How to get more viewers by using Keywords on your YouTube Video
- Digital Marketing
- 01 October 2021
Nowadays, if it is not on some screen, people get bored quickly. However, they get around this issue by enhancing their knowledge and skills through audio-visual aids like videos.
Whether you are an individual online influencer or a company that wishes to get full video views on YouTube, there is a certain proven way to do that.
It is essential to niche down here
YouTube makes money from ads. Whenever any video is created and uploaded, YouTube generates revenues from the number of online viewers. It also earns when people subscribe to the channel and react to it. Additionally, it makes revenue when people watch its ads and buy through them.
It is, therefore, in the interest of YouTube to keep people on their platform so that they can show more ads. Therefore YouTube authorities always recommend similar videos on the sidebar.
Making related videos about topics people are looking for
A better way to perform this task is to go for the topics having search potential.
For example, according to a U.S.A survey report, the query “best camera for YouTube” generates about 3,400 monthly searches and about 6100 monthly searches worldwide.
According to the latest survey report, YouTube ranks among the world’s second-most viewed websites. More than two billion people, i.e. almost one-third of net users all over the globe, view YouTube every month.
However, there are certain matters which are not counted as a view on YouTube. Its algorithm is designed to disregard any plays that may look like automated ones. It counts the number of times an actual human watched over your video on purpose. If a single user or bot refreshes a video repeatedly, or if a website auto-plays a video, these views are not counted as your actual view numbers.
Implementation of proper Keywords in respective places plays an important role here. For instance, a company dealing with smartphones may provide this type of keyword to attract online viewers:-
- Get the best quality mobile phone
- Displaying ads on YouTube for top-rated smartphones
- World-class android phones in the year 2021
Get yourself familiar with YouTube Search Engine Optimization
Like any other search engine, YouTube uses a handful of ranking factors to organize the search results. Understanding SEO in YouTube, its primary ranking factors to organize its search engine and how you may appeal to them forms a crucial factor of getting more views on YouTube.
Now let’s discuss on what are the ranking signals
Ranking signals or ranking factors are a specific characteristic of a website that determines the position in the search engine. All ranking factors combine various forms of the algorithm of a search engine. How the algorithm works, nobody knows. The factors deciding the order of the search engine result pages are unknown unless you are an SEO professional.
One significant factor here is target keywords. Without that application, nothing can be optimized.
After preparing a list of topics, you require to go ahead and type them one after another into the YouTube search bar. YouTube generates a list of search queries, and each suggestion is something that’s been searched constantly by YouTube users. These online searchers can be vital for a target keyword.
It is important to remember that some keywords are more competitive than others. The user may get an idea of how competitive each of the keywords may be by taking help from Word Stream’s Free Keyword Tool.
While deciding on exactly where to place your video in the search results for a particular query, remember- “YouTube generally looks at a number of attributes.” The most important one is the title given for your video. Therefore, when you want your video to rank for a specific keyword, the keyword needs to be shown in the caption.
Using Bogy Thumbnails
A large percentage of online viewers always prefer going for thumbnails. If the thumbnail is attractive, they will click those. Unfortunately, this is misused often for clickbait. Apart from ordinary thumbnails, bogey thumbnails generally use four types of colours: blue, orange, green, and yellow.
Ensure your YouTube basics are up to snuff
Look at the fundamentals first and then go for the advanced lessons. Knowing the entire list of beginner tips on YouTube and then trying to apply advanced tactics is vital. Finally, go for up-to-date contact information to keep in touch with potential and future brand partners.
What’s the role of these multi-colour thumbnails?
When online viewers look into YouTube’s most popular videos, they get access to thumbnails with colour variations of white, black and red. In case you are using the exact coloured thumbnails, be sure that your video will blend in.
Using bogy thumbnails comes in handy when doing this. It ensures your video stands out and grabs more attention from the viewers.
Use such SEO tactics that are eye-catching
Try to sort out names for your playlist which evokes interest and admiration in the mind of viewers. For example: “Expertise your skills in SEO strategies and Case studies by our concern.” It will indeed develop an interest in the mind of online viewers.
Try to optimize your video for subscription, likes and comments. The questions related to the number of people engage with your video is critical. A study conducted on YouTube search engine ranking factors reveals a significant correlation between ranking in YouTube and the user engagement factor.
Improve the session time for your channel
Session time is an essential factor apart from audience attention or retention and viewing time. Session time or Session Watch Time is the total amount of time someone spends on YouTube after watching a video.
If someone leaves YouTube within a short period is going to hurt the session time of your channel. But in case the person stays on YouTube, it will increase your channel’s session time.
Best way to improve session time
On the channel page, promote your very best video to generate interest among the viewers.
To optimize your end screen for getting more views
From your channel, select a popular video.
How to do it?
Just head over to the YouTube Studio and sort out videos that have already generated lots of views for the last three months.
You can sort out a video from your channel which someone will like to watch after watching your popular video, and at the end of the video, feature that content.
Finally, link that video to your End Screen.
Sharing a video on social media generates high traffic
Like YouTube, Facebook, Twitter, and related other social media sites, always try to keep people on their platforms.
If someone posts a link to your YouTube video, their algorithm will surely hide the post from followers to keep their viewers engaged). So the best possible way to meet the solution is to upload a clip from your YouTube Video as a native video to be accepted and promoted on the social media platform.
Pick the best time to upload your video in a particular time slot. This should be when your target audience is available on the platform. On YouTube, there is no specific schedule when your subscribers are available online.
Therefore, you need to test out timings to determine which time slot is best for your audience. Testing a few times on different days and times to see what works best for your channel is a recommended step. There’s a tool like VidIQ to analyze your channel for the best possible time for posting.
Card Bridge Technique is another best possible way to boost your session time and YouTube views. First of all, look at the audience retention report for any specific video you have posted earlier. Next, have a card appear at that time.
The card at the end of your video, or even in its middle, ends people away to another of your video. Therefore, your audience remains on your channel and does not go to your competitors.
YouTube Home Page forms a great source of view for the newly uploaded videos. YouTube homepage is highly personalized. Get featured on the homepage generally refers to getting on the homepage for users already signed in. Here are the primary ways to boost the odds that your video will appear on people’s homepages.
Promote your video in the first 48 hours after it goes live. YouTube homepage algorithm generally promotes those videos having two main factors:
Either they are new, or they are popular.
And whenever you get lots of viewers on your new video, YouTube will be ready to feature it on their homepage.
To sum up
We hope you have enjoyed these 10 ways to get more views on YouTube in 2021. We also hope that it will bring you fantastic results.