate, stay safe. It’ll keep Singapore going.” It is what we all wanted to have for so long.
The latest video gives you hope and build a sense of inclusive responsibility in all of us to make it happen.
“Let’s test. Let’s trace. Let’s vaccinate.”