Top 10 Creative Advertising Companies in Singapore

Top 10 Creative Advertising Companies in Singapore

With hundreds of creative marketing agencies out there, it’s not about finding one, but finding the right one. Marketing is so vital for businesses because it is ultimately what drives sales. Guess what — companies that blog get 55% more traffic and 57% of businesses get more customers through their company blog.

Still not convinced? Here’s some more numbers to munch on. 49% of users find a new product through Google, which is probably why 64% of marketers invest time and effort into developing their search engine optimisation (SEO) plan.

With the increasing digital consumption, it is more important than ever to work out a good digital marketing plan for success. To do that, you need a powerful creative agency behind you to generate leads and sales for your business. So what’s considered a great marketing agency? We present to you our list of the top 10 creative marketing agencies in Singapore.

1. Dentsu Aegis Network

We are Dentsu Aegis Network
Dentsu Aegis Network

Dentsu Aegis Network is a global marketing agency that understands how the digital economy has changed the way consumers shop. With constant innovation, Dentsu has worked with big brands including Disney Studios and Coca Cola, amongst others. Using the advancements in technology to their advantage, Dentsu has become a prime example of what a good creative marketing agency should strive to be.

2. Publicis Group

Publicis Singapore - IAB Southeast Asia & India
Publicis Groupe Singapore

Named after the French word for ‘advertising’, Publicis Group has since extended its reach to Asia where its influence can be felt in Singapore. With more than 330 offices in over 110 countries, Publicis definitely deserves its title of the world’s third largest communication group. Well-known agency Saatchi & Saatchi is in fact also part of the Publicis Group!

3. ActMedia Singapore

ActMedia Singapore Pte Ltd | LinkedIn
ActMedia Singapore

ActMedia Singapore won the Asia-Pacific Digital Marketing Awards 2018 for its work with Clinique SG. They are known for their online-to-offline (O2O) strategy, which was created to adapt to the changes in consumer behaviour and retail marketing. With such a revolutionary branding and marketing strategy, ActMedia has solidified their positioning in the industry.

4. Clickr Media

Clickr Media Singapore
Clickr Media

Boasting a client retention rate of 80% and a client satisfaction rate of 96%, Clickr no doubt deserves the success it’s built over the past decade. From a mere startup to working with over 300 clients, which include over 2000 campaigns launched around the world, Clickr stresses the importance of intimately understanding their clients’ businesses and goals before discussing the right strategy to take on.

5. Visibiliti

Visibiliti Pte Ltd - Singapore
Visibiliti Pte Ltd

Sometimes the way an agency markets itself speaks about their business just as much as their portfolio does. With a distinct brand logo that captures the eyes of potential consumers, Visibiliti does just as its name suggests. By helping their clients to gain visibility, Visbiliti has gained a reputation for its marketing strategy that is equal parts creative and equal parts effective.

6. Havas Media

Havas - AM Marketing, Media, Advertising News in MENA
Havas Media

Their works can perhaps be glimpsed in various corners of the internet — and that is what speaks to their success as a creative marketing agency. Seen the KIA ad for their new car model? Or the Puma Holograms advert? Those are the works of Havas Media. Holding a firm belief in creating meaningful connections, Havas Media seeks to improve themselves with every project that they embark on.

7. Amber Creative

Digital Marketing Agency | Web & App Design Singapore
Amber Creative

Largely specialising in web development and design, Amber Creative has helped many companies with their services, targeting a young and savvy demographic with their contemporary and aesthetic design. Although having been around for only a few years, they boast an incredible portfolio and has had their clients praise their work.

8. J. Walter Thompson Singapore

Singapore Media Awards

With 150 years of brand building and marketing history under their belt, J Walter Thompson is not an agency to be overlooked. They aim to create magic everyday through the collision of technology and ideas, which is perhaps what makes them stand out so much amongst numerous other agencies fighting to have their voice heard.

9. Impossible Marketing

Impossible Marketing New Logo
Impossible Marketing

Impossible Marketing has been known to be the best of their line with their track record of bringing clients to the top of the results in the search engine. Getting an increase in traffic volume and lead generation is bound to be a guarantee when working with them. Did you know they also offer courses that can be absorbed by SkillsFuture credits?

10. MIU LLP

 MIU Singapore
MIU LLP

Despite being fairly new to the industry, MIU boasts a history of successful campaigns with their clients, who have all seen immense results in their traffic growth, SEO and outreach. With many packages to choose from, including our epic SEO package and unlimited packaging design, MIU offers a plethora of benefits that you would not be able to find in another agency. Thorough and meticulous, we believe in giving our clients the best — whatever that may entail. From digital strategy, to branding, to PR and communications, MIU has got your back. Ready to start your marketing journey? Click here for a free consultation and let our work convince you.

4 Simple Steps to Run an Effective Content Marketing Campaign

4 Simple Steps to Run an Effective Content Marketing Campaign

Does the perfect content marketing campaign exist?

There are different branches of marketing, all of which are various ways a business can promote themselves. From branding, to advertising, to content marketing, these methods are all valid ways for a business to reach their intended audience.

Different Types of Content for Content Marketing
What exactly is content marketing? (Source: Aspiration Marketing)

Content marketing is a simple way for brands to attract and retain their targeted audience by creating their own content to generate interest in their own brand. Though simple, this method of marketing can be powerful and effective as it allows the brand to create its own narrative. Content can come in all forms—blogs, infographics, videos, or more.

How exactly does content marketing help promote a brand? Well, you’re asking the right questions. When a brand creates its own content, they are indirectly building an audience – one that has vested interest in the product or service that the business is offering. What’s more, they can also use their content to educate the same audience about their own product or service.

This not only establishes confidence in the brand—because you will sound like you know what you’re talking about, thus proving your knowledge and expertise in the field—but also inspires loyalty amongst your audience.

This is where content marketing agencies come in. These agencies are able to produce and share content on your behalf, with your intended audience in mind and the goal to turn them into loyal customers. With their knowledge of digital marketing and more, they are able to readily and efficiently get their content to reach as wide an audience as possible.

Evolve Digitas - SIngapore Digital Strategy Agency - Agency Spotter
We would like to aspire to these agencies please! (Source: AgencySpotter)

There are many content agencies in Singapore, but what sets apart the top few from the rest are their content marketing plans and strategies. Top content agencies like MediaOne, Click2view, and Evolve Digitas are the cream of the crop due to their meticulous step-by-step planning.

So how do you run an effective content marketing campaign? Content marketing is one of the most important channels of digital marketing, and we at MIU understand that. With our expertise in marketing, we understand the importance of distributing the right content to captivate your target audience. Just like the aforementioned content agencies, we also have a clear plan in mind for when it comes to devising the perfect content marketing strategy for our clients.

1. Determine your goals

Science Says Only 8 Percent of People Actually Achieve Their Goals. Here Are 7 Things They Do Differently | Inc.com
Aim for the sky! (Source: Inc.)

The first step to effective content marketing is having a concrete plan. What is your goal, and what are the steps you’ll take to achieve it? Who is your target audience? These questions will help you figure out what kind of content you should put out. 

2. Understand your target audience

It is important to create a buyer persona so that you can easily understand what kind of content your target audience might enjoy. That said, it is also important to research the other types of content that are already out there—how can you differentiate yourself from your competitors? This is the key to really making your brand stand out to your audience.

3. Decide what type of content to put out

Now that you know what your goals are, and who your target audience is, the next step is to decide what kind of content would best help you to achieve those goals. Would the information be better showcased via an infographic? A book? Would your target audience prefer consuming content through reading blog articles, or watching videos? These considerations would all go towards tweaking your content marketing strategy to improve its effectiveness.

4. Monitor your content marketing progress

9 Web Analytics Metrics You Need to Know
Keep close track of your analytics (Source: WebSolutions)

Besides considering what kind of content to put out, it is important to keep track of and analyse how the content is doing. Having a content management system in place will help you to do so, so you have an idea if you’re on the right track. That way, you can continuously refine and improve on the content that you’re putting out.

With that said, it may not always be easy to run a successful content marketing campaign. This is where you might want to consult an expert to help you plan out your strategy. From web development to search engine optimisation (SEO), MIU believes that a well thought-out content marketing strategy is the first step to boosting your brand. Want to further your brand with a content marketing campaign? Look no further.

How Important Is a Website For a Small Business?

5 Reasons Why Rebranding Should Be Done By A Branding Agency

Website for small businesses, is it important? 

We cannot deny that competition amongst businesses these days is getting fiercer. With the pandemic sweeping the world, business owners are finding ways to keep their business running. Looking at the trends in the digital age of 2020, many business owners are utilizing the internet to further their business. There are many owners who have adapted to presenting their product digitally, so as to attract customers who do most of their transactions online.

Digital presence from the brand is not only capable of increasing sales through online purchases, but can also help the brand get closer to the customers or potential audience. Commonly, digital presence is how the brand is showing up on online media. This refers to any form of media that can be reached via the internet, such as websites, social media platforms, paid online ads, or search engine results. A digital presence cannot be any more vital for businesses right now because everyone around the world is using digital media to look for or purchase something that they want.

How to Create a Review Website? I DevTeam.SpaceBefore buying your product, customers will almost certainly try to find more information about it on the internet first (DevTeam)

According to research, 70-80% of customers will search online if they want to visit certain places or purchase a certain product. Search results will therefore greatly affect customer behaviour when they browse online. This can also be affected by reviews from previous customers who already bought the product or service. On the other hand, around 70% of customers will learn about the product through online content or articles, including reviews or product descriptions. (bluecorona, 2019)

As a form of digital presence, websites are essential pillars for brands to run their digital strategy. Business websites are a signal to potential customers about the credibility of your brand. 84% of customers believe a company with a website is more credible than the one who only has a social media page (Verisign, 2015). This credibility will make your business look more professional than the others. Some businesses might prioritize social media as their main outlet of promotion. However, social media has limitations such as image size and characters for product description amongst others.

From Field to Shelf – The environmental cost of online shopping ...Online shopping and online consumerism has become voraciously popular (From Field to Shelf)

Beyond that, websites can not only act as a place for selling your product but also provide additional value for potential customers. For example, many companies who own a website not only put their product catalogue but also provide their own blogging content as well. Oftentimes, we can find information related to the business in these blogs and educate potential customers more about the product or service you offer.

Having a website also will allow you to get potential customers through search engines, particularly Google, the biggest search engine to date. With the perfect SEO strategy, a well-optimized website can help a business rank well on search engines and attract new customers. It is no argument that the majority of customers would prioritize results on the first page of the search engine and ignore those that fall behind. 76% of business owners also agree that a website is a great way to find new customers (Verisign, 2015), besides direct marketing.

Brebeuf Jesuit - What is Your Goal? - YouTubeAs with doing anything business-related, map out your goals first before jumping into something . (Brebeuf Jesuit)

But before you start building a website for your business, ask yourself: what is the primary purpose of your website? Think about why you want to create a website and what you want to offer customers through this website. And always remember that user experience is an essential element for a website. As Gabriel Shaoolian, CEO of Blue Fountain Media, said, we have to think about specific user experience and the journey the user will go through as they navigate our website.

If you are still unfamiliar as to how to build a website for your business, there are many tools online that are able to guide you through the steps. Alternatively, you can choose to work together with a website design company or website design agency. A website design agency might offer various services, depending on what you need.

MIU - A Creative Agency for All Things Digital | express purpose …

As a digital creative agency based in Singapore that also offers website design services, MIU helps you generate new leads, keeps your existing customers engaged, and increases conversions through effective marketing campaigns. Through our web development and targeted SEO strategy, MIU not only helps you build a website, but also a platform where you can express your purpose towards your customers. Unlike many other website design agencies in Singapore, MIU provides continuous guidance and support throughout and beyond the contract. We believe in establishing reliable and meaningful partnerships with our clients, which go a long way.

No matter the size of your business, a website still plays an essential role as a marketing tool. With digital consumption showing no sign of slowing down, websites can be the spearhead of the marketing strategy for your business. From extensive business owners to small business owners, they believe that websites not only help to find new customers but also to grow their business. So if you’re ready to build a website for your business, start your journey with us now.

5 Reasons Why Rebranding Should Be Done By A Branding Agency

5 Reasons Why Rebranding Should Be Done By A Branding Agency

5 Reasons Why Rebranding Should Be Done By A Branding Agency

All business owners want their business to reach success, and take many steps to achieve these goals. Rebranding, which is not something uncommon for businesses, might be one such effort taken to further the company’s success. Businesses often need to rebrand because of  various reasons affecting the industry.

Rebranding is generally known as a process of marketing strategy which involves various changes such as switching up the business name, company logo, symbol, or any other visual assets with the purpose to create a new brand identity in the minds of targeted customers.

Yes, all business owners should aim to have a clear brand identity for the customers when working on the rebranding process.

There are various reasons why companies rebrand their business. Shifting attention to new targeted customers can lead a business owner to do rebranding. When you aim at an entirely new market, you should consider if the current aspect of your brand can be recognized. If you are trying to expand your business to the international market, but people on the other side of the world cannot remember your brand, you might have to refresh your brand identity.

Another reason that businesses seek to rebrand themselves could be a new business philosophy. When the company updates its vision and values, the current brand identity might need to keep up with the updated vision and values. To achieve that, you should consider starting a rebranding process because your present brand aspect might be outdated and no longer relevant. With the fresh and new brand in mind that is in tune with your company’s new vision and values, the purpose of your business can reach the customers.

If your company is in the process of merger or acquisition, you have to start the rebranding process as well. It is very important for the two brand identities not to collide with each other, and it also prevents confusion for the customers. A new brand identity can attract new customers who did not recognize your brand before. The company merger or acquisition may also bring new values and vision to your business. As mentioned earlier, rebranding your current brand identity to fit with your company’s new values and visions is a key reason for rebranding.

Then, when should you need to rebrand your business? The answer depends.

It is not recommended to start rebranding your business just because you or the board of directors are bored of the current brand identity. Or when your company is facing a crisis and threatens your business sustainability, rebranding should not be used as an escape plan. Besides not having a significant impact, these reasons can cause you to lose your current customers and not reach your newly targeted customers.

The rebranding process should work in in-depth research, step by step. If your internal team is not capable or you do not have enough resources in your company, but you still want to rebrand your business, you can hand the process over to a branding agency.

coca-cola-logo | cahproductions

Can you believe Coca-Cola’s logo used to be black and white?

Even Coca-Cola, a multinational company, went through rebranding with a global campaign as guided by a branding agency. In 2015, the company invited ten agency partners around the world to pitch ideas for the worldwide campaign. Then, they selected three WPP agencies to lead the Coca-Cola global marketing campaign. These agencies are Ogilvy & Mather New York, Madrid’s SRA Rushmore, and Buenos Aires-based Santo (Campaign, 2015).

Are you still in doubt about handing in the rebranding process to a branding company? There are plenty of reasons why the rebranding process would be better handed over to a branding company or branding agency.

1. Rebranding isn’t just about changing the logo.

Although visuals are a significant part of the rebranding, it is more than just that. There are essential parts of your company that need to be reestablished and redefined, such as the target audience and market, the company’s vision, and values. These need to be reassembled first before you move to your brand’s visual aspect. With the help from a branding company, your work for the rebranding process will be more accessible because the branding company will give you an insight point of view for each part of the rebranding process.

2. Rebranding is not an instant process.

Rebranding requires step by step processes and in-depth research, especially when reestablishing your market and target audience. Even if you may be finished with the rebrand and launched your new brand identity, it is important to have an evaluation process to see the impact of your business rebrand. For the research process, it is best to let the branding company handle it because they can give you much more insightful research conclusions. And also, a branding company can provide you with continuous support until you reach your rebranding goals.

3. Limited resources to do the work.

Your company may already have a Marketing or Brand Communication team, but sometimes when working on the rebranding process, that team is not enough to do the job. Besides the lengthy process and complexity, your internal team might have other important tasks to focus on. With help from a branding company to do the rebranding process, your team can direct their full attention to the business and these tasks. Instead, the internal team can act as the communication bridge between the business owners and the branding company, which will be useful in avoiding a communication gap.

4. Branding companies can give you a customer’s perspective.

A branding company is a stranger to your company but to business nor to the market. Most branding companies will do some research or brand audit and will then give you the customer’s perspective. It is advantageous to determine the goals of your business rebranding.

5. Branding company experiences

When the company rebrands for the first time, sometimes the internal team faces some confusion on where they should start. This confusion can affect the rebranding process and cause it not to go as planned. On the other hand, a branding company will help with your rebranding goals with specific methods. If you are still in doubt, you can check and research on the branding agency to see their work. A branding agency’s website usually will show their achievements and portfolio.

MIU is more than just a branding company. Based in Singapore, MIU is a digital creative agent who will help you in your branding or marketing needs. In terms of rebranding, MIU has worked with several businesses to reach their rebranding goals. Our work is not likened to any other branding company. You may type branding company Singapore, branding consultancy Singapore, or branding design company Singapore in the search bar and find multiple results.

But unlike any others in your search, MIU gives a different perspective when talking about branding and rebranding. We believe each brand has a story to tell, but sometimes they may have difficulties expressing it. Through our unlimited design package, MIU helps businesses who want to express their story through their brand reach more people via the on-target rebranding process.

A business will start its rebranding process, sooner or later, as times change and evolve. For the best result of the rebranding, help from a branding agency is not something you can reject. With specific methods and their experience, a branding agency can help your business rebrands reach your ultimate goals and tap into more customers. Now it is up to all of you as a business owner to determine: do you still want to do your business rebrand by yourself or trust a branding company with it? The choice is yours.

Building Brand Awareness With A Branding Consultant For Your Business

Building Brand Awareness With A Branding Consultant For Your

Building Brand Awareness With A Branding Consultant For Your Business

When you buy a particular item or use a particular service, have you ever realized that sometimes you mention the brand name instead of the name of the product or service? For instance, when people tell others to search for something on the internet, most likely people will say “Google it” instead of “use the search engine”. That is the result of brand awareness. The repeated consumption from customers caused them to become a brand loyalist and unconsciously, they start mentioning the brand name instead of the item name.

Brand awareness is a concept that represents a familiar feeling for a particular brand that the audience or consumers have, and how they will recognize the brand. The more popular a brand, the higher the brand awareness will be. For example, we are popular “Apple People” or “Apple Community”. It is not a group of people who likes to eat apples but rather, brand loyalists of the telecommunications company, Apple.

Sometimes, the familiar feeling can include all things related to the brand, and not just the brand name or brand logo. Even while the concept may be quite abstract, brand awareness is one of the essential elements for your business, especially when you work on the branding process. Brand awareness can create trust in consumers, and it can be obtained when these consumers have already bonded with your particular product.

Let Me Google That For You / LMGTFY | Know Your Meme

Let me Google that for you

Brand awareness also creates an association when people talk about specific actions. Like the example given, people mostly mention Google when asked to find something on the internet. On the other hand, brand awareness also grows a brand’s value, which is usually determined by the experience of your customers when using your product.

Brand awareness is the result of the brand recognition process. Although these two terms are often confused, they are not the same. While brand awareness is associated with the consumers’ feeling about the brand, brand recognition involves human five senses: sight, hearing, smell, taste, and touch.

To get awareness from the customers, brands need to get recognized first by the public and more specifically, by the target audience. The audience will then start to recognize a brand or product when those brands are doing something that attracts attention from the public, which is part of the branding and marketing process. At the end of the process, brand awareness amongst customers will grow.

Even if your business is already running and recognized by people, brand awareness is something that you need to build and maintain to keep your business going. And to maintain it, it requires a perfect branding strategy.

You can hire someone to work on your branding process and strategy, but when you start your business, it is hard to find an expert who understands what your business needs for the branding process and procedure.

A branding consultant might be a concrete solution to the problem. Branding consultants can help businesses not only successfully sell their product, but on grooming audiences to become brand loyalists through specific strategies. Branding consultants assist in developing and implementing procedures, not only in the marketing phase but can also be involved in the product design process and public relations messages.

With brand consultancy as one of the services, we at MIU are more than ready to help your business get recognized and cultivate brand awareness amongst your customers. As a branding agency in Singapore, we believe every brand has a story to tell, and we help brands showcase their stories and win their customers’ hearts with it. With soulful content and creativity, we bring brands to life.