Email Marketing — the What and the Why

Email Marketing — the What and the Why

We’ve talked plenty about the types of digital marketing there is on our blog. Now it’s time to delve into one such type — email marketing. What exactly is an email marketing campaign and why should you run it for your business?

Email marketing is exactly as it sounds. It’s a series of emails that companies send out to their customers to update them on what’s going on with their brand. These can include events, promotions, news, and many more.

There are plenty of reasons for a business to start an email marketing campaign, of which one is that it is the most effective marketing channel. Emails have been said to offer the highest ROI, of up to 4400%! In fact, research has shown that there has been a huge increase in email engagement just over the past year alone.

Email marketing is also one of the most measurable channels. From click-throughs to conversion rates, it is a lot easier to gauge how your campaign is doing — more so if you’re doing something right.

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How to Run Your Own Email Marketing Campaign

Now that we’ve gotten the importance of email marketing out of the way, it’s time for you to actually start your own campaign. Not sure where to begin? Fret not. Here’s our comprehensive guide to creating your own email marketing campaign, step-by-step.

1. Build your subscriber list

Check List Clip Art

Before you can even begin sending out emails, you need recipients to send these emails to. This is where you should build your subscriber list to help you get the ball rolling. There are a few ways to do so.

First off, you could create a signup form on your website where you offer a newsletter or product updates. Consumers who are interested will generally want to sign up for it. However, you might notice that this method does not always work. Alternatively, you can offer something for free (known as a lead magnet or an opt-in bribe) in return for an email address. Make sure your opt-in bribe actually offers value to your visitors, so that they are willing to share their addresses with you.

Next, you need an opt-in form. The most successful areas of a website that generally sees conversions from an opt-in form include the welcome page, the header, footer, as well as the sidebar. You could even have a slider or a lightbox to place your opt-in form. Ultimately, it’s up to you to decide where would be the most aesthetic and engaging place to put it.

Never buy an email list. Most of the time, your emails will get identified as spam and end up being ineffective. Additionally, you are more likely to get higher unsubscribe rates as well. Getting permission is more important if you want your campaign to be successful.

2. Decide what to write

Blogging And Content

Now that you have your email list, you can begin creating content for it. Make sure your content is compelling and captivating, or you’ll see just as many people unsubscribe as quickly as they signed up.

There are a few different types of email marketing campaigns you could run. These can be split into three broad categories — marketing emails, transactional emails, and operational emails.

Marketing emails include anything from newsletters, invitations, press releases, to sales promotions. The main aim of marketing emails is to stay in touch with your consumers and to keep communication flowing. This way, your brand remains present and relevant in their daily lives.

Transactional emails are usually automated and are triggered only after some sort of activity from your consumers. These include registration confirmations, received payments, and order tracking emails. A great way to start your email marketing campaign is via your first follow-up email, which can be a welcome message of sorts. You can engage an email service provider such as Campaign Monitor to create an autoresponder sequence for this.

Lastly, operational emails generally contain important information about your business that goes beyond your products or services. This includes anything that affects your service availability such as maintenance plans. While it may not seem important to keep your consumers updated about such news, it is a great way to remind them of the value you provide.

3. Make it personal

Anu Cliparts Black And White Png Black And White Stock - Black And White Communication Clipart, Transparent Png - kindpng
Segmentation is essential in giving your emails that personal touch. (Source: KindPNG)

Take your email marketing campaign a step further by segmenting your list. This means having more targeted groups to send different emails to — that way, your emails feel more personal.  Research found that marketers who used segmented campaigns observed up to a 76% increase in revenue! This helps in boosting your clickthrough rates while decreasing unsubscribe rates.

Consumers can be segmented into different categories such as preferences, location, open rate, inactivity, and even shopping cart abandonment. Ever received an email when you close a website without checking out? That’s exactly what segmentation is all about.

Through email segmentation, you can reward more active consumers with a special offer, while nudging those who are inactive to take the next step. Even if they end up unsubscribing, this is only going towards keeping your subscriber list fresh and maintaining your bounce rates.

4. Design your emails appropriately

Email Newsletter Design: Structuring The Perfect Newsletter in 2020
Email designs are so important – they are your first impression. (Source: Moosend)

It is not enough to have intriguing and compelling content. The outlook of your emails has to be attractive enough to make your readers want to click through. Having plenty of images in your email always works in your favour (as long as they are not messy and cluttered!). 90% of information processed by the human brain tends to be visual, so the design of your emails are of extreme importance.

Not only that but make sure your subject line stands out so that your emails are being opened in the first place. Did you know that 47% of all emails are being opened based on the subject line alone? Talk about making a good first impression!

More importantly, your emails have to be mobile-friendly. Why? 61.9% of all emails are being opened on mobile. In fact, those that aren’t optimised on mobile devices get deleted by 75% of your readers — or worse still, they will unsubscribe!

Speaking of unsubscribing, you want to make it easy for your subscribers to do just that. Yes — you heard that right. It may seem counterintuitive by giving your readers the chance to opt out, but readers who want to unsubscribe and are unable to do so will mark your emails as spam. This could lead to greater problems for your campaign in the future.

Additionally, if you want to get a higher click-through rate, it is important to always include links and a call-to-action (CTA). Make sure your CTA stands out from the rest of your email — choose a different colour, have clean fonts, and leave white space around your CTA button. Do remember to keep each email limited to only one CTA, or readers won’t know what to click! MailChimp has designed a simple and helpful guide to designing effective emails.

You can even add interactive elements to your emails, upgrading static messages to a whole other level. Details such as animation, hover effects, and more can make your entire email feel like a fun experience. Explore other tools and services such as dark mode or Accelerated Mobile Pages Project (AMP).

5. Establish your sending frequency and goals

WPForms Not Sending Email: How to Fix It
You don’t want to annoy your readers too much, but you still want to be fresh in their minds. (Source: Kaliforms)

Timing is important. You want to know when and how often your emails should be sent to your recipients. Avoid sending too many emails within a short amount of time to keep them out of spam folders!

The time of day which your email lands in your recipients’ inbox also plays a part in improving clickthrough rates. Research has shown that open rates are highest between 10 to 11am, when readers tend to check their emails during breakfast or before starting work. However, this statistic changes on Sunday, where 9pm seems to be the more popular timing.

6. Test and track your data

AB testing icon
A/B testing helps you choose the most favourable and desired result you can get. (Source: Flat Icon)

Companies that A/B test every email in fact see 37% more marketing returns than those who do not. Testing is essential for knowing if your email design, subject lines, or landing pages work. A/B tests allow you to understand what readers prefer and choose the more successful option.

Tracking your email data can also help greatly in your other marketing efforts. Note which emails got more clicks; which subject lines induced more opens. Then, put this knowledge to use in your future content — not just for emails, but for your other content. Watch your marketing KPIs and ROI soar!

Knowing statistics like the number of shares, undelivered emails, or what time of day people opened them will tell you a lot about how it is performing. Sure, finding a generic statistic could help you decide your sending times and frequency at the start, but it would be better to adjust it based on YOUR audience. With sufficient data, you can better tweak step 5 of your campaign. Keep your open rates and click through rates high, and your spam complaints low.

Now you’re ready to launch your own email marketing campaign. If the above steps seem too complicated or they seem like too much work, MIU is here to provide any marketing services you need — including email marketing. In fact, we are starting our own campaign, so keep a lookout for more tips in the future!

With a team of professional marketers at our core, we are equipped to connect your voice to your audience — no matter what channel is being used. Let us do the job for you.

Top Media Agencies in Singapore You’ve Never Heard of

Top Media Agencies in Singapore You’ve Never Heard of

With millions of media agencies out there, it can be difficult to find a market segment for potential customers. Having a defined marketing angle is but the key to thriving in the business of media planning and buying. While the basic responsibility of a media agency is to advise companies on how they can better advertise and present themselves to the public, there are plenty of ways one may do so. Here are some local media agencies that have carved out a niche for themselves based on their creative marketing.

5 best media agencies and their niche areas

Singsys Pte Ltd Profile, Reviews, Contact, Services | Singsys is a one stop source for all your custom website design, iPhone, iPad and Android and e-commerce application development.

1. Singsys – mobile app development

Many media agencies may boast of their web development services, but Singsys takes it a step further. Not only do they offer web design and web development services, but they also specialise in mobile web design and development as well. An increasing digital penetration rate means that there are plenty of internet users to market to. According to this study, 58% of site visits come from mobile devices. It is therefore important to put a focus on mobile development to attract the consumers there, and Singsys knows that. With expertise in iOS and Android app development, they are confident of providing a top-notch service that few other media agencies claim to have.

Hashmeta Pte Ltd

2. Hashmeta – gamification

Now that we all know that 58% of web visits stem from mobile devices alone, what better way to capture your audience’s attention than with online marketing? Hashmeta capitalises on their strong coding experience to up your digital marketing game… literally. With skills in gamification, Hashmeta creates more than an ad — they create an experience. From mini-games like spot the difference, catching games, and quizzes, audiences are hooked into the ad from the very start. To top it all off, Hashmeta ends their mini-games with vouchers that players can redeem. This allows them to generate leads and results in a win-win situation for both the consumer and the client!

Award Winning Digital Agency in Glasgow and London - Dog

3. Dog Digital – content management systems

Dog Digital places importance on its transparency with its clients. Right from the get-go, they do not shy away from revealing their digital marketing strategies. Content management systems such as Umbraco and Sitecore are a huge part of the tools they use — but these are not the secret to Dog’s success. The key ingredient is Dog Digital’s team of dedicated professionals that make sure consumers get the most personalised and seamless experience no matter where the content may be. Although Dog has a strong base in content marketing, they also offer other services (of which they also specialise in!) such as search engine optimisation, web and content architecture, as well as public relations and social media marketing.

Mother partners with The Secret Little Agency in Asia expansion | Campaign US

4. The Secret Little Agency – immersive ads

If you’ve ever seen a Secret Little Agency ad, you will understand why they are so good at their job. By combining various elements to create a powerful multimedia ad, they easily and successfully intrigue any viewers that chance upon their advertisements, no matter the product or service being promoted. Just take a look at their portfolio! Hopping on the Animal Crossing bandwagon — whose popularity skyrocketed due to quarantine — The Secret Little Agency uses this adorable game to promote Deliveroo’s services. Another ad that they did for Grab saw them handing out water bottles to passengers across the island. After such an incredible stunt, customers’ had positive reinforcements towards the brand, and Grab’s user engagement on their social media actually doubled. Talk about impressive!

Wavemaker - IAB Southeast Asia & India

5. Wavemaker – positive provocation

Another agency that comes up with extremely creative ads is Wavemaker. You’d be surprised that their advertisements are even considered as one — because of how ingenious it is. What Wavemaker does differently is that they always make sure to include a positive provocation in all their ads. They did just that for Netflix, challenging the brand to take over the local television channel as their positive provocation. In order to promote Netflix’s original show Stranger Things, they broadcasted 80s movies back to back with fake throwback commercials weaved between. Indeed, with a heavy focus on user experience, their advertising solutions know no bound.

We’ve joined the club

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MIU is another agency that goes beyond expectations by bringing you the best in their work. With plenty of media planning services offered, one thing MIU does right is having a client-focused digital marketing plan. As a creative agency, they’ve done their marketing research and know what’s up-and-coming in the industry. What they boast is their commitment to giving clients their 100%. Their unlimited design and epic SEO packages are created to serve their clients’ needs from start to finish — never stopping until results are seen. In fact, MIU strives to continue the communication between them and their clients even after the service has been rendered. After all, everyone wants long-lasting results — and that is what we’re here for.

The Ultimate Guide to Advertising in Singapore Part 2

The Ultimate Guide to Advertising in Singapore

Advertising vs. Marketing — What’s the difference?

In our previous article, we talked about the types of advertising that you can find in Singapore. These range from the traditional print to social media platforms which are increasing in popularity. We also touched briefly on the differences between advertising and marketing. However, in order to truly understand what goes into a good brand strategy, we first need to look at the nuanced differences between marketing and advertising.

Marketing vs Advertising: Which Will Make You More Money?
What are the nuanced differences between advertising and marketing? (Source: Lyfe Marketing)

So what defines marketing? Marketing is the systematic planning of bringing awareness to your brand, defining your brand identity, and overall the process of making your brand a household name to consumers. Alternatively, advertising is about putting the plan into action — to really make your business seen and heard, be it in a physical space or a digital one.

Think of it this way — advertising is concerned with telling consumers that this is the product or service that you have to offer. Marketing, on the other hand, is concerned with crafting the right message as to why consumers should opt for your brand, amongst the thousand other companies out there.

It is important to note that not all businesses require advertising solutions, but all businesses should strive to market themselves as efficiently as possible. 

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The best advertisements always involve equal parts market research and equal parts creative thinking. However, conducting extensive research on a market may stretch beyond the limits of what a company could do, due to reasons such as lack of resources or untrained staff.

This is where a marketing agency can come into play. With the right tools on hand, they can assist in developing a thorough plan by studying the market data. Having to devote the company’s resources to planning a marketing strategy might put a strain on other work processes and delay efficiency. It is therefore generally recommended for brands to seek out an advertising agency when planning an advertising campaign.

However, choosing the right agency for your company may not be as straightforward as it may seem. As one of the financially densest regions in the Asia Pacific, it is important to stand out with a strong brand identity. Not to fret — we compiled a list of the top advertising agencies in Singapore to help you in your decision.

Top 8 Advertising Agencies in Singapore

1. MIU

MIU - A Creative Agency for All Things Digital | express purpose …

Despite the few years that MIU has been in existence, they have been steadily growing at an increasing rate. Looking at the satisfied reviews from clients, MIU has indeed quickly built an impressive portfolio for themselves. This agency provides all-around services like branding, digital strategy, and PR while ensuring the best for their clients — and that includes their advertising and marketing solutions.

2. Notion Age

Notion Age SEO Agency Singapore - Crunchbase Company Profile & Funding

This particular advertising agency has worked with a huge range of businesses, from startups to Fortune 500 companies. You can definitely trust them to handle all aspects of your marketing plan, be it the research or the execution. Having been around for almost two decades, Notion Age certainly knows the value of what it’s doing.

3. Digital Marketing Singapore

 

Also known as DMS, Digital Marketing Singapore has helped prominent clients like McDonald’s with their advertising campaigns. As a company driven by results, DMS puts in the effort to achieve the best possible outcome in every project that they take on. it is no wonder that they are among the top advertising agencies in Singapore with their unique marketing strategies.

4. MediaOne

MediaOne Business Group Becomes the Leading Digital Marketing Services Provider in Singapore

As an award-winning company, MediaOne prides itself for having a team of talented and experienced marketers that promise to deliver impressive results. From Fuji Xerox to Changi Airport Group, MediaOne’s marketing services are indisputable.

5. Edelman

Edelman (firm) - Wikipedia

With experts in various fields, Edelman’s focus on delivering new-age solutions to their corporate clients is part of what makes them stand out greatly. Having a positive reputation of representing their clients well, Edelman is sure to impress you with their expansive field of expertise.

6. Possible Advertising Agency

POSSIBLE | LinkedIn

Possible Advertising Agency, or PAA for short, is a niche company that zeros in on their advertising solutions and innovative strategies. They are certainly an agency to look out for when it comes to settling on an advertising agency that best understands your needs.

7. MediaKeys

Global OOH company Mediakeys simplifies services under one brand umbrella

As a 100% independent communications group, it is impressive how far MediaKeys has come. Expanding from its 9 regional hubs to offices in over 45 countries, MediaKeys is definitely a company that always strives to perform to the best of their capabilities. Specialising in leading international advertising campaigns, this agency will definitely not disappoint.

8. UM Singapore

UM Singapore makes three digital hires | Digital | Campaign Asia

With a distinct motto like “Can Lah!”, UM Singapore definitely knows how to stand out. Their wittiness does not just stop at their mission statement, however — the integrated solutions they provide proves their commitment to being the best in their field. With such a can-do spirit, UM’s constant innovation leads them to discover the best outcomes for their clients.

Despite the accelerated growth of online marketing in Singapore, it still has yet to reach its fullest potential. However, advertising agencies have to take note of the everchanging legal landscape brought about by such a rapid growth of the industry. It may not be easy for businesses to stay on top of their game with the high pace of changes, which presents an increasing need for agencies to step in for assistance.

Creative agencies often offer a variety of services that can be summarised in three categories — marketing, design, and advertising. Marketing involves the consulting, research, and planning activities. Design is more concerned with the visual, UX and UI experiences, such as web design. Last but not least, advertising represents the promotional and PR services. With MIU, we offer all three to the best of our abilities so feel free to drop us a message for more details on our advertising solutions.

Ikea Is the Best Solution for Your Sleepless Nights

Ikea Is the Best Solution for Your Sleepless Nights

Ikea’s new ad has been generating buzz amidst the marketing community, and it’s not hard to see why.

With its simple design, clean colours and sleek typography, the posters manage to grab attention with its visuals, spinning a clever twist on other energy-boosting products we so often see.

Led by agency Mother London, Ikea’s campaign seeks to promote sleep as the best remedy for productivity to their consumers. And what better way to get a good night’s rest than Ikea’s products?

Unlike most fad products marketed for sleep, Ikea’s bedsheets and pillows actually benefit you. At least, that’s what the ad seems to suggest. The common running theme in these posters is of their products being a “natural” solution to sleepless nights. The word ‘SLEEP’, too, features prominently across all three posters, which positions Ikea as the best brand to look to for sleep. After all, everyone needs a bedsheet. Why not go for the best?

Clearly, Ikea has done its market research. Capitalising on their consumers’ behaviour of relying on fads to cover up their lack of sleep, Ikea stepped up with their latest ad, Tomorrow Starts Tonight, to remind consumers that ‘Hey, you’re looking the wrong way. We’ve got the best products you need for a good night’s rest.’ Night creams, supplements and energy drinks don’t stand a chance against the big Swedish brand.

Not only that, but sleep has been found to be one of the factors greatly affected by the pandemic. As many people are losing sleep over such a drastic change in our circumstances, Ikea steps in with their latest ad campaign at just the right time to remind consumers once again of their amazing products.

They even made a TV ad with their take of the fable of The Tortoise and the Hare!

We all know how the story ends – the hare gets lazy during the race, and stops to nap under a tree, all while the tortoise slowly but surely overtakes him. In this cheeky prequel by Ikea, we are shown the hare’s busy schedule the night before the race. This all accumulates to him falling asleep on the couch as soon as he gets home.

Meanwhile, the tortoise wakes up refreshed and rejuvenated in another bed – one ladled with Ikea’s products – and is ready to start the race bright and early. In one last parting shot, we see the hare waking up a tad too late for him to win the race.

The underlying implication in the ad is that a lack of sleep often ruins your day of productivity. Tomorrow Starts Tonight is no doubt an ingenious campaign marketed towards the larger demographic of all those who’s lost sleep before (and who hasn’t?).

The Ultimate Guide to Advertising in Singapore

The Ultimate Guide to Advertising in Singapore

The world of advertising may be a complicated one to navigate, particularly in an era where options abound. You might get overwhelmed with having to make advertising decisions for your company. What should you advertise? Where should you advertise? How should you advertise?

First and foremost, you should understand that advertising is not the same as marketing. In fact, it is merely a subset of the larger branch known as marketing. Where marketing involves a lot more research, advertising is in its most basic form the act of promoting your product or service directly to your consumers.

At its core, marketing is a lot more customer-oriented, often consisting of data and analytics, where consumer behaviour is observed. Advertising, on the other hand, tends to be more product-oriented and involves putting information collected during the marketing stage into practice.

Most Common Types of Advertising in Singapore

illustration of traditional marketing vs digital marketing options
Examples of the types of advertising that exists (Source: 99Designs)

There are many ways to advertise your product or service in Singapore. Depending on your targeted audience, budget, and the product or service you are advertising, you may consider various platforms to promote your business on. Here are some of the most accessible types of advertising in Singapore:

1. Print advertising

One of the earliest forms of advertising available, print advertising refers to any type of promotion done on paper, such as in newspapers or magazines. This category can also include brochures, flyers and leaflets that can be handed out to consumers.

2. Cable TV advertising

Cable TV was also an early form of advertising that arose in the 20th century with the advent of television. TV ads are commonplace in Singapore, often manifesting as commercials that play during programme breaks. A huge demographic of Singaporeans still watch TV, so this is a good alternative to print advertising.

3. Mobile advertising

We’ve all gotten one of those messages before (Source: Disruptive Advertising)

Another device you can tap into for advertisement purposes, besides cable TV, is mobile phones. Although usually only used by specific industries (e.g. banks, insurance companies), it is a pretty well-known form of advertisement. Surely, every one of us has at least gotten an advertising message once in our lives — unless you don’t own a mobile phone.

4. Digital advertising

An up-and-coming form of advertisement, digital advertising involves anything that is conducted via online platforms. The most well-known examples include Google ads, social media ads such as TikTok Ads, and even paid content marketing. The online market is a huge base you could tap into, and many companies have begun to undergo digital transformation. Having an online presence is now seen as a necessity.

5. Outdoor advertising

Best department Store in orchard road - Robinsons The Heeren, Singapore Traveller Reviews - Tripadvisor
Digital billboards such as the one at Robinsons are but one example (Source: The Hustle)

Beyond the aforementioned types of advertising, the last type of advertising you can find in Singapore are outdoor advertisements. They generally include billboards, bus stop ads, display ads on the MRT and other such signage. Often placed in high traffic locations, outdoor ads are a quick way to get your message out there and attract your intended audience. Government ads tend to employ this method as a way to efficiently educate the general public.

How to Launch a Successful Advertising Campaign in Singapore

As previously mentioned, advertising is merely a subset of marketing. In order to conduct an effective advertising campaign, it is important to employ other marketing strategies along with your advertising campaign.

To plan an effective marketing campaign, we recommend companies to seek creative agencies for their marketing services. It is not always easy to come up with an impactful ad — look at this NETS e-payment ad that suffered backlash for its ‘brownface’ controversy.

Avoid pun-ishment this New Year! (Source: AsiaOne)

Of course, it is also helpful to look at past cases of successful ads that were done. These ads by the Singapore Police Force have received much praise for their witty yet impactful content. One of the reasons why such ads worked for the SPF was because they understood their audience. Knowing that the majority of their online audience preferred humorous content, the SPF crafted their ads to appeal to them.

With our experience in advertising as a digital marketing agency, MIU is confident in our advertising campaign ideas. Our advertising plans are merely a small part of our marketing package — browse the services we offer for a deeper understanding of our company. If you believe that our working style aligns with your company’s, you can hit us up for a free recommendation! After all, who doesn’t like free stuff?

10 Ways Events Can Benefit Your Company

10 Ways Events Can Benefit Your Company

What event marketing is all about

If you’re an avid reader of our blog, you might be tired of continuously hearing us stress how relevant digital marketing is for your company. But allow me to let you in on a secret — it is just as important for a company to hold business events too. Ever heard of event marketing?

As the world turns increasingly digital and internet penetration is soaring at an alarming rate, it may be easy to overlook event marketing. In-person events, however, are still greatly beneficial for companies for a huge multitude of reasons. While digital marketing may be at the forefront of all marketing strategies, it is not the end-all-be-all.

Based on the Event Marketing 2020: Benchmarks and Trends Report, 85% of business owners identify events as critical for their company’s success — double the number from last year! Millennials tend to prefer experiences over products, which is why event marketing has become as vital as email marketing. Certainly, there is a lot of potential to be tapped into here.

In general, events can be broken down into two categories — corporate and field — although there can be overlaps. Corporate events include company dinners, conferences, product launches, as well as ceremonies and galas. On the other hand, field events range from roadshows to expos to workshops. Since corporate events tend to attract industry professionals more while field events are helpful for locking in potential consumers, decide your target audience before planning your event.

10 reasons why you should hold events for your business in the age of digital marketing

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We can’t deny that online presence for a company is indispensable. However, in-person events hold just as much weight when it comes to generating leads and turnovers. If you’re still not entirely convinced on how events can be beneficial for your business, read on for our comprehensive list of reasons on why you should hold events even in this age of digital marketing.

1. Events are effective communication tools

The key thing that events allow you to do is to communicate. Be it on an internal or external level, face-to-face connections hold a great amount of value for all businesses alike. Whether you are launching internal information campaigns, advertising to potential customers and other companies in the sector, or strengthening ties amongst employees, these all go towards building interpersonal relationships between your brand and the rest of the world.

2. Access your core audience

Events are the most direct way to gain access to your main audience. It’s not enough to just get your message across — you need to get input from the other party as well. With physical events, you can take the time to get to know your consumers and understand their needs and desires. Bouncing feedback back and forth makes for an excellent dynamic to have and you will be able to learn far more than you otherwise would.

3. Networking

Networking is a large reason of why people attend events. (Source: Tenor)

Oftentimes, a great number of people attend events for one main reason — to network. The great thing about networking is that it goes both ways, so organising events will also put your brand’s name out there. Events are always a shared experience, and they no doubt bring groups of people closer together. Remember, businesses thrive on their connections. Demonstrate your influence and use this as a chance to localise your business further.

4. Showcase your expertise

Enthusiasts will always be eager to hear what the leaders in the industry have to say. Today, huge amounts of information are exchanged every second, making it hard to stay on top of current trends and issues. Hosting an event will allow you to establish your business as a go-to educational resource and to engage with other experts in the field. Consumers would therefore gain confidence in your brand. You can even use this as an opportunity to wow your attendees with your hosting skills.

5. Retain customers

Organising events for loyal customers will present your brand as more than just a business endeavour. When you take note of your consumers’ milestones such as birthdays and anniversaries, it sends them the message that you care and value them as more than just a consumer. Holding events for your customers will also provide a rare opportunity for you to meet your customer’s extended network of friends and family — a win-win solution!

6. Fundraise and generate sales

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There is a great amount of ROIs to be tapped into in event marketing. Whether you are aiming for leads, sales, or brand awareness, event marketing is a highly effective channel. You can further generate revenue with extra steps like charging admission fees or having sponsorships. Additionally, having a direct connection to potential consumers or stakeholders will allow them to move into your sales funnel with more ease.

7. Boost content marketing

Milk your event for what it’s worth by generating content from it. You can go the live-streaming route — Instagram and Twitter are popular choices these days — or capture the significant moments to post on your blog and social media later. Furthermore, if you see your attendees posting about your event as well, give them a shout-out or hold a user-generated content contest and encourage them to use hashtags. This will fill your content calendar up with high-quality, original content for days.

8. Build brand awareness and recognition

A brand goes beyond more than the product or service that you offer. It takes into account the perceptions and impressions that people have of your company. Events are therefore one of the best ways to create an emotional connection with your audience. In fact, a study actually revealed that 93% of consumers believed live events had a larger influence on them than television ads.

9. Build brand loyalty and trust

gif nichijou Yuuko buddy
How loyal are your customers? (Source: Rebloggy)

It is extremely important for businesses to build trust with their consumers, particularly smaller companies and startups. Having events would allow you to present yourself as a more reputable company. At its core, events are also meant to be fun — so focus on enjoyment for the attendees! This experience is what will drive customer retention and loyalty. When your attendees are having a good time, they will be more likely to remember and associate positive feelings with your brand.

10. If you don’t, your competitor will

The truth about the industry is that it is very much cutthroat. If you slack on even the slightest opportunity, your competitor will pounce and use it to get a headstart on you. Once you start hosting events and gaining traction, it will be easier to repeat this process. Take your event off the calendar, and your competitor will grab your audience with their own events instead.


In order to host a great event, you need impeccable designs and backdrops to create a visual experience (they also make for great photos). Companies in Singapore like YouPrint and ElectricDreamz do up marvellous backdrops with their great printing services. However, if you’re looking for a stellar backdrop design for your event, you might want to take a look at hiring design companies. After all, you want your event to look amazing on social media (remember, you will be generating content from it).

Consider marketing agencies as they will be your best bet at picking the perfect design to spread your brand message and leave a strong impression in people’s minds. MIU offers an unlimited design package for its clients amongst others such as their SEO and PR packages. You can be sure to be satisfied with their services. With a professional graphic design, your event will be sure to stand out and catch your audience’s attention. Find out more about our design jobs on our website.

Top 10 Creative Advertising Companies in Singapore

Top 10 Creative Advertising Companies in Singapore

With hundreds of creative marketing agencies out there, it’s not about finding one, but finding the right one. Marketing is so vital for businesses because it is ultimately what drives sales. Guess what — companies that blog get 55% more traffic and 57% of businesses get more customers through their company blog.

Still not convinced? Here’s some more numbers to munch on. 49% of users find a new product through Google, which is probably why 64% of marketers invest time and effort into developing their search engine optimisation (SEO) plan.

With the increasing digital consumption, it is more important than ever to work out a good digital marketing plan for success. To do that, you need a powerful creative agency behind you to generate leads and sales for your business. So what’s considered a great marketing agency? We present to you our list of the top 10 creative marketing agencies in Singapore.

1. Dentsu Aegis Network

We are Dentsu Aegis Network
Dentsu Aegis Network

Dentsu Aegis Network is a global marketing agency that understands how the digital economy has changed the way consumers shop. With constant innovation, Dentsu has worked with big brands including Disney Studios and Coca Cola, amongst others. Using the advancements in technology to their advantage, Dentsu has become a prime example of what a good creative marketing agency should strive to be.

2. Publicis Group

Publicis Singapore - IAB Southeast Asia & India
Publicis Groupe Singapore

Named after the French word for ‘advertising’, Publicis Group has since extended its reach to Asia where its influence can be felt in Singapore. With more than 330 offices in over 110 countries, Publicis definitely deserves its title of the world’s third largest communication group. Well-known agency Saatchi & Saatchi is in fact also part of the Publicis Group!

3. ActMedia Singapore

ActMedia Singapore Pte Ltd | LinkedIn
ActMedia Singapore

ActMedia Singapore won the Asia-Pacific Digital Marketing Awards 2018 for its work with Clinique SG. They are known for their online-to-offline (O2O) strategy, which was created to adapt to the changes in consumer behaviour and retail marketing. With such a revolutionary branding and marketing strategy, ActMedia has solidified their positioning in the industry.

4. Clickr Media

Clickr Media Singapore
Clickr Media

Boasting a client retention rate of 80% and a client satisfaction rate of 96%, Clickr no doubt deserves the success it’s built over the past decade. From a mere startup to working with over 300 clients, which include over 2000 campaigns launched around the world, Clickr stresses the importance of intimately understanding their clients’ businesses and goals before discussing the right strategy to take on.

5. Visibiliti

Visibiliti Pte Ltd - Singapore
Visibiliti Pte Ltd

Sometimes the way an agency markets itself speaks about their business just as much as their portfolio does. With a distinct brand logo that captures the eyes of potential consumers, Visibiliti does just as its name suggests. By helping their clients to gain visibility, Visbiliti has gained a reputation for its marketing strategy that is equal parts creative and equal parts effective.

6. Havas Media

Havas - AM Marketing, Media, Advertising News in MENA
Havas Media

Their works can perhaps be glimpsed in various corners of the internet — and that is what speaks to their success as a creative marketing agency. Seen the KIA ad for their new car model? Or the Puma Holograms advert? Those are the works of Havas Media. Holding a firm belief in creating meaningful connections, Havas Media seeks to improve themselves with every project that they embark on.

7. Amber Creative

Digital Marketing Agency | Web & App Design Singapore
Amber Creative

Largely specialising in web development and design, Amber Creative has helped many companies with their services, targeting a young and savvy demographic with their contemporary and aesthetic design. Although having been around for only a few years, they boast an incredible portfolio and has had their clients praise their work.

8. J. Walter Thompson Singapore

Singapore Media Awards

With 150 years of brand building and marketing history under their belt, J Walter Thompson is not an agency to be overlooked. They aim to create magic everyday through the collision of technology and ideas, which is perhaps what makes them stand out so much amongst numerous other agencies fighting to have their voice heard.

9. Impossible Marketing

Impossible Marketing New Logo
Impossible Marketing

Impossible Marketing has been known to be the best of their line with their track record of bringing clients to the top of the results in the search engine. Getting an increase in traffic volume and lead generation is bound to be a guarantee when working with them. Did you know they also offer courses that can be absorbed by SkillsFuture credits?

10. MIU LLP

 MIU Singapore
MIU LLP

Despite being fairly new to the industry, MIU boasts a history of successful campaigns with their clients, who have all seen immense results in their traffic growth, SEO and outreach. With many packages to choose from, including our epic SEO package and unlimited packaging design, MIU offers a plethora of benefits that you would not be able to find in another agency. Thorough and meticulous, we believe in giving our clients the best — whatever that may entail. From digital strategy, to branding, to PR and communications, MIU has got your back. Ready to start your marketing journey? Click here for a free consultation and let our work convince you.

The Complete Breakdown of the Types of Digital Marketing

The Complete Breakdown of the Types of Digital Marketing

Digital marketing has been on the rise in the past couple of years and has become a necessity for brands, particularly in Singapore. With Singapore having the highest digital penetration rate in Southeast Asia, it is easy to see why. As we enter this digital era, the way we consume and process information has changed along with the way we shop. It is therefore important for brands to adjust the way they market themselves, too. 

At this point you might be wondering, what exactly is digital marketing and how is it different from the standard marketing process? There are many aspects to digital marketing, from web development to content marketing, and it can be easy to mix them up.

7 facets of digital marketing in 2020

SEO Agency VS In-House SEO: Why You Need A SEO Agency Now? [2020] - Nexis Novus
SEO refers to the process of boosting your ranking on search engines. (Source: Nexis Novus)

1. Search Engine Optimisation (SEO)

This is the most commonly known form of digital marketing — with over a thousand searches for “SEO agency” on Google each month, businesses are vying to make themselves relevant in this cutthroat world of competition. Knowing SEO is easy. Understanding it takes a lot more work.

To build up SEO on your website in order to rank higher on search engines, you must first understand how search engines work. Beyond just including major keywords with high search volume on your website, it is important to also look at off-page SEO. This includes backlinks — external websites that link to you — which can easily influence the amount of organic traffic coming into your website just as much.

2. Content marketing

How to do Content Marketing for Pharma | BlueNovius
Create, create, create! (Source: BlueNovius)

With the majority of people in Singapore heading online, it is also just as important for a business to have a strong online presence. It is so vital now for a brand to have their own website — the lack of a website actually screams unreliability. According to a survey, 72% of users look at websites when finding information about a brand, with 63% of these users citing it as their third most trusted source of information. More than half of these users will browse the company’s website as well. If this doesn’t indicate to you how important it is for a brand to build their own website, what does?

More often than not, a company blog allows you to showcase your expertise in the industry to potential customers, and generates search traffic for your business as well. Content marketing is often tied in with SEO in order to better market your brand and increase the success of the campaign. If done right, it will lead to traffic growth, increase brand awareness, and even convert website visitors into customers for you.

3. Social media marketing

How to Repurpose Top Content for Social Media Posts
Social media marketing is all the rage now – after all, who doesn’t use it? (Source: Digital Marketing Institute)

Webs aside, it is also just as important for brands to have a presence on social media as well. Just in 2020 alone, an estimated 3.8 billion people are using social media, and this figure is expected to increase to 4.4 billion within the next 5 years (Statista). Indeed, digital penetration is an unstoppable phenomenon. Not only that, 79% of our population in Singapore are on social media as well (Talkwalker).

Just as content marketing does, having a good social media marketing strategy will increase brand awareness, improve traffic, and generate leads for your business.

4. Web design and development

Web Design Best Practices For Your Next Website Project
First impressions are important – and so is your website’s user experience. (Source: Kinsta)

As previously mentioned, the number of online users who look at a company’s website exceed half — meaning that the majority of online users, which are your potential customers, would come across your website! It is therefore essential to make sure your website is not only functional, but user-friendly and visually appealing as well.

A website development agency will help brands improve the layout of their website, making sure it is not only user-friendly, but aesthetic as well. A website with a good user interface will be sure to convert online visitors to customers much more successfully than one without. More often than not, this requires the expertise of a digital marketer with knowledge in the user experience, which a web development agency offers.

5. Pay Per Click (PPC)

What hotels should look for in a pay-per-click program | Hotel Management
Convert clicks into revenue with PPC ads. (Source: Hotel Management)

PPC is a type of advertising that drives traffic to your website through online advertisements, in which the publishers are paid per click. Google Ads are the most common form of PPCs, where you are able to pay to get your link as one of the first results on the search engine. Many other well-known PPCs include paid ads on Facebook, Twitter ad campaigns, and sponsored messages on LinkedIn.

6. Email marketing

Beyond creating content for their website, brands can often reach out to their audience via email marketing campaigns. These usually include newsletters, holiday promotions and other follow-up emails. Email marketing campaigns are good for promoting events, discounts and any other relevant content.

7. Digital Public Relations (PR)

Get to know the best PR agencies in Egypt | Amwal Al Ghad
Maintaining good relations with your audience is essential. (Source: Amwal Al Ghad)

Of course, it is not sufficient to keep your content strictly to your business website — you need a boost from various other sources as well! This is where digital PR comes in — with a PR agency, you would be able to secure online media coverage with other content-based websites such as digital publications or blogs. This can help create backlinks to your website as well, boosting your SEO.

Besides sourcing for media opportunities, PR also includes the handling of customer relations, such as any comments, questions or reviews that might surface online. When customers see that you are actively making an effort to communicate with your customer base to make things as transparent as possible, they are more likely to view your brand in a positive light — which helps to humanise your brand, generate productive conversation, and allows you to deliver impactful messages regarding your brand.

How this changes the way you look at a digital marketing agency

So now that we understand the various types of digital marketing that exists, how do you know which marketing agency you should look for? Well, although there are thousands of digital marketing agencies based in Singapore, you need to find one that complements your needs. After all, the best marketing strategy is to engage in all of them – tastefully.

Knowing that you’re about to embark on a great marketing journey, it is vital to find an agency that makes the experience as comfortable and incredible as possible. Remember, you are building a long-term business relationship with the agency, so make sure you stick with one that works best with you.

At MIU, we guarantee client satisfaction by keeping communication lines open even after each project, so we can always ensure that we are always hitting success with each goal met. Take a look at our portfolio and let our work speak for itself.