Wix vs WordPress: Wix’s Negative Ads against WordPress

wix vs wordpress

On April 6th, 2021, Wix launched series of ads to promote their services on providing website solutions for business. But unfortunately, it did not end up well on some website developers and search marketing communities. Wix’s ads campaign “You Deserve Better” has seen as negative ads against WordPress, and the WordPress community did not feel happy with it.

Who is Wix?

Wix is an Israeli software company, which provided cloud-based web development services. It allows users to create HTML5 websites through the drag and drop tools that already provided.

Wix’s Ads Campaign Caused Anger

Wix’s latest ads campaign causes controversy among search marketing and the website developer’s community. The ads themselves focused on WordPress negatively, and a web developer was coming to a psychiatrist, seeking help for his mental health issues. This portrayal seems caused anger in the WordPress community.

In the ads titled “The Update Button of Doom”, WordPress portrayed as a grotesque person experiencing some glitching during a conversation, and that becomes of the causes that make the web developer experiencing mental health issues. The video ads below have considered typical attack ads.

Through video ads, the “You Deserve Better” campaign by Wix, along with Bose headphone, shipped to some developers and marketing influencers. Most of them are confused with Wix’s approach because they think Wix only wasted their marketing budget by sending those headphones to those not pleased with the campaign.

 

Tweet

On the other video titled “White Screen of Death… Is That You?”, “WordPress” was asked by a psychiatrist for the updates, and suddenly he felt sick and dead. The web developer on the ads mentioned that there could be any problem like plugin issue, hosting problem that caused “WordPress” death.

Maya Grill as the representative of Wix, say, “The campaign shows in a clever way that WordPress users don’t need to be stuck in a bad relationship with their platform, and they should consider the alternative which allows them to focus on their actual work,” Grill said. “Each video in the campaign revolves around user pain points, which also highlight Wix’s strengths.”

But instead of a clever way of a marketing campaign, Morten Rand-Hendriksen, one of the influencers who received Bose headphone, said that the campaign was “All Nuclear Troll-Marketing” and indeed not pleased with that.

Anti-Wix Responses Online

As mentioned before, the new ads campaign by Wix has caused furious and Anti-Wix, not only from website developers but also from the search marketing community. Wix’s ad campaign described as distasteful and bashing.

tweet2

Meanwhile, Matt Mullenweg, founder of WordPress gave his responses on the Wix’s ads campaign as below,

“Wix is a for-profit company… whose business model is getting customers to pay more and more every year and making it difficult to leave or get a refund. (Don’t take my word for it, look at their investor presentations.)

They are so insecure that they are also the only website creator I’m aware of that doesn’t allow you to export your content, so they’re like a roach motel where you can check in but never check out. Once you buy into their proprietary stack you’re locked in, which even their support documentation admits…

So if we’re comparing website builders to abusive relationships, Wix is one that locks you in the basement and doesn’t let you leave. I’m surprised consumer protection agencies haven’t gone after them.”

Wix vs WordPress Tensions

After all negative comment and responses to Wix’s ads campaign “You Deserve Better”, Avishai Abrahami, as Wix’s CEO, given his responses, by mentioning that Matt Mullenweg is angry and not telling the truth and accusing him by being hypocritical for criticizing Wix for negativity by claiming it was Matt that begun the bitter exchanges by being first to go on a damaging attack.

With the open letter by Wix’s CEO, Wix offers a public apology, as long as from the WordPress side, they also clarify regarding the issue mentioned on the Wix’s ads. Avishai Abrahami said in the open letter that they try to make the ads funny, but if the ads ended up offended the WordPress side, he apologized.

tweet3

tweet4

Positive Campaign and Brand Goodwill

Given the example of how Wix marketing their services with their latest ads campaign, we can all agree that the way of Wix advertise it was terrible and it brings negative assumptions about Wix from the audience. Even Wix mentioned the truth about the issues that WordPress has. But by bashing and imposing other brands to make your brand stand out is not a good marketing campaign. Most consumers will choose a brand that gives them positivity and goodwill through their campaigns or their products while not making other brands looks terrible.

Running a good marketing campaign

If you are running your own business or part of a giant corporation, you understand the need for marketing. It can be an absolute nightmare to navigate the inner working of creating a successful campaign. What would help alleviate this would be someone who could take this burden off your hands.

MIU offers a range of marketing services that will help your company successfully launch and maintain a marketing campaign. With experience and skills, the disasters mentioned above can be avoided with our help. 

Feel free to contact us for a free digital audit or check out MIU’s website to learn more about how we can help you.

Lazada SG Celebrates Its 9th Birthday With Katy Perry, NCT Dream, and More

Lazada is known for having big discounts and huge sales on its site, so it’s no surprise that they are hosting a massive event for their 9th birthday this coming weekend.

Known as Lazada Super Party, this event includes a virtual concert, flash sales, surprise boxes, games, and more. The full performance lineup can be viewed here, although Lazada has already teased us with a few names.

Headlined by Katy Perry and NCT Dream, other local artists such as Jasmine Sokko and Nathan Hortono will also be performing for the virtual concert.

On 26 March at 9:30 pm, Lazada will be streaming this virtual concert via LazLive to countdown to its official birthday which falls on 27 March.

Michelle Chong, Michelle Chong, Michelle Chong, Lee Min-ho are posing for a picture: Lazada Celebrates Its 9th Birthday Sale With A Virtual Concert, Games, Flash Deals, Vouchers

In fact, Lazada will be streaming live performances of various K-Pop idols every Saturday at 8 pm for seven consecutive weeks, starting 20 March. Viewers will be able to partake in games and other giveaways for a chance to win a prize!

Beyond these live streams and performances, Lazada has organised a bunch of pre-sale activities to keep us interested in grabbing ridiculous deals off their site. Before the big day, participate in as many games and activities as you can to obtain vouchers, free shipping, LazCoins and more. These will definitely come in handy during the two-hour storewide flash sale from 12 to 2 am on 27 March!

More than 200 stores are involved in the celebration of Lazada’s 9th birthday, offering more up to a whopping 90% discount on some of their products! The list of participating stores can be found here.

Lazada is definitely going all out for their birthday celebration this year. Indeed, the blend of international celebrities from Katy Perry to NCT Dream to local singers is bound to draw a huge crowd to join in on their festivities.

If you want to find out more about the new marketing strategy, Contact Us.

Coca Cola’s Emotional Ad Warms the Hearts of Many this Christmas

Coca Cola's Emotional Ad Warms the Hearts of Many this Christmas

One of the most challenging things we’ve had to face this year was the pandemic.  With Covid-19 in mind, Coca Cola has thus decided to cancel its annual Truck Tour. In its place, they released an emotional commercial for this yea that warmed the hearts of many even in the absence of their truck.

The ad’s message is simple: make time for the people you love at Christmas, and give something that “only you can give”. Go on a journey with Coca Cola even as they will not be holding their Truck Tour this year.

Directed by Oscar-winning filmmaker Taika Waititi, who has also directed the likes of Star Wars and Thor, it is no wonder this advert touches our hearts so. Ranked the most powerful ad of the season by Kantar, Coca Cola’s ad beat the likes of many others’, including Disney’s and Tesco’s.

Over 3000 UK consumers were paired with LinkNow AI facial coding technology, which revealed that Coca Cola’s Christmas ad elicited the greatest response from audiences. Indeed, they deserve the title of the most powerful ad this festive holiday!

Not only that, but it was the top-performing in seven out of ten key measures, scoring 96 out of 100 in terms of long-term return potential as well as creating brand memories. It also gained a full score in terms of remembering the brand. Talk about effective!

With Covid-19 interrupting many Christmas plans this season, Coca Cola’s ad helped viewers to feel more positive about Christmas – the only ad to score in the top percentile (74 to be exact) for this metric. Beyond that, it also scored 88 for creating warmth and love for the brand and 93 for feeling different.

KFC’s Cheese Makes Everything Taste Better

KFC's Cheese Makes Everything Taste Better

KFCheese. That’s the name of KFC’s latest ad campaign, which posits that everything tastes better with cheese. Everything — that is on KFC’s menu.

The alluring ad features KFC’s iconic food including their fried chicken, Zinger, fries and even local dishes as well. Knowing Singaporeans’ adoration with KFC’s cheese, KFC strategically developed their latest campaign around it.

With such a visual reflection of KFC’s cheese being drizzled onto everything, the ad clearly intended to arouse viewers’ cravings of KFC’s cheese sauce, together with various food dishes enjoyed by all Singaporeans.

Indeed, such an invigorating ad manages to demonstrate KFC cheese’s versatility across plenty of food dishes, and showcases its wide-ranging appeal.

Interestingly enough, the idea for this ad came about when one of the staff on The Secret Little Agency (TSLA) accidentally spilled some of the cheese sauce onto the brief. TSLA, who was recently appointed to be KFC’s marketing agency partner this September, was founded in 2007 by Nicholas Ye, who was just a 19 year-old university student at that time. An independent agency, TSLA has worked with the likes of Netflix, Circles Life, and the Singapore government.

Now, 17 years down the road, they are collaborating with KFC to promote the fast food chain’s signature cheese sauce — and have done a wonderful job at it too! In fact, if you looked at the ad close enough, you can see the KFC cheese sauce being poured on products from other fast food chains as well — a cheeky little move to imply that KFC’s cheese sauce just makes everything taste better.

SingTel’s Latest Deepavali Ad Reminds Us That There is Light at the End of the Tunnel

SingTel's Latest Deepavali Ad Reminds Us That There is Light at the End of the Tunnel

In line with Deepavali, SingTel has released a short film featuring two of its Hindu staff preparing for the festival. This year’s Deepavali celebration is definitely different due to the ongoing pandemic. However, all hope is not lost as SingTel wants to share in their latest ad.

With a sombre piece selected to play in the background, the camera follows as two of SingTel’s Hindu staff decorates for the holiday and shares their favourite memory of Deepavali. As we get an idea of what Deepavali means to them, the topic gradually switches over to the current situation and how Covid-19 has impacted them.

For these SingTel staff, they were unable to see their loved ones often for fear of putting them at risk. Having to work from home every day also meant that tensions at home were constantly on the rise and it was easy to clash with family members.

Deepavali this year, then, meant something even more than it usually did. A signifier of light and new beginnings, this festival is a good chance for everyone to put the bad behind them and come together as one. As one of them mentioned, Deepavali is a time to put all negativity aside and to only focus on the positive ahead.

This film aligns with SingTel’s ongoing brand campaign, which encourages Singaporeans to stay positive amidst the current climate, showing examples of how ordinary Singaporeans display tenacity in such trying times. If they can do it, so can you.

The ad, aptly titled “There is light”, follows behind SingTel’s other campaigns including the films “Keeping the spirit of Hari Raya alive” as well as “This is the year”, both of which were released a few months back to commemorate Ramadan and National Day respectively. Of course, the circuit breaker meant that these events had to be celebrated in a different manner than usual, but the spirit was still kept alive by our sheer determination and unity.

Similarly, the spirit of hope brought about by Deepavali can be applied to all of us as we look forward to the rainbow after the rain that is this pandemic. It could even be said to be a happy coincidence that Deepavali comes around as fewer infections occur, resulting in Covid measures easing up and a sense of normalcy returning.

This personal narrative definitely serves to add a sense of comfort and encouragement as a reminder that even the hard times will pass. Indeed, SingTel’s latest ad is a note to us all to stay together and to be there for one another, for that is how we thrive.

Amazon Japan Enlists Pikotaro to Ring in Prime Day 2020

Amazon Japan Enlists Pikotaro to Ring in Prime Day 2020

Just a year ago on October 2019, Amazon SG launched its first website for local customers.

This year, to usher in the Amazon Prime Day, the big conglomerate hired Pikotaro — the PPAP guy — to promote the event in Japan. If you’re familiar with the acronym at all, you’d know that it stands for Pen-Pineapple-Apple-Pen. It was a song that went viral in 2016 and became a well-known meme throughout the world.

For Amazon Prime Day 2020, the e-commerce giant recreated their own version of the song and had Pikotaro perform it. APPD, short for Amazon Prime Prime Day, was repackaged in the upbeat dance routine for advertising purposes. Watch the video to see for yourself how they cleverly twisted the lyrics to push for the event.

Pikotaro, with his exaggerated expressions and quirky movements, definitely leaves a strong impression in the viewers’ mind. Not to mention — after his viral stunt in 2016, Pikotaro’s face is certainly one to remember. With such a memorable figure heading Amazon Japan’s advertising efforts, the event was sure to pick up much traction. At the very least, it attracted thousands of interested viewers to click on the ad.

Amazon Prime Day, which occurred on October 13 and 14, started as a way to celebrate Amazon’s birthday. Initially a one-day sale, Amazon extended Prime Day to last for 48 hours in 2019 and has been doing so since.

In order to participate in the Prime Day shopping spree, there is a pre-requirement of being an Amazon Prime member. Not yet a Prime member? You can sign up for a free 30-day trial before having to fork out the monthly subscription fee. Get this — Singapore offers one of the cheapest Prime memberships in the world!

The main selling point of Prime Day was that it presents a lot more deals than Black Friday. While Amazon Singapore unfortunately does not have Pikotaro promoting for them, Singaporeans were still able to enjoy the great deals featured on Prime Day.

Although it only lasted 2 short days, there are still many deals ongoing on the website itself. So if you missed out on Prime Day, fret not — there are plenty of bargains still available for you to grab, including their Lightning Deals.

Ikea Is the Best Solution for Your Sleepless Nights

Ikea Is the Best Solution for Your Sleepless Nights

Ikea’s new ad has been generating buzz amidst the marketing community, and it’s not hard to see why.

With its simple design, clean colours and sleek typography, the posters manage to grab attention with its visuals, spinning a clever twist on other energy-boosting products we so often see.

Led by agency Mother London, Ikea’s campaign seeks to promote sleep as the best remedy for productivity to their consumers. And what better way to get a good night’s rest than Ikea’s products?

Unlike most fad products marketed for sleep, Ikea’s bedsheets and pillows actually benefit you. At least, that’s what the ad seems to suggest. The common running theme in these posters is of their products being a “natural” solution to sleepless nights. The word ‘SLEEP’, too, features prominently across all three posters, which positions Ikea as the best brand to look to for sleep. After all, everyone needs a bedsheet. Why not go for the best?

Clearly, Ikea has done its market research. Capitalising on their consumers’ behaviour of relying on fads to cover up their lack of sleep, Ikea stepped up with their latest ad, Tomorrow Starts Tonight, to remind consumers that ‘Hey, you’re looking the wrong way. We’ve got the best products you need for a good night’s rest.’ Night creams, supplements and energy drinks don’t stand a chance against the big Swedish brand.

Not only that, but sleep has been found to be one of the factors greatly affected by the pandemic. As many people are losing sleep over such a drastic change in our circumstances, Ikea steps in with their latest ad campaign at just the right time to remind consumers once again of their amazing products.

They even made a TV ad with their take of the fable of The Tortoise and the Hare!

We all know how the story ends – the hare gets lazy during the race, and stops to nap under a tree, all while the tortoise slowly but surely overtakes him. In this cheeky prequel by Ikea, we are shown the hare’s busy schedule the night before the race. This all accumulates to him falling asleep on the couch as soon as he gets home.

Meanwhile, the tortoise wakes up refreshed and rejuvenated in another bed – one ladled with Ikea’s products – and is ready to start the race bright and early. In one last parting shot, we see the hare waking up a tad too late for him to win the race.

The underlying implication in the ad is that a lack of sleep often ruins your day of productivity. Tomorrow Starts Tonight is no doubt an ingenious campaign marketed towards the larger demographic of all those who’s lost sleep before (and who hasn’t?).

Shopee SG introduces Phua Chu Kang as new brand ambassador

Shopee SG introduces Phua Chu Kang as new brand ambassador

This year, Shopee Singapore is going for a hyper-localised approach with their 9.9 Super Shopping Day campaign. They have decided to prominently feature local icon Phua Chu Kang in their ad as their brand ambassador. Such a partnership hints at Shopee’s tremendous efforts to involve themselves in the local market.

Phua Chu Kang is a character from a local sitcom that features the life of an eccentric contractor in Singapore. Played by Gurmit Singh, he was greatly adored by the Singapore audience due to his comedic yet relatable persona.

Since the show aired, Phua Chu Kang has become a household name amongst many Singaporeans. His ability to engage Singaporeans of all ages aligns with Shopee’s vision of connecting with the locals. By choosing to have Phua Chu Kang as the face of their campaign, Shopee’s ad manages to significantly appeal to the local population. In addition, his over-the top personality and comedic nature make for a lighthearted and lively advertisement, which goes well with the whole vibe of the ad. They have even incorporated his classic catchphrase “Don’t play play” as part of the campaign!

“PCK has always been a celebrated local icon and at Shopee, it was particularly meaningful for us to appoint an ambassador that creates a sense of oneness amongst local communities,” said Shopee’s chief commercial officer Zhou Junjie.

This ad cleverly coincides with the recent release of “Best of Phua Chu Kang Pte Ltd” on Netflix, which helps to garner more attention and generate buzz around Shopee’s 9.9 Super Shopping Day event. Indeed, the marketing team at Shopee has not left anything up to chance. The use of an extremely catchy tune further serves to drive the impact of the ad as it leaves a lasting impression in the viewers’ minds.

Overall, having Phua Chu Kang as their brand ambassador this year was definitely a smart move on Shopee’s part. With Phua Chu Kang spearheading Shopee’s advertising efforts for their 9.9 Super Shopping Day, this big sale event is bound to kick off without a hitch.