Trendy Instagram Ideas For 2023
- Digital Marketing
- 13 June 2023
Think about this: it’s a new year, and you’re looking through your brand’s Instagram accounts to revisit old content. Something feels off. Maybe your content is getting a little stale. Or you’re waiting for that creative spark to make content that doesn’t fall flat. Your audiences aren’t engaging with your posts as often as they used to. You may have even entertained the radical idea of abandoning Instagram altogether.
But Instagram is still alive, contrary to what some rumors suggest. The stalwart social media application has consistently evolved to keep up with the latest trends. It remains a crucial platform for creators and brands to stay in touch with their customer base. Instagram is one of the main touchpoints for people to find information about your brand. So, don’t dismiss Instagram from your toolbox of content-sharing channels yet.
Entering 2023 doesn’t mean you have to spring-clean everything from the previous year. Sometimes, you need a different way of presenting old content ideas to revive your engagement numbers again. We’ve compiled ideas for inspiring things to try on Instagram with your brand. Go through the list and pick a few that excite you – or try them all!
Engaging Instagram Ideas For 2023
The main goal of your Instagram strategy should be to engage your audience. Audience engagement gets people talking and gives your brand a leg-up in the Instagram algorithm race. These ideas for 2023 will help you vary the type of content you post to increase engagement and brand awareness.
Informative Things To Try On Instagram: How To Do This (And Much More) With Short Guides And Tutorials
Forget boring instructional manuals and lists – use video tutorials to answer all your customers’ questions instead. Post video guides catering to customer inquiries and commonly-faced issues. You could teach audiences how to place an order, fill out a form, or set up your product or service. For instance, Zoom uploads short ‘pro-tip’ Instagram reels teaching customers how to use its application functions. These bite-sized tutorials convey small, digestible pieces of information to audiences. It’s perfect for capturing and retaining audience attention.
You could also add some guided videos closely related to your brand products. For instance, a small food business might post a how-to video on food decoration ideas for birthday celebrations. Feature your products and services as options in these videos; intrigued audiences may check out your page.
Pick relevant topics for your target audience to give them the information they want. Provide valuable content to your customers, and they’ll look up to your brand for authoritative data in the future. It boosts your credibility as a subject area expert in your industry.
Lastly, consider hosting a live Q&A session to address frequently asked questions. ‘Lives’ are one of the most helpful things to try on Instagram to answer customer queries effectively. Use ‘Instagram Lives’ to directly connect with your audience and answer the questions in the chat box. It heightens the sense of immediacy and closeness with your audience, boosting their trust in your brand.
Relatable Things To Try On Instagram: A Day In My Life, Or What Goes On Behind The Scenes
There’s no better way to enhance the human connection between your team and customers than candid videos. User-generated content posted by influencers evokes trust and rapport with followers because of its honesty and transparency. Use this influencer marketing strategy to make your brand feel more relatable and personable.
Create behind-the-scenes reels showcasing what goes on in your business’s day-to-day operations. You can do this through vlogs, team member introductions, or group interviews. Take a few team selfies and fun shots during company bonding sessions. Combine photos and videos into one Instagram post to make a dynamic slideshow for followers to scroll through.
You could also do “a day in my life” videos and get staff to vlog about their daily work life. You can also film process clips to show customers how you make your products. Some small businesses film and upload “pack an order with me” videos to show the packaging and delivery processes. Some also compile honest “blooper reels” to show outtakes and rejected product shots.
‘Behind-the-scenes’ videos make a brand more transparent and relatable, with honest communication, increasing customers’ trust. Audiences will better appreciate your hard work in creating quality products and services. It humanizes your brand and strengthens connections between your staff and the customers they serve.
Cool Things To Try On Instagram: Up Your Reel Editing Game
You can quickly assemble a basic transition reel with many free mobile phone editing applications. Experiment with stop-motion, zoom-ins, and close-ups for interesting visual effects. As simple as it sounds, a well-edited Instagram reel has high replay value as it’s mesmerizing and satisfying to watch. It captivates audiences quickly and is perfect for the short attention spans of your Gen Z audiences.
Be bold and take inspiration from other popular social media platforms too! TikTok video edits are a goldmine for new content ideas and viral microtrends. You can discover new audio and visual effects ideas for your Instagram reels.
Funny Things To Try On Instagram: Make Them Laugh
Humor is an excellent ingredient for creating relatable content because who doesn’t love a good laugh? Witty content is one of the defining characteristics of great Instagram ideas for 2023. Research by IPSOS shows that 81% of consumers love it when brands create humorous content. Tickle your audiences’ funny bone with memes, candid reaction videos, quirky jokes, or ingenious wordplay.
Memorable Things To Try On Instagram: Archive Your Best Moments And Thank Followers For Their Support
You can also balance your humor with sentimentality. Post a thank-you note to your followers when you hit social media follower milestones. Or, compile nostalgic year-end rewind reels to compile your most memorable company events and achievements. These are a beautiful testament to your brand’s progress and growth. It’s one of our most memorable Instagram ideas for 2023. An archive reel is also an excellent opportunity to thank your customers for their support!
Thrilling Things To Try On Instagram: Sneak Peeks And Countdowns
Generate hype with an Instagram story countdown for a new product launch, a contest, or a milestone giveaway. Countdowns create suspense and excitement, increasing audience engagement when they subscribe for timer notifications. To up the ante, post sneak peeks of upcoming content and get audiences to comment on their thoughts. It encourages audiences to engage actively with your content. Remember to share your links and posts on the Instagram story, too, as only some people scroll through their feeds.
Unexpected Things To Try On Instagram: Ask Your Audience For Ideas Instead
Use content to ask your audiences a question. Ask them for ideas, answers, and opinions – you’d be delighted at how many of them respond to your post. Get them to ‘Caption This!’ with a witty tagline and test their creativity. Upload meme-worthy photos, puzzles, or abstract images with no context. Next, ask your audience to come up with a caption. Feature the best answer on your Instagram story and tag the user to give them a shoutout. Remember to post the runner-ups and honorable mentions too! It drives discussion and engagement in the comments section.
Buzzworthy Things To Try On Instagram: Quizzes And Giveaways (People Love Competitions And Free Stuff)
People love the thrill of competitions and the prospect of free things. An effective way to increase visibility and engagement on your posts is to host a giveaway or a contest. Get your followers to share the post and tag people – their friends, family members, and colleagues, to join the competition. You’ll usually gain new followers as more people discover your brand page during the giveaway period. It spreads your content to new audiences and potential customers, increasing brand awareness. There’s nothing wrong with some friendly competition where people try their luck to be one of the winners. It’s fun and exciting for everyone, and you’ll boost peoples’ positive impressions of your brand.
Traditional Things To Try On Instagram: Show Off Those Glowing Testimonials
Customer reviews are the foundation for your brand to grow and expand. It’s the reason why traditional testimonials are the tried-and-tested, old-but-gold method of building an excellent brand reputation. Customers usually check online reviews when deciding whether to buy from a brand. Use positive customer testimonials as leverage to convince potential customers of your brand’s trustworthiness. Feature great testimonials on your Instagram feed, and thank the reviewers for their support. Also, try reposting user reviews on Instagram, such as Instagram story mentions. Social proof increases your brand’s reliability and customer trust; it’s a critical part of your Instagram marketing strategy.
After reading our list of things to try on Instagram, it’s time for you to start creating your content. Choose what fits your brand and target audience best, and most importantly, have fun while doing it. Good luck!
- 19 September 2023