A graphic designer is one who is involved in developing visual communications intended to transmit messages. Such messages can be meant to be disseminated in any media thinkable, from infographics, videos, and of course, standalone graphics.
It also involves creating web page layout, visual hierarchy online, and more.
What is graphic design?
Graphic design is the art of creating appealing visual content.
Besides applying page layout techniques and visual hierarchy, designers use typography and images to meet the user’s specific requirements. To optimize the UX (or User Experience) primarily, they focus on the logic of displaying elements in an interactive design.
Types of graphic design
There are eight different types of graphic designing:
1. Visual Identity Graphic Design
2. Marketing and Advertising Graphic Design
3. Web Design comes under a specific discipline of Graphic design
4. Package Design
5. Graphic Design for Publications
6. Motion Graphic Design
7. Illustration Graphic Design
8. Environmental Design
There are a few critical takeaways for upcoming graphic design trends in 2022
According to the conventional way of graphic design, minimalism includes a combination of black text with a white background, due to which images lack brightness and colourfulness. It is a warm palette mainly consisting of traditional black and white colours, but recently a number of new software have completely changed the concept of “Minimalistic design”.
Today, graphic design has colour palettes primarily based on a neutral colour scheme. The central concept is that using a two-colour palette and pairing it with one accent colour is the perfect choice for a minimal graphic design.
Already several MNCs, including global giants like Apple Inc., have implemented muted and neutral colour palettes in their marketing messages.
A range of colour palettes may exist, but that does not prove to be an obstacle for graphic designers. They successfully make a beautiful combination of sophisticated design with traditional minimalism.
Colours and creativity proved to be an added advantage for many reputed brands in the market. This has led to the dismissing of several unnecessary elements and gave due consideration to visual effects.
Attention to Inclusion
Black Live Matter is a socio-political movement in the USA. It developed right after the death of a few black men and women in the hands of U.S. policemen. It is commonly believed that these are hate crimes fed by generations of racial hatred and prejudice based on skin colour.
This movement still inspires people all over the globe, but particularly graphic designers. The historical gesture so touches the graphic designers or professionals that they still portray black people in inspiring works of art. The purpose of this movement within the ranks of graphic designers shall be to highlight various cultures, beliefs and prejudices.
More and more geometric shapes have shown up in this year’s artworks and graphic designs. Wherever you look, you’ll see designers use such shapes in their work while replacing abstract ones which were used to define graphics earlier.
You can combine them with any image and create a unique mix of unusual details. They became popular with many companies such as Rivet, Zendesk, and Venngage.
Apart from the images, you can use shapes to represent data points, display content, and even reflect your brand.
Even better, when combined with muted colours, these shapes create client-friendly text and stunning visual effects.
In recent years, it has been seen that more and more geometric shapes are applied in graphic design. Designers are replacing old abstract designs on graphics with geometrical shapes, combining them with any image. This results in the development of a unique mix of unusual details. These are becoming popular with several major industries such as Rivet, Zendesk and Venngage.
Some of the top upcoming graphic design trends for 2022
Graphic design is an interesting topic because of the slow and gradual trends. A graphic designer may not be required to use the latest graphic designing trends and their regular work. However, picking up new ideas, inspirations and techniques are essential. These are some trends that are shaping the industry.
Some of these latest trends adopted by professionals are as follows:-
Several projects related to graphic design such as website design, event posters and print collateral implement Inclusive Visuals. It comprises illustrations, icons, videos, images, sound and voices.
Earlier it was enough to include a white male to represent the public by default in most images. Now, graphic designers are including people of all races, genders, ability levels and sizes. This development is to make projects more inclusive, and this is a part of a broader effort trickled into the graphic design space.
It’s nice to allow projects to reach a wider audience while providing a new set of design options. This graphic trend is visual and is also done to make one feel good about the company or project itself.
Background patterns are bolder
It is time to forget traditional and limited styles and think of something more expansive, bolder, and inclusive. It involves making bold divisions between the background and the foreground of an image. This trend in graphic design is welcoming because it attracts the viewers’ attention.
Text Layer Effects
For a long time, the layered text effect has been a design technique for graphic design print. Recently, it is becoming a trend for website design projects as well.
By layering text effects, including its colour, motion, size, etc., the designer can turn typography into the dominant visual impact in the design.
It is a big concern for the designers to decide whether to mask or not to mask the images and photos. If there is a demand for designing faceless imagery, it includes many silhouettes or images that project people from the background.
What is the purpose behind faceless imagery?
It helps the designers to serve two purposes.
It assists them in working with images already placed with some brand in the market, i.e. not to be under any violation of legal acts related to copywriting.
Also, it saves them time and energy to retake the photos and adheres to health and societal norms.
Oversizing the design elements
It is another essential aspect of digital projects. Several oversized elements combined with scroll effects and animation helps the viewer to get a glimpse of the rest of the picture.
In the case of oversized elements, there is the possibility of design elements overlapping. For instance, an image may overlap the text. The technique may not be highly recommended, but its popularity is increasing.
This works only with simple typography where only a couple of words are understandable while the rest are covered. The result can be impressive and impactful.
Experimental typefaces are inclusive of anything different from the traditional model. It may include fonts with edgy and funky lines, experimental strokes, animation, 3D elements, colour, illustrations and styling elements. There are speciality fonts that come in all manner of styles and options. These are attractive and give each project a unique and personalized feeling.
To sum up
In 2022, we may see some design trends which may not be in this topic. But you can be sure of one thing. The trends mentioned here, are here to stay. And these won’t be only for 2022, but for several subsequent years as well. If you are a graphic designer or work in an office where you have a graphic designing department, these are trends you have to know about to stay competitive.
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