Product placement in television dramas has always been an avenue for companies to market their products. In recent years, however, product placements as a method for marketing have risen in popularity where it was previously on the decline.
As Korean dramas are beginning to experience a surge in popularity and demand even beyond Asia itself, many luxury brands have begun seeking out these K-dramas to extend their reach. With online streaming platforms like Netflix now expanding their K-drama portfolio, the reach these dramas have stretch further than ever. In fact, Netflix currently boasts more than 158 million subscribers, which tells us just how effective product placement can be when used correctly.
Look at how these high-end brands market themselves through dramas, tastefully drawing millions of eyes while not completely stealing attention from the entertainment itself.
1. Breitling
Breitling’s first K-drama debut was in ‘Descendants’ of the Sun’, where the popularity of the drama helped propel the brand’s exposure not only in Korea but in China as well. Later on, Breitling adopted the same marketing strategy and engaged in product placement in ‘Memories of the Alhambra’, where the protagonist wears a Breitling Navitimer 1.
In this particular drama, however, the watch served more than just a superficial function — it was actually pivotal in pushing the narrative forth. The protagonist, in fact, in one scene activates a special function on his Breitling Premier B01 Chronograph 42 that allows him to stop time.
2. Roger Vivier
In ‘The King: Eternal Monarch’, Roger Vivier’s bouquet strass slingback pumps appeared in two episodes where they caught the viewers’ attention. Many praised the stylist for giving Jung Eun-chae’s (the actress) character such a sophisticated style!
In a few other episodes, fans marvelled over the I Love Vivier Piping pumps, which brought about a fashion statement — particularly when paired with Roger Vivier’s Soft Flowers embellished clutch.
Although Roger Vivier only launched in Korea in 2014, merely six years ago, they have rapidly made a name for themselves and gained a loyal consumer fanbase. This might indubitably be due to the fact that product placement has always been a vital part of Roger Vivier’s marketing strategy.
3. J.Estina
The starburst necklace in ‘Descendants of the Sun’ needs no introduction. After the TV series burst in popularity, J.Estina saw a huge spike in demand for their Sun Rhinestone 925 Sterling Silver necklace. This accessory sparked the interest of many Chinese consumers who followed the drama closely. Indeed, it was the summer accessory of 2016 for many ladies alike. J.Estina can arguably be considered one of the pioneers of the K-jewelry fever, and it all started with product placement.
4. Jimmy Choo
Another popular TV series, ‘My Love from the Star’, shot Jimmy Choo’s products into the spotlight. Although Jimmy Choo has always been a well-established luxury brand — who hasn’t heard of the brand before? — their appearance in ‘My Love from the Star’ saw the pumps being sold out across Asia.
To many Asian consumers, their approach to media and luxury goods are reliant on the entertainment they are exposed to. Product placement of such luxury brands, particularly as seen in the examples raised, is proof of just how expansive the reach of these dramas is.
Since the birth of film, product placement has been a staple in marketing. After all, it is one of the most organic ways to grab the attention of consumers, because people always pay attention to their favourite TV shows and movies. Consumers aren’t able to swipe away or block product placements, which makes it an extremely influential way to reach consumers.
Next time you turn on your favourite drama, you might want to keep an eye out for product placements and look at how well (or badly) they are incorporated into the show. Then think about your business and what is the next step for it. If you’re ready to turn to product placement as your next move, give us a call or drop us an email here.
KFCheese. That’s the name of KFC’s latest ad campaign, which posits that everything tastes better with cheese. Everything — that is on KFC’s menu.
The alluring ad features KFC’s iconic food including their fried chicken, Zinger, fries and even local dishes as well. Knowing Singaporeans’ adoration with KFC’s cheese, KFC strategically developed their latest campaign around it.
With such a visual reflection of KFC’s cheese being drizzled onto everything, the ad clearly intended to arouse viewers’ cravings of KFC’s cheese sauce, together with various food dishes enjoyed by all Singaporeans.
Indeed, such an invigorating ad manages to demonstrate KFC cheese’s versatility across plenty of food dishes, and showcases its wide-ranging appeal.
Interestingly enough, the idea for this ad came about when one of the staff on The Secret Little Agency (TSLA) accidentally spilled some of the cheese sauce onto the brief. TSLA, who was recently appointed to be KFC’s marketing agency partner this September, was founded in 2007 by Nicholas Ye, who was just a 19 year-old university student at that time. An independent agency, TSLA has worked with the likes of Netflix, Circles Life, and the Singapore government.
Now, 17 years down the road, they are collaborating with KFC to promote the fast food chain’s signature cheese sauce — and have done a wonderful job at it too! In fact, if you looked at the ad close enough, you can see the KFC cheese sauce being poured on products from other fast food chains as well — a cheeky little move to imply that KFC’s cheese sauce just makes everything taste better.
This early November, we were surprised by Burger King. Their latest social media campaign was a shout-out to McDonald’s. Yes, you read that right. In Burger King’s latest marketing campaign, they shone the spotlight not on themselves, but on another fast food chain. But it wasn’t just McDonald’s — Burger King asked their loyal customers to patronise other fast food chains as well. Such an unconventional marketing method cause the campaign to soon become viral.
More than a just shoutout
Many people who read Burger King’s campaign poster believe that it is in fact acceptable behaviour from Burger King to give a shoutout to their competitors. The reason behind such a move was due to the F&B industry being hit hard with the recent pandemic. Many fast food outlets had to stop operating in order to keep the business alive, which meant that many employees lost their jobs. Burger King’s campaign therefore gave courage to people around the world; to support each other through difficult times.
But some people believe that Burger King’s marketing campaign goes beyond just a simple shoutout. Marketing experts dub Burger King’s strategy as “Evangelism Marketing”.
Evangelism Marketing is commonly known as word of mouth marketing and relies on customers to deliver marketing messages to other potential customers. This is not an easy feat as not every company can turn their customer into an evangelist of their brand.
So what is the reason for Burger King’s latest campaign being categorized as part of Evangelism Marketing? In their campaign itself, Burger King acted as the brand evangelist for McDonald’s by encouraging others to buy from them. It’s almost as though they were positioning themselves as a customer and promoting McDonald’s products for them.
There are at least five traits for a customer to be considered a brand evangelist:
Regularly buys their products and believes in the brand
Recommends the brand to family, friends, and coworkers regularly
Gives the products as a gift for others
Offers praise and other feedback without being asked
Participates in the brand, making the customer feel like they are part of something larger than themselves
Burger King Hidden Messages behind Viral Marketing
The shoutout campaign by Burger King indeed went viral after they posted it. Millions of social media users read the message and Burger King’s loyal customers reposted the content. This way, Burger King also manages to gain brand exposure and brand engagement even as they are giving the spotlight to McDonald’s.
But behind the campaign, Burger King placed a hidden message which actually still promotes their product. The last statement of the poster reads, “Getting a Whopper is always best, but ordering a Big Mac is not such a bad thing”. The underlying message seems to hint to us that Whopper is the best choice for a burger, whilst Big Mac is second to it. Such a subliminal message cleverly markets Burger King’s burgers while seeming to promote McDonald’s products on the surface.
Burger King has done such a big campaign with this current condition. Getting a shoutout from a big brand is not an easy thing — moreover, getting a shoutout from a rival is miraculous to say the least. Our faith in humanity is definitely restored by Burger King through this supportive campaign in trying times.
Graphics are one of the best ways to grab your audience’s attention. Used in essentially all forms of marketing, it has been proven time and again to be a surefire way to boost your business.
Perhaps you clicked on this article curious about improving your graphic design skills. Well, we completely understand. To help you, we’ve compiled some steps you could take on your journey to become a better graphic designer.
1. JOIN A DESIGN COURSE
Plenty of schools in Singapore offer design courses that you could take to help you hone your design skills. There are various courses that focus on different areas of design, depending on what you’re looking for. Here are some of the best design courses in Singapore we recommend:
With plenty of design-related courses at their arsenal, including branding and animation, First Media Design School might be the institution you want to look at if you’re considering getting a diploma in media and graphic design. This course lasts a duration of 18 months (1½ years), so it may be more suited for students pursuing design as a serious career.
Maybe a full-time course might not be what you’re searching for. Or you might already have a diploma and am still looking for minor ways to refine your designing skills. At $540 a unit, Laselle offers more than 30 different design courses across a range of design disciplines. If you have a strong interest in graphic design, you may want to consider Laselle.
Feeling the hefty price tag on the previous two courses? There’s another alternative. Nanyang Polytechnic is providing a simple yet all-rounded design course under SkillsFuture. If you have some leftover SkillsFuture credits, now is the time to use it! At only $300, this is the perfect course for casual students dipping their toes into the world of design.
2. STUDY THE WORK OF GRAPHIC DESIGN COMPANIES
In order to apply the skills you’ve picked up, it’s important to be able to look at the works of others and distinguish the good and the bad. With a vast amount of design companies in Singapore, there are definitely plenty of examples for one to study.
From web design to desktop computing and, of course, graphics design and branding, Hipster offers cost-effective digital solutions for your marketing needs. Their speciality lies in their augmented and virtual reality services. Just by entering their website do you see their portfolio of clean and aesthetic designs on display. Look through their case studies and you can see why Hipster is such a successful graphic design company.
Positioning themselves as a one-stop solution for creative advertising, branding and packaging label designs, Artnexus certainly strives to cover all aspects of graphic design — and come out on top as well. Under the creative umbrella, the company covers publication design, digital display advertisement, not to mention graphic designing. Take a look at their website to understand why their designs are so popular amongst marketers.
Having established themselves in the industry, Graphic Masters’s clientele consists of government agencies, public organisations and private corporations around the globe. These include the Civil Aviation Authority of Singapore, SAF Yacht Club, and many others. Their services range from publications, advertising and promotions, corporate branding, infographics, and even corporate gifts — to list a few! With a strong understanding of the current graphic design trends, Graphic Masters’s professionalism shines through.
3. UNDERSTAND THE LATEST GRAPHIC DESIGN TRENDS
Besides upgrading your design skills and studying the portfolio of other designers, it is also important to be aware of the latest design trends. Some of the design trends that surfaced in 2020 and are likely to continue in 2021 include but are not limited to the following:
Muted Colour Palettes
Perhaps one reason why muted colours have been so in trend lately is because of their ability to evoke comfort and warm feelings. They also often feel natural and organic, which may why plenty of health and wellness companies are implementing the use of muted colour palettes in their design and marketing efforts.
Flat Icons and Illustrations
Flat icons have become somewhat of a popular trend, particularly when used as a social media graphic. With a simple icon, brands can communicate more by using less. Indeed, they are a powerful tool for communication. This trend is taking over companies by storm, including BMW, Volkswagen, and even Google, all of whom have adopted a flatter, more minimalistic logo for their brand.
Social Media Slide Decks
Slide decks are a great way to break up chunks of information. If you want to convey a lengthy message to your audience but are unsure how to keep their attention focused on you, try having various image slides rather than one single image. This habit has been employed by many brands on virtually almost all social media platforms, including Instagram, Facebook and Linkedin. Furthermore, the algorithm actually seems to favour posts with multiple slides rather than those with a single image!
If you find these tips helpful, or have a friend in mind who is looking to hone their design skills, why not share this article with them?
As a creative agency, MIU strives to constantly improve itself. Providing digital solutions such as package design, logo identity and brand styling, the list of design services MIU offers runs on. Interested to find out more? Book a free consultation with us today!
McDonalds’s decision not to brand their recent ads was a bold move, but an effective one. Their minimalistic campaign certainly turned heads and showcased their strong brand power.
With just a picture of McDonalds’s products itself and nothing else, TWBA/Paris took to the streets and placed these billboards in various neighbourhoods. Even with part of the billboard chomped away, McDonalds’s burgers and fries are so iconic that they are easily distinguishable, without any other words or logo accompanying it.
And this is no easy feat either. These life-sized billboards were custom-made to appear bitten using a traditional boiler work technique before they were installed in the streets.
It isn’t just any brand that would be able to pull off the same thing – but with McDonald’s heavy brand recognition amongst consumers, these ads would certainly communicate just what it was meant to.
Indeed, the closeup shots of the food only serve to present it in an ever more tempting manner. It’s no wonder these billboards have been “bitten off”! At least, that’s what the displays seem to be trying to convey to us – that McDonalds’s products are so irresistible that anyone walking past the billboards on the streets would be tempted to take a bite, momentarily forgetting that they aren’t real!
With such an unconventional ad design, the billboards certainly turn heads due to its deviation from the normal rectangle shape. The lack of a logo or supporting text further powers the message through to consumers.
TWBA/Paris has been working with McDonald’s on their marketing campaigns over the years. Though headquartered in New York, they have a global presence, including Paris, France, where these billboards were installed. These ads were meant to be a continuation of McDonald’s No Logo campaign concept, where they intentionally avoid using their brand on their ads – to showcase just how recognisable McDonald’s truly is.
McDonald’s statement ads have been so tremendous thus far, we can’t wait to see what they are going to come up with for their next step of the No Logo campaign.
In the face of the Covid-19 era, many businesses and individuals have had to adapt to the new normal. From social distancing rules to travel restrictions, these measures to combat Covid-19 have affected the modus operandi of many businesses. The introduction of circuit breaker has seen many defaulting to having their employees work from home as a consequence. On the other hand, consumers have begun shopping online more voraciously.
With phase 3 of Singapore’s circuit breaker on the horizon, here are some things that one can expect.
Phase 3: The New Normal
Social, cultural, religious and business gatherings or events will be allowed to resume during this phase. However, gathering sizes would still have to be limited so as to prevent large clusters from arising. Individuals would also have to be aware to avoid close contact with each other.
“With advisories and guidelines that were applicable to different sectors as the COVID-19 situation evolved, the Enterprise Infoline provided business owners with help to navigate the compliance requirements; procedures that can be complex particularly for small and micro SMEs. ”
Ms Chew Mok Lee, Assistant Chief Executive
One phrase which has gained momentum in the past few weeks is the ‘new normal’. Despite the fact that things are looking up, it is important to note that the impact of Covid-19 will still be felt far beyond 2020. Remote work will most likely be retained in the ‘new normal’, so don’t expect the current situation to change too drastically. Until a vaccine is uncovered, it will be a fixed aspect of our lives.
What this means for businesses and their employees
Singapore’s phased approach to open the economy could mean that the ‘new normal’ may involve a cautious approach of alternating between remote work and the office. However, working life as we know it might never return to the normal we all remember.
This is not an indicator that productivity, creativity and profitability levels pre-Covid will not return for businesses. In fact, the changes that arose due to this pandemic may as well have presented more business opportunities in Singapore. Human beings, after all, tend to resist change and the ‘new normal’ allows businesses across the world to reimagine the impossible and shift to new ways of working and collaboration.
Leaders are redesigning their business operations to navigate this significant change and evolve the business for it to continue thriving. This has seen the acceleration of some non-traditional workforces. For instance, flexible working arrangements are expected to be the ‘new normal’ in some industries. Take Twitter as an example — CEO Jack Dorsey announced that employees can keep working from home ‘forever’ if they wish.
As everyone transitions through this period, the best way to ensure businesses’ survival in a post-Covid era would be to adopt a blended approach. Take the most efficient working methods from pre-Covid and combine it with the best methods mid-Covid, and we will see a strategy fit for commercial success.
When we look back at 2020 from hindsight, there’ll certainly be questions raised around company conduct. Organizations will be judged not only on how they managed the financial crisis, but how they supported their employees as well.
“People will remember how leadership and businesses dealt with the Covid-19 pandemic. They understand that it’s a difficult time for businesses and in most cases acknowledge that changes may be required due to changing business pressures. If these conversations are managed and handled in a human and authentic way, reputation and employer brand will be maintained and amplified.”
Robert Stone, Chief Talent Officer at McCANN
What this means for businesses and their consumers
As the Singapore government eases the country back into normalcy, many Singaporeans are remaining cautious and playing it safe. They intend to adopt a wait-and-see approach when it comes to resuming activities. Only 1 in 4 Singaporeans, for example, say they would be comfortable to visit restaurants if the option is made available. 30% say they will not join a cultural event or gathering in 2020; 28% say they will not visit a gym or take a sports membership; and 53% do not intend to travel this year even if it is allowed.
“Many marketers had hoped that once the Circuit Breaker restrictions are eased, life would get back to the way it was. Singaporeans, at present, do not feel that way as seen from their reduced spend intention at dining out or disinclination towards going on holidays or attending large events or gatherings.”
Prasad Shinde, Senior Client Officer at Ipsos in Singapore
Due to the circuit breaker, online shopping has seen a tremendous boom in activity. With digital shopping becoming increasingly pervasive in our everyday lives, it would be a smart move for businesses to grab this opportunity to go digital in order to expand their customer base. It is where most consumers’ attention have turned in the face of the lockdown.
“There are clear shifts in the adoption of e-commerce for the purchase of items that were typically purchased in brick and mortar stores — groceries and fresh produce for example –- as well as an introduction to different omni-channel purchase options. It has become quite common for example for a purchase to be made via WhatsApp and for collection to be made at a curbside pick-up. The awareness and familiarity with such possibilities, as well as the perceived greater convenience to shoppers, may mean that demand for these options remains long after life goes back to normal, so it will be interesting to see whether any retail sectors look to make some of these permanent.”
Nick Hunter, Director of Market Strategy and Understanding at Ipsos in Singapore
This could very well signal to businesses the type of change they need to undergo in order to adapt to this ‘new normal’. Covid-19 has proven across all industries that it is possible to maintain high quality outputs and relationships even with remote work at the core of their strategy.
Although video marketing is fairly new, the increasing global internet penetration rate has propelled this form of marketing into the spotlight. With the evolution of social media and the rise of accessible online tools, many businesses have quickly adopted this strategy into their marketing plan.
Let’s face it — stories sell. Videos provide more engaging content than images or text ever could. Many consumers are often too busy or lazy to read product descriptions or research on a service and would prefer to see your business in action. Videos do just that — they captivate even the laziest due to how easy it is to consume information in a video.
To meet this growing demand, Facebook, Instagram, Twitter, and LinkedIn have all become ‘video first’ and created new video-friendly placements like ‘live’ broadcasting, and ‘stories’. At the same time, the popularity of video-based platforms like YouTube, Snapchat, and Tik Tok have exploded and become staples of online video consumption. – Biteable
Video marketing goes beyond just creating and placing advertisements online. There are many types of videos you could do for your business. Some of the more notable ones include:
Product demos
Testimonials and reviews
Vlogs
Explainer videos
Tutorials
Behind-the-scenes
Live streams
Videos are great SEO material — YouTube is the most used website after Google, and that includes its search engines! They are an effective way to reach a massive audience due to their wide exposure and ease of sharing.
Tips for creating a successful video marketing strategy
In order to plan a good video marketing strategy, there are a few factors you have to keep in mind. A good video marketing plan includes the steps we have listed down below but is not limited to them. Read through and see if you agree.
1. Establish your goals
The first step of any campaign should always be to determine what your goals are. Is your main concern to bring awareness to your brand and grow your audience? Videos are a good way to introduce yourself to the public and can be the start of a long-term relationship with your consumers.
If your goal is to increase brand awareness, your KPIs should focus more on total video views, shares, and view duration, rather than sales.
2. Define your audience
Before you can jump into crafting a video for your marketing campaign, you need to understand your audience. Who do you want to make the video for? Who are you trying to attract? More importantly, what are their interests and preferences? Without such information, your campaign can easily turn aimless.
3. Decide the content
Okay, so you have your goals and your target audience. What’s next?
Now, you can confidently decide what kind of content you want to put out and the type of video best suited for it. What is the message you want to get across? What sort of video would help you achieve that? Product demos, for example, would help in driving sales, so consider that if sales are your main target.
Always strive to keep your video entertaining yet educational, no matter the type. You need to keep your viewers engaged for your video marketing to be effective. Do remember to keep in mind the budget you need for this as well — which may depend on the type and reach of the campaign you want to run.
4. Consider which platform to use
Are you planning to upload your video onto YouTube? Or Instagram? Depending on your platform of choice, you might have to consider certain factors. For instance, video dimensions. Clearly, a vertical video would fit more appropriately if you were planning to post it to Instagram, particularly as a story or IGTV.
You would also need to keep in mind the video length. No one wants to watch a 10 minute-long explanation of your business on Twitter. Of course, even if you were to post it on YouTube or Facebook, data has highlighted to us that 2 minutes is the best length for optimal engagement.
CTAs are an essential component of any marketing plot. Needless to say, there should always be a call-to-action at the end of your video. This tells consumers the next step you want them to take and nudges them to take action.
6. Have a good title and thumbnail
Unfortunately, first impressions will always play a part in any sort of information consumption. If neither your title nor your thumbnail stands out, consumers will most likely scroll past without registering it. Captivate attention with an interesting title and thumbnail!
You can even conduct A/B testing on your homepage with Google Analytics to determine which thumbnail or which title would work best. Alternatively, you can also conduct A/B testing on Facebook with their Facebook Ads Manager tool — if that is the platform you intend to use.
7. Track data and analytics
The last step, though not the least, is to measure how well your video is performing. This is where the fruit of your video marketing efforts lies. Observe metrics such as number of views, click-through rates, social shares and more.
Here’s an additional tip: since video marketing overlaps with content marketing, you can definitely make use of whatever videos you have on hand to generate more content! Include them in your articles, blog posts, and even email marketing campaigns. After all, statistics have shown that emails with videos can increase click rates by 300%.
Just like the statistics above shows, we know how big of a difference a video marketing campaign can make. At MIU, we take each of our marketing campaigns seriously and as our own. Whether we are dealing with video campaigns, email campaigns, or content marketing, you can find all of our services right here. Have any marketing needs? Let us know.
Advertising. Such a key component in marketing. Did you know that in 2018, the most watched ads on YouTube, by Singaporeans, were made in Singapore?
That’s right. According to the YouTube Ads Leaderboard itself, six of the top 10 ads in the first half of the year came from Singapore. In fact, the top 4 places were dominated by ads with a compelling and emotional story. What these ads do well in is portray a heartfelt story driven by a goal to connect, rather than to sell. And that’s the key to truly engage your consumers.
Evolve your advertising strategy with the times
In 1984, a psychologist by the name of Walter Fisher developed a communication theory that we can put to use when we talk about ads. Known as the narrative paradigm, it posits that humans, at our core, are storytellers, and thus we thrive on narrative communication.
This is perhaps one of the reasons why emotional content performed so well in the YouTube Ads Leaderboard. Since storytelling is one of the oldest modes of communication, humans today still make decisions and act within this narrative framework, approaching the social world in such a mindset.
With this knowledge, we can confidently construct effective ads that will capture the heart and minds of Singaporeans alone. Today, there are so many advertisements floating around in the digital space that it can be hard to stand out amidst the clutter sometimes. Here’s some lessons on how to better stand out that we can learn from the top ads themselves.
The Briefcase is an advertisement that balances the fine line between heartwarming and bittersweet. Inspired by the experiences of many travellers, The Briefcase captures this universal feeling of homesickness to bring us on a journey — even when we’re not flying.
Powerful yet emotive, this ad pulls on the heartstrings of its viewers and leaves them with a bittersweet feeling. By inspiring viewers to think about their families during the festive season, The Briefcase successfully manages to connect with its audience on a topic that all of us can relate to — family — driving home the tagline, You’re never far from those you love.
Produced by TBWA Singapore, the ad by the Paris-based agency taps into their core philosophy, “disruption”. Taking notes from Todorov’s narrative structure theory, TBWA Singapore seeks to “disrupt the peace” with the unconventional. Using this system, they identify recent changes or action in culture to develop their advertising strategy.
Todorov’s theory states that there are five stages of narration and that all stories begin in a state of equilibrium. Disruption – the second stage in the narrative cycle – refers to an event that disrupts the peaceful state of equilibrium. By using this theory to their advantage, TBWA manages to stand out amongst competitors and implement their own unique flavour in each of their ads.
In a way that live-action videos might be unable to, animation videos bring concepts to life and simplify them for viewers to easily digest. Just look at TED-Ed. Knowing how helpful animations can be in engaging their audience, they have begun incorporating it as part of their content.
Not only that, animation suits just about any marketing need imaginable. Be it explainer videos or other forms of content, marketers recognise this great trend and are all adopting it as part of their strategy. This might explain why more than 60% of the best explainer videos collected by Hubspot, Video Brewery and Switch Video are animated.
You could be potentially losing 50% of your consumers just because your content is not reaching them. To rectify this, you need to make sure your video is able to portray whatever message you want to bring across. In this scenario, a live-action video might present some restraints where an animated video does not.
The ad by Invisible Artists does just that — it explains the brand perfectly while remaining concise and engaging. The adorable animation is what draws the audience in at first, where the topic of finance is then presented. Everyone needs money — so this is a perfect point to focus on since viewers can relate to it.
Invisible Artists is an award-winning company that has worked with famous brands like Coca-Cola, Facebook, and The Body Shop. In 2014, they were titled the Investment Into The UK Award, just three years after their establishment. This advertising agency has definitely proven its potential, to say the least.
3. Gamification
If you want to go above and beyond, the best way to capture your audience’s attention is to involve them in an activity. Sticking a video in front of their noses might work, but do you know what’s even better? Games!
The amount of information absorbed by a viewer cannot be calculated or determined even if they have watched your video — but you can be sure that your brand is going to leave an impression in their mind when you present them with an activity to engage in.
This is what Hashmeta does well. They understand how pivotal a game can be in propelling an advertising strategy to success, and capitalise on it to generate leads and engagement for their clients. Even a simple quiz can be quite entertaining, as you can see for yourself!
The advertisement for NTUC LearningHub in fact reached more than 8000 players. Better yet, the average number of times a user played was 2.09. That means that players were actually hooked onto the quiz itself that they decided to replay it once more! Talk about engagement. Certainly, games might be the future of online advertising, so why not jump into it now?
4. Use the environment to your advantage
What can we say? These creative environmental ads just blow our mind. By taking an ordinary space into something funny.
Billboarders are here to help — by going against the norm. Despite the soar in the popularity of digital marketing, they recognise the potential in physical space. Instead of going with the flow, they decided to think out-of-the-box and offer a multimedia solution instead.
By creating the idea of human billboards, Billboarders give business a chance to build interpersonal relationships with their consumers while at the same time seeming witty. Comprising professionals who interact with audiences, they are able to deliver advantages that no other medium can match.
Such an innovative way of advertising not only grabs immediate attention, but is also interactive and fun. Not to mention, these human billboards can go anywhere and anytime, based on your preferences!
If you have been searching for a clever and extremely unique concept for your next advertising campaign, consider Billboarders’ direct media solution of limitless opportunities and remarkable results.
5. Let others do it for you
Ahh, yes. Social media advertising is yet another at the height of the marketing industry. With 3.5 billion social media users worldwide, it is no wonder businesses are turning to such platforms to drive their advertising campaigns. Of these users, 1 billion of them are active monthly on Instagram.
We’ve talked about how sponsored videos get thrice more comments than sponsored photos. But we have not yet talked about the potential of Instagram Stories, and how you can tap into it to bring about the best benefits for your brand. So let us.
Just based on statistics alone, there are 500 million daily active stories users, of which one-third of the most viewed Instagram Stories stem from businesses. In fact, Socialbakers found that brands can generate over four times more interactions on Instagram compared to Facebook!
What does this mean? Well, perhaps it’s time to look beyond Instagram Ads and Instagram posts for marketing — and dive deep into the world of Instagram Stories. Your consumers are already using it, why shouldn’t you?
In fact, Stories stickers can increase video viewership 83% of the time. This means that there is a huge potential in grabbing consumers’ attention via Instagram stories, by creating your own branded stickers and filters.
Introducing the Spark AR Studio, Facebook now lets anyone create their own augmented reality filters, which means that businesses can use this tool to further their marketing needs. Filters can even be used while streaming on Instagram Live, which gives you even more reason to use it!
Here’s a little fun fact: the heart love sticker is the most popular Giphy sticker in Instagram Stories, and the most used face filter is the one with the heart eyes. With this interesting tidbit, perhaps you now have an idea of what sort of stickers and filters you want to create for your brand?
The Secret Little Agency partnered up with Circles Life to address one issue brought about by the pandemic. Targeting working adults who are now working from home, they adeptly created an Instagram filter for those who are too lazy to put on proper clothes when answering a work-related video call.
Comprising a few different “outfits”, these filters are not only available on Instagram but also on Snapchat, Zoom, and Google Hangouts. Talk about being handy! Indeed, this tongue-in-cheek advertising stunt brought about many laughs for consumers who had an amusing time playing around with the filters.
Is your brand in need of a clever advertising and marketing strategy?
If you thought the list above ended at the fifth point, you’re in for a treat. There are so many ways to creatively express yourself through different marketing stunts, the possibilities are endless. Why not let MIU think of one for you?
So if you’re looking for a professional company to kickstart your digital marketing campaigns, consider contacting us today. Get ready to go on the wildest journey with our crazy ideas and innovative experiences — for both you and your consumers.
One may wonder if brochures still have a place in digital marketing. Don’t worry – this is absolutely a normal concern to have. While brochures may not be a business’s first option when it comes to marketing, they offer their benefits that other marketing methods do not provide. Let us explain to you why brochures won’t be going away, not even in 2020.
Brochures are cost-effective
Are you looking to make more bang for your buck while still managing to promote your brand? Brochures are just the thing you need. Not only that, but they are easy to distribute. You can hand them out at company events, exhibitions, and workshops. Alternatively, brochures can also strategically placed in various locations, including your promotional mail. Meaning, they will most likely help you reach a wider audience.
They are permanent and tangible.
While online ads are brief and only lasts as long as the consumer is on the webpage, brochures are permanent ads for your company. Many might prefer browsing through a tangible brochure and keep them for future reference rather than scouring the internet for information about your company that may or may not be there. Since they are always visible, having a robust graphic design for your brochure would grab attention quickly.
Brochures personalise your business.
They act as an easy way to connect with your audience. When you hand a detailed brochure over to your consumer, they will appreciate the effort taken to design it as they flip through each page. Not to mention, it is a great way to network — be it with your consumers or your competitors. Additionally, a brochure can go towards building brand awareness and credibility. Done right, and they can even contribute to your brand identity.
Multiple distribution channels
Are you worried about the relevance of brochures in the age of digital marketing? Well, guess what — technology has made it possible for digital brochures to be a thing. So if digital marketing is more your style, you can opt for e-brochures instead. Having both physical and digital brochures can expand your visibility, is a great way to introduce your company, and makes for positive press. Indeed, brochures are here to stay in the age of digital marketing.
Priding themselves on their artistry, Jehm Studio specialises in a wide range of designs, from brochures to posters to banners. With a heavy focus in a user experience strategy, this design studio creates stunning graphic designs that are unparalleled thus far.
Diseno Advertising is one of the well-known design firms in Singapore, but did you know they offer brochure design services as well? Great at visual story-telling, Diseno is one of the best choices to turn to for your design projects. They even provide printing services as well — talk about a one-stop solution for all your brochure needs!
From each photo and each word selected to include in the brochure, Breworks takes it seriously. They understand just how important each element plays a part in delivering your key message to your target audience — and know how to bring it out by assembling the best designs and layouts. With 17 years of experience, BDC certainly knows the ins-and-outs of the marketing industry.
Secret Hideout offers modern and versatile designs to capture your audience’s attention amongst the ever-changing trends. If you find yourself in urgent need of a brochure for your company, Secret Hideout can get the job done in just a few weeks. They take pride in being such a reliable agency, enough to deliver the brochures right to your doorstep.
Innovative and futuristic, MIU has always had a flair for designing. Beyond the unlimited design package which we have talked about frequently, their design team comprises people from various backgrounds, contributing to the unique flavour they have. As a creative agency based in Singapore, MIU offers high-quality solutions for your business brochures.
How to decide if a brochure design agency is professional
With plenty of choices out there, how can you tell which agency has the right skills to deliver? One of the few ways is to see just how they design their brochures — do they include the necessary information? These are some aspects that should be present in a brochure.
This might go without saying, but the brand logo always has to be prominent on the first page of your brochure. Not only does it help with brand awareness, the clarity of whose brochure it goes a long way in making your brochure more appealing. No one wants to pick up and read a brochure if they have no idea who it is about.
Headline and subheadings
Along with the company logo, the headline should be right beside it on the cover page. This makes it clear to the reader what the brochure is about, and is a good drawing point for your target audience. From there on, keep in mind to have subheadings within the brochure as well, so that everything is organised and easy on eyes.
To help your audience understand what the brochure has to offer, a content page must be present inside it. Otherwise, you might lose your audience’s interest just as quickly as you grabbed it. When they know the contents of the brochure and how informative it is, they are more likely to read it as well as keep it with them.
Illustrations
This goes without saying. Nobody wants to receive a 10-page brochure that is filled with just text. Moreover, the human brain processes visuals faster than text, where up to 90% of the information it absorbs comes from visual outlets. Illustrations and graphic designs are a great way to attract consumers, so keep it as a vital aspect of your brochure!
It is important to remember to include your company’s information or any way that interested consumers can reach your business. Without this section, the whole purpose of the brochure is lost! I would recommend having at least two different points of contact in the brochure itself — be it your company website, Facebook, or social media channels.
And there you have it! Our comprehensive guide to everything brochure-related for your marketing needs. Now you’re ready to venture off on this new marketing journey. Need a brand consultant for your brochure marketing strategy? Find your solution at MIU today.
We’ve talked plenty about the types of digital marketing there is on our blog. Now it’s time to delve into one such type — email marketing. What exactly is an email marketing campaign and why should you run it for your business?
Email marketing is exactly as it sounds. It’s a series of emails that companies send out to their customers to update them on what’s going on with their brand. These can include events, promotions, news, and many more.
There are plenty of reasons for a business to start an email marketing campaign, of which one is that it is the most effective marketing channel. Emails have been said to offer the highest ROI, of up to 4400%! In fact, research has shown that there has been a huge increase in email engagement just over the past year alone.
Email marketing is also one of the most measurable channels. From click-throughs to conversion rates, it is a lot easier to gauge how your campaign is doing — more so if you’re doing something right.
How to Run Your Own Email Marketing Campaign
Now that we’ve gotten the importance of email marketing out of the way, it’s time for you to actually start your own campaign. Not sure where to begin? Fret not. Here’s our comprehensive guide to creating your own email marketing campaign, step-by-step.
1. Build your subscriber list
Before you can even begin sending out emails, you need recipients to send these emails to. This is where you should build your subscriber list to help you get the ball rolling. There are a few ways to do so.
First off, you could create a signup form on your website where you offer a newsletter or product updates. Consumers who are interested will generally want to sign up for it. However, you might notice that this method does not always work. Alternatively, you can offer something for free (known as a lead magnet or an opt-in bribe) in return for an email address. Make sure your opt-in bribe actually offers value to your visitors, so that they are willing to share their addresses with you.
Next, you need an opt-in form. The most successful areas of a website that generally sees conversions from an opt-in form include the welcome page, the header, footer, as well as the sidebar. You could even have a slider or a lightbox to place your opt-in form. Ultimately, it’s up to you to decide where would be the most aesthetic and engaging place to put it.
Never buy an email list. Most of the time, your emails will get identified as spam and end up being ineffective. Additionally, you are more likely to get higher unsubscribe rates as well. Getting permission is more important if you want your campaign to be successful.
2. Decide what to write
Now that you have your email list, you can begin creating content for it. Make sure your content is compelling and captivating, or you’ll see just as many people unsubscribe as quickly as they signed up.
There are a few different types of email marketing campaigns you could run. These can be split into three broad categories — marketing emails, transactional emails, and operational emails.
Marketing emails include anything from newsletters, invitations, press releases, to sales promotions. The main aim of marketing emails is to stay in touch with your consumers and to keep communication flowing. This way, your brand remains present and relevant in their daily lives.
Transactional emails are usually automated and are triggered only after some sort of activity from your consumers. These include registration confirmations, received payments, and order tracking emails. A great way to start your email marketing campaign is via your first follow-up email, which can be a welcome message of sorts. You can engage an email service provider such as Campaign Monitor to create an autoresponder sequence for this.
Lastly, operational emails generally contain important information about your business that goes beyond your products or services. This includes anything that affects your service availability such as maintenance plans. While it may not seem important to keep your consumers updated about such news, it is a great way to remind them of the value you provide.
Take your email marketing campaign a step further by segmenting your list. This means having more targeted groups to send different emails to — that way, your emails feel more personal. Research found that marketers who used segmented campaigns observed up to a 76% increase in revenue! This helps in boosting your clickthrough rates while decreasing unsubscribe rates.
Consumers can be segmented into different categories such as preferences, location, open rate, inactivity, and even shopping cart abandonment. Ever received an email when you close a website without checking out? That’s exactly what segmentation is all about.
Through email segmentation, you can reward more active consumers with a special offer, while nudging those who are inactive to take the next step. Even if they end up unsubscribing, this is only going towards keeping your subscriber list fresh and maintaining your bounce rates.
It is not enough to have intriguing and compelling content. The outlook of your emails has to be attractive enough to make your readers want to click through. Having plenty of images in your email always works in your favour (as long as they are not messy and cluttered!). 90% of information processed by the human brain tends to be visual, so the design of your emails are of extreme importance.
Speaking of unsubscribing, you want to make it easy for your subscribers to do just that. Yes — you heard that right. It may seem counterintuitive by giving your readers the chance to opt out, but readers who want to unsubscribe and are unable to do so will mark your emails as spam. This could lead to greater problems for your campaign in the future.
Additionally, if you want to get a higher click-through rate, it is important to always include links and a call-to-action (CTA). Make sure your CTA stands out from the rest of your email — choose a different colour, have clean fonts, and leave white space around your CTA button. Do remember to keep each email limited to only one CTA, or readers won’t know what to click! MailChimp has designed a simple and helpful guide to designing effective emails.
You can even add interactive elements to your emails, upgrading static messages to a whole other level. Details such as animation, hover effects, and more can make your entire email feel like a fun experience. Explore other tools and services such as dark mode or Accelerated Mobile Pages Project (AMP).
Timing is important. You want to know when and how often your emails should be sent to your recipients. Avoid sending too many emails within a short amount of time to keep them out of spam folders!
The time of day which your email lands in your recipients’ inbox also plays a part in improving clickthrough rates. Research has shown that open rates are highest between 10 to 11am, when readers tend to check their emails during breakfast or before starting work. However, this statistic changes on Sunday, where 9pm seems to be the more popular timing.
Companies that A/B test every email in fact see 37% more marketing returns than those who do not. Testing is essential for knowing if your email design, subject lines, or landing pages work. A/B tests allow you to understand what readers prefer and choose the more successful option.
Tracking your email data can also help greatly in your other marketing efforts. Note which emails got more clicks; which subject lines induced more opens. Then, put this knowledge to use in your future content — not just for emails, but for your other content. Watch your marketing KPIs and ROI soar!
Knowing statistics like the number of shares, undelivered emails, or what time of day people opened them will tell you a lot about how it is performing. Sure, finding a generic statistic could help you decide your sending times and frequency at the start, but it would be better to adjust it based on YOUR audience. With sufficient data, you can better tweak step 5 of your campaign. Keep your open rates and click through rates high, and your spam complaints low.
Now you’re ready to launch your own email marketing campaign. If the above steps seem too complicated or they seem like too much work, MIU is here to provide any marketing services you need — including email marketing. In fact, we are starting our own campaign, so keep a lookout for more tips in the future!
With a team of professional marketers at our core, we are equipped to connect your voice to your audience — no matter what channel is being used. Let us do the job for you.
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